Download or read book Contemporary Sport Marketing written by James J. Zhang and published by Taylor & Francis. This book was released on 2017-02-17 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: The international nature of the sport industry requires a global approach to sport marketing practices. Organisations need to develop a good understanding of the laws, regulations, values and norms of the countries and cultures in which they operate. This book brings together world-leading sport marketing scholars from 11 countries to address the most important global, regional, national, and community marketing issues in sport today. Presenting the latest cutting-edge research from countries including India, China, the UK and the USA, it includes case studies on successful marketing strategies in sports ranging from football and hockey to baseball and motor racing. The book combines both qualitative and quantitative studies to explore key topics such as: sport marketing in a globalized marketplace corporate social responsibility and sponsorship in sporting events the Olympic brand image and its values sport consumer behaviour and customer satisfaction new digital marketing channels. Contemporary Sport Marketing: Global perspectives is vital reading for all students and scholars of sport marketing, sport business and sport management, as well as for any professional working in the sport industry.

Download or read book Employer Branding for Competitive Advantage written by Geeta Rana and published by CRC Press. This book was released on 2021-03-21 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book shows how to build and maintain a distinctive and credible employer brand and develop a set of relevant success metrics to help measure return on investment (ROI). Starting with the current interest in employer branding, this book looks at the historical roots of brand management and the practical steps to achieve employer brand management success. The book will review the pressures that have generated current interest in employer branding. It goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success. The book includes the business case, research, positioning, implementation, management and measurement, and case studies of big-named employer brand stories. This book will provide new insights into the field of employer branding and provide directions and tools for organizational brand building. It will be beneficial for research scholars, engineers, practitioners, and management students.

Download or read book Souverainet tatique et march s internationaux la fin du 20 me si cle written by Charles Leben and published by LexisNexis. This book was released on 2000 with total page 756 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Commutation transmission written by and published by . This book was released on 1994 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Conflits des interpr tations dans la soci t de l information thique et politique de l environnement Trait des sciences et techniques de l information written by CHARDEL Pierre-Antoine and published by Lavoisier. This book was released on 2012-06-01 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: La montée des préoccupations environnementales coïncide avec la facilité d'accès à des éléments de connaissance qui sont censés favoriser une perception plus aiguë des problématiques écologiques. Or, cela ne suffit pas à générer des comportements plus responsables envers la nature et les générations à venir. Il est nécessaire de reconsidérer la question environnementale à l'heure de nouvelles médiations informationnelles pour pouvoir composer un monde commun avec une pluralité de régimes d'attention. Les analyses transdisciplinaires qui composent cet ouvrage abordent ensemble les conflits interprétatifs relatifs aux problèmes environnementaux et les environnements médiatiques, dans toute leur hétérogénéité et leur nouveauté. L'analyse de l'exposition des subjectivités individuelles et collectives aux flux informationnels permet ici de mieux comprendre ce que serait une gouvernance réflexive. Conflits des interprétations dans la société de l'information permet de répondre adéquatement à une éthique et une politique de l'environnement.

Download or read book Du mus e conservateur au mus e virtuel written by BAUJARD Corinne and published by Lavoisier. This book was released on 2013-02-01 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Les Musées de France ont pris une place de plus en plus importante au sein des pratiques culturelles et touristiques. De nouveaux modes d’accès à la culture – désormais mondialisée – encouragent une gouvernance patrimoniale qui tente de conjuguer convergence numérique et transformation des usages dans l’espace muséal. Le défi est désormais de concilier tradition et modernité, art et divertissement, délectation et consommation. Le musée physique (in situ) qui expose les œuvres se prolonge par des dispositifs numériques au sein même de ses murs (cartels, audioguides, interactivités, sons, vidéos…) et la multiplication de sites Internet en ligne, publics ou privés. Le « musée virtuel » en vient à rejoindre le « musée conservateur ». La numérisation du patrimoine modifie-t-elle l’institution ? Le musée conservateur des siècles passés privilégie aujourd’hui la fréquentation du public et la diversification des modes de financement pour accroître ses moyens. Le musée virtuel en devient une extension, mais aussi parfois un concurrent. Dès lors que la mission de service public est confrontée au marché, la relation de l’institution à son patrimoine s’en trouve affectée. Autrement dit, la capacité à transmettre un héritage culturel aux futures générations s’inscrit désormais au cœur des débats sur l’avenir des musées.

Download or read book Afrique num rique written by Tania Begazo and published by World Bank Publications. This book was released on 2023-08-08 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tous les pays africains ont besoin d'avantage d'emplois de qualité pour leurs populations croissantes. Le rapport « Afrique numérique : Transformation technologique pour l’emploi » montre qu'une utilisation plus large, par les entreprises et les ménages, des technologies numériques génératrices de productivité est impérative afin de générer de tels emplois, y compris pour les personnes peu qualifiées. Dans le même temps, cette démarche peut soutenir non seulement l'objectif à court terme de reprise économique postpandémique des pays, mais aussi leur vision d'une transformation économique assortie d’une croissance plus inclusive. Cependant, ces résultats ne seront pas automatiques. La disponibilité de l'internet mobile a augmenté sur l’ensemble du continent ces dernières années, mais l'écart d'utilisation est le plus élevé au monde. Les zones disposant d'au moins un service internet mobile 3G couvrent désormais 84 % en moyenne de la population des pays d'Afrique subsaharienne, mais seulement 22 % utilisent ces services. Et l'entreprise africaine moyenne accuse un certain retard en matière d'utilisation de smartphones et d’ordinateurs, ainsi que de technologies numériques plus sophistiquées qui contribuent à obtenir de nouveaux gains de productivité. Deux problèmes expliquent cet écart d'utilisation : l'absence d'abordabilité de ces nouvelles technologies et la de les utiliser. Pour les 40 % d'Africains qui vivent en dessous du seuil de pauvreté extrême, les forfaits de données mobiles coûteraient à eux seuls un tiers de leurs revenus, en plus du prix des appareils d'accès, des applications et de l'électricité. Les forfaits de données pour les petites et moyennes entreprises sont également plus chers que dans d'autres régions. De plus, la qualité des services internet †“ de même que la fourniture d'applications attrayantes et adaptées aux compétences qui favorisent l'entrepreneuriat et augmentent les revenus †“ présente des lacunes qui freinent la volonté des entreprises et populations de les utiliser. Pour les pays qui utilisent déjà ces technologies, les retombées du développement sont importantes. De nouvelles études empiriques réalisées pour le présent rapport s'ajoutent aux données sans cesse croissantes qui démontrent que la disponibilité de l'internet mobile augmente directement la productivité des entreprises, accroît le nombre des emplois, et réduit la pauvreté à travers l'Afrique. Pour que ces bénéfices ainsi que d'autres avantages se concrétisent plus largement, les pays africains doivent mettre en oeuvre des politiques complémentaires et synergiques afin de renforcer à la fois la capacité de payer des consommateurs et leur volonté d'utiliser les technologies numériques. Ces interventions doivent accorder la priorité à une utilisation productive en vue de générer un grand nombre d'emplois inclusifs dans une région sur le point de bénéficier d'une main-d'oeuvre massive et jeune, laquelle est appelée à devenir la plus importante du monde d'ici la fin du siècle.

Download or read book Proceedings of the DLM Forum on Electronic Records written by and published by . This book was released on 2000 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book European Archives News written by and published by . This book was released on 2002 with total page 648 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Digital Scholar written by Martin Weller and published by A&C Black. This book was released on 2011-09-01 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com. While industries such as music, newspapers, film and publishing have seen radical changes in their business models and practices as a direct result of new technologies, higher education has so far resisted the wholesale changes we have seen elsewhere. However, a gradual and fundamental shift in the practice of academics is taking place. Every aspect of scholarly practice is seeing changes effected by the adoption and possibilities of new technologies. This book will explore these changes, their implications for higher education, the possibilities for new forms of scholarly practice and what lessons can be drawn from other sectors.

Download or read book Digitalization of Society and Socio political Issues 1 written by Éric George and published by John Wiley & Sons. This book was released on 2020-02-26 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digitalization is a long and constant sociohistoric process in which all areas of societys activities are reconfigured. Digitalization of Society and Socio-political Issues 1 examines the transformations linked to the development of digital platforms and social media, which affect the cultural and communicational industries. It analyzes the formation of Big Data, their algorithmic processing and the societal changes which result (social monitoring and control in particular). Through critical views, it equally presents the various ways in which technology participates in relations of power and domination, and contributes to possible emancipatory practices.

Download or read book Youth and violent extremism on social media written by Alava, Séraphin and published by UNESCO Publishing. This book was released on 2017-12-04 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Handbook of Research on IoT Digital Transformation and the Future of Global Marketing written by El-Gohary, Hatem and published by IGI Global. This book was released on 2021-06-25 with total page 471 pages. Available in PDF, EPUB and Kindle. Book excerpt: The business world today is changing enormously due to many factors that affect every element of the business cycle worldwide. From globalization to recession, in addition to other environmental forces, companies today face numerous challenges that have a great impact on business. Among the factors that are affecting the current way business is conducted are the emergence of marketing tools including the internet, internet of things (IoT), virtual reality, mobile applications, social media, electronic word of mouth (eWoM), artificial intelligence, digital marketing, and more that have a great impact not only on customers but also on companies. It is imperative for businesses to embrace the utilization of these tools in order to expand their customer base and provide unique, successful consumer experiences. The Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing provides comprehensive coverage of current global marketing trends related to the use of technology. The book links the industry with academia by providing useful insights on how to improve businesses’ ability to create and customize customer value and loyalty. Covering topics including e-commerce, mobile marketing, website development, and phygital customer experiences, this book is essential for marketers, brand managers, advertisers, IT consultants and specialists, customer relations officers, managers, practitioners, business owners, marketing and business associations, students, researchers, and academicians interested in incorporating the latest technologies and marketing strategies into their businesses and studies.

Download or read book Digital Transformation and Human Behavior written by Concetta Metallo and published by Springer Nature. This book was released on 2020-11-02 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: The digital transformation is impacting various aspects of how we live and work. Due to the pervasive effects of the digital revolution on firms and societies, both scholars and practitioners are interested in better understanding the key mechanisms behind the related challenges. This book presents a collection of research papers focusing on the relationships between technologies (e.g. artificial intelligence, social media, and the Internet of Things) and behaviours (e.g. social learning, knowledge sharing, and decision-making). Moreover, it provides insights into how the digital transformation may improve quality of personal life and work life within public and private organisations. The plurality of views offered makes this book particularly relevant for practitioners, companies, scientists, and governments. It gathers a selection of the best papers - original double-blind peer-reviewed contributions - presented at the annual conference of the Italian chapter of the AIS which was held in Naples, Italy, in September 2019.

Download or read book Symposium on economic and financial issues of telecommunications The role of telecommunications in the infrastructure And its impact on economic growth Oct 22 24 1987 written by and published by . This book was released on 1987 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book L avenir du travail en Afrique written by Jieun Choi and published by World Bank Publications. This book was released on 2021-10-11 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: L‘avenir du travail en Afrique se penche sur deux questions fondamentales : comment créer des emplois productifs et comment subvenir aux besoins des laissés-pour-compte. Le rapport met en lumière comment l’adoption des technologies numériques, conjuguée à d’autres phénomènes mondiaux, transforme la nature du travail en Afrique subsaharienne et pose un défi en même temps qu’elle crée de nouvelles possibilités. Les auteurs montrent que les nouvelles technologies ne sont pas simplement synonymes de destruction d’emplois, comme on le craint généralement, mais qu’elles peuvent permettre aux pays africains de construire un monde du travail inclusif et offrir des opportunités aux travailleurs les moins qualifiés. Pour exploiter ces opportunités, cependant, il est indispensable de mettre en place des politiques publiques et de réaliser des investissements productifs dans quatre domaines principaux. Il faudra notamment promouvoir des technologies numériques inclusives, développer le capital humain d’une main-d’oeuvre jeune, globalement peu qualifiée et qui s’accroît rapidement, augmenter la productivité des entreprises et des travailleurs du secteur informel et élargir la couverture de la protection sociale pour atténuer les risques liés aux bouleversements du marché du travail. Le présent rapport, prolongement du Rapport sur le développement dans le monde 2019 de la Banque mondiale, aborde en conclusion d’importantes questions de politique publique qui viendront alimenter de futurs travaux de recherche permettant de guider les pays africains sur la voie d’une croissance plus inclusive.

Download or read book Facing the Challenge of Risk and Vulnerablity in an Information Society written by J. Berleur and published by North Holland. This book was released on 1993 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: An ounce of prevention is better than a pound of cure .This comment from one of the contributors pinpoints the target of this publication - to acknowledge vulnerability in our society and identify various means of coping with it.The topic of social vulnerability may be approached from many different directions. For some people, the starting point is a particular system that, because of its size and complexity is unreliable and therefore generates vulnerability. It may be the design, implementation or integration of sophisticated technological devices within the system which reduces its reliability. From another perspective, social vulnerability is ultimately a subjective experience of individual people, the starting point being the quality of life of the individual, not the system. In this way, instead of facing uncertain reliability, society is confronted with certain unreliability - a general sensation of powerlessness and vulnerability in an age dominated by the use of complex information and communication technology. The issue has, at the same time, three distinct aspects: that of the reality of risk, of the perception of risk and of the ability of the individual to act.The papers incorporated in this volume achieve a reconciliation of the different perspectives and work towards the provision of some tentative first answers to the major question posed: how do we meet the challenge of social vulnerability in an information age?