Download or read book Unleashing the Ideavirus written by Seth Godin and published by Hachette Books. This book was released on 2001-11-01 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book that sparked a marketing revolution. "This is a subversive book. It says that the marketer is not--and ought not to be--at the center of successful marketing. The customer should be. Are you ready for that?" --From the Foreword by Malcolm Gladwell, author of The Tipping Point. Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that the information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to-customer dialogue the ideavirus, and cheerfully eggs marketers on to create an environment where their ideas can replicate and spread. In lively detail, Godin looks at the ways companies such as PayPal, Hotmail, GeoCities, even Volkswagen have successfully launched ideaviruses. He offers a "recipe" for creating your own ideavirus, identifies the key factors in the successful spread of an ideavirus (powerful sneezers, hives, a clear vector, a smooth, friction-free transmission), and shows how any business, large or small, can use ideavirus marketing to succeed in a world that just doesn't want to hear it anymore from the traditional marketers.
Download or read book Multiple Streams of Internet Income written by Robert G. Allen and published by John Wiley & Sons. This book was released on 2010-12-13 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Following the success of the bestselling Multiple Streams of Income, Multiple Streams of Internet Income took the idea of making money on the Internet to the next level, by revealing how to deliver a marketing message faster, cheaper, and to a larger number of potential customers. This new updated edition includes the same wisdom that made Allen one of the most influential financial advisors in the world, but also features updated information on everything readers need to know. The book features the original seven powerful methods that average people can use to make money on the Internet, and covers such topics as taking offline products online, niche marketing, successful Web-based business models, information marketing, affiliate programs, and more. There's plenty of new material in this Second Edition, including coverage of new federal and state laws covering spam and how to work around much of the new anti-spam technology active on the Internet. All the Web sites and online resources featured in the book have also been updated.
Download or read book Introduction to Sport Marketing written by Aaron Smith and published by Routledge. This book was released on 2012-06-14 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Sports Marketing is the first book to take the beginner through the sometimes baffling world of sports marketing. Written in a very accessible manner specifically for anyone at the start of their careers, this book explains the basic principles and practices of strategic marketing in the sports industry. Unlike current books available on the market, this is aimed at the beginner and equips them with the skills to: apply marketing theory to the unique sports industry environment conduct an internal and external analysis of a sport organization in order to identify market opportunities apply basic skills in the identification of marketing opportunities, and the formulation of these opportunities into marketing objectives use a marketing framework to develop a strategic sport marketing direction use a marketing framework to develop a sport marketing strategy that addresses segmentation, targeting, differentiation and marketing mix variables utilize control and quality tools to monitor progress and introduce changes to the marketing strategy and tactics. Packed with cases, questions, exercises, illustrations and with supporting online materials, Introduction to Sports Marketing should be the first stop on any sports manager and marketers' reading list.
Download or read book The Forgotten Ways written by Alan Hirsch and published by Brazos Press. This book was released on 2016-09-20 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alan Hirsch's paradigm-shifting classic remains the definitive statement of the church as dynamic missional movement. The bestselling first edition ignited a conversation about how to harness the power of movements for the future growth of the church. In this major update, Hirsch shares significant insights gained along the way, provides fresh new examples of growing churches, and reflects on the last ten years of the missional movement. The new edition has been thoroughly updated and revised throughout and includes charts, diagrams, an expanded glossary of terms, new appendices, an index, a new foreword by Ed Stetzer, and a new afterword by Jeff Vanderstelt. Known for his innovative approach to mission, Hirsch is widely acknowledged as a thought leader and mission strategist for churches across the Western world. He considers The Forgotten Ways the guiding work to all of his other writings. The book explores the factors that come together to generate high-impact, exponentially explosive, spiritually vibrant Jesus movements in any time and context. This extensive update to Hirsch's influential work offers a system of six vital keys to movements that will continue shape the future of the missional movement for years to come.
Download or read book Sustainable Capitalism and the Pursuit of Well Being written by Neil E. Harrison and published by Routledge. This book was released on 2013-12-17 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainable development is the central challenge of the 21st Century. How can human civilization continue to develop without destroying the natural systems on which it depends?Environmentalists tell us that capitalism is the problem because it feeds our self-interest. They tell us that we have to restrain ourselves and only consume what the Earth can sustain. Or governments must tell us what we can and cannot buy. This book uses the science of complex systems to explain why governments cannot deliver sustainability or happiness and how self-interest can be used to make society sustainable. Capitalism won the Cold War; until the Great Recession of 2008, it seemed to be the perfect system. But more of us are unhappy even as it has ravaged the planet. The central problem is the paradigm on which our social systems are founded that more (consumption, production, possessions) is always better. Based on research from political economy, philosophy, and psychology, this book shows that the problem is not self-interest. We are unhappy because we have been taught that our interests are material and that buying 'stuff' will make us happy. Yet, social pressure to consume only prevents us from satisfying our basic psychological needs and fully enjoying life. For that we need to pursue our personal well-being. Because this also reduces our material consumption, environmental sustainability comes from each of us knowing what's truly good for our selves. Even without the constant economic growth that harms the planet and damages our lives, capitalism also is sustainable. This book will be of interest to scholars and students of sustainability;civil societyactivists and social entrepreneurs; thought leaders and policymakers. .
Download or read book Advances in Electronic Marketing written by and published by IGI Global. This book was released on 2005-01-01 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book addresses Internet marketing and the World Wide Web, and other electronic marketing tools such as geographic information systems, database marketing, and mobile advertising"--Provided by publisher.
Download or read book Change the Game written by Walt F.J. Goodridge and published by a company called W. This book was released on 2021-06-09 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attention Hip Hop Entrepreneurs! Start your own record label! Release your own music! Create your own empire! This groundbreaking guide--my first book--really did change the game when it was first published as Rap: This Game of Exposure, and with each yearly update, continues to inspire, inform and instruct each new generation of Hip Hop Entrepreneur! This is the book Hip Hop pioneer, Chuck D, raved about in his book, Fight the Power! (294 pages; 8.5 x 11; ISBN: 978-1517523992) Read more at www.hiphopentrepreneur.com
Download or read book Publicize Your Book Updated written by Jacqueline Deval and published by Penguin. This book was released on 2008-07-01 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: For first-time authors or the seasoned pro, this is the absolutely essential how-to for getting publicity--totally updated and expanded. This indispensable guide from a book publicity insider offers everything authors must know to assist their publishers in publicizing, marketing, and promoting their books, including: Effective networking Defining a target readership Creating pitches for talk shows Getting media coverage Utilizing the Internet and other outlets Preparing for interviews and tours Hiring an independent publicist With totally revised and updated information, advice, and resources, the insiders all agree: “Read this book!—Ellen Levine, editorial director, Hearst Magazines.
Download or read book Creating Donor Evangelists written by Marc Pitman and published by The Fundraising Coach, LLC. This book was released on 2004-11 with total page 17 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you increasing the zeal of your donors? Do your donors bring you more qualified donor prospects? Are they raving fans of your nonprofit? Before there was Facebook or Twitter, there was “Creating Donor Evangelists”! Learn how…by turning your fundraising effort on its head! Fundraising isn’t getting easier. Donors are feeling caught between the combination of a recession and the rising cost of energy. And, donors are more distracted than ever with things like the ever increasing choices of TV channels, Tivo, social media, Twitter, Facebook…the list could go on. Traditional fundraising tools like direct mail are losing their effectiveness. If we want our nonprofits to survive—and thrive—we need to help our donors become “evangelists” for our programs. It’s always been more cost effective to retain donors than it is to attract new donors to our cause. Plus, these retained donors are more likely to talk about us to their friends. That’s what Creating Donor Evangelists is all about! Though written in 2004, this program is more important then ever. Based on the popular Creating Donor Evangelists fundraising seminar and the experiences of nonprofits around the world, this program will teach you simple to implement systems that will take your nonprofit’s fundraising campaigns to new heights! In this teaching, I’ll help you: learn how to save money on market research and get even better results learn how two easy questions can super-charge any interaction with donors and prospects learn four specific things you can do today to increase buzz about your charity discover seven simple things you can do to create community with donors to your cause Filled with step-by-step lists and detailed guides, Creating Donor Evangelists is a veritable recipe book of ideas and easy to implement systems guaranteed to increase two-way communication with your donors and truly transform your fundraising results!
Download or read book Get Slightly Famous written by Steven Van Yoder and published by Bay Tree Pub. This book was released on 2006 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: I build levers to move objects that appear to be immovable.Alexei Drovosek represents the next evolution of human: no heart, immunity to cancer, and the uncanny ability to survive in conditions that would kill normal men. As an orphan growing up in post-Soviet Russia, Alexei was taken in by the state and trained as its most vicious and effective killer. But eventually the Russian Federal Security Service's best-trained assassin did the most dangerous thing of all: he turned on his handlers, went rogue, and disappeared.In the bleak, high-tech near future, Alexei has resurfaced in a secret compound on the outskirts of Los Angeles, a city where autonomous-drive vehicles race along the highways and independent city-states operate with materialistic impunity. In the center of it all is the soaring headquarters of Pearl Knight Industries, an international mega-corporation that keeps war machines and cultural capitalism running in every country and on every continent on the planet. As a principal proponent of the 31st Amendment to the United States constitution, which legalized the transfer of suffrage from citizens to corporations, Pearl Knight has power that is truly above the law.Alexei lives a clandestine existence where his closest companions are his personal AI, Emma, and a group of orphans he has spent years amassing and training. But Alexei isn't fostering these children as a favor to the state; he's raising them with the hope that they will destroy it. As he moves each child into play in the world's highest-stakes game of chess that spans decades and continents, Alexei fights to destroy the plutocratic control of those in power and restore what matters to him most: democracy and freedom.
Download or read book Summary Unleashing the Ideavirus written by BusinessNews Publishing, and published by Primento. This book was released on 2014-11-12 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-read summary of Seth Godin's book: "Unleashing the Ideavirus: Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing for You". This complete summary of the ideas from Seth Godin's book "Unleading the Ideavirus" shows that instead of using expensive mass advertising, the most effective way to market products and services in a network enabled economy is to create highly satisfied early customers – and then provide them with the tools, incentives and rewards they need to market your product or service to everybody else. In his book, the author explains that the companies that achieve this will create and unleash an Ideavirus - a marketing vehicle that acts just like a biological or computer virus as it spreads and propagates from one person to another. This summary will teach you how to create this Ideavirus and the benefits that it will bring for your business. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Unleashing the Ideavirus" and discover the key to creating the most effective marketing campaign available.
Download or read book The International Film Business written by Angus Finney and published by Routledge. This book was released on 2022-05-25 with total page 535 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examining the independent film sector as a business on an international scale, author Angus Finney addresses the specific skills and knowledge required to successfully navigate the international film business. Finney describes and analyses the present structure of the film industry as a business, with a specific focus on the film (and entertainment) value chain and takes readers through the status of current digital technology, exploring ways in which this is changing the structure and opportunities offered by the industry in the future. The textbook provides information and advice on the different business and management skills and strategies that students and emerging practitioners will need to effectively engage with the industry in an international context. Case studies of films and TV, including Squid Game (2021), Parasite (2019), Game of Thrones (2011-2019) and The Best Exotic Marigold Hotel (2011), are supplemented by company case studies on Redbus, Renaissance, Pixar, with additional new chapters focusing on Netflix, TikTok and the Metaverse. This third edition of The International Film Business includes up-to-date information on the status of the international film industry during and post COVID-19; expanded content looking at the TV industry and streaming services; new case studies and dedicated sections on the Streaming Wars and the Chinese Film Industry and a new chapter looking at the changes in digital production in the context of the global and territorial film and TV industry. Written for students of Film Business and emerging practitioners, this book will take readers through the successes and failures of a variety of real film companies and projects and features exclusive interviews with leading practitioners in all sectors of the industry, from production to exhibition.
Download or read book So Many Books written by Gabriel Zaid and published by Paul Dry Books. This book was released on 2003 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Gabriel Zaid's defense of books is genuinely exhilarating. It is not pious, it is wise; and its wisdom is delivered with extraordinary lucidity and charm. This is how Montaigne would have written about the dizzy and increasingly dolorous age of the Internet. May So Many Books fall into so many hands."—Leon Wieseltier "Reading liberates the reader and transports him from his book to a reading of himself and all of life. It leads him to participate in conversations, and in some cases to arrange them…It could even be said that to publish a book is to insert it into the middle of a conversation."—from So Many Books Join the conversation! In So Many Books, Gabriel Zaid offers his observations on the literary condition: a highly original analysis of the predicament that readers, authors, publishers, booksellers, librarians, and teachers find themselves in today—when there are simply more books than any of us can contemplate. "With cascades of books pouring down on him from every direction, how can the twenty-first-century reader keep his head above water? Gabriel Zaid answers that question in a variety of surprising ways, many of them witty, all of them provocative."—Anne Fadiman, Author of Ex-Libris "A truly original book about books. Destined to be a classic!"—Enrique Krauze, Author of Mexico: Biography of Power, Editor of Letras Libres "Gabriel Zaid's small gem of a book manages to be both delectable and useful, like chocolate fortified with vitamins. His rare blend of wisdom and savvy practical sense should make essential and heartening reading for anyone who cares about the future of books and the life of the mind."—Lynne Sharon Schwartz, Author of Ruined by Reading: A Life in Books "Gabriel Zaid is a marvelously elegant and playful writer—a cosmopolitan critic with sound judgment and a light touch. He is a jewel of Latin American letters, which is no small thing to be. Read him—you'll see."—Paul Berman "'So many books,' a phrase usually muttered with despair, is transformed into an expression of awe and joy by Gabriel Zaid. Arguing that books are the essential part of the great conversation we call culture and civilization, So Many Books reminds us that reading (and, by extension, writing and publishing) is a business, a vanity, a vocation, an avocation, a moral and political act, a hedonistic pursuit, all of the aforementioned, none of the aforementioned, and is often a miracle."—Doug Dutton "Zaid traces the preoccupation with reading back through Dr. Johnson, Seneca, and even the Bible ('Of making many books there is no end'). He emerges as a playful celebrant of literary proliferation, noting that there is a new book published every thirty seconds, and optimistically points out that publishers who moan about low sales 'see as a failure what is actually a blessing: The book business, unlike newspapers, films, or television, is viable on a small scale.' Zaid, who claims to own more than ten thousand books, says he has sometimes thought that 'a chastity glove for authors who can't contain themselves' would be a good idea. Nonetheless, he cheerfully opines that 'the truly cultured are capable of owning thousands of unread books without losing their composure or their desire for more.'"—New Yorker
Download or read book How to Publish and Promote Online written by M.J. Rose and published by St. Martin's Griffin. This book was released on 2007-04-01 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everything you need to know about profitable online publishing and promotion From Stephen King to authors who haven't become household names quite yet, authors are increasingly turning to the Internet as a way of taking charge of their own publishing destiny. The opportunities are vast, but also confusing: Should you publish an e-book, a conventional print book, a Print On Demand book, a CD-ROM, or all of the above? What do you need to know to create an e-book? How do you set up a website, and how can you actually get people to visit that website? Where can you sell your books on the web? And how can you use the Internet to generate massive free publicity? M. J. Rose and Angela Adair-Hoy provide the answers to all of these questions and more. When she self-published her first novel, Lip Service, as an e-book, M. J. Rose became a "cyber pioneer" (PW Daily) and attracted so much publicity that she sold the rights to a major book club and a New York publisher. As the co-owner of a highly successful e-book publisher, Booklocker, and the publisher of Writers Weekly, an e-magazine featuring markets for freelance writers, Angela Adair-Hoy also learned all of the possibilities that online publishing could offer. Using their own experiences-combined with insiders' tips from other authors on the web-they published an e-book, The Secrets of Our Success, that became the underground bible for online authors and publishers. Now thoroughly revised and expanded, this book is an indispensable guide to navigating the publishing jungle from you own personal computer.
Download or read book Creative Web Writing written by and published by Unistar Books. This book was released on with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book eMarketing eXcellence written by PR Smith and published by Routledge. This book was released on 2012-10-12 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'eMarketing eXcellence' offers an exciting new approach to help you build a customer-driven e-business. As the core text for the CIM's E-marketing award, the book offers a highly structured and accessible guide to a critical subject, providing a useful reference point for all students and managers involved in marketing strategy and implementation. A practical guide to creating and executing e-marketing plans, this book combines established approaches to marketing planning with the creative use of new e-models and e-tools. It is designed to support both marketers who are integrating e-marketing into their existing marketing and communications strategies and experienced e-marketers looking to optimise their e-marketing. The book shows how to: · Draw up an outline e-marketing plan · Evaluate and apply e-marketing principles & models · Integrate online and offline communications · Implement customer-driven e-marketing · Reduce costly trial and error · Measure and enhance your e-marketing · Drive your e-business forward As the core text for the CIM's new professional E-marketing Award, it provides comprehensive, critical coverage of the key areas of e-marketing planning for marketing professionals. Established marketing concepts such as customer relationship management, the marketing mix and the widely adopted SOSTAC® planning system, are re-examined in the new media context - and new approaches are defined, including business models, traffic building and web site design.
Download or read book The Shaping of Things to Come written by Michael Frost and published by Baker Books. This book was released on 2013-03-01 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a time when the need for and the relevance of the Gospel has seldom been greater, the relevance of the church has seldom been less. The Shaping of Things to Come explores why the church needs to rebuild itself from the bottom up. Frost and Hirsch present a clear understanding of how the church can change to face the unique challenges of the twenty-first century. This missional classic has been thoroughly revised and updated.
