Download or read book Icons of the American Marketplace written by American Benchmark Press Staff and published by . This book was released on 2007 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Here are the stories of iconic products along with anecdotes highlighting what made them shine above the rest. A vivid color photograph that captures the essence of the brand accompanies each story. Listings containing the "vital statistics" of each brand - who owns the company, where it is located, its number of employees, annual sales, and top managers - make this an indispensable reference."--BOOK JACKET.
Download or read book Icons of the American Comic Book 2 volumes written by Randy Duncan and published by Bloomsbury Publishing USA. This book was released on 2013-01-29 with total page 1022 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores how the heroes and villains of popular comic books—and the creators of these icons of our culture—reflect the American experience out of which they sprang, and how they have achieved relevance by adapting to, and perhaps influencing, the evolving American character. Multiple generations have thrilled to the exploits of the heroes and villains of American comic books. These imaginary characters permeate our culture—even Americans who have never read a comic book grasp what the most well-known examples represent. But these comic book characters, and their creators, do more than simply thrill: they make us consider who we are and who we aspire to be. Icons of the American Comic Book: From Captain America to Wonder Woman contains 100 entries that provide historical background, explore the impact of the comic-book character on American culture, and summarize what is iconic about the subject of the entry. Each entry also lists essential works, suggests further readings, and contains at least one sidebar that provides entertaining and often quirky insight not covered in the main entry. This two-volume work examines fascinating subjects, such as how the superhero concept embodied the essence of American culture in the 1930s; and the ways in which comic book icons have evolved to reflect changing circumstances, values, and attitudes regarding cultural diversity. The book's coverage extends beyond just characters, as it also includes entries devoted to creators, publishers, titles, and even comic book related phenomena that have had enduring significance.
Download or read book American Icons 3 volumes written by Dennis R. Hall and published by Bloomsbury Publishing USA. This book was released on 2006-06-30 with total page 937 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do Madonna, Ray Charles, Mount Rushmore, suburbia, the banjo, and the Ford Mustang have in common? Whether we adore, ignore, or deplore them, they all influence our culture, and color the way America is perceived by the world. In this A-to-Z collection of essays scholars explore more than one hundred people, places, and phenomena as they seek to discover what it means to be labeled icon. From the Alamo to Muhammad Ali, from John Wayne to the zipper, the American icons covered in this unique three-volume set include subjects from culture, law, art, food, religion, and science. By providing numerous ways for the reader to engage in the process of interpreting these images and artifacts, the work serves as a unique resource for students of American history and culture. Features 100 illustrations. What do Madonna, Ray Charles, Mount Rushmore, suburbia, the banjo, and the Ford Mustang have in common? Whether we adore, ignore, or deplore them, they all influence our culture, and color the way America is perceived by the world. This A-to-Z collection of essays explores more than one hundred people, places, and phenomena that have taken on iconic status in American culture. The scholars and writers whose thoughts are gathered in this unique three-volume set examine these icons through a diverse array of perspectives and fields of expertise. Ranging from the Alamo to Muhammad Ali, from John Wayne to the zipper, this selection of American icons represents essential elements of our culture, including law, art, food, religion, and science. Featuring more than 100 illustrations, this work will serve as a unique resource for students of American history and culture. The interdisciplinary scholars in this work examine what it means when something is labeled as an icon. What common features do the people, places, and things we deem to be iconic share? To begin with, an icon generates strong responses in people, it often stands for a group of values (John Wayne), it reflects forces of its time, it can be reshaped or extended by imitation, and it often breaks down barriers between various segments of American culture, such as those that exist between white and black America, or between high and low art. The essays contained in this set examine all these aspects of American icons from a variety of perspectives and through a lively range of rhetoric styles.
Download or read book American Icon written by Bryce G. Hoffman and published by Crown Currency. This book was released on 2013-02-05 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: The inside story of the epic turnaround of Ford Motor Company under the leadership of CEO Alan Mulally. At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dysfunctional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way the Ford family—America’s last great industrial dynasty—could hold on to their company. Mulally and his team pulled off one of the greatest comebacks in business history. As the rest of Detroit collapsed, Ford went from the brink of bankruptcy to being the most profitable automaker in the world. American Icon is the compelling, behind-the-scenes account of that epic turnaround. In one of the great management narratives of our time, Hoffman puts the reader inside the boardroom as Mulally uses his celebrated Business Plan Review meetings to drive change and force Ford to deal with the painful realities of the American auto industry. Hoffman was granted unprecedented access to Ford’s top executives and top-secret company documents. He spent countless hours with Alan Mulally, Bill Ford, the Ford family, former executives, labor leaders, and company directors. In the bestselling tradition of Too Big to Fail and The Big Short, American Icon is narrative nonfiction at its vivid and colorful best.
Download or read book Testimonial Advertising in the American Marketplace written by M. Moskowitz and published by Springer. This book was released on 2009-11-23 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the history and practice of testimonial advertising in the United States from the mid-nineteenth century to the present day, addressing a surprising lack of scholarship on this enduring and pervasive marketing tool. Treating consumers as neither the victims nor the empowered foes of corporate practices, the authors gathered here contribute to new scholarship at the intersection of cultural and business history by examining how testimonials mediate negotiations between producers and consumers and shape modern cultural attitudes about social identity, advice, community, celebrity, and the consumption of brand-name goods and services.
Download or read book How Brands Become Icons written by Douglas B. Holt and published by Harvard Business Press. This book was released on 2004 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Iconic brands” (ie: Coca-Cola, Volkswagon, Corona) have social lives and cultural significance that go well beyond product benefits and features This book distills the strategies used to create the world’s most enduring brands into a new approach called “cultural branding". Brand identity is more critical than ever today, as more and more products compete for attention across an ever-increasing array of channels. This book offers marketers and managers an alternative to conventional branding strategies, which often backfire when companies attempt to create identity brands.
Download or read book American Indians and the Mass Media written by Meta G. Carstarphen and published by University of Oklahoma Press. This book was released on 2012-10-01 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mention “American Indian,” and the first image that comes to most people’s minds is likely to be a figment of the American mass media: A war-bonneted chief. The Land O’ Lakes maiden. Most American Indians in the twenty-first century live in urban areas, so why do the mass media still rely on Indian imagery stuck in the eighteenth and nineteenth centuries? How can more accurate views of contemporary Indian cultures replace such stereotypes? These and similar questions ground the essays collected in American Indians and the Mass Media, which explores Native experience and the mainstream media’s impact on American Indian histories, cultures, and communities. Chronicling milestones in the relationship between Indians and the media, some of the chapters employ a historical perspective, and others focus on contemporary practices and new technologies. All foreground American Indian perspectives missing in other books on mass communication. The historical studies examine treatment of Indians in America’s first newspaper, published in seventeenth-century Boston, and in early Cherokee newspapers; Life magazine’s depictions of Indians, including the famous photograph of Ira Hayes raising the flag at Iwo Jima; and the syndicated feature stories of Elmo Scott Watson. Among the chapters on more contemporary issues, one discusses campaigns to change offensive place-names and sports team mascots, and another looks at recent movies such as Smoke Signals and television programs that are gradually overturning the “movie Indian” stereotypes of the twentieth century. Particularly valuable are the essays highlighting authentic tribal voices in current and future media. Mark Trahant chronicles the formation of the Native American Journalists Association, perhaps the most important early Indian advocacy organization, which he helped found. As the contributions on new media point out, American Indians with access to a computer can tell their own stories—instantly to millions of people—making social networking and other Internet tools effective means for combating stereotypes. Including discussion questions for each essay and an extensive bibliography, American Indians and the Mass Media is a unique educational resource.
Download or read book Icons of Rock 2 volumes written by Scott Schinder and published by Bloomsbury Publishing USA. This book was released on 2007-12-30 with total page 675 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than half a century after the birth of rock, the musical genre that began as a rebellious underground phenomenon is now acknowledged as America's-and the world's-most popular and influential musical medium, as well as the soundtrack to several generations' worth of history. From Ray Charles to Joni Mitchell to Nirvana, rock music has been an undeniable force in both reflecting and shaping our cultural landscape. Icons of Rock offers a vivid overview of rock's pervasive role in contemporary society by profiling the lives and work of the music's most legendary artists. Most rock histories, by virtue of their all-encompassing scope, are unable to cover the lives and work of individual artists in depth, or to place those artists in a broader context. This two-volume set, by contrast, provides extensive biographies of the 24 greatest rock n' rollers of all time, examining their influences, innovations, and impact in a critical and historical perspective. Entries inside this unique reference explore the issues, trends, and movements that defined the cultural and social climate of the artists' music. Sidebars spotlight the many iconic elements associated with rock, such as rock festivals, protest songs, and the British Invasion. Providing a wealth of information on the icons, culture, and mythology of America's most beloved music, this biographical encyclopedia will serve as an invaluable resource for students and music fans alike.
Download or read book Understanding American Icons written by Arthur Asa Berger and published by Routledge. This book was released on 2016-06-16 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: This brief, student-friendly introduction to the study of semiotics uses examples from 25 iconic locations in the United States. From Coney Island to Las Vegas, the World Trade Center to the Grand Canyon, Berger shows how semiotics offers a different lens in understanding locations taken for granted in American culture. He recasts Disneyland according to Freud, channels the Mall of America through Baudrilliard, and sees Mount Rushmore through the lens of Gramsci. A seasoned author of student texts, Berger offers an entertaining, non-threatening way to teach theory to undergraduates and that will fit ideally in classes on cultural studies, American studies, social theory, and tourism.
Download or read book Indian Country written by Victoria L. LaPoe and published by MSU Press. This book was released on 2017-01-01 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: Storytelling has always been an important part of Native culture. Stories play a part in everyday Native life—they are often oral and rich in detail and language and serve as a form of recording history. Digital media now allow for the extension of this storytelling. This necessary text evaluates how digital media are changing the rich cultural act of storytelling within Native communities, with a specific focus on Native newsroom norms and routines. The authors argue that the non-Native press often leave consumers with a stereotypical view of American Indians, and aim to give a more authentic representation to Native journalism. With interviews from more than forty Native journalists around the country, this book is essential to understanding how digital media possibly advances the distribution of storytelling within the American Indian community.
Download or read book Diversity in U S Mass Media written by Catherine A. Luther and published by John Wiley & Sons. This book was released on 2024-04-02 with total page 519 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides students with clear and up-to-date coverage of the various areas associated with representations of diversity within the mass media Diversity in U.S. Mass Media is designed to help undergraduate and graduate students deepen the conversations around diversity, equity, and inclusion in the media industries. Identifying consistencies and differences in representations of social identity groups in the United States, this comprehensive textbook critically examines a wide range of issues surrounding media portrayals of race, ethnicity, gender, sexual orientation, disability, age, class, and religion. Throughout the text, students are encouraged to contextualize various issues, place one social group within the framework of others, and consider how diverse communities inform and intersect with each other. Now in its third edition, Diversity in U.S. Mass Media addresses ongoing problematic portrayals, highlights recent progress, presents new research studies and observations, and offers innovative approaches for promoting positive change across the media landscape. Two entirely new chapters explore the ways identity-based social movements, Artificial Intelligence (AI), gaming, social media, and social activism construct, challenge, and defend representations of different groups. Updated references and new examples of social group depictions in streaming services and digital media are accompanied by expanded discussion of intersectionality, social activism, creating inclusive learning and working environments, media depictions of mixed-race individuals and couples, and more. Offering fresh insights into the contemporary issues surrounding depictions of social groups in films, television, and the press, Diversity in U.S. Mass Media: Examines the historical evolution and current media depictions of American Indians, African Americans, Latino/Hispanic Americans, Arab Americans, and Asian Americans Helps prepare students in Journalism and Mass Communication programs to work in diverse teams Covers the theoretical foundations of research in mass media representations, including social comparison theory and feminist theory Contains a wealth of real-world examples illustrating the concepts and perspectives discussed in each chapter Includes access to an instructor's website with a test bank, viewing list, exercises, sample syllabi, and other useful pedagogical tools Diversity in U.S. Mass Media, Third Edition, remains an ideal textbook for upper-level undergraduate and graduate courses in Media Communication, Film and Television Studies, Journalism, American Studies, Entertainment and Media Research, and Diversity, Equity, and Inclusion (DEI).
Download or read book Religion and American Culture written by David G. Hackett and published by Psychology Press. This book was released on 2003 with total page 574 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2003. Routledge is an imprint of Taylor & Francis, an informa company.
Download or read book The Food Lover s Guide to Wine written by Andrew Dornenburg and published by Little, Brown. This book was released on 2011-12-06 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: A wine book unlike any other,The Food Lover's Guide to Wine offers a fresh perspective via the single aspect of wine most compelling to food lovers: flavor. At the heart of this indispensable reference, formatted like the authors' two previous bestsellers The Flavor Bible and What to Drink with What You Eat, is an encyclopedic A-to-Z guide profiling hundreds of different wines by their essential characteristics-from body and intensity to distinguishing flavors, from suggested serving temperatures and ideal food pairings to recommended producers (including many iconic examples). The book provides illuminating insights from dozens of America's best sommeliers via informative sidebars, charts and boxes, which complement the book's gorgeous four-color photography. Another groundbreaking work from two of the ultimate culinary insiders, this instant classic is the perfect gift book.
Download or read book Virginia Woolf Icon written by Brenda R. Silver and published by University of Chicago Press. This book was released on 1999 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: The proliferation of Virginia Woolfs in both high and popular culture, she argues, has transformed the writer into a "star" whose image and authority are persistently claimed or challenged in debates about art, politics, gender, the canon, class, feminism, and fashion."--BOOK JACKET.
Download or read book Selling Britten written by Paul Francis Kildea and published by . This book was released on 2002 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: '... frequently fascinating book.' -Times Higher Education SupplementThis book explores the effect of commercial and national institutions on the music of one of the foremost British composers of the twentieth century, Benjamin Britten. Radio, the recording industry, government subsidies for the arts, Covent Garden, the post-war establishment of music festivals, were all agents for dramatic changes in the art-music culture which Britten skilfully used to his advantage.
Download or read book Protestants and Pictures written by David Morgan and published by Oxford University Press. This book was released on 1999-08-26 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this lavishly illustrated book, David Morgan surveys the visual culture that shaped American Protestantism in the nineteenth and twentieth centuries--a vast record of images in illustrated bibles, Christian almanacs, children's literature, popular religious books, charts, broadsides, Sunday school cards, illuminated devotional items, tracts, chromos, and engravings. His purpose is to explain the rise of these images, their appearance and subject matter, how they were understood by believers, the uses to which they were put, and what their relation was to technological innovations, commerce, and the cultural politics of Protestantism. His overarching argument is that the role of images in American Protestantism greatly expanded and developed during this period.
Download or read book Dietrich Icon written by Gerd Gemünden and published by Duke University Press. This book was released on 2007-04-12 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: DIVCollection of essays on film icon Marlene Dietrich./div
