Download or read book Imaging in Advertising written by Fern L. Johnson and published by Routledge. This book was released on 2012-08-06 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: The dominance of advertising in everyday life carries potent cultural meaning. As a major force in the rise of "image based culture," advertising spreads images that shape how people live their lives. While scholarship on visual images has advanced our understanding of the role of advertising in society, for example in revealing how images of extremely thin female models and athletic heroes shape ideals and aspirations, images circulated through lagnuage codes--or "verbal images"--in advertising have received less attention. Imaging in Advertising explores how the verbal and visual work together to build a discourse of advertising that speaks to audiences and has the power to move them to particular thoughts and actions. In this book, Fern L. Johnson presents a series of case studies exploring important advertising images--racial connotations in cigarette advertising, representations of cultural diversity in teen television commercials, metaphors of the face appearing in ads for skin care products, language borrowed from technology to sell non-technology products, and the illusion of personal choice that is promoted in many Internet web sites. Johnson argues that examining the interplay of verbal and visual images as a structured whole exposes the invase role of advertising in shaping culture in 21st century America.
Download or read book Digital Imaging for Advertising written by and published by Elex Media Komputindo. This book was released on with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Imagining Imaging written by Michael R. Jackson and published by CRC Press. This book was released on 2021-11-25 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Roentgen to Rembrandt, Hounsfield to Hollywood and Vesalius to videogames, Imagining Imaging explores the deeply entwined relationship between art (and visual-based culture) and radiology / medical imaging. Including artworks from numerous historical eras representing varied geographic locations and visual traditions, alongside a diverse range of contemporary artists, Dr Jackson argues that the foundations of medical image construction and interpretation were laid down in artistic innovations dating back hundreds and thousands of years. Since the discovery of X-rays, artists and moviemakers have, in turn, drawn rich inspiration from radiographic imagery and concepts, but the process of cross-pollination between art and science has continued, with creative endeavour continuing to mould medical imaging examinations to this day. Blending a unique mix of art, science and medical history, together with aspects of visual neurophysiology and psychology, Imagining Imaging is essential reading for radiologists, radiographers and artists alike. Peppered with familiar TV and film references, personal insights into the business of image interpretation, and delivered in an accessible and humorous style, the book will also appeal to anyone who enjoys looking at pictures. Key features: Engaging synthesis of art and medical history, combined with anecdotes and experiences from a working clinical radiologist Diverse range of visual reference points including astronomy, botany and cartography, alongside comprehensive discussion of medical imaging modalities including plain radiography, ultrasound, CT and MRI 200 full colour illustrations
Download or read book Quality and Safety in Imaging written by Lluís Donoso-Bach and published by Springer. This book was released on 2018-09-18 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a roadmap for optimizing quality and safety within radiology practices, whether academic or private and irrespective of their national setting. All aspects of the radiology workflow are addressed, from imaging appropriateness, examination scheduling, and patient preparation through to imaging protocol optimization (including radiation dose management), modality operations, reporting (including structured reporting), and report communication. The book highlights innovative IT tools, including clinical decision support, that drive compliance with national best practice standards and guidelines. The use of big data tools to manage and enhance clinical delivery is addressed. Finally, metrics designed to measure the value that radiology brings to patient care and patient outcomes are introduced. Readers wishing to deepen their understanding of contemporary best practices regarding quality and safety will find this book to be a rich source of practical information.
Download or read book Magnetic Particle Imaging written by Tobias Knopp and published by Springer Science & Business Media. This book was released on 2012-05-04 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides a comprehensive overview of recent developments in magnetic particle imaging (MPI), a novel imaging modality. Using various static and oscillating magnetic fields, and tracer materials made from iron oxide nanoparticles, MPI can perform background-free measurements of the particles’ local concentration. The method exploits the nonlinear remagnetization behavior of the particles and has the potential to surpass current methods for the detection of iron oxide in terms of sensitivity and spatiotemporal resolution. Starting from an introduction to the technology, the topics addressed include setting up an imaging device, assessment of image quality, development of new MPI tracer materials, and the first preclinical results. This is the first book to be published on magnetic particle imaging, and it will be an invaluable source of information for everyone with an interest in this exciting new modality.
Download or read book Fundamentals of Digital Imaging in Medicine written by Roger Bourne and published by Springer Science & Business Media. This book was released on 2010-01-18 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: In general, image processing texts are intended for students of engineering and computer science, and there is little written at all on the specific requirements of medical image processing. Students of medical radiation science (Diagnostic radiography, Nuclear medicine, Radiation therapy) usually have minimal mathematical and computer science training and find the available texts incomprehensible. A text that explains the principles of image processing in minimally-mathematical language is needed for these students. Contrary to the claims of some textbook authors, the vast majority of technologists that process images do not need to understand the mathematics involved, but would nevertheless benefit from a thorough understanding of the general process.
Download or read book Philosophy of Advanced Medical Imaging written by Elisabetta Lalumera and published by Springer Nature. This book was released on 2021-03-01 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book to explore the epistemology and ethics of advanced imaging tests, in order to improve the critical understanding of the nature of knowledge they provide and the practical consequences of their utilization in healthcare. Advanced medical imaging tests, such as PET and MRI, have gained center stage in medical research and in patients’ care. They also increasingly raise questions that pertain to philosophy: What is required to be an expert in reading images? How are standards for interpretation to be fixed? Is there a problem of overutilization of such tests? How should uncertainty be communicated to patients? How to cope with incidental findings? This book is of interest and importance to scholars of philosophy of medicine at all levels, from undergraduates to researchers, to medical researchers and practitioners (radiologists and nuclear physicians) interested in a critical appraisal of the methodology of their discipline and in the ethical principles and consequences of their work.
Download or read book Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and Their Application to Neuromarketing written by Giovanni Vecchiato and published by . This book was released on 2013-05-31 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Machine Learning and Medical Imaging written by Guorong Wu and published by Academic Press. This book was released on 2016-08-11 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: Machine Learning and Medical Imaging presents state-of- the-art machine learning methods in medical image analysis. It first summarizes cutting-edge machine learning algorithms in medical imaging, including not only classical probabilistic modeling and learning methods, but also recent breakthroughs in deep learning, sparse representation/coding, and big data hashing. In the second part leading research groups around the world present a wide spectrum of machine learning methods with application to different medical imaging modalities, clinical domains, and organs. The biomedical imaging modalities include ultrasound, magnetic resonance imaging (MRI), computed tomography (CT), histology, and microscopy images. The targeted organs span the lung, liver, brain, and prostate, while there is also a treatment of examining genetic associations. Machine Learning and Medical Imaging is an ideal reference for medical imaging researchers, industry scientists and engineers, advanced undergraduate and graduate students, and clinicians. Demonstrates the application of cutting-edge machine learning techniques to medical imaging problems Covers an array of medical imaging applications including computer assisted diagnosis, image guided radiation therapy, landmark detection, imaging genomics, and brain connectomics Features self-contained chapters with a thorough literature review Assesses the development of future machine learning techniques and the further application of existing techniques
Download or read book Ultra Realistic Imaging written by Hans Bjelkhagen and published by CRC Press. This book was released on 2016-04-19 with total page 651 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ultra-high resolution holograms are now finding commercial and industrial applications in such areas as holographic maps, 3D medical imaging, and consumer devices. Ultra-Realistic Imaging: Advanced Techniques in Analogue and Digital Colour Holography brings together a comprehensive discussion of key methods that enable holography to be used as a te
Download or read book Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing written by Giovanni Vecchiato and published by Springer Science & Business Media. This book was released on 2013-05-13 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book the authors describe their original research on the potential of both standard and high-resolution electroencephalography (EEG) for analyzing brain activity in response to TV advertising. When engineering techniques, neuroscience concepts and marketing stimuli converge in one research field, known as neuromarketing, various theoretical and practical aspects need to be considered. The book introduces and discusses those aspects in detail, while showing several experiments performed by the authors during their attempts to measure both the cognitive activity and emotional involvement of the test subjects. In these experiments, the authors apply simultaneous EEG, galvanic skin response and heart rate monitoring, and show how significant variations of these variables can be associated with attention to, memorization or enjoyment of the presented stimuli. In particular, this book shows the central role of statistical analysis in recovering significant information on the scalp and cortical areas involved, along with variations of activity in the autonomous nervous system. From an economic and marketing perspective, the aim of this work is to promote a better understanding of how mass consumer advertising of (established) brands affects brain systems. From a neuroscience perspective, the broader goal is to provide a better understanding of both the neural mechanisms underlying the impact of affect and cognition on memory, and the neural correlates of choice and decision-making. => Please download the extra material for this book http://extras.springer.com
Download or read book Diagnostic Imaging of the Chest written by Dag Wormanns and published by Thieme. This book was released on 2019-11-18 with total page 856 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your one-stop source of complete imaging information for the evaluation of thoracic conditions and diseases in all modalities Due to the remarkable concentration of various vital organs that can be visualized in thoracic imaging, the region occupies a firm central place in the spectrum of diagnostic imaging. The book is based on the contents of the curriculum for thoracic imaging of the European Society of Radiology and covers the gamut of issues in thoracic imaging that radiologists are faced with in their daily clinical practice. Contents are divided into four main sections: fundamentals of diagnostic thoracic imaging, diseases of the chest and special findings, differential diagnostic considerations and incidental findings, and glossary. Key Features: Full coverage of all disease entities as they affect the lungs, airways, pleura, mediastinum, thorax wall and diaphragm, thoracic arteries and veins, and the heart All imaging modalities are covered in detail: projection radiography, fluoroscopy, ultrasound, CT, and MRI, as well as digital image postprocessing Subsections concentrate on the more critical findings, such as pulmonary nodules and cavitary lesions Special section on occupational pulmonary diseases Congenital malformations of the thorax, and much more Diagnostic Imaging of the Chest is an essential reference guide for radiologists, both in training and in practice.
Download or read book Multi Modality Imaging written by Mauren Abreu de Souza and published by Springer. This book was released on 2018-11-29 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents different approaches on multi-modality imaging with a focus on biomedical applications. Medical imaging can be divided into two categories: functional (related to physiological body measurements) and anatomical (structural) imaging modalities. In particular, this book covers imaging combinations coming from the usual popular modalities (such as the anatomical modalities, e.g. X-ray, CT and MRI), and it also includes some promising and new imaging modalities that are still being developed and improved (such as infrared thermography (IRT) and photoplethysmography imaging (PPGI)), implying potential approaches for innovative biomedical applications. Moreover, this book includes a variety of tools on computer vision, imaging processing, and computer graphics, which led to the generation and visualization of 3D models, making the most recent advances in this area possible. This is an ideal book for students and biomedical engineering researchers covering the biomedical imaging field.
Download or read book Code mixing and Imaging of America in France written by Elizabeth Ann Martin and published by . This book was released on 1998 with total page 1108 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Observer Performance Methods for Diagnostic Imaging written by Dev P. Chakraborty and published by CRC Press. This book was released on 2017-12-14 with total page 591 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gives an accessible overview of R programming for medical imaging and the methods of observer performance testing. Explains the fundamental statistical concepts. Reinforces learning using worked problems and R software code, in addition to examples that utilize standalone ROC software. Starts with basic ROC analysis and builds to extensions of ROC methods for solving more complex but clinically realistic tasks. Emphasizes psychophysical models of observer performance (e.g., binormal model, contaminated binormal model, proper ROC model), and demonstrates how they can give better results than from purely statistical approaches. Supplementary tools and materials available at: www.devchakraborty.com; www.expertcadanalytics.com.
Download or read book Parallel Imaging in Clinical MR Applications written by Stefan O. Schönberg and published by Springer Science & Business Media. This book was released on 2007-01-11 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the first in-depth introduction to parallel imaging techniques and, in particular, to the application of parallel imaging in clinical MRI. It will provide readers with a broader understanding of the fundamental principles of parallel imaging and of the advantages and disadvantages of specific MR protocols in clinical applications in all parts of the body at 1.5 and 3 Tesla.
Download or read book Perception and Imaging written by John R. Suler and published by Routledge. This book was released on 2017-09-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Perception and Imaging will give you an extensive understanding of how photography relates to art, design, advertising, psychology, and philosophy, as well as what makes photography unique among the image-making disciplines.
