Download or read book Illustrations in Communication and Public Relations written by Geoffrey Meshack Likata Ungaya and published by IPR Journals and Book Publishers. This book was released on 2022-12-29 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: TOPICS IN THE BOOK Healthcare Provider Patient Nonverbal Communicative Behaviour on Diabetes Mellitus Management Practices in Selected Hospitals In Kenya Political Communication: Political Rally Messages Effect on Ethnic Intolerance and Conflict among Voters in Migori County, Kenya Communicating Corporate Social Responsibility Activities for the Reputation of Aviation Industry in Kenya Mobile Phone Influence on Sexual Behaviour of Undergraduate Students: A Case Study of Jomo Kenyatta University of Agriculture and Technology, Kenya Frequency of Messages and Perceived Self-Efficacy for Treatment among People Living with HIV/AIDS in Homa Bay County, Kenya
Download or read book Visual Public Relations written by Simon Collister and published by Routledge. This book was released on 2018-03-28 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together a broad and diverse range of new and radical approaches to public relations focussing on the increasingly vital role that visual, sensory and physical elements factors play in shaping communication. Engaging with recent developments in critical and cultural theories, it outlines how non-textual and non-representational forces play a central role in the efficacy and reception of public relations. Challenging the dominant accounts of public relations which center on the purely representational uses of text and imagery, the book critiques the suitability of accepted definitions of the field and highlights future directions for conceptualizing strategic communication within a multi-sensory environment. Drawing on the work of global researchers in public relations, visual culture and communication, design and cultural theory, it brings a welcome inter-disciplinary approach which pushes the boundaries of public relations scholarship in a global cultural context. This exciting analysis will be of great interest to public relations scholars, advanced students of strategic communication, as well as communication researchers from cultural, media and critical studies exploring PR as a socio-cultural phenomenon.
Download or read book The Bauhaus and Public Relations written by Patrick Rössler and published by Routledge. This book was released on 2014-01-10 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative study considers one of the most important art and design movements of the 20th century, the Bauhaus, in conjunction with current research in public relations and organizational communication, elaborating on the mechanisms of internal and external communication available to influence the stakeholders in politics, society, industry, and the art world. In a movement where a substantial share of productivity ran in measures to highlight the public value of the institution funded by the taxpayer, the directors, and other persons in charge, the Bauhaus developed comprehensive strategies to communicate their messages to a variety of target groups such as politicians and economic leaders, intellectuals and other artists, current and prospective students, and the general public. To achieve this goal, the Bauhaus anticipated many instruments of modern public relations and corporate communications, including press releases, staging of events, media publications, community building, lobbying, and the creation of nationwide public presence. Rössler argues that as an organization, the Bauhaus cultivated corporate behavior and, most prominently, a corporate design which unfolded revolutionary power. The basic achievements of new typography (a label coined at the Bauhaus) determine visual communication to this day, while the Bauhaus moved from an institutional organization to a community. Beginning with an overview of the Bauhaus’ corporate identity and a close examination of the respective directors’ roles for internal and external communication, this book visits exhibitions, events, and the media attention they evoked in newspapers and contemporary periodicals, along with media products designed at the Bauhaus such as magazines, books, and bank notes.
Download or read book Public Relations for the Arts What are the benefits written by Candy Lange and published by GRIN Verlag. This book was released on 2006-11-06 with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2006 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1, University of Auckland (School of Comunication Studies), course: Media Communications Research Methods, language: English, abstract: Long before the arts and public relations were literally formulated, they were already linked together. With the beginning of civilisation, visual arts were used to influence the public opinion. In ancient Egypt, impressive architecture such as statues and temples were built to represent the greatness of the ruling priests and nobles (Bates, 2002). Art was an essential element of the propaganda machines during World War II. Especially Hitler misused art to propagate his politic opinion amongst the public. Today, a vast range of companies use art in order to receive (hopefully) positive media coverage, e.g. Telecom New Zealand is sponsor of the New Zealand International Arts Festival, the City Gallery in Wellington and the Auckland Philharmonia, and initiator of the Telecom New Zealand International Film Festivals, the White Pages Arts Award and the IHC Telecom Art Award. However, the connection between public relations and the arts must also be seen from another point of view. In terms of arts marketing, the arts can benefit from public relations. What are the benefits for artists and arts organisations, and how can they use public relations in order to promote their products?
Download or read book Images of Nations and International Public Relations written by Michael Kunczik and published by Routledge. This book was released on 2016-05-06 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume addresses the importance of images of nations in international relations. One fundamental assumption is that the behavior of states is not the same as that of individuals. States are social systems whose behavior as a rule directly corresponds neither to the motives of their respective leaders nor to those of their populations. However, it is also self-evident that international activities always depend on personal relationships. The studies presented relate to more or less deliberate attempts to induce change in images. Given the interdisciplinary nature of the subject matter, findings made in public relations, advertising research, prejudice research and other fields are also taken into account. Very often it is impossible to distinguish between the image of the nation-state and the images of big enterprises such as Krupp, Ford, or Coca Cola. For this reason, the country of origin effect is also discussed.
Download or read book State of Art Communication and Public Relations written by Jinaro Paul Mburu and published by IPR Journals and Book Publishers. This book was released on 2022-12-30 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: TOPICS IN THE BOOK Effectiveness of Feedback Mechanisms in CDA’s Offices and Youth Groups:A Case Study of Nyeri Town Constituency Youth Enterprise Scheme (C-Yes), Kenya An Investigation on Whether Communication Gaps Exist in CDA Offices and Youth Groups:A Case Study of Nyeri Town Constituency Youth Enterprise Scheme (C-Yes), Kenya Contribution of Ceo’s Image to Organization Performance: A Survey of COYA Awards Nominees in Kenya Influence of Pr Strategies on the Success of Ceo’s Image in Selected Organizations in Kenya An Assessment of Radio Talk Show Presenters Handling of Content Against Media Council of Kenya’s Laid Down Professional and Ethical Standards: A Study of Selected FM Radio Stations
Download or read book Visual Communication written by Rick Williams and published by Routledge. This book was released on 2009-03-04 with total page 489 pages. Available in PDF, EPUB and Kindle. Book excerpt: This visual literacy text introduces the application of intuitive intelligence to a visual context. For students in visual literacy & visual communication courses.
Download or read book Public Relations written by David A. Haberman and published by Wiley-Blackwell. This book was released on 1988 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains the purpose of public relations, describes career qualifications, and covers fact-finding, internal communications, media writing, news conferences, special events, and ethical questions.
Download or read book Public Relations written by Chiara Valentini and published by Walter de Gruyter GmbH & Co KG. This book was released on 2021-02-08 with total page 630 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is public relations? What do public relations professionals do? And what are the theoretical underpinnings that drive the discipline? This handbook provides an up-to-date overview of one of the most contested communication professions. The volume is structured to take readers on a journey to explore both the profession and the discipline of public relations. It introduces key concepts, models, and theories, as well as new theorizing efforts undertaken in recent years. Bringing together scholars from various parts of the world and from very different theoretical and disciplinary traditions, this handbook presents readers with a great diversity of perspectives in the field.
Download or read book Qualitative Research Methods in Public Relations and Marketing Communications written by Christine Daymon and published by Routledge. This book was released on 2005-06-29 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical, highly accessible guide for novice researchers conducting qualitative research in public relations and marketing communications, this book guides the reader through all aspects of the research process.
Download or read book Creativity in Public Relations written by Andy Green and published by Kogan Page Publishers. This book was released on 2007 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creative input is inevitably required of the PR practitioner and yet there is a lack of real understanding of the mechanics of the processes involved. Creativity in Public Relations seeks to address this situation and explores: the five 'Is' of the creative process; techniques for stimulating ideas; brainstorming; evaluating ideas; obstacles to creativity; the creative individual; the creative organization. There are practical examples and research carried out by those in the PR industry who are regarded by their peers as 'creative'. The reader is guided through methods of using and managing a range of techniques and tips to generate creative ideas, as described by the five 'Is' of the creative process: information, incubation, illumination, integration and illustration. By clearly establishing a definition of 'creativity', this third edition will help PR practitioners and general readers to get 'under the skin' of the creative process and use it to greater effect in their work.
Download or read book An Overview of the Public Relations Function written by Shannon A. Bowen and published by Business Expert Press. This book was released on 2010-04-15 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an executive overview of the field of public relations with a focus on what managers need to know to master the function quickly and effectively. The authors bring to bear on the topic of public relations management our research and academic knowledge in the areas of business management and strategy, mass communication, marketing, public relations, organizational communication, journalism, ethics, and public opinion along with years of professional experience in managing public relations.
Download or read book Graphic Communications Today written by William E. Ryan and published by Cengage Learning. This book was released on 2004 with total page 662 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn what it takes to become a skilled graphic communicator! This edition of Graphic Communications Today is a staple for beginners as well as a smart, easy-to-use resource guaranteed to spur the creativity of aspiring designers, professional graphic artists, journalists and others. Written in a personal and engaging style, and loaded with examples of some of the finest graphic art in the world, the authors explain modern design principles and shows readers how to apply them to their own work. Extraordinarily complete coverage straddles a variety of media, including: magazines, newspapers, television and film, interactive multimedia, Web sites and more!
Download or read book Public Relations Crisis Communication written by Lisa Anderson-Meli and published by Routledge. This book was released on 2020-01-02 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the definition, nature and context of public relations crises; it also examines and defines the main elements of public relations crises and positions it in the context of the current communication sphere. Public Relations Crisis Communication: A New Model investigates existing group communication theories, including organizational culture, critical theory of organizations, media ecology, public rhetoric, and cross-cultural communication theory to establish their relevance in the context of the new model of public relations crisis. Key concepts from existing public relations crisis theory are also discussed and validated in order to establish prevailing thought. Through a case study of Malaysia Airlines MH370, involving a textual analyses of press communications on the Malaysia Airlines website, this book scrutinises prevailing theory and definitions. Most valuably, this book proposes a new definition and model of public relations crisis, alongside a suggested extension to existing crisis communication theory in the form of a hierarchy of publics to be addressed during crises. This will help to address divergent publics with differing priorities in public relations crisis communication. This book is of interest to students, teachers, researchers and practitioners of public relations, communication, media and marketing, as well as professionals in the aviation industry and international relations.
Download or read book The Bauhaus and Public Relations written by Patrick Rössler and published by . This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative study considers one of the most important art and design movements of the 20th century, the Bauhaus, in conjunction with current research in public relations and organizational communication, elaborating on the mechanisms of internal and external communication available to influence the stakeholders in politics, society, industry, and the art world. In a movement where a substantial share of productivity ran in measures to highlight the public value of the institution funded by the taxpayer, the directors, and other persons in charge, the Bauhaus developed comprehensive strategies to communicate their messages to a variety of target groups such as politicians and economic leaders, intellectuals and other artists, current and prospective students, and the general public. To achieve this goal, the Bauhaus anticipated many instruments of modern public relations and corporate communications, including press releases, staging of events, media publications, community building, lobbying, and the creation of nationwide public presence. Rössler argues that as an organization, the Bauhaus cultivated corporate behavior and, most prominently, a corporate design which unfolded revolutionary power. The basic achievements of new typography (a label coined at the Bauhaus) determine visual communication to this day, while the Bauhaus moved from an institutional organization to a community. Beginning with an overview of the Bauhaus' corporate identity and a close examination of the respective directors' roles for internal and external communication, this book visits exhibitions, events, and the media attention they evoked in newspapers and contemporary periodicals, along with media products designed at the Bauhaus such as magazines, books, and bank notes.
Download or read book The Art of Influence written by Xiaowei Liu and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2024-06-15 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book features real stories and cases from the author’s three decades working in public relations in a global MNC. Stories include learning from similar cases from other industries or sources, as well as personal reflections. They are also blended with the latest thinking and developments of corporate communications and public relations. The book will offer insights and guidance that may prove valuable in navigating similar challenges and fostering a deeper understanding of the complexities of PR.
Download or read book Public Relations Strategy written by Sandra Oliver and published by Kogan Page Publishers. This book was released on 2001 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume reflects the intense discussion that is taking place on the nature of public relations and its role in developing and supporting management strategy. It is aimed at seasoned PR practitioners and students who struggle with questions concerning overall management strategy.
