Download or read book Illuminate A Challenger s Handbook Volume II written by Julian Aldridge and published by Page Publishing Inc. This book was released on 2024-02-28 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do Tesla, Apple, Warby Parker, and Nike all have in common? They all challenged the conventions of their category and, in true Challenger Brand style, caused the world to navigate by their beliefs, actions, and standards. In this easily accessible series of stories, Illuminate explores what makes these brands tick and how today's modern marketer can benefit from their example. Packed full of insights, case stories, and real-world examples from my thirty-five-plus years on the front line of Challenger marketing, Illuminate is an essential read for anyone involved in the business of building brands. Particularly Challenger Brands. These are the brands who see imperfections as opportunities, who take umbrage at the lowly expectations that abound in so many categories, who challenge the Monsters in our midst. They are the mavericks who hate the status quo, who create new norms, and who force the world to navigate by their vision of the future. And these are the brands you will learn about in this book. Some are new, some are old, but all are Challengers at heart. And they all have fascinating stories to tell. Because why you do business today is, perhaps, even more important that what you do or how you do it. Yet, every day, we see too many firms chasing the competition, believing that price, product features, or passion alone will make them winners. Companies without a clearly articulated purpose. The result? Low returns. Failed or sub-performing companies. Another dream shattered. Another great idea turned to dust. The losers are the employees, management teams, owners, and boards at all these companies. As well as the investors--the VCs, private equity firms, angel funders, and founders, and the world itself. But it doesn't have to be that way. Most companies focus on what they do and sometimes, how they do it and then expect people to buy their product or service. Challengers, however, broadcast why they do what they do and change the world in the process. Challengers create new sets of rules and expect the world to follow their lead. And they do it with passion and focus, not big budgets. It's why they're some of the fastest growing companies on earth. In Illuminate II, you will learn tips and tricks, gain insights and ideas, and be able to put into practice lessons, from some of the world's most interesting Challenger Brands. Some of the stories you will read have historical routes; some are centered on my recent experience; some will hopefully inspire you to think and act different at, or with, your company, or even in your life; some will provide you clear, tangible lessons and exercises to use. And, hopefully, all of them will help you perfect the art and science of Challenger behavior.
Download or read book The Oxford Handbook of Public Choice Volume 2 written by Roger D. Congleton and published by Oxford University Press. This book was released on 2018-12-14 with total page 1017 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Oxford Handbook of Public Choice provides a comprehensive overview of the research in economics, political science, law, and sociology that has generated considerable insight into the politics of democratic and authoritarian systems as well as the influence of different institutional frameworks on incentives and outcomes. The result is an improved understanding of public policy, public finance, industrial organization, and macroeconomics as the combination of political and economic analysis shed light on how various interests compete both within a given rules of the games and, at times, to change the rules. These volumes include analytical surveys, syntheses, and general overviews of the many subfields of public choice focusing on interesting, important, and at times contentious issues. Throughout the focus is on enhancing understanding how political and economic systems act and interact, and how they might be improved. Both volumes combine methodological analysis with substantive overviews of key topics. This second volume examines constitutional political economy and also various applications, including public policy, international relations, and the study of history, as well as methodological and measurement issues. Throughout both volumes important analytical concepts and tools are discussed, including their application to substantive topics. Readers will gain increased understanding of rational choice and its implications for collective action; various explanations of voting, including economic and expressive; the role of taxation and finance in government dynamics; how trust and persuasion influence political outcomes; and how revolution, coups, and authoritarianism can be explained by the same set of analytical tools as enhance understanding of the various forms of democracy.
Download or read book The Handbook of Evolutionary Psychology Volume 2 written by David M. Buss and published by John Wiley & Sons. This book was released on 2015-09-29 with total page 641 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete exploration of the real-world applications and implications of evolutionary psychology The exciting and sometimes controversial science of evolutionary psychology is becoming increasingly relevant to more fields of study than ever before. The Handbook of Evolutionary Psychology, Volume 2, Integrations provides students and researchers with new insight into how EP draws from, and is applied in, fields as diverse as economics, anthropology, neuroscience, genetics, and political science, among others. In this thorough revision and expansion of the groundbreaking handbook, luminaries in the field provide an in-depth exploration of the foundations of evolutionary psychology as they relate to public policy, consumer behavior, organizational leadership, and legal issues. Evolutionary psychology seeks to explain the reasons behind friendship, leadership, warfare, morality, religion, and culture — in short, what it means to be human. This enlightening text provides a foundational knowledgebase in EP, along with expert insights and the most up-to-date coverage of recent theories and findings. Explore the vast and expanding applications of evolutionary psychology Discover the psychology of human survival, mating parenting, cooperation and conflict, culture, and more Identify how evolutionary psychology is interwoven with other academic subjects and traditional psychological disciplines Discuss future applications of the conceptual tools of evolutionary psychology As the established standard in the field, The Handbook of Evolutionary Psychology, Volume 2 is the definitive guide for every psychologist and student to understand the latest and most exciting applications of evolutionary psychology.
Download or read book Handbook of Optical Metrology written by Toru Yoshizawa and published by CRC Press. This book was released on 2017-07-28 with total page 866 pages. Available in PDF, EPUB and Kindle. Book excerpt: Handbook of Optical Metrology: Principles and Applications begins by discussing key principles and techniques before exploring practical applications of optical metrology. Designed to provide beginners with an introduction to optical metrology without sacrificing academic rigor, this comprehensive text: Covers fundamentals of light sources, lenses, prisms, and mirrors, as well as optoelectronic sensors, optical devices, and optomechanical elements Addresses interferometry, holography, and speckle methods and applications Explains Moiré metrology and the optical heterodyne measurement method Delves into the specifics of diffraction, scattering, polarization, and near-field optics Considers applications for measuring length and size, displacement, straightness and parallelism, flatness, and three-dimensional shapes This new Second Edition is fully revised to reflect the latest developments. It also includes four new chapters—nearly 100 pages—on optical coherence tomography for industrial applications, interference microscopy for surface structure analysis, noncontact dimensional and profile metrology by video measurement, and optical metrology in manufacturing technology.
Download or read book Handbook of War Studies II written by Manus I. Midlarsky and published by University of Michigan Press. This book was released on 2000 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essays reflecting the most recent theoretically and empirically-oriented research on international warfare
Download or read book The Athenaeum written by and published by . This book was released on 1902 with total page 856 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Petroleum World written by and published by . This book was released on 1915 with total page 610 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Hydrographic Manual written by U.S. Coast and Geodetic Survey and published by . This book was released on 1942 with total page 1006 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Kirkes Handbook of Physiology written by William Senhouse Kirkes and published by . This book was released on 1883 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book T T Clark Handbook of Children in the Bible and the Biblical World written by Sharon Betsworth and published by Bloomsbury Publishing. This book was released on 2019-05-16 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: This ground-breaking volume examines the presentation and role of children in the ancient world, and specifically in ancient Jewish and Christian texts. With carefully commissioned chapters that follow chronological and canonical progression, a sequential reading of this book enables deeper appreciation of how understandings of children change over time. Divided into four sections, this handbook first offers an overview of key methodological approaches employed in the study of children in the biblical world, and the texts at hand. Three further sections examine crucial texts in which children or discussions of childhood are featured; presented along chronological lines, with sections on the Old Testament/Hebrew Bible, the Intertestamental Literature, and the New Testament and Early Christian Apocrypha. Relevant not only to biblical studies but also cross-disciplinary scholars interested in children in antiquity.
Download or read book The Athen um written by James Silk Buckingham and published by . This book was released on 1878 with total page 862 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Athenaeum and Literary Chronicle written by James Silk Buckingham and published by . This book was released on 1883 with total page 864 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Second Catalogue of the Library of the Peabody Institute of the City of Baltimore Including the Additions Made Since 1882 written by George Peabody Library and published by . This book was released on 1899 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Athenaeum written by and published by . This book was released on with total page 924 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Handbook of Qualitative Organizational Research written by Kimberly D. Elsbach and published by Routledge. This book was released on 2015-11-19 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook provides a comprehensive overview of state-of-the-art, innovative approaches to qualitative research for organizational scholars. Individual chapters in each area are written by experts in a variety of fields, who have contributed some of the most innovative studies themselves in recent years. An indispensable reference guide to anyone conducting high-impact organizational research, this handbook includes innovative approaches to research problems, data collection, data analysis and interpretation, and application of research findings. The book will be of interest to scholars and graduate students in a wide variety of disciplines, including anthropology, organizational behavior, organizational theory, social psychology, and sociology
Download or read book The Palgrave Handbook of Global Counterterrorism Policy written by Scott Nicholas Romaniuk and published by Springer. This book was released on 2017-07-26 with total page 1084 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Palgrave Handbook of Global Counterterrorism Policy examines a comprehensive range of counterterrorism policies, strategies, and practices across dozens of states and actors around the world. It covers the topics of terrorism and counterterrorism both thematically and by region, allowing for discussions about the underpinning dynamics of these fields, consideration of how terrorism and counterterrorism are evolving in the modern period, and in-depth analyses of individual states and non-state actors, and their approaches to countering terrorism and terrorist threats. It draws upon a multidisciplinary range of established scholars and upcoming new researchers from across multiple fields including political science and international relations, sociology, and history, examining both theory and practice in their respective chapters. This volume is an essential resource for scholars and practitioners alike.
Download or read book The Oxford Handbook of the Bible and American Popular Culture written by Dan W. Clanton, Jr. and published by Oxford University Press. This book was released on 2020-11-24 with total page 615 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study of the reciprocal relationship between the Bible and popular culture has blossomed in the past few decades, and the time seems ripe for a broadly-conceived work that assesses the current state of the field, offers examples of work in that field, and suggests future directions for further study. This Handbook includes a wide range of topics organized under several broad themes, including biblical characters (such as Adam, Eve, David and Jesus) and themes (like Creation, Hell, and Apocalyptic) in popular culture; the Bible in popular cultural genres (for example, film, comics, and Jazz); and "lived" examples (such as museums and theme parks). The Handbook concludes with a section taking stock of methodologies and the impact of the field on teaching and publishing. The Oxford Handbook of the Bible and American Popular Culture represents a major contribution to the field by some of its leading practitioners, and will be a key resource for the future development of the study of both the Bible and its role in American popular culture.
