Download or read book Icon Brand Myth written by Maxwell Foran and published by Athabasca University Press. This book was released on 2008 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates the meanings and iconography of the Stampede: an invented tradition that takes over the city of Calgary for ten days every July. Since 1912, archetypal "Cowboys and Indians" are seen again at the chuckwagon races, on the midway, and throughout Calgary. Each essay in this collection examines a facet of the experience – from the images on advertising posters to the ritual of the annual parade. This study of the Calgary Stampede as a social phenomenon reveals the history and sociology of the city of Calgary and a component of the social construction of identity for western Canada as a whole.
Download or read book How Brands Become Icons written by D. B. Holt and published by Harvard Business Press. This book was released on 2004-09-15 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with consumers? Based on extensive historical analyses of some of America's most successful iconic brands, including ESPN, Mountain Dew, Volkswagen, Budweiser, and Harley-Davidson, this book presents the first systematic model to explain how brands become icons. Douglas B. Holt shows how iconic brands create "identity myths" that, through powerful symbolism, soothe collective anxieties resulting from acute social change. Holt warns that icons can't be built through conventional branding strategies, which focus on benefits, brand personalities, and emotional relationships. Instead, he calls for a deeper cultural perspective on traditional marketing themes like targeting, positioning, brand equity, and brand loyalty--and outlines a distinctive set of "cultural branding" principles that will radically alter how companies approach everything from marketing strategy to market research to hiring and training managers. Until now, Holt shows, even the most successful iconic brands have emerged more by intuition and serendipity than by design. With How Brands Become Icons, managers can leverage the principles behind some of the most successful brands of the last half-century to build their own iconic brands. Douglas B. Holt is associate professor of Marketing at Harvard Business School.
Download or read book How Brands Become Icons written by Douglas B. Holt and published by Harvard Business Press. This book was released on 2004 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Iconic brands” (ie: Coca-Cola, Volkswagon, Corona) have social lives and cultural significance that go well beyond product benefits and features This book distills the strategies used to create the world’s most enduring brands into a new approach called “cultural branding". Brand identity is more critical than ever today, as more and more products compete for attention across an ever-increasing array of channels. This book offers marketers and managers an alternative to conventional branding strategies, which often backfire when companies attempt to create identity brands.
Download or read book The Hidden Icon written by Jillian Kuhlmann and published by Diversion Books. This book was released on 2015-09-01 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: An enthralling Arabian Nights-style fantasy perfect for fans of Bradley Beaulieu and N. K. Jemisin. Eiren, the youngest daughter of the Aleynian royal family, has been living in exile in the deep desert of their kingdom. When the invading force from Ambar captures her family and demands that Eiren alone return with the Ambarians to their distant, mountainous lands, she agrees for the sake of her people. Gentle, perceptive, and able to sense the thoughts and feelings of those around her, Eiren is a storyteller—and unsure why the Ambarians have chosen her instead of her more brazen siblings. As she grows closer to the masked and enigmatic Gannet, one of her captors, on the journey to Ambar, Eiren learns that her special gifts mark her as an icon—the rare, living embodiment of a god. Gannet, too, is an icon, and when he awakens more abilities within her, Eiren discovers a bitter truth: She is host to Theba, the goddess of destruction. A dark and dangerous force, Theba awakens similar appetites in Eiren. But there’s more the Ambarians aren’t telling her, and secrets Eiren has to uncover for herself. To know the truth of why she was taken from her home, Eiren must become one of the monsters from her stories, whether she wants to or not.
Download or read book Lifestyle Brands written by S. Saviolo and published by Springer. This book was released on 2012-12-05 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.
Download or read book From Predators to Icons written by Michel Villette and published by Cornell University Press. This book was released on 2009 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the popular imagination, the business media, and the schools of business and management that train new generations of entrepreneurs and executives, achieving extraordinary success in business is attributed to far-sighted individuals who have taken bold risks, provided innovative leadership, and introduced new products, services, or ideas superior to those of the competition. Amid the growing skepticism about the means by which vast amounts of wealth are accumulated and its consequences, however, this belief is long overdue for reevaluation. In From Predators to Icons, Michel Villette, a sociologist, and Catherine Vuillermot, a business historian, examine the careers of thirty-two of today's wealthiest global executives--including Warren Buffett, Ingvar Kamprad, Bernard Arnault, Jim Clark, and Richard Branson--in order to challenge the conventional explanations for their extreme success and come to a better understanding of modern business practices. In contrast to the familiar image of the entrepreneur as a visionary with a plan, Villette and Vuillermot instead discover a far less dramatic process of improvised adaptations gradually assembled into a coherent course of conduct. And rather than being risk-takers, those who are most successful in business are risk-minimizers. Huge gains, these case studies reveal, are most reliably obtained in circumstances where the entrepreneur has established careful provisions for risk reduction. As for the view that innovation makes success possible, the authors find that because innovation is an expensive process that takes a long time to produce profits, innovators first of all require capital; success makes innovation possible. The necessary resources, they show, are most often derived from what they provocatively term "predation" ruthlessly taking advantage of imperfections, weaknesses, and vulnerabilities within the market or among competitors. Finally, From Predator to Icon considers the "practical ethics" implemented during the phase in which capital is most rapidly accumulated, as well as the social consequences of these activities. Drawing on interviews with some of their subjects and, crucially, close readings of the authorized biographies and other hagiographic accounts of these figures, which eliminates the bias of malicious interpretations, Villette and Vuillermot provide revelatory insights about the creation and maintenance of business wealth that will be profitably read by both the captains and the critics of contemporary capitalism.
Download or read book Viking Myths and Sagas written by Rosalind Kerven and published by Chartwell Books. This book was released on 2017-09-15 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written in consultation with leading academics.
Download or read book Myths of Branding written by Simon Bailey and published by Kogan Page Publishers. This book was released on 2019-01-03 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: A brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a bad business, and besides, the digital revolution is making branding irrelevant... Myths of Branding, written by renowned branding experts Andy Milligan and Simon Bailey, explores the huge number of misguided, mistaken and blatantly false myths that abound in the branding arena. From the belief that developing brands is nothing more than fiddling with logos, to the perception that it's a 'soft' area of marketing that doesn't go beyond visual identity - these myths are all surprisingly entrenched, yet could not be further from the truth. Myths of Branding takes the most up-to-date research and evidence to debunk these popular misconceptions, and replaces them with the reality of what it's really like to work in the world of branding. Jam-packed with entertaining anecdotes and useful information that practitioners can learn from, it guarantees a deeper, sharper understanding of the realities of branding and brand management.
Download or read book Game Plan written by Karen L. Wall and published by University of Alberta. This book was released on 2012-10-19 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: How deep is the importance and influence of organized sports in Alberta? Discover key episodes and players in the history of Alberta's organized sports and read how sport shaped the lives of individuals as well as of communities of indigenous people, settlers, and immigrants. Read new perspectives on well-known sports stories along with tales of lesser-known games that remained on the margins of most histories for reasons of race, class, and gender. Whether a spectator, supporter, scholar, or fan, readers will be informed and delighted by the research contained in this sport history.
Download or read book Form of Politics written by John von Heyking and published by McGill-Queen's Press - MQUP. This book was released on 2016-06-01 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: For statesmen, friendship is the lingua franca of politics. Considering the connections between personal and political friendship, John von Heyking’s The Form of Politics interprets the texts of Plato and Aristotle and emphasizes the role that friendship has in enduring philosophical and contemporary political contexts. Beginning with a discussion on virtue-friendship, described by Aristotle and Plato as an agreement on what qualifies as the pursuit of good, The Form of Politics demonstrates that virtue and political friendship form a paradoxical relationship in which political friendships need to be nourished by virtue-friendships that transcend the moral and intellectual horizons of the political society. Von Heyking then examines Aristotle’s ethical and political writings – which are set within the boundaries of political life – and Plato’s dialogues on friendship in Lysis and the Laws, which characterize political friendship as festivity. Ultimately, arguing that friendship is the high point of a virtuous political life, von Heyking presents a fresh interpretation of Aristotle and Plato’s political thought, and a new take on the most essential goals in politics. Inviting reassessment of the relationship between friendship and politics by returning to the origins of Western philosophy, The Form of Politics is a lucid work on the foundations of political cooperation.
Download or read book Teaching Western American Literature written by Brady Harrison and published by U of Nebraska Press. This book was released on 2020-06-01 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this volume experienced and new college- and university-level teachers will find practical, adaptable strategies for designing or updating courses in western American literature and western studies. Teaching Western American Literature features the latest developments in western literary research and cultural studies as well as pedagogical best practices in course development. Contributors provide practical models and suggestions for courses and assignments while presenting concrete strategies for teaching works both inside and outside the canon. In addition, Brady Harrison and Randi Lynn Tanglen have assembled insights from pioneering western studies instructors with workable strategies and practical advice for translating this often complex material for classrooms from freshman writing courses to graduate seminars. Teaching Western American Literature reflects the cutting edge of western American literary study, featuring diverse approaches allied with women’s, gender, queer, environmental, disability, and Indigenous studies and providing instructors with entrée into classrooms of leading scholars in the field.
Download or read book Luxury Fashion Marketing and Branding written by Alice Dallabona and published by Taylor & Francis. This book was released on 2024-08-22 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to understand the promotion of luxury fashion products. It covers subjects including luxury fashion retailing, digital marketing and communication, data analytics, emerging technologies, consumer behaviour and PR. The textbook also offers a focused discussion of the challenges faced by luxury fashion brands to meet growing customer demand for ethical and sustainable practice, including concerns related to diversity, inclusivity, and cultural sensitivity. This textbook is grounded in business practices, featuring real-world examples and international case studies from both established and modern brands. Chapter objectives and summaries aid comprehension, whilst end-of-chapter questions and activities enable further research and discussion. Luxury Fashion Marketing and Branding is ideal for advanced undergraduate and postgraduate students of fashion marketing and communications, luxury fashion business and luxury brand management. Its applied approach will also make it suitable for those studying for an Executive MBA in Fashion and Luxury Management. Online resources include an instructor’s manual, lecture slides and a test bank.
Download or read book Calgary s Stampede Queens written by Jennifer Hamblin and published by Rocky Mountain Books Ltd. This book was released on 2014 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alongside images of racing chuckwagons, cowboys on bucking broncos and Aboriginal people in full regalia, one of the most recognizable and enduring symbols of the Calgary Stampede is a trio of pretty cowgirls wearing white-hat crowns. Not surprisingly, modern-day Stampede Queens and Princesses make more than 450 public appearances per year promoting the show and the city of Calgary both at home and abroad. But the fair was nearly six decades old before it appointed a royal representative to promote its interests. In 1946 Patsy Rodgers became the Stampede's first rodeo queen. The following year, a local service club raised funds by sponsoring a contest for "Queen of the Stampede." Although it bore little resemblance to its modern counterpart, this early competition based on ticket sales was widely popular and over the next few decades raised the equivalent of one million dollars for local charities and service projects. From the beginning, the Stampede recognized the promotional potential of the royal figureheads and worked to ensure that winners were credible representatives of what quickly became a year-round public relations job. In 1966 the Stampede officially took over and modernized the contest, but it would take many decades of trial and error evolution to perfect the process of selecting and training its royalty. Against a backdrop of changing times, and drawing on contemporary sources and personal interviews, the author traces the origin and development of the Calgary Stampede Queen contest and profiles its lucky young winners over seven exciting decades. Complete with a large selection of archival photos, Calgary's Stampede Queens tells the story from this fascinating corner of The Greatest Outdoor Show on Earth.
Download or read book Rodeo written by Susan Nance and published by University of Oklahoma Press. This book was released on 2020-04-23 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: "What would rodeo look like if we took it as a record, not of human triumph and resilience, but of human imperfection and stubbornness?” asks animal historian Susan Nance. Against the backdrop of the larger histories of ranching, cattle, horses, and the environment in the West, this book explores how the evolution of rodeo has reflected rural western beliefs and assumptions about the natural world that have led to environmental crises and served the beef empire. By unearthing behind-the-scenes stories of rodeo animals as diverse individuals, this book lays bare contradictions within rodeo and the rural West. For almost 150 years, westerners have used rodeo to symbolically reenact their struggles with animals and the land as uniformly progressive and triumphant. Nance upends that view with accounts of individual animals that reveal how diligently rodeo people have worked to make livestock into surrogates for the trials of rural life in the West and the violence in its history. Western horses and cattle were more than just props. Rodeo reclaims their lived history through compelling stories of anonymous roping steers and calves who inspired reform of the sport, such as the famed but abused bucker Steamboat, and the many broncs and bulls, famous or not, who unknowingly built an industry. Rodeo is a dangerous sport that reveals many westerners as people proudly tolerant of risk and violence, and ready to impose these values on livestock. In Rodeo: An Animal History, Nance pushes past standard histories and the sport’s publicity to show how rodeo was shot through with stubbornness and human failing as much as fortitude and community spirit.
Download or read book Stampede written by Kimberly A. Williams and published by Fernwood Publishing. This book was released on 2021-05-25T00:00:00Z with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kimberly A. Williams wants the annual Calgary Stampede to change its ways. An intrepid feminist scholar with a wry sense of humour, Williams deftly weaves theory, history, pop culture and politics to challenge readers to make sense of how gender and race matter at Canada’s oldest and largest western heritage festival. Stampede examines the settler colonial roots of the Calgary Stampede and uses its centennial celebration in 2012 to explore how the event continues to influence life on the streets and in the bars and boardrooms of Canada’s fourth-largest city. Using a variety of cultural materials—photography, print advertisements, news coverage, poetry and social media—Williams asks who gets to be part of the “we” in the Stampede’s slogan “We’re Greatest Together,” and who doesn’t.
Download or read book The Last Myth written by Matthew Barrett Gross and published by Prometheus Books. This book was released on 2012-03-06 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the first dozen years of the twenty-first century, apocalyptic anticipation in America has leapt from the cultish to the mainstream. Today, nearly 60 percent of Americans believe that the events foretold in the book of Revelation will come true. But many secular readers also seem hungry for catastrophe and have propelled books about peak oil, global warming, and the end of civilization into bestsellers. How did we come to live in a culture obsessed by the belief that the end is near? The Last Myth explains why apocalyptic beliefs are surging within the American mainstream today. Demonstrating that our expectation of the end of the world is a surprisingly recent development in human thought, the book reveals the profound influence of apocalyptic thinking on America’s past, present, and future.
Download or read book Goodlands written by Frances W. Kaye and published by Athabasca University Press. This book was released on 2011 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Amer-European settlement of the Great Plains transformed bountiful Native soil into pasture and cropland, distorting the prairie ecosystem as it was understood and used by the peoples who originally populated the land. Settlers justified this transformation with the unexamined premise of deficiency, according to which the Great Plains region was inadequate in flora and fauna and the region lacking in modern civilization. Drawing on history, sociology, art, and economic theory, Frances W. Kaye counters the argument of deficiency, pointing out that, in its original ecological state, no region can possibly be incomplete. Goodlands examines the settlers' misguided theory, discussing the ideas that shaped its implementation, the forces that resisted it, and Indigenous ideologies about what it meant to make good use of the land. By suggesting methods for redeveloping the Great Plains that are founded on native cultural values, Goodlands serves the region in the context of a changing globe."--Publisher's website.
