Download or read book Impact of the Consumer Culture on Mobile Phone Buying Behavior written by Ravi Kumudesh and published by GRIN Verlag. This book was released on 2012-11-08 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2012 in the subject Sociology - Consumption and Advertising, University of Colombo (Ministry of Health - University of Colombo), course: MSc, language: English, abstract: The aim of this research is identify the consumer culture of Sri Lanka related to the mobile phone buying behavior. Data was collected from 20 questionnairs. The findings indicate the mobile phone buying behavior is based on aptitude of technology and utility, income level, age, gender, and life style of the consumer. Consumers in low income category have given an ornamental value to the phone apart from utility value. Urban consumers have developed a favorable consumer culture in purchasing mobile phone. But sub urban and rural consumers have shown a fear on mobile phone usage. Mobile phone consumers in young age use expensive mobile phones with ornamental value. Gender variation dependent aptitude could be observed regarding the value of enhancing family relationship. It reflects the Sri Lankan culture on female. Overall the consumer culture of Sri Lanka still depends on the personal usage, traditions and ornamental values of the phone with regards to the mobile phone buying behavior.
Download or read book Digitalizing Consumption written by Franck Cochoy and published by Taylor & Francis. This book was released on 2017-07-14 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary consumer society is increasingly saturated by digital technology, and the devices that deliver this are increasingly transforming consumption patterns. Social media, smartphones, mobile apps and digital retailing merge with traditional consumption spheres, supported by digital devices which further encourage consumers to communicate and influence other consumers to consume. Through a wide range of empirical studies which analyse the impact of digital devices, this volume explores the digitization of consumption and shows how consumer culture and consumption practices are fundamentally intertwined and mediated by digital devices. Exploring the development of new consumer cultures, leading international scholars from sociology, marketing and ethnology examine the effects on practices of consumption and marketing, through topics including big data, digital traces, streaming services, wearables, and social media’s impact on ethical consumption. Digitalizing Consumption makes an important contribution to practice-based approaches to consumption, particularly the use of market devices in consumers’ everyday consumer life, and will be of interest to scholars of marketing, cultural studies, consumer research, organization and management.
Download or read book Global Observations of the Influence of Culture on Consumer Buying Behavior written by Sarma, Sarmistha and published by IGI Global. This book was released on 2017-07-13 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: Positive consumerism is the backbone to a strong economy. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Observations of the Influence of Culture on Consumer Buying Behavior is an in-depth, scholarly resource that discusses how marketing practices can be influenced by cultural preferences. Featuring an array of relevant topics including societal environments, cultural stereotyping, brand loyalty, and marketing semiotics, this publication is ideal for CEOs, business managers, professionals, and researchers that are interested in studying alternative factors that impact the marketing field.
Download or read book European Consumers in the Digital Era written by Małgorzata Bartosik-Purgat and published by Taylor & Francis. This book was released on 2022-10-18 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumers make purchasing decisions every day, taking into account their needs, preferences and beliefs which may change due to various determinants; some depending on the consumers themselves and others on the organizations acting in the market. What determinants are inducing these changes in consumers` needs, perceptions, attitudes, values, and finally, purchasing behavior? This edited collection offers a comprehensive description of the consumer behavior process and the determinants that affect it in the era of digitalization. This book offers a holistic perspective of consumer behavior in the 21st century in different European cultures that are characterized by new technologies, including smartphones, AR, IoT, AI, and social media, as well as cultural changes and the Covid-19 pandemic. The first part of the book is devoted to characteristic phenomena in consumer behavior in the era of digitalization, such as changes in the consumer buying decision-making processes, e-commerce, prosumers’ and consumers` attitudes towards innovations. The second part will describe the consumers, their decision-making processes, with examples from almost all geographical regions in Europe, including Germany, Spain, Italy, Finland, Poland and Russia. Both individually and collectively, the contributors provide discussion points and practical implications resulting from the changes observed in consumer behavior in each country. European Consumers in the Digital Era provides a comprehensive overview of digital consumer behavior, offering timely insights for scholars and researchers. It will also appeal to postgraduate students of related fields, including marketing, innovation and sociology.
Download or read book Encyclopedia of Mobile Phone Behavior written by Yan, Zheng and published by IGI Global. This book was released on 2015-03-31 with total page 1604 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rise of mobile phones has brought about a new era of technological attachment as an increasing number of people rely on their personal mobile devices to conduct their daily activities. Due to the ubiquitous nature of mobile phones, the impact of these devices on human behavior, interaction, and cognition has become a widely studied topic. The Encyclopedia of Mobile Phone Behavior is an authoritative source for scholarly research on the use of mobile phones and how these devices are revolutionizing the way individuals learn, work, and interact with one another. Featuring exhaustive coverage on a variety of topics relating to mobile phone use, behavior, and the impact of mobile devices on society and human interaction, this multi-volume encyclopedia is an essential reference source for students, researchers, IT specialists, and professionals seeking current research on the use and impact of mobile technologies on contemporary culture.
Download or read book Consumer Behaviour at Amazon A case study of mobile phones sold by Amazon UK written by Gerald Moss and published by GRIN Verlag. This book was released on 2017-09-27 with total page 65 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (postgraduate) from the year 2012 in the subject Business economics - Operations Research, grade: B, The University of Liverpool, language: English, abstract: This paper investigates the influence of e-commerce and related factors on the consumer behaviour with respect to the purchase decisions of mobile phones. The different factors that influence the consumer behaviour related to buying mobile phones have been identified in this research. Electronic commerce or e-Commerce consists of the buying and selling of products and services over electronic systems such as the Internet and other computer networks. The amount of trade conducted electronically is remarkably increased with the widespread use of the Internet (Blackwell, 2006). To facilitate global trade various schemes for transaction of electronic money have been introduced. Such schemes offer concrete solutions to the risk associated with trust, information security, international finance, and other factors posing uncertainty. Trust is a major focus of e-commerce professionals. In traditional trade much of mechanisms for building trust are related to the form of communication between the participants and costs related to the contact in person. In case of remote access (in terms of the Internet, for example) many of the traditional mechanisms for establishing trust between participants exists. Therefore, options to enhance or introduce other new mechanisms are used for confidence building (Bodenhausen, 2012). There are different forms of e-commerce. The e-commerce models are:
Download or read book Multifaceted Explorations of Consumer Culture and Its Impact on Individuals and Society written by Burns, David J. and published by IGI Global. This book was released on 2018-10-12 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer culture influences virtually all activities within modern societies and has become an important area of study for businesses. Logical analysis of consumer behavior is difficult as humans have different reasons for repeatedly buying products they need or want, and it is challenging to follow why they buy unneeded or unwanted products regularly. Without a comprehensive understanding of consumer culture as the basis, market discussions become empty and produce little insight into the power consumers hold in affecting other individuals and society. Multifaceted Explorations of Consumer Culture and Its Impact on Individuals and Society provides emerging research from different perspectives on the basis and ramifications of consumer culture, as well as how it affects all aspects of the lives of individuals. While providing a platform for exploring interpersonal interactions and issues related to ethics in marketing, readers will gain valuable insight into areas such as consumer vs. producer mentality, the effects of consumerism on developing countries, and the consequences of consumerism. This book is an important resource for marketing professionals, business managers, sociologists, students, academicians, researchers, and consumer professionals.
Download or read book Research in Consumer Behavior written by Russell W. Belk and published by Emerald Group Publishing. This book was released on 2010-12-06 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents consumer research across both positivist and interpretivist methods. This title deals with such topics as: organic food consumption, luxury goods consumption by Chinese consumers, country of manufacture effects on product quality perceptions, and the nature and effects of cool consumption.
Download or read book Consumer Behavior and Culture written by Marieke K. de Mooij and published by SAGE. This book was released on 2004 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: De Mooij argues that differences in consumer behaviour across countries are not decreasing, but increasing. This book provides empirical evidence that the need to understand culture to explian differences in consumer behaviour is greater than ever.
Download or read book Mobile Phones as the Ultimate Shopping Assistants Mobile Commerce in the Purchasing Process and its Impact on the Consumer Behavior written by and published by GRIN Verlag. This book was released on 2015-07-22 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2015 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1.7, University of Southern Denmark, language: English, abstract: The digitalization of the world increased during the last years rapidly in nearly all areas. The base for the dynamic development is caused by the mobile end devices especially by the Smartphone like-wise the increase of quality in the telecommunication infrastructure by contemporary decreasing prices. The needs and expectations of the consumer to mobile commerce by the help of a special investigation are examined. The situation approach as a success factor for mobile commerce is used due to the fact that mobile commerce is a fast developing marketing instrument and that more companies start to integrate the mobile channel in their multi-channel marketing. The research question assumes that mobile commerce influences the purchasing process and the consumer behavior likewise that mobile commerce has an impact in the customer journey. Therefore the research question on how the provider can support the consumer during the mobile shopping process is asked. In addition the question how the different clusters can operationally be connected by the help of the situation approach to make the most efficient customer journey will be illustrated.
Download or read book International Consumer Behavior in the 21st Century written by A. Coskun Samli and published by Springer Science & Business Media. This book was released on 2012-11-28 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past two decades, the face of the world consumer has truly changed. Goods are more available, information about these goods is more open and accessible, and the ability to buy these goods from any corner of the earth has become possible. As a result, international marketing is more important now than ever before. In this book, Josh Samli explores the challenges facing modern international marketers. He explains what it is to have successful communication with the target market: using social media to share consistent information about products and services, communicating directly with culture-driven consumers who already communicate online amongst themselves and with competitors, and mastering people-to-people communication with both privileged and non-privileged consumers. Any company dealing with international marketing must learn how to handle these new challenges in order to survive in the 21st century.
Download or read book Consumer Behavior and Culture written by Marieke de Mooij and published by SAGE. This book was released on 2010-09-29 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Second Edition of this popular text brings up-to-date Marieke de Mooij's important analysis of the impact of culture on consumer behavior worldwide. The author shows how it is increasingly vital for marketing students—tomorrow's marketing professionals—to understand the limits of consistent brand identities and universal advertising campaigns. Consumer behavior is not converging across countries, and therefore it is of even greater importance to understand, and be able to respond to, differences in behavior. This edition offers a new chapter, Chapter 7, on culture, communication, and media behavior that extends the prior edition's discussion on communication theories and advertising styles to cover differences in media usage worldwide, particularly the use of the Internet.
Download or read book Consumer Behavior and Culture written by Marieke de Mooij and published by SAGE. This book was released on 2019-06-10 with total page 473 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marieke de Mooij answers the fundamental questions about consumption in this new edition, using her own model of consumer behavior that integrates culture in the self, in personality and in people’s relationships with others.
Download or read book Global Consumer Behavior written by Chantal Ammi and published by John Wiley & Sons. This book was released on 2013-03-01 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globalization is a leading force for industry worldwide, especially the new technology sector. This presents both problems and opportunities in the emergence of a new type of consumer and the effects of globalization on industry in terms of culture, economics, marketing, and social issues at every scale from local to global. The main aim of the book is to enhance the reader’s knowledge – especially from a multidisciplinary perspective rather than from an individual functional perspective – of international consumer behaviour. It also explores the role of globalization in the evolving world of the new technology sector and provides an overview of the development of international consumer behavior from historical, geographical and social perspectives, while focusing on new technology products and services. Professionals, students and researchers working in the fields of new technologies and information and communication technologies (ICT) as well as specialists of marketing and management are the target audience for this book. At the same time, the book will be pitched at a level so as to also appeal to a more general readership interested in globalization.
Download or read book Culture and Consumer Behavior written by Chi-yue Chiu and published by . This book was released on 2014-03 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt: Culture and Consumer Behavior explains why understanding how culture influences consumer behavior is vital to successful international marketing efforts. The authors use a conceptual and empirical framework for analyzing how culture affects consumer behaviors, and provide 7 steps for understanding the influence of cultures on consumer behaviors.
Download or read book Consumer Culture Theory written by Russell W. Belk and published by Emerald Group Publishing. This book was released on 2013-12-06 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume of Research in Consumer Behavior is made up from a selection of papers from the Eight Consumer Culture Theory Conference and represents the latest research on consumption and consumer culture from scholars around the world.
Download or read book Cross Cultural Consumer Behavior written by Katja Gelbrich and published by Edward Elgar Publishing. This book was released on 2023-05-09 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: This cutting-edge book unpacks the relationship between culture and consumer behavior to present the state-of-the-art in cross-cultural consumer research. Examining how culture shapes what consumers seek, evaluate and choose to purchase, Cross-Cultural Consumer Behavior explains why and how cultural values such as individualism, indulgence, or uncertainty avoidance influence consumers’ buying behavior.
