Download or read book The Imagination Machine written by Martin Reeves and published by Harvard Business Press. This book was released on 2021-06-08 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide for mining the imagination to find powerful new ways to succeed. We need imagination now more than ever—to find new opportunities, rethink our businesses, and discover paths to growth. Yet too many companies have lost their ability to imagine. What is this mysterious capacity? How does imagination work? And how can organizations keep it alive and harness it in a systematic way? The Imagination Machine answers these questions and more. Drawing on the experience and insights of CEOs across several industries, as well as lessons from neuroscience, computer science, psychology, and philosophy, Martin Reeves of Boston Consulting Group's Henderson Institute and Jack Fuller, an expert in neuroscience, provide a fascinating look into the mechanics of imagination and lay out a process for creating ideas and bringing them to life: The Seduction: How to open yourself up to surprises The Idea: How to generate new ideas The Collision: How to rethink your idea based on real-world feedback The Epidemic: How to spread an evolving idea to others The New Ordinary: How to turn your novel idea into an accepted reality The Encore: How to repeat the process—again and again. Imagination is one of the least understood but most crucial ingredients of success. It's what makes the difference between an incremental change and the kinds of pivots and paradigm shifts that are essential to transformation—especially during a crisis. The Imagination Machine is the guide you need to demystify and operationalize this powerful human capacity, to inject new life into your company, and to head into unknown territory with the right tools at your disposal.
Download or read book Imagination House written by E. Lee Walker and published by Texas A&M University Press. This book was released on 2019-06-13 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: When twenty-one-year-old Michael Dell asked E. Lee Walker to be the president of his fledgling computer company, PC’s Limited, Walker, in his mid-forties, immediately thought about all the people who had helped him through life—as an undergraduate at Texas A&M (class of ’63), a graduate student at Harvard, and a once-young entrepreneur himself. As he and Dell created the foundation of what would become one of the most successful companies in the world, Walker was guided by the lessons of his past business ventures, by his belief in the power of imagination, and by his relationships with people who had provided encouragement when he most needed it. When he left Dell Computer Corporation to teach, Walker discovered that the stories he took with him—of his aspirations, of his failures and triumphs, and of his friends and mentors—were the key to engaging and inspiring his students. Here, Walker records those stories in a memoir that spans five decades and reveals a man whose curiosity, resourcefulness, and luck led him out of South Texas and into corporate boardrooms, university lecture halls, and community activism. In fast-paced tales about life as a high-tech entrepreneur, adjunct professor, civic leader, and environmental advocate, Walker manages to convey the importance of creative thinking and communal effort in all his endeavors. Originally offered to a small group of college students in Italy for study abroad, this affecting memoir will introduce to a wider audience not only a seasoned executive and philanthropist but also a wise and delightful storyteller.
Download or read book Moral Imagination written by Mark Johnson and published by University of Chicago Press. This book was released on 2014-12-10 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using path-breaking discoveries of cognitive science, Mark Johnson argues that humans are fundamentally imaginative moral animals, challenging the view that morality is simply a system of universal laws dictated by reason. According to the Western moral tradition, we make ethical decisions by applying universal laws to concrete situations. But Johnson shows how research in cognitive science undermines this view and reveals that imagination has an essential role in ethical deliberation. Expanding his innovative studies of human reason in Metaphors We Live By and The Body in the Mind, Johnson provides the tools for more practical, realistic, and constructive moral reflection.
Download or read book Einstein s Business written by Dawson Church and published by Elite Books. This book was released on 2007-01-10 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt: At this threshold of our species' evolution there is an increasing recognition that new approaches are needed to create the radical changes necessary for humanity to survive on this planet. Business is not exempt-it's at the center of this radical change. Business can even be the lynchpin around which the rest of social transformation takes place, and can lead the way as we relinquish our addiction to control and to the extreme competitiveness that has paralyzed us and prevented us from uniting to address the urgency of the crisis at hand. In this anthology, some of the best-selling business authors of today infuse their visions, experiences, and insights into the ongoing conversation about how to find solutions to seemingly impossible challenges. The guiding principles for the book are derived from the inspiring, timeless wisdom of Albert Einstein, a man who modeled the ability to be a channel for intuitive, imaginative, and collective intelligence. From that realm we can draw on collective intelligence to re-invent ourselves and transform business.
Download or read book Imagination in Business written by Lorin F Deland and published by Legare Street Press. This book was released on 2023-07-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This groundbreaking work explores the role of imagination in business, and the ways in which creative thinking can lead to innovation and success. Drawing upon examples from the worlds of advertising, marketing, and entrepreneurship, Deland demonstrates how imagination can be harnessed to develop winning strategies and achieve business goals. With practical insights and real-world applications, this book is a must-read for business leaders, educators, and anyone interested in the creative process. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Download or read book How to Use Your Imagination to Make Money written by James D. Woolf and published by . This book was released on 2011-01 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1949, this business classic (written by two men experienced in sales and advertising) melded practical business sense with the ignition for business success: imagination.The examples may be historical, but the principles remain sound even today. Starting, establishing, marketing, developing, and maintaining a business all require the proper use of imaginative ideas to keep ahead of the competition. Even working your way up the ladder in someone else's business requires imagination. Woolf and Roth cover the basics of generating ideas, big and small, providing numerous examples of how individuals, even those starting with little or nothing, have had success.
Download or read book Imagination in Business written by Lorin Fuller Deland and published by . This book was released on 1909 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Imagination Engineering written by Paul Birch and published by Financial Times/Prentice Hall. This book was released on 2000 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Develop creativity skills and solve business problems. Creativity isn't simply important; it's essential. Innovation, differentiation and out of the box thinking are the ultimate sources of commercial advantage. And, like every other essential business skill, creativity can be developed. Imagination Engineering offers a proven and highly successful formula for developing business creativity skills. Putting problem solving and idea generating techniques into a convenient and easy to remember framework, this highly practical and enjoyable guide covers all the stages of the creative process from identifying a problem to implementing a solution.
Download or read book Marketing Imagination written by Theodore Levitt and published by Simon and Schuster. This book was released on 1986-04-21 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: A unique approach to the marketing/ management concept discusses product and marketing objectives, the relationship between client and supplier, the industrialization of service, and other facets of effective marketing strategies.
Download or read book Creativity Inc The Expanded Edition written by Ed Catmull and published by Random House. This book was released on 2014-04-08 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: The co-founder and longtime president of Pixar updates and expands his 2014 New York Times bestseller on creative leadership, reflecting on the management principles that built Pixar’s singularly successful culture, and on all he learned during the past nine years that allowed Pixar to retain its creative culture while continuing to evolve. “Might be the most thoughtful management book ever.”—Fast Company For nearly thirty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner eighteen Academy Awards. The joyous storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable. As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the twenty-five movies that followed—was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and defy convention, such as: • Give a good idea to a mediocre team and they will screw it up. But give a mediocre idea to a great team and they will either fix it or come up with something better. • It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them. • The cost of preventing errors is often far greater than the cost of fixing them. • A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody. Creativity, Inc. has been significantly expanded to illuminate the continuing development of the unique culture at Pixar. It features a new introduction, two entirely new chapters, four new chapter postscripts, and changes and updates throughout. Pursuing excellence isn’t a one-off assignment but an ongoing, day-in, day-out, full-time job. And Creativity, Inc. explores how it is done.
Download or read book Entrepreneurial Imagination written by Bjorn Bjerke and published by Edward Elgar Publishing. This book was released on 2011-01-01 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurial Imagination innovatively focuses on entrepreneurial and economic action in time, timing, space and place. Schedules and places of production, working times and working places, are no longer fixed due to the effects of the contemporary economy. The authors expertly bring together a focused and themed book that deals wholly with the subjects of time and space in a phenomenological understanding of entrepreneurial ventures and related business action. They discuss theories and thinking of human action, space, place, timing and time in various entrepreneurial and business arenas, including social entrepreneuring, environmental and corporate social responsibility, network forms of entrepreneuring, urban governance and regional development. Taking a phenomenological approach to enable readers to understand entrepreneurship and related economic action clearly will prove to be inspiring for students, academics and practitioners interested in all areas of entrepreneurship and similar issues.
Download or read book Imagination in Business Classic Reprint written by Lorin F. Deland and published by Forgotten Books. This book was released on 2017-12-18 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from Imagination in Business The subject of imagination is a large one. Even our morals come, in part, from the imagination - as the Virtue of pity. Doubtless it would be impossible for a human being absolutely devoid of imagination to feel the emotion of pity. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Download or read book From Imagination to Innovation written by A. Coskun Samli and published by Springer Science & Business Media. This book was released on 2011-08-23 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is impossible to measure the full economic and psychological benefits of the sewing machine, the polio vaccine, or the Internet. What we know is that these products have changed our lives for the better, generating net benefits well beyond the metric of corporate profits. As forces such as financial market volatility and fragmented markets demonstrate the fragility of the global economy, the imperative to develop products and services that contribute to the well-being of the many—rather than the few—is more pronounced than ever. In this book, A. Coskun Samli explores this imperative of an “innovation culture” and how it can be encouraged at all levels, from the individual to the nation or region. He argues that without a global innovation culture, committed to generating socially valuable products, we are likely to face a deteriorating quality of life, as wealth is concentrated at the top. Integrating insights from management, economics, policy, and psychology, Samli demonstrates how creativity can be channeled into innovation and innovation can be channeled, in turn, toward economic development. He discusses how national policies can be oriented toward encouraging such socially beneficial innovations as sustainable energy, communication technology, and medical discoveries. The aim is to promote the development of products and services that improve quality of life and generate profits for those who invest in them. He argues that all innovations, whether radical or incremental, must demonstrate social value in order to be truly profitable.
Download or read book The Imagination Gap written by Brian Reich and published by Emerald Group Publishing. This book was released on 2017-03-24 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Imagination Gap helps leaders in every sector apply their imagination effectively to explore new, creative approaches to survive and thrive. Examples from a range of industries and settings, from Broadway to Silicon Valley, with simple steps and exercises, help you stop thinking the way you "should" and start making extraordinary things happen.
Download or read book Lead with Imagination written by Brian Paradis and published by Forefront Books. This book was released on 2019-02-05 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: We have moved past the Information Age and are now living in the Imagination Age. Intuitive and creative thinking skills are as valuable as “hard skills” and are unique to each one of you. You have these innate skills—all you have to do is unleash them. Join up. What does imagination have to do with leadership? Ever since he was in college, Brian Paradis has been intrigued by the question, “What does imagination have to do with leadership?” For thirty years, he studied this puzzle as he honed his business and leadership skills, and one thing became crystal clear: imagination has a powerful influence on leadership. The compelling combination of leader + imagination = an opportunity to unleash all kinds of potential. The world is increasingly complex, knowledge is advancing at an unfathomable rate, and the problems in our world seem unsolvable. Organizations are in near constant and disruptive transition, and the cultures that define them are disconnected, disaffected, and divisive. Too many leaders show up to work wondering if any of it matters. We are “smarter” than any generation in history, but that isn’t the problem. The problem is imagination is not advancing at the same pace. But where there’s a closed door, there’s an open window of opportunity for those willing to walk through, to take a risk, and see what others don’t. Lead with Imagination promises three returns on your investment of time from reading it: You will be inspired by the possibilities and strengthened against the challenges. You will gain power and confidence to imagine, create, and innovate. We are all born with innate imagination and curiosity—learn how to use it. You will release your fullest potential and help release the potential of those you lead. We all learned as kindergarteners to assimilate quickly by giving the teacher (society) the desired answer, and to “fit in.” That colored our thinking from that moment forward and restricted our thinking and use of imagination. But now, it’s time to color outside the lines.
Download or read book Imagination in Business written by Lorin Fuller Deland and published by Sagwan Press. This book was released on 2018-02-02 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Download or read book Imagination in Business written by Lorin F. Deland and published by Forgotten Books. This book was released on 2015-06-04 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from Imagination in Business When Napoleon caused the names of his dead soldiers to be inscribed on the face of Pompey's Pillar, some one criticized the act as "a mere bit of imagination." "That is true," replied Napoleon, "but imagination rules the world." The subject of imagination is a large one. Even our morals come, in part, from the imagination - as the virtue of pity. Doubtless it would be impossible for a human being absolutely devoid of imagination to feel the emotion of pity. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
