Download or read book Impact of Covid 19 on German Consumer Behavior Elaboration Regarding a Sustained Change of Online Shopping written by Michel Brandes and published by GRIN Verlag. This book was released on 2021-10-11 with total page 73 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2021 in the subject Business economics - Offline Marketing and Online Marketing, Hamburg School of Business Administration gGmbH, language: English, abstract: The goal of this study was to elaborate the differences between COVID-19 induced and a potentially restriction free consumer behavior in 2024 regarding a sustained change of online shopping and the usage of digital services. Two different scenarios were developed (I) asking participants about their behavior during the COVID-19 pandemic and (II) asking participants about their behavior in a pandemic and restriction free environment in 2024. In order to elaborate potential effects, a research model was derived based on a conceptual framework investigating the long-term adherence of behavioral changes combined with item relationships regarding the sustained usage of services. The data was derived through online questionnaires. Afterwards, the conducted data was operationalized and elaborated through multiple (M)ANOVA. The key findings were that the satisfaction levels for both online shopping as well as for the digital services significantly decreased in scenario II. According to the research model this allows the conclusion that a sustained usage is negatively affected. Therefore, the observed acceleration of online shopping could potentially slow down and return to average growth levels. The reduction of satisfaction levels was supported by a correlation reduction of the frequency of use and money spent items which confirmed the reduction of online shopping as well as the usage of digital services. For the retail and e-commerce industry the findings allow strategic implications to prepare for the post pandemic consumer behavior. Consumers will potentially carry their positive experiences with them and translate those into future expectations towards retail and e-commerce. To mention are that due to the decreased satisfaction levels the traditional stationary retail store remains relevant and therefore should be strategically emphasized within retailer’s channel strategy.
Download or read book European Consumers in the Digital Era written by Małgorzata Bartosik-Purgat and published by Taylor & Francis. This book was released on 2022-10-18 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumers make purchasing decisions every day, taking into account their needs, preferences and beliefs which may change due to various determinants; some depending on the consumers themselves and others on the organizations acting in the market. What determinants are inducing these changes in consumers` needs, perceptions, attitudes, values, and finally, purchasing behavior? This edited collection offers a comprehensive description of the consumer behavior process and the determinants that affect it in the era of digitalization. This book offers a holistic perspective of consumer behavior in the 21st century in different European cultures that are characterized by new technologies, including smartphones, AR, IoT, AI, and social media, as well as cultural changes and the Covid-19 pandemic. The first part of the book is devoted to characteristic phenomena in consumer behavior in the era of digitalization, such as changes in the consumer buying decision-making processes, e-commerce, prosumers’ and consumers` attitudes towards innovations. The second part will describe the consumers, their decision-making processes, with examples from almost all geographical regions in Europe, including Germany, Spain, Italy, Finland, Poland and Russia. Both individually and collectively, the contributors provide discussion points and practical implications resulting from the changes observed in consumer behavior in each country. European Consumers in the Digital Era provides a comprehensive overview of digital consumer behavior, offering timely insights for scholars and researchers. It will also appeal to postgraduate students of related fields, including marketing, innovation and sociology.
Download or read book Consumer Behavior on Online Grocery Shopping Adoption A Quantitative Analysis in the Context of the COVID 19 Pandemic Contrasting the Markets of Peru and Germany written by José Alonso Pisfil Manchego and published by GRIN Verlag. This book was released on 2023-03-13 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2022 in the subject Business economics - Market research, grade: 1,3, University of applied sciences, Munich, language: English, abstract: The COVID-19 pandemic raised the demand for online food shopping in traditional Peru and Germany. This urged an in-depth examination since consumer attitudes in specific cultural contexts had received little attention. Thus, this research aims to ascertain the factors that significantly influence Germans' and Peruvians' intention to use online grocery shopping, as well as to identify significant differences between the two countries. Two particular research topics serve as the framework for this study, which are as follows: Are there significant differences in the usage of online grocery shopping between Germans and Peruvians during the COVID-19 pandemic? What factors significantly influence Germans and Peruvians' online grocery shopping usage during the COVID-19 pandemic? As indicated by both research questions, this study's primary emphasis is on online grocery shopping behavior during the COVID-19 pandemic that peaked one year ago, in the year 2020, yet has persisted worldwide. Therefore, this study focuses only on empirical data from the COVID-19 outbreak since online grocery shopping in both nations was not a significant event before the pandemic. Furthermore, there was no previous scientific research on online grocery shopping’s behavior in Peruvian literature, preventing comparison between the two countries. Given that the pandemic's breakout aided in the partial adoption of online grocery shopping in both nations, the researcher judged it appropriate to frame both research questions exclusively in terms of the COVID-19 pandemic to capture better the influence of the digital transition that was experienced in 2020.
Download or read book Covid 19 s Impact on Consumer Behavior in Essential Goods Shopping Across Organized Unorganized and E Retail Platforms in Metropolis written by Ganesh Pathak and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the month of March 2020, the coronavirus epidemic engulfed the entire globe. Despite the fact that the lockdown caused panic buying for people to stock up on necessities such rice, wheat, packaged foods, home care products, etc., reports indicate that people did not reportedly stock up significantly on sweets and beverages, but rather simply hurried to stock up on necessities. Therefore, the researcher has examined how consumer behaviour has changed as people shop for necessities in the metropolis through organised, unorganised, and online retail platforms during COVID 19. From 195 samples from the Pune metropolitan municipality, the researcher has gathered opinions. The researcher utilised the paired sample t test to examine his hypotheses. Following the study, researchers discovered a change in consumer behaviour while shopping for groceries and FMCG products during COVID 19.
Download or read book The Effect of the COVID 19 Pandemic Perception on Consumer Behavior in Germany written by Luisa Rabenstein and published by . This book was released on 2020 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Covid 19 Pandemic and Food Consumption Patterns written by Siksna, Inese and published by Nordic Council of Ministers. This book was released on 2021-10-05 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: Available online: https://pub.norden.org/temanord2021-540/ Due to the Covid-19 pandemic, consumer eating patterns and habits have changed. Before the pandemic, most countries in the Nordic-Baltic region had been collecting food consumption data to monitor the region’s health and food safety situation, but during these unusual times, no data on consumer behaviour exists. It’s important to examine changes in food consumption in the Nordic-Baltic region during the pandemic not only to understand the local situation and trends but also global trends and their effect on food supply chains, regional food availability, and food waste. Comparing regional data with those in Asia, the USA, and elsewhere offers the opportunity to see which practices are effective in each region and provides more information to help predict trends in consumer behaviour during the post-pandemic recovery period.
Download or read book The Effect of COVID 19 On the Changes in Consumer Buying Patterns and Adopted Marketing Strategies by Various Industries in Sri Lanka written by Gihani Weerakoon and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The COVID-19 has hit on almost every aspect of people's lives and it is one of the critical challenge people have faced since the second world war (Hoekstra & Leeflang, 2020). From the birth of civilization to the present day, people have adapted to a wide range of "conditions or changes," some of which are produced by natural catastrophes and others that are deliberately generated. Throughout a long journey, people will meet painful conditions that have not previously been addressed via various phases of growth, which are known as pandemics(Fernández-Villaverde & Jones, 2022). Identifying the hidden antecedents of consumer behavior during a pandemic is worthwhile because market psychology has a direct impact on how customers react to "pandemic dread"(I. Fernando, Perera, et al., 2021). Addressing "consumer behavior” during this epidemic over the world might send signals to the industrial sectors and it is important to detect consumer behaviors during pandemic periods because changes in consumer behavior have impacted the majority of organizations, thus it is critical to focus on novel marketing strategies. Moreover, researchers showed the importance of identifying the use of particular marketing strategies during a pandemic, as well as shutdowns and lockdowns(Dash & Chakraborty, 2021; Sitorus et al., 2021). Therefore, the primary goal of this research is to conduct an in-depth study on how consumers' purchasing behaviors have changed by the COVID-19 pandemic followed by how diverse sectors of the economy implement different marketing strategies to overcome pandemic obstacles. In this research paper, the researcher focuses on identifying the impact of COVID-19 on consumer behavior patterns and various marketing strategies used by various industries, which can be used even during future pandemic periods.
Download or read book The Impact of the Covid 19 on Chinese Consumer s Online Shopping Behavior written by Xiao Ma and published by . This book was released on 2019 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Consumption Production and Entrepreneurship in the Time of Coronavirus written by Elena Gallitto and published by Springer Nature. This book was released on 2022-04-22 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the impact of the continuing COVID-19 crisis on consumers and businesses. With stay-at-home orders and social distancing measures mandated by governments worldwide, businesses have made significant adjustments to adapt to the sudden changes caused by the pandemic. The book aims to understand what settling and thriving in the “new normal” have meant for businesses around the world. This book is divided into sections on production, consumption, and entrepreneurship and explores how consumer psychology has changed while also evaluating new digital business opportunities afforded by the pandemic. By bringing together psychology and marketing scholars, this interdisciplinary book will inform research on how businesses adapt to crises.
Download or read book Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels written by Katja Wagner and published by Springer Nature. This book was released on 2021-08-06 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Katja Wagner investigates consumer behavioral intention and interactions with new technologies and digital channels. Due to the fact that the development, spread and sale of these new technologies and digital channels will have a continuous growth and influence in the following years regarding business activities, it is important to take a deeper look in the areas of artificial intelligence and e-commerce. Not only business is affected from these new shifts, but it also impacts consumers’ attitudes, motivation, and practices. So, the evaluation of anthropomorphism and in general, the expectation and motivation of successful acceptance are under review and offer explanations for consumers intentional usage of new technologies. Therefore, six essays address specific phenomena in central subareas of new technologies and digital channels for a more profound understanding of consumers in digital environments.
Download or read book Understanding The Consumer Behaviour During COVID 19 Pandemic written by Murat GÜLMEZ and published by Akademisyen Kitabevi. This book was released on 2021-02-02 with total page 10 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A Comprehensive Literature Review on Changes in Consumer Behavior and Emerging Marketing Opportunities Adopted by Different Industries Within the Context of COVID 19 Pandemic Situation written by Chamodi Pathirana and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the beginning of human civilization to the present day, people have had to adjust to a wide variety of "conditions or changes." Some of these "conditions or changes" have been brought about by natural catastrophes, while others have been brought about on purpose. During the course of this prolonged journey, humankind will face pandemics, which are catastrophic events that have not been adequately addressed in earlier stages of development and can be broken down into a number of substages (Fernández-Villaverde et al., 2020). As a result of the pandemic issue, there has been a change in consumer buying behaviors such as panic buying behavior, Online buying behaviors, stockpiling and those are some of the most famous changes in consumer behaviors during the COVID-19 pandemic. These changes in consumer behaviors has been affected to majority of the businesses and therefore it is essential to focus on novel marketing strategies and effective techniques that will be needed for businesses to acquire new consumers as well as existing ones and increase sales. Following that, the primary objective of this study is to conduct an in-depth analysis of how COVID-19 has changed the behaviors of the customers in various sectors and how the consumers' buying behaviors changes during the COVID-19 pandemic, as well as the techniques they use in their daily lives, from the perspective of a variety of countries and sectors.
Download or read book Impact of COVID 19 on Consumer Behavior in the Leisure Outdoor Sports Market written by Lea-Florentina Kohl and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since COVID-19 suddenly changed the world, the economy and therefore also the leisure outdoor sports market had to face challenges. Lockdowns, travel restrictions as well as physical and psychological burdens changed consumer behavior in the leisure outdoor sports market. Many companies reacted to this change and tried to keep their customers happy by maintaining the relationship through marketing measures such as newsletters and postal mailings. However, especially in the outdoor sports industry, it is interesting to see whether people continued to practice their sports, such as skiing, despite the many obstacles caused by COVID-19, and whether they continued to spend money on them. Since COVID-19 has greatly affected the lives of everyone, and probably will continue to do so after this study is completed, there is not enough literature on the impact of COVID-19 on consumer behavior in the leisure outdoor sports market. This master thesis examines the relationship between the pandemic and consumer behavior. The researcher focused the online survey on whether and how COVID-19 has changed consumer behavior with regard to outdoor sports, in particular skiing. A quantitative study conducted in form of an online survey via the Qualtrics program shows how much consumer behavior has changed, especially in the leisure outdoor sports market. Furthermore, the study will determine whether there is also a geographical difference in terms of Europeans and non-Europeans. On the one hand, this study provides more knowledge about the effects of the pandemic on consumer behavior, and on the other hand, companies can use these results to better target their marketing activities or to better understand their customers in these challenging times.
Download or read book Impact of the Covid 19 Pandemic on Consumer Behavior written by Ruben Soofizadeh and published by . This book was released on 2021 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Coronavirus pandemic shocked the whole planet and turned almost everything from meeting with friends and family over working and studying to shopping upside down for the people. The goal of the thesis is to outline the impacts that the Coronavirus pandemic has and had on the consumer behavior of the people around the world. It also targets to underline the difference of impact of the pandemic with a perspective on the regional, ethnic and demographic differences around the world.
Download or read book Crisis Response Advertising written by Frauke Hachtmann and published by Taylor & Francis. This book was released on 2023-07-31 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the effects of COVID-19 on the advertising industry to better understand crisis response advertising. The book tells the story of three distinct phases in which the pandemic unfolded, the way a wide range of brands and agencies responded, and how the consumer landscape changed during the first 15 months of the crisis. Advertising professionals from a broad range of award-winning advertising agencies across the United States who experienced the crisis first-hand reflect on how COVID-19 disrupted the industry and what they learned along the way. Each case contains themes that emerged through data analysis, along with examples of advertising practice at various stages of the pandemic. Importantly, the new theoretical model and best practices covered in the book extend beyond application to the global pandemic, giving readers solid theoretical and practical tools to use in future crises. Suited for upper-level undergraduate and post-graduate courses in advertising and marketing, this book will be useful as a reference for researchers and is practical enough for practitioner use as well.
Download or read book Economy 4 0 and the COVID 19 Pandemic written by Tomasz Herzog and published by Logos Verlag Berlin GmbH. This book was released on 2023-07-03 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technological development impacts employment conditions by changing the production capabilities of modern enterprises, the shape of modern consumption trends, and factors determining the company’s competitiveness. Recently, one significant factor affecting technological development was the COVID-19 pandemic, which subsequently demanded social isolation. This collective work is an attempt to answer the following questions: * Did the COVID-19 pandemic contribute to accelerating the process of implementing innovative solutions as part of Industry 4.0? * To what extent did the COVID-19 pandemic influence changes in employment relations, taking into account the implemented technological innovations? * Did the presented research results indicate a link between the COVID-19 pandemic and changes in democratic processes? In addition, this work explores some transformations in the forms and language of media communication as well as in consumer behavior that have occurred in light of feelings uncertainty and anxiety during the pandemic.
Download or read book Decoding Digital Consumer Behavior written by Alfonso Pellegrino and published by Springer Nature. This book was released on with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt:
