Download or read book Impact Photography for Advertising written by William A. Reedy and published by Kodak. This book was released on 1973 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Saying something is what photographic illustration is all about. It is the presentation of an idea in a photographic language. Being visual makes it quicker in its transmission than a written appeal, but its purpose is similar. The photographer who creates such images does so on demand. This labels him professional. This book is about professional images that say something"--From the introduction.
Download or read book Impact written by William A. Reedy and published by . This book was released on 1973 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Photography Second Edition written by John Ingledew and published by Laurence King Publishing. This book was released on 2013-05-13 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete introduction to photography, this book is an essential resource for students across the visual arts. This accessible, inspirational guide explores the subjects and themes that have always obsessed photographers and explains technique in a clear and simple way. It introduces the work of the masters of the art as well as showing fresh, dynamic images created by young photographers from all over the world. The book also provides a valuable overview of careers in photography and a comprehensive reference section, including a glossary of technical vocabulary. This second edition has been extensively updated, with a greater range of visual examples from master photographers and up-to-date information on digital photography.
Download or read book Professional Secrets of Advertising Photography written by Paul Markow and published by Amherst Media, Inc. This book was released on 1998-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the secrets of professional advertising photography, from getting the job to producing the high-impact, top quality work your clients demand. Covers not only the creative, production and technical aspects of advertising photography but also provides much information on building a portfolio and a reliable customer base. Over 50 b&w and colour photos.
Download or read book Persuasive Advertising written by J. Armstrong and published by Springer. This book was released on 2010-05-26 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.
Download or read book Avedon Advertising written by Richard Avedon and published by Abrams. This book was released on 2019-10 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first survey of Richard Avedon's influential advertising work Richard Avedon was one of the most sought-after and influential advertising photographers in America from the 1940s to the beginning of the 21st century, creating work that exemplified Madison Avenue at the height of its influence in world culture. Working with a talented cadre of models, copy writers, and art directors, Avedon made images that enticed consumers to embrace the new, especially in the areas of fashion and beauty, with campaigns for Revlon, Chanel, Calvin Klein, Dior, and Versace, among many others. Avedon Advertising tells this story, reproducing memorable ads that range from the buoyant 1940s and 1950s, when post-war prosperity opened up new experiences to consumers; through the explosive '60s; and into the era defined by celebrity culture and global brand awareness.
Download or read book Visual Persuasion written by Paul Messaris and published by SAGE Publications. This book was released on 1996-12-05 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Paul Messaris is an extremely thoughtful commentator on the world of visuals. He has studied advertising visuals for many years and his insights are always stimulating and sometimes, even controversial. This book makes an important contribution to the literature in two fields: visual communication and advertising. I recommend it for faculty and students as well as professionals in the advertising field." --Sandra Moriarty, Professor University of Colorado "With an informal writing style and examples both thoughtful and illustrative, Paul Messaris in his Visual Persuasion leads the reader through the often complex field of visual literacy related to advertising images with high style and intellect. When so much information is conveyed through quickly edited and carefully controlled mass media images, Visual Persuasion is a vital book toward understanding the impact on individuals, cultures, and society of persuasive visual messages." --Paul Martin Lester, Ph.D, Author of Visual Communication with Messages "A smartly reasoned and elegantly written treatment of visual argumentation authored by one of America′s most respected authorities on visual communication. " --James Lull The pictures in TV commercials, magazine ads, and other forms of advertising often convey meanings that cannot be expressed as well, or at all, through words or music. Visual Persuasion is an exploration of these unique aspects of advertising. By virtue of their ability to simulate the appearance of the physical world, pictures can become surrogate objects of desire or other emotions which ads subsequently associate with products. By exploiting viewers′ assumptions of a direct, automatic connection between photography and reality, images can serve as proof of advertising claims. Because of the implicit nature of visual argumentation and the relative lack of social accountability that images enjoy in comparison with words, pictures can be used to make advertising claims that would be unacceptable if they were spelled out verbally. Using these characteristics of visual persuasion as a starting point, this important book analyzes a variety of commercial, political, and social-issue advertisements. A separate chapter examines the role of pictures in cross-cultural advertising. Visual Persuasion is recommended for upper-level undergraduate students and graduate students in communication and media studies. It also contains insights that will be valuable to students in courses in cultural studies, sociology, anthropology, and advertising.
Download or read book Surreal Photography and Effective Advertising written by Raqee S. Najmuldeen and published by Dr. Raqee S. Najmuldeen. This book was released on 2015-06-10 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: The topic for this book incorporates photography, surrealism and print advertisement by advertisers to garner attention towards the products and services that they promote. The term “Photo-surrealism” is developed by the author in this book. The word “Photo” is derived from the photography technique used in advertising and “Surrealism” from the surrealism style. This book discusses the characteristics of Photo-surrealism style, its importance and effectiveness in print advertising today.
Download or read book Advertising Photography written by Allyn Salomon and published by . This book was released on 1982 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Rising Threats in Expert Applications and Solutions written by Vijay Singh Rathore and published by Springer Nature. This book was released on 2020-10-01 with total page 799 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents high-quality, peer-reviewed papers from the FICR International Conference on Rising Threats in Expert Applications and Solutions 2020, held at IIS University Jaipur, Rajasthan, India, on January 17–19, 2020. Featuring innovative ideas from researchers, academics, industry professionals and students, the book covers a variety of topics, including expert applications and artificial intelligence/machine learning; advanced web technologies, like IoT, big data, and cloud computing in expert applications; information and cybersecurity threats and solutions; multimedia applications in forensics, security and intelligence; advances in app development; management practices for expert applications; and social and ethical aspects of expert applications in applied sciences.
Download or read book Digital Photography written by Rob Sheppard and published by John Wiley & Sons. This book was released on 2010-03-25 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Clear, illustrated instructions for 100 tasks that reveal cool secrets, teach timesaving tricks, and explain great tips guaranteed to make you more productive with digital photography. --from publisher description.
Download or read book Advertising Photography written by Lou Lesko and published by Course Technology Ptr. This book was released on 2007-10 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you are an aspiring or professional photographer looking to break into advertising, "Advertising Photography: A Straightforward Guide to a Complex Industry" will provide you with an honest and uncensored look at this highly competitive and lucrative business. While working in the advertising photography industry can be glamorous and financially rewarding, it can also be intimidating and difficult to break into, requiring networking savvy, financial know-how, and marketing and business skills on top of photographic talent. Advertising Photography strips away the glitz and presents a candid and complete picture with solid advice to newcomers. You'll learn how to get your business started, including writing a business strategy, successfully negotiating a bid, what to expect during the shoot, post production and delivery tips, and how to properly invoice your clients. The book explores several business management styles supported by the real-world experiences of veteran advertising photographers, illustrated with stunning full-color images of the work that got them where they are today. By examining the methods and strategies used by those who have already made it in the industry, you'll learn smart business practices to apply to your own work, giving you time to focus on the creative aspects of your craft, which is what will ultimately lead you to a successful advertising photography career. Learn from the experiences--good and bad--of those who have been there! -Practical how-to tips, information, and examples from each of the top genres -Learn how to get your business started, including writing a business strategy, licensing and copyright information, creating branding for websites and portfolios, insurance and legal issues, and more -Essential industry resources for estimating and invoicing software, professional organizations, marketing services, and creative consultants
Download or read book The Corporate Eye written by Elspeth H. Brown and published by JHU Press. This book was released on 2008-03 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner, Association of American Publishers' Professional and Scholarly Publishing Award in Business, Management and Accounting In the late nineteenth century, corporate managers began to rely on photography for everything from motion studies to employee selection to advertising. This practice gave rise to many features of modern industry familiar to us today: consulting, "scientific" approaches to business practice, illustrated advertising, and the use of applied psychology. In this imaginative study, Elspeth H. Brown examines the intersection of photography as a mass technology with corporate concerns about efficiency in the Progressive period. Discussing, among others, the work of Frederick W. Taylor, Eadweard Muybridge, Frank Gilbreth, and Lewis Hine, Brown explores this intersection through a variety of examples, including racial discrimination in hiring, the problem of photographic realism, and the gendered assumptions at work in the origins of modern marketing. She concludes that the goal uniting the various forms and applications of photographic production in that era was the increased rationalization of the modern economy through a set of interlocking managerial innovations, technologies that sought to redesign not only industrial production but the modern subject as well.
Download or read book Impact photography for Adverting written by William A. Reedy and published by . This book was released on 1973 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Illustrative Photography in Advertising written by Leonard A. Williams and published by . This book was released on 2013-08 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Focal Encyclopedia of Photography written by Michael R. Peres and published by Taylor & Francis. This book was released on 2013-05-29 with total page 865 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume is a complete revision of the 1996 third edition, shares the ever-changing breadth of photographic topics with a special emphasis on digital imaging and contemporary issues. Produced by an international team of photographic and imaging experts with collaboration from the George Eastman House (the world's oldest photography museum), this fourth edition contains essays and photographic reproductions sharing information where photography and imaging serve a primary role, ranging from the atomic to the cosmic.
Download or read book The Art and Style of Product Photography written by J. Dennis Thomas and published by John Wiley & Sons. This book was released on 2013-12-17 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: High quality images sell products. Here's how you do it. From cereal boxes to billboards to photos on Amazon, product photos have a strong impact on viewers. Now you can master the secrets of effective product photography with this essential guide. Author J. Dennis Thomas guides you through the basics, from selecting the right equipment and practicing different lighting techniques to controlling exposure, using backgrounds and props, and much more. Whether it's jewelry, food, fashion, or other products, learn how to photograph for effective selling, while building the skills and tools you need for a career. Explains how to produce quality photos for product or commercial photography, including fashion, food, jewelry, technology, and more The author is a professional photographer whose work has been published in major U.S. magazines including Rolling Stone, Elle, W Magazine, and US Weekly Covers choosing the right equipment, practicing different lighting techniques, controlling exposure, using backgrounds and props, and more Gives new and even experienced photographers the tools they need to build careers in product photography Take photographs that impress, intrigue, dazzle, and sell with The Art and Style of Product Photography.
