Download or read book Identity Branding Revisited written by I-B Publishing and published by Identity Branding Inc. This book was released on 2006 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Employer Brand written by Simon Barrow and published by John Wiley & Sons. This book was released on 2011-01-19 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positioning, implementation, management and measurement. Case studies of big-name employer brand stories include Tesco, Wal-Mart, British Airways and Prêt a Manger.
Download or read book Identity Politics Reconsidered written by L. Alcoff and published by Springer. This book was released on 2006-01-09 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on the ongoing work of the agenda-setting Future of Minority Studies national research project, Identity Politics Reconsidered reconceptualizes the scholarly and political significance of social identity. It focuses on the deployment of 'identity' within ethnic, women's, disability, and gay and lesbian studies in order to stimulate discussion about issues that are simultaneously theoretical and practical, ranging from ethics and epistemology to political theory and pedagogical practice. This collection of powerful essays by both well-known and emerging scholars offers original answers to questions concerning the analytical legitimacy of 'identity' and 'experience', and the relationships among cultural autonomy, moral universalism and progressive politics.
Download or read book Revisiting Austria written by Gundolf Graml and published by Berghahn Books. This book was released on 2020-04-09 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Following the transformations and conflicts of the first half of the twentieth century, Austria’s emergence as an independent democracy heralded a new era of stability and prosperity for the nation. Among the new developments was mass tourism to the nation’s cities, spa towns, and wilderness areas, a phenomenon that would prove immensely influential on the development of a postwar identity. Revisiting Austria incorporates films, marketing materials, literature, and first-person accounts to explore the ways in which tourism has shaped both international and domestic perceptions of Austrian identity even as it has failed to confront the nation’s often violent and troubled history.
Download or read book The Lower East Side Remembered and Revisited written by Joyce Mendelsohn and published by Columbia University Press. This book was released on 2009-09-24 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Lower East Side has been home to some of the city's most iconic restaurants, shopping venues, and architecture. The neighborhood has also welcomed generations of immigrants, from newly arrived Italians and Jews to today's Latino and Asian newcomers. This history has become somewhat obscured, however, as the Lower East Side can appear more hip than historic, with wealth and gentrification changing the character of the neighborhood. Chronicling these developments, along with the hidden gems that still speak of a vibrant immigrant identity, Joyce Mendelsohn provides a complete guide to the Lower East Side of then and now. After an extensive history that stretches back to Manhattan's first settlers, Mendelsohn offers 5 self-guided walking tours, including a new passage through the Bowery, that take the reader to more than 150 sites and highlight the dynamics of a community of contrasts: aged tenements nestled among luxury apartment towers abut historic churches and synagogues. With updated and revised maps, historical data, and an entirely new community to explore, Mendelsohn writes a brand-new chapter in an old New York story.
Download or read book Mistaken Identity written by Leslie Brothers and published by SUNY Press. This book was released on 2001-11-01 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: This “unauthorized biography” of cognitive neuroscience unveils hidden errors in current mind-body accounts and sheds new light on basic scientific issues.
Download or read book Handbook of Research on Identity Theory in Marketing written by Americus Reed II and published by Edward Elgar Publishing. This book was released on 2019-12-27 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Research on Identity Theory in Marketing features cutting-edge research that delves into the origins and consequences of identity loyalty and organizes these insights around five basic identity principles that span nearly every consumer marketing subdomain. This Handbook is a comprehensive and state of the art treatment of identity and marketing: An authoritative and practical guide for academics, brand managers, marketers, public policy advocates and even intellectually curious consumers.
Download or read book Creating a Brand Identity A Guide for Designers written by Catharine Slade-Brooking and published by Laurence King Publishing. This book was released on 2016-01-18 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.
Download or read book Canon Revisited written by Michael J. Kruger and published by Crossway. This book was released on 2012-04-30 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Given the popular-level conversations on phenomena like the Gospel of Thomas and Bart Ehrman's Misquoting Jesus, as well as the current gap in evangelical scholarship on the origins of the New Testament, Michael Kruger's Canon Revisited meets a significant need for an up-to-date work on canon by addressing recent developments in the field. He presents an academically rigorous yet accessible study of the New Testament canon that looks deeper than the traditional surveys of councils and creeds, mining the text itself for direction in understanding what the original authors and audiences believed the canon to be. Canon Revisited provides an evangelical introduction to the New Testament canon that can be used in seminary and college classrooms, and read by pastors and educated lay leaders alike. In contrast to the prior volumes on canon, this volume distinguishes itself by placing a substantial focus on the theology of canon as the context within which the historical evidence is evaluated and assessed. Rather than simply discussing the history of canon—rehashing the Patristic data yet again—Kruger develops a strong theological framework for affirming and authenticating the canon as authoritative. In effect, this work successfully unites both the theology and the historical development of the canon, ultimately serving as a practical defense for the authority of the New Testament books.
Download or read book Museum Experience Revisited written by John H Falk and published by Left Coast Press. This book was released on 2013 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book to take a "visitor's eye view" of the museum visit, updated to incorporate advances in research, theory, and practice in the museum field over the last twenty years.
Download or read book Inside Nuvola Lavazza written by AA.VV and published by EGEA spa. This book was released on 2024-09-27T00:00:00+02:00 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study of corporate headquarters is an interdisciplinary field in which architecture and sociology often intersect. This book describes the different communicative functions that a corporate headquarters can embody. Specifically, it analyzes how strategic communication can contribute to the transformation of a building into a vibrant combination of messages, people, relationships, visual stimuli, stories, and more. Communication itself has shaped the Nuvola Lavazza project from the very beginning and continues to do so, highlighting the communicative side of each decision taken by the top management and leading the project to incisively unfold its effects in and for society. Nuvola is a flagship of Lavazza’s way of communicating, a symbolic and “living” manifesto of strategic communication in its broadest sense. The Nuvola Lavazza project serves as a valuable case study for communication scholars, professionals, and students. This book aims to strengthen the bridge between academic research and professional practice. On the one hand, the study reflects on how an already completed project can offer stimuli for academic research. On the other hand, the book includes fourteen contributions by scholars from all over the world on the most relevant and current issues in the strategic communication debate, which are employed here to interpret and highlight the choices made by the Lavazza family and the management team.
Download or read book Dynamism of Local Knowledge Revisiting History and Culture Penerbit USM written by Nurul Farhana Low Abdullah and published by Penerbit USM. This book was released on with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dynamism of Local Knowledge: Revisiting History and Culture give readers a critical view of history and culture through the lenses of contributors’ understanding of local knowledge and its epistemology. The essays in this volume explore the various facets of Malaysian traditions, culture, history and lifestyle. The perspectives of history and culture take a dynamic turn through exploring genres such as dance, literature, traditions and language. This book will highlight the new dynamic in local knowledge through its publication as the selected essays discuss a wide range of topics that reflect the transdisciplinary research perspectives of the respective contributors.
Download or read book Revisiting Imaginary Worlds written by Mark Wolf and published by Taylor & Francis. This book was released on 2016-12-08 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: The concept of world and the practice of world creation have been with us since antiquity, but they are now achieving unequalled prominence. In this timely anthology of subcreation studies, an international roster of contributors come together to examine the rise and structure of worlds, the practice of world-building, and the audience's reception of imaginary worlds. Including essays written by world-builders A.K. Dewdney and Alex McDowell and offering critical analyses of popular worlds such as those of Oz, The Lord of the Rings, Star Trek, Star Wars, Battlestar Galactica, and Minecraft, Revisiting Imaginary Worlds provides readers with a broad and interdisciplinary overview of the issues and concepts involved in imaginary worlds across media platforms.
Download or read book Revisiting Sustainable Tourism in the Philippines written by John Paolo R. Rivera and published by Emerald Group Publishing. This book was released on 2024-09-23 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revisiting Sustainable Tourism in the Philippines offers a novel perspective about how sustainable tourism can be pursued against the backdrop of the events that have occurred over the years, through four themes: value chain integration, thinking small, customization of services, and quality over quantity.
Download or read book Re inventing the Brand written by Jean-Noël Kapferer and published by Kogan Page Publishers. This book was released on 2001 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are the 'classical' rules of brand management obsolete? These rules were created over 50 years ago in the United States under very different market conditions and realities. Since then, textbooks and current thinking have been replete with the same simplistic models of branding, which are looking incresingly out of date.
Download or read book Humboldt Revisited written by Gry Cathrin Brandser and published by Berghahn Books. This book was released on 2022-09-13 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: Humboldt Revisited offers a fresh perspective on the contemporary discourse surrounding reform of European universities. Arguing that contemporary reform derives its basis from pre-constructed truths about the so-called ‘Humboldt-university,’ this monograph traces the historical descent of these truths to the American reception of Humboldt's ideas from the mid-19th century up until the 1960s. Drawing from a rich selection of historical sources, this volume offers an alternative to conventional explanations of the forces behind the ongoing reform of European universities. It also challenges the conventional historical narrative on the Humboldt University, providing new insight into the American reception of the German ideas.
Download or read book Revisiting Value Co creation and Co destruction in Tourism written by Elina (Eleni) Michopoulou and published by Routledge. This book was released on 2021-12-19 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book assists the better understanding of value co-creation and co-destruction in tourism development by bringing together different perspectives and disciplines. It provides some examples of how value can be co-created or co-destroyed within the context of tourism. Tourism is susceptible to uncertainty and incidents that can directly impact the supply and demand of its discretionary products and services. Consensus has been reached among practitioners and academics that consumer experience is more important than ever for enterprises as well as destinations, as the sector has become globalized, reached maturity and become highly competitive. Still, the pathway to success (or failure) lies within the overall satisfaction of visitors and tourists, which heavily depends on perceived value; a concept that can be co-created or co-destroyed by the very interaction between all social actors and stakeholders involved. Value creation or destruction is critical not just for traditional supply and demand, but also for an array of actors across value and distribution chains (including, for example, staff and intermediaries across the networks). The book will be of great value to scholars, students and policymakers interested in tourism studies and practices and service management, as well as professionals in the field of tourism management. The chapters were originally published as a special issue of the journal, Tourism Planning & Development.
