Download or read book Identifying Effective Promotion Strategies for Small Retail Business in the State of Nevada written by Dr. Charles O. Usigbe and published by Xlibris Corporation. This book was released on 2013-04-05 with total page 87 pages. Available in PDF, EPUB and Kindle. Book excerpt: Small businesses are the backbone of any economy. Although big transnational firms are associated with economies of scale, efficiencies, prestige and good payscales, it is the small firms that are the largest employers in terms of numbers, and are known for their flexibility and responsiveness in meeting consumer demands. This research focuses on seeking out promotional strategies that can help small businesses in Nevada which is a hub for small businesses in America. In order to find suitable strategies that can enable small businesses to compete in an industry that has come to be dominated by big firms, a multiple case study method has been used. The multiple case study method has helped to determine useful strategies that small firms can use in competing in the retail industry, an industry that has come to be dominated by the big players. An in-depth study, of multiple cases that are focused on the state of Nevada has yielded that small businesses face many issues that are in-house that need to be resolved before the businesses embark on a journey to market themselves better
Download or read book Identifying Effective Promotion Strategies for Small Hotel Business in the State of Nevada written by Dr. Charles O. Usigbe and published by Xlibris Corporation. This book was released on 2013-05-24 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective business management is a very significant aspect for running of a business entity. It is for this reason that it is important to look at the various business management strategies that are employed by different business institutions. The following study provides an overview of the multitude of search engine optimization marketing strategies commonly used in business. It is a mixed research which employs the use of literature review as well as a survey.
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Download or read book Consultants Consulting Organizations Directory written by Cengage Gale and published by . This book was released on 2009-05-12 with total page 1976 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A Business History of Retail written by Bettina Liverant and published by Taylor & Francis. This book was released on 2024-09-05 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although transformations in retailing are of tremendous current interest, there is no single broad-ranging account of the evolution of retailing formats. A Business History of Retail fills this gap, providing a chronological presentation of changes in retail businesses and shopping experiences from pre-industrial times to the present. Retailing is explored as both an economic and a cultural phenomenon, tracing retail strategies and business operations as they are reconfigured by retailers adapting to changing conditions, new technologies, government policies, and evolving markets. Relationships between the makers, sellers, and buyers of goods are shaped and reshaped as retailers, large and small, respond to competition and pursue new opportunities. Areas of continuity are identified even as businesses grow and strategies evolve. After four centuries there are more retailers selling more merchandise in more ways to more customers. The mass consumption of goods and services is central to American and Canadian history and understanding consumer society requires understanding retailing. Combining original research with recent scholarship in business and social history, cultural theory, and readings in current retail business strategy, this study provides a valuable resource for students and scholars in a wide range of fields and will appeal to general readers with an interest in retail, shopping, and consumerism.
Download or read book Backpacker written by and published by . This book was released on 2001-03 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Backpacker brings the outdoors straight to the reader's doorstep, inspiring and enabling them to go more places and enjoy nature more often. The authority on active adventure, Backpacker is the world's first GPS-enabled magazine, and the only magazine whose editors personally test the hiking trails, camping gear, and survival tips they publish. Backpacker's Editors' Choice Awards, an industry honor recognizing design, feature and product innovation, has become the gold standard against which all other outdoor-industry awards are measured.
Download or read book Managing Marketing written by Thomas V. Bonoma and published by Simon and Schuster. This book was released on 1984 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Effect of Information Cost upon the Efficient Allocation of Resources A Comparative Approach written by Dr. Charles O. Usigbe and published by Xlibris Corporation. This book was released on 2024-08-28 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s information-driven economy, the cost of acquiring, processing, and disseminating information significantly impacts resource allocation efficiency. This book delves into the intricate relationship between information costs and economic decision-making, providing a comprehensive analysis through both quantitative and qualitative methodologies. Explore key themes such as: The components of information cost, including acquisition, processing, dissemination, search, and transaction costs. Case studies highlighting the challenges and innovations in healthcare, education, and rural development sectors. Theoretical frameworks and econometric models that illustrate the dynamic interplay between information costs and resource allocation. Practical insights and policy recommendations for reducing information costs and enhancing economic efficiency. This book is an essential read for policymakers, industry experts, academic researchers, and anyone interested in understanding how information costs shape economic outcomes in various sectors.
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Download or read book Black Enterprise written by and published by . This book was released on 2008 with total page 1056 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Download or read book The Effect of Information Cost Upon the Efficient Allocation of Resources written by Charles O. Usigbe and published by Xlibris Us. This book was released on 2024-08-28 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's information-driven economy, the cost of acquiring, processing, and disseminating information significantly impacts resource allocation efficiency. This book delves into the intricate relationship between information costs and economic decision-making, providing a comprehensive analysis through both quantitative and qualitative methodologies. Explore key themes such as: The components of information cost, including acquisition, processing, dissemination, search, and transaction costs. Case studies highlighting the challenges and innovations in healthcare, education, and rural development sectors. Theoretical frameworks and econometric models that illustrate the dynamic interplay between information costs and resource allocation. Practical insights and policy recommendations for reducing information costs and enhancing economic efficiency. This book is an essential read for policymakers, industry experts, academic researchers, and anyone interested in understanding how information costs shape economic outcomes in various sectors.
Download or read book Strategies for Successfully Buying Or Selling a Business written by Russell L. Brown and published by Bookworld Services. This book was released on 1997 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text covers every aspect of buying and selling a business. It describes an easy five-step method to valuing any business, lays out the buyer's and seller's responsibilities, advises on the best time to sell a business, and gives the pros and cons of using business brokers. The text describes the all-important 3-step negotiation process, and essential franchise considerations.
Download or read book Catalog of Federal Domestic Assistance written by and published by . This book was released on 1969 with total page 1352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Identifies and describes specific government assistance opportunities such as loans, grants, counseling, and procurement contracts available under many agencies and programs.
Download or read book Small Business Sourcebook written by and published by . This book was released on 2010 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt:
