Download or read book How Brands Become Icons written by D. B. Holt and published by Harvard Business Press. This book was released on 2004-09-15 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with consumers? Based on extensive historical analyses of some of America's most successful iconic brands, including ESPN, Mountain Dew, Volkswagen, Budweiser, and Harley-Davidson, this book presents the first systematic model to explain how brands become icons. Douglas B. Holt shows how iconic brands create "identity myths" that, through powerful symbolism, soothe collective anxieties resulting from acute social change. Holt warns that icons can't be built through conventional branding strategies, which focus on benefits, brand personalities, and emotional relationships. Instead, he calls for a deeper cultural perspective on traditional marketing themes like targeting, positioning, brand equity, and brand loyalty--and outlines a distinctive set of "cultural branding" principles that will radically alter how companies approach everything from marketing strategy to market research to hiring and training managers. Until now, Holt shows, even the most successful iconic brands have emerged more by intuition and serendipity than by design. With How Brands Become Icons, managers can leverage the principles behind some of the most successful brands of the last half-century to build their own iconic brands. Douglas B. Holt is associate professor of Marketing at Harvard Business School.

Download or read book Overcoming Perfectionism 2nd Edition written by Roz Shafran and published by Robinson. This book was released on 2018-05-10 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to break the circle of 'never good enough' Striving for something can be a healthy and positive attribute; it's good to aim high. But sometimes whatever we do just isn't good enough; we want to be too perfect and start setting unrealistic goals. Such high levels of perfectionism, often driven by low self-esteem, can turn against success and develop into unhealthy obsession, triggering serious mental-health problems, such as anxiety, depression and eating disorders. Cognitive behavioural therapy (CBT), on which this self-help book is based, has been found to be a highly effective treatment and provides relief from that disabling sense of not being good enough. In this essential self-help guide, you will learn: - How clinical perfectionism manifests itself - Effective coping strategies with invaluable guidance on how to avoid future relapse OVERCOMING self-help guides use clinically-proven techniques to treat long-standing and disabling conditions, both psychological and physical. Many guides in the Overcoming series are recommended under the Reading Well Books on Prescription scheme. Series Editor: Professor Peter Cooper

Download or read book The Pencil Perfect written by Caroline Weaver and published by Die Gestalten Verlag-DGV. This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Pencil Perfect is the tangible tale of the pencil: a utensil that crafts its own story as humans use its sharpened point to write their own.

Download or read book Framing the Jina written by John Cort and published by Oxford University Press. This book was released on 2010-01-21 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: John Cort explores the narratives by which the Jains have explained the presence of icons of Jinas (their enlightened and liberated teachers) that are worshiped and venerated in the hundreds of thousands of Jain temples throughout India. Most of these narratives portray icons favorably, and so justify their existence; but there are also narratives originating among iconoclastic Jain communities that see the existence of temple icons as a sign of decay and corruption. The veneration of Jina icons is one of the most widespread of all Jain ritual practices. Nearly every Jain community in India has one or more elaborate temples, and as the Jains become a global community there are now dozens of temples in North America, Europe, Africa, and East Asia. The cult of temples and icons goes back at least two thousand years, and indeed the largest of the four main subdivisions of the Jains are called Murtipujakas, or "Icon Worshipers." A careful reading of narratives ranging over the past 15 centuries, says Cort, reveals a level of anxiety and defensiveness concerning icons, although overt criticism of the icons only became explicit in the last 500 years. He provides detailed studies of the most important pro- and anti-icon narratives. Some are in the form of histories of the origins and spread of icons. Others take the form of cosmological descriptions, depicting a vast universe filled with eternal Jain icons. Finally, Cort looks at more psychological explanations of the presence of icons, in which icons are defended as necessary spiritual corollaries to the very fact of human embodiedness.

Download or read book The sensual icon written by Bissera V and published by Penn State Press. This book was released on with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Explores the Byzantine aesthetic of fugitive appearances by placing and filming art objects in spaces of changing light, and by uncovering the shifting appearances expressed in poetry, descriptions of art, and liturgical performance"--Provided by publisher.

Download or read book Icons written by San Francisco Museum of Modern Art and published by Chronicle Books (CA). This book was released on 1997 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Accompanies Betsky's first exhibition as curator of architecture and design at the San Francisco Museum of Modern Art, April to August 1997. Positing that icons are objects of everyday use that contain a universe of associations in their simple but dense abstraction, he presents modernist artifacts of the designed environment, mostly commercial products. Full-page, high quality color photographs comprise about half of the book. No index. Annotation copyrighted by Book News, Inc., Portland, OR

Download or read book Perfection s Therapy written by Mitchell B. Merback and published by MIT Press. This book was released on 2018-02-09 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: A deft reinterpretation of the most zealously interpreted picture in the Western canon as a therapeutic artifact. Albrecht Dürer's famous portrayal of creative effort in paralysis, the unsurpassed masterpiece of copperplate engraving titled Melencolia I, has stood for centuries as a pictorial summa of knowledge about the melancholic temperament, a dense allegory of the limits of earthbound arts and sciences and the impossibility of attaining perfection. Dubbed the “image of images” for being the most zealously interpreted picture in the Western canon, Melencolia I also presides over the origins of modern iconology, art history's own science of meaning. Yet we are left with a clutter of mutually contradictory theories, a historiographic ruin that confirms the mood of its object. In Perfection's Therapy, Mitchell Merback reopens the case file and argues for a hidden intentionality in Melencolia's opacity, its structural “chaos,” and its resistance to allegorical closure. That intentionality, he argues, points toward a fascinating possibility never before considered: that Dürer's masterpiece is not only an arresting diagnosis of melancholic distress, but an innovative instrument for its undoing. Merback deftly resituates Dürer's image within the long history of the therapeutic artifact. Placing Dürer's therapeutic project in dialogue with that of humanism's founder, Francesco Petrarch, Merback also unearths Dürer's ambition to act as a physician of the soul. Celebrated as the "Apelles of the black line" in his own day, and ever since as Germany's first Renaissance painter-theorist, the Dürer we encounter here is also the first modern Christian artist, addressing himself to the distress of souls, including his own. Melencolia thus emerges as a key reference point in a venture of spiritual-ethical therapy, a work designed to exercise the mind, restore the body's equilibrium, and help in getting on with the undertaking of perfection.

Download or read book Diagonal Advance written by Anthony D. Baker and published by SCM Press. This book was released on 2013-01-25 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reveals how the divorce of divine perfection from human perfection undergirds the divorce of theology and philosophy. This work shows how these discourses were originally joined by the Church Fathers, to how they were separated in the Middle Ages and modern Anglicanism, to how they can be rejoined.

Download or read book The Ecumenical Work of the Icon written by Hilda Kleiman and published by Wipf and Stock Publishers. This book was released on 2018-09-27 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Ecumenical Work of the Icon is an invitation to the students and faculties of Catholic seminaries to be a part of the tradition of the icon through the lens of ecumenis. With a view of ecumenism as lived in both the Roman Catholic and Orthodox traditions, the visual theological language of the icon may be engaged more fully and respectfully, thus enriching the theological education and future ministry of those who learn and teach in a Catholic setting. In the third portion of the book, readers are offered multiple practical pedagogical examples of how to integrate teaching and learning about the icon into seminary courses and beyond, including writing assignments, oral presentations, and hands-on activities.

Download or read book Perfect Heroes written by Judith Tydor Baumel-Schwartz and published by Univ of Wisconsin Press. This book was released on 2010-06-15 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: During World War II, the British military dropped several dozen parachutists from Palestine, including three women, behind enemy lines in Eastern Europe and the Balkans. These young soldiers, most of whom had fled Europe only a few years earlier, faced a double challenge: their British mission was to find pilots who had jettisoned over enemy territory and assist them in returning to Allied-occupied lands; their Zionist mission was to contact Jewish communities, assist them in rebuilding the local Zionist movement, and, when necessary, help their members escape from the Nazis. Seven of the parachutists lost their lives in this effort. In Perfect Heroes, an expanded and updated English adaptation of her Hebrew book Giborim le-mofet, Judith Tydor Baumel-Schwartz recounts the history of these parachutists' wartime escapades and also analyzes the ways that various segments of Israeli society—military, political, legal, educational, youth, literary, and artistic—used the parachutists' story over the course of fifty years to build a nationalist narrative and to promote their own partisan and, at times, contradictory agendas. Baumel-Schwartz also offers broader comparative discussions of how individuals were commemorated as WWII heroes and heroines in many countries, in service of national mythologizing and collective memory.

Download or read book Sensational Religion written by Sally M. Promey and published by Yale University Press. This book was released on 2014-06-24 with total page 721 pages. Available in PDF, EPUB and Kindle. Book excerpt: The result of a collaborative, multiyear project, this groundbreaking book explores the interpretive worlds that inform religious practice and derive from sensory phenomena. Under the rubric of "making sense," the studies assembled here ask, How have people used and valued sensory data? How have they shaped their material and immaterial worlds to encourage or discourage certain kinds or patterns of sensory experience? How have they framed the sensual capacities of images and objects to license a range of behaviors, including iconoclasm, censorship, and accusations of blasphemy or sacrilege? Exposing the dematerialization of religion embedded in secularization theory, editor Sally Promey proposes a fundamental reorientation in understanding the personal, social, political, and cultural work accomplished in religion’s sensory and material practice. Sensational Religion refocuses scholarly attention on the robust material entanglements often discounted by modernity’s metaphysic and on their inextricable connections to human bodies, behaviors, affects, and beliefs.

Download or read book Wonderful Things written by Antony Eastmond and published by Routledge. This book was released on 2013 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The essays collected in this book were delivered at the XLII Spring Symposium of Byzantine Studies, held in London [at King's College and at the Courtauld Institute of Art] in 2009 to accompany the exhibition Byzantium 330-1453, at the Royal Academy [held October 25, 2008-March 22, 2009; a collaboration between the Royal Academy of Arts and the Benaki Museum in Athens]. The exhibition was one of the most ambitious and complex exhibitions ever mounted at the Royal Academy, as well as one of the most popular, and the overall aim of the book is to reflect on the exhibition of Byzantine art, both as an academic and popular exercise, and through the choice and discussion of individual objects. Exhibitions present a very different picture of Byzantium and its culture from works of history. The choices of object for display, their arrangement, and the underlying aims of exhibition curators and designers mean that every exhibition presents a different picture of Byzantium. Particular emphases can be placed, whether on everyday life or high court culture; Constantinople or the provinces; or claims of continuity or change over the Byzantine millennium. The essays explore aspects of the image of Byzantium that results from these choices. Given the enormous popularity of exhibitions of Byzantine objects (continued after the completion of this volume by exhibitions in Paris, Bonn and Istanbul), art has become one of the most popular and accessible means of popularizing Byzantium to a wide public audience. Hitherto there has been no general consideration of either the historiography of Byzantine exhibitions or the ways in which they have been set up to present different aspects of Byzantine culture to an academic and general public.

Download or read book The Russian Icon written by Nikodim Pavlovich Kondakov and published by . This book was released on 1927 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Icons 88 written by Sarah Smyth and published by . This book was released on 1988 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Dawn of Christian Art in Panel Paintings and Icons written by Thomas F. Mathews and published by Getty Publications. This book was released on 2017-02-01 with total page 59 pages. Available in PDF, EPUB and Kindle. Book excerpt: Staking out new territory in the history of art, this book presents a compelling argument for a lost link between the panel-painting tradition of Greek antiquity and Christian paintings of Byzantium and the Renaissance. While art historians place the origin of icons in the seventh century, Thomas F. Mathews finds strong evidence as early as the second century in the texts of Irenaeus and the Acts of John that describe private Christian worship. In closely studying an obscure set of sixty neglected panel paintings from Egypt in Roman times, the author explains how these paintings of the Egyptian gods offer the missing link in the long history of religious painting. Christian panel paintings and icons are for the first time placed in a continuum with the pagan paintings that preceded them, sharing elements of iconography, technology, and religious usages as votive offerings. Exciting discoveries punctuate the narrative: the technology of the triptych, enormously popular in Europe, traced by the authors to the construction of Egyptian portable shrines, such as the Isis and Serapis of the J. Paul Getty Museum; the discovery that the egg tempera painting medium, usually credited to Renaissance artist Cimabue, has been identified in Egyptian panels a millennium earlier; and the reconstruction of a ring of icons on the chancel of Saint Sophia in Istanbul. This book will be a vital addition to the fields of Egyptian, Graeco-Roman, and late-antique art history and, more generally, to the history of painting.

Download or read book The Perfect Genre written by Kristin Phillips-Court and published by Ashgate Publishing, Ltd.. This book was released on 2011 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through a combination of interpretive literary criticism, art historical analysis and cultural and intellectual historiography, Kristin Phillips-Court offers detailed readings of individual plays juxtaposed with specific developments and achievements in the realm of painting. Revealing more than historical connections between artists and poets such as Giorgione and Tasso, Mantegna and Trissino, or Michelangelo and Caro, the author locates the history of Renaissance art and drama securely within the history of ideas.

Download or read book The Birthmark written by Nathaniel Hawthorne and published by Good Press. This book was released on 2023-12-28 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Birthmark deals with the husband's deeply negative obsession of his wife's outer appearances and what does that entail for these two young couples. The birthmark represents various things throughout the story. Two of the main representations are imperfection and mortality. American novelist and short story writer Nathaniel Hawthorne's (1804–1864) writing centers on New England, many works featuring moral allegories with a Puritan inspiration. Hawthorne has also written a few poems which many people are not aware of. His works are considered to be part of the Romantic movement and, more specifically, Dark romanticism. His themes often centre on the inherent evil and sin of humanity, and his works often have moral messages and deep psychological complexity.