Download or read book Advances in Luxury Brand Management written by Jean-Noël Kapferer and published by Springer. This book was released on 2017-09-21 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Covering the segmentation of luxury consumers worldwide, the specificity of luxury management, the role of sustainability for luxury brands and major insights from a customer point of view, Advances in Luxury Brand Management is essential reading for upper level students as well as scholars and discerning practitioners.

Download or read book The Bling Dynasty written by Erwan Rambourg and published by John Wiley & Sons. This book was released on 2014-10-13 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why the luxury market's fate rests in Chinese wallets The media has negatively focused on the Chinese political administration clamping down on gifting. Observers have come to doubt the strength of Chinese consumption as the key driver for luxury. The Bling Dynasty illustrates how doubts about Chinese consumption are ill-founded and Chinese luxury demand is on the cusp of becoming dominant. This book contains the research and expert views companies need to understand and address the new challenges posed by this dominance. Each chapter brings a different perspective, covering complex aspects of luxury consumption, with illustrations and real-world examples that support the research. Readers will gain insights through interviews with brand executives, retailers, experts, and consumers. As an economic heavyweight, China is fast realizing its role in the luxury market. Chinese consumers should be accounting for more than a third of the global luxury market today, and half, if not more, in ten year's time. The Bling Dynasty runs counter to the conventional wisdom that expanding sectors become more global. Luxury is actually becoming over-dependent on Chinese sales. Readers will: Understand how Western brands developed in Asia and the challenges they are met with, notably ubiquity Learn why Chinese are purchasing luxury items abroad and what it means for the future of the sector Gain insights on why there are no Chinese luxury brands challenging Western models Realize that Chinese consumers are becoming similar to their American peers and that luxury competition goes way beyond pre-conceptions China's big spenders are increasingly mobile and this is affecting key markets. The Bling Dynasty provides new research and a comprehensive look at the booming business of luxury and the Chinese wallet.

Download or read book Marketing Fashion Second Edition written by Harriet Posner and published by Laurence King Publishing. This book was released on 2015-08-17 with total page 473 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion. Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies. Using examples and case studies drawn from a broad range of fashion, textile, and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns. The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.

Download or read book Principles of Tort Law written by Rachael Mulheron and published by Cambridge University Press. This book was released on 2020-10-22 with total page 1111 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book does what it 'says on the tin' - stating the corpus of tort law as a body of principles. Undertaken for the first time in English tort law, this book describes the law of tort concisely, accessibly, and accurately, and with both depth and detail.

Download or read book A Girl Named Carrie written by Jerrie Marcus Smith and published by . This book was released on 2021-11-30 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jerrie Marcus Smith remembers her great aunt Carrie as a humorless woman who always wore black and who, Jerrie says, "scared me to death." Only as an adult did Jerrie grasp the impact of Carrie Marcus Neiman. Along with her brother, Herbert Marcus Sr., and her husband A.L. Neiman, Carrie co-founded in 1907 the famed Neiman Marcus department store in Dallas, Texas. Carrie played an integral role in the store''s success, despite having three strikes against her: she was a woman, she was Jewish, and (after her husband''s illicit relationship with a second-floor saleswoman) she was divorced. Yet with impeccable taste and exemplary manners, she traveled as a buyer to New York in the 1920s (without a man!) and, as Jerrie says, "was nobody''s pushover." Carrie was self-taught and never attended college. Her only pregnancy ended in miscarriage; she worked at Neiman Marcus until her death at age 66. Yet through memories shared by her father, the late Neiman Marcus legend Stanley Marcus, as well as through spellbinding interviews with long retired salespeople, Jerrie has felt inextricably tied to Carrie. Each recollection of Aunt Carrie, each remembrance, each detail melted away Jerrie''s childhood fear of the stern woman in black, leaving in its place a colorful portrait of a person to be admired, to be loved and--perhaps most of all--to be shared. "This captivating portrait of a strong and elegant woman will take you through fashion into the journey of a changing America and the birth of its most prestigious store, Neiman Marcus."--Diane von Furstenberg, fashion designer, philanthropist "A Girl Named Carrie is essential reading for everyone who admires the establishment and growth of the iconic Neiman Marcus, which set the standard for the American department store era and influenced stores around the world. Carrie Marcus Neiman was present at the creation and established the essential concepts that remain today. Yes, it''s a must-read!"--Leonard A. Lauder, Chairman Emeritus, The Estée Lauder Companies Inc. "There''s a reason Life magazine sent some of its most celebrated photographers to capture the Neiman Marcus world: X, Y, and Z. A Girl Named Carrie shows us all of them."--Bill Shapiro, Former Editor-in-Chief of Life magazine "Carrie Marcus Neiman--A Female Founder and Chair of the Board long before this was even a dream of women. As the co-Founder of Neiman Marcus, she brought contemporary styles of Ready to Wear to women who had always had tailor-made clothes. She was a true disruptor in the industry and a constant inspiration to me as the next female CEO of the company 103 years later. "--Karen Katz, Former CEO Neiman Marcus Group "Thoughtful and evocative, A Girl Named Carrie tells the often remembered but never-before recorded history of Carrie Marcus Neiman. As an arbiter of taste and supporter of culture, "Aunt Carrie" not only brought clothing from New York and Paris to Dallas but placed Dallas alongside those two cities as an international fashion mecca. Her uncompromising standards for production and well-informed style established ready-to-wear as an accepted way to dress, her fastidious attention to detail created an expectation for customer service still appreciated by Neiman Marcus customers today, and her leadership as a businesswoman in the early twentieth century stands as a feminist example. Followers of fashion and appreciators of culture owe a debt of gratitude to this remarkable woman, whose story is beautifully told and illustrated here!"--Annette Becker, Director, Texas Fashion Collection, University of North Texas "Lovely writing! Bountiful visuals! A fascinating read!"--Jeffrey Banks, fashion designer and author "In A Girl Named Carrie Jerrie Marcus Smith has captured not only a powerful personality but also a pivotal moment in a city, a family and, above all, in American retailing. Carrie Neiman invented the specialty store, along with her husband, Al, and brother, Herbert Marcus. They called it Neiman Marcus, and it was born to be elegant but different from other emporiums, more daring, more imaginative, more attuned to fashion as a harbinger of the future as well as a talisman for its own time. All three, still in their 20s, were central to the enterprise, but without the taste, talent and foresight of Carrie Neiman, first and always chief buyer, the guys, good as they were at finance and promotion, would have had nothing to sell. Justifiably, the stores--eventually plural--have been known by her name, Neiman''s. This is a fascinating tale told with clarity, honesty, style and finesse by a great-niece who grew up in the glory days of Neiman Marcus. Also, the photographs are dazzling."--Lee Cullum, Journalist and Senior Fellow, John G. Tower Center for Public Policy and International Affairs, SMU "What a lovely and lively tribute to one of high fashions secret weapons, Ms. Carrie Neiman! A rare one-of-a-kind visionary, Ms. Neiman reshaped fashion retailing with ideas and pleasures that are still influential today. After years in the shadows it makes me very happy that she is being celebrated for the ingenuity and grace she brought to Neiman Marcus and all of us that visited it."--Todd Oldham, Designer and Honorary Doctorate of Fine Arts by RISD

Download or read book The American Psychiatric Association Practice Guideline for the Pharmacological Treatment of Patients With Alcohol Use Disorder written by American Psychiatric Association and published by American Psychiatric Pub. This book was released on 2018-01-11 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alcohol use disorder (AUD) is a major public health problem in the United States. The estimated 12-month and lifetime prevalence values for AUD are 13.9% and 29.1%, respectively, with approximately half of individuals with lifetime AUD having a severe disorder. AUD and its sequelae also account for significant excess mortality and cost the United States more than $200 billion annually. Despite its high prevalence and numerous negative consequences, AUD remains undertreated. In fact, fewer than 1 in 10 individuals in the United States with a 12-month diagnosis of AUD receive any treatment. Nevertheless, effective and evidence-based interventions are available, and treatment is associated with reductions in the risk of relapse and AUD-associated mortality. The American Psychiatric Association Practice Guideline for the Pharmacological Treatment of Patients With Alcohol Use Disorder seeks to reduce these substantial psychosocial and public health consequences of AUD for millions of affected individuals. The guideline focuses specifically on evidence-based pharmacological treatments for AUD in outpatient settings and includes additional information on assessment and treatment planning, which are an integral part of using pharmacotherapy to treat AUD. In addition to reviewing the available evidence on the use of AUD pharmacotherapy, the guideline offers clear, concise, and actionable recommendation statements, each of which is given a rating that reflects the level of confidence that potential benefits of an intervention outweigh potential harms. The guideline provides guidance on implementing these recommendations into clinical practice, with the goal of improving quality of care and treatment outcomes of AUD.

Download or read book Introducing Intercultural Communication written by Shuang Liu and published by SAGE. This book was released on 2010-11-09 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Books on intercultural communication are rarely written with an intercultural readership in mind. In contrast, this multinational team of authors has put together an introduction to communicating across cultures that uses examples and case studies from around the world. The book further covers essential new topics, including international conflict, social networking, migration, and the effects technology and mass media play in the globalization of communication. Written to be accessible for international students too, this text situates communication theory in a truly global perspective. Each chapter brings to life the links between theory and practice and between the global and the local, introducing key theories and their practical applications. Along the way, you will be supported with first-rate learning resources, including: • theory corners with concise, boxed-out digests of key theoretical concepts • case illustrations putting the main points of each chapter into context • learning objectives, discussion questions, key terms and further reading framing each chapter and stimulating further discussion • a companion website containing resources for instructors, including multiple choice questions, presentation slides, exercises and activities, and teaching notes. This book will not merely guide you to success in your studies, but will teach you to become a more critical consumer of information and understand the influence of your own culture on how you view yourself and others.

Download or read book Return to Play in Football written by Volker Musahl and published by Springer. This book was released on 2018-03-16 with total page 965 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, leading experts employ an evidence-based approach to provide clear practical guidance on the important question of when and how to facilitate return to play after some of the most common injuries encountered in football. Detailed attention is paid to biomechanics, the female athlete, risk factors, injury prevention, current strategies and criteria for safe return to play, and future developments. Specific topics discussed in depth include concussion, anterior cruciate ligament and other knee injuries, back pathology, rotator cuff tears, shoulder instability, hip arthroscopy, and foot and ankle injuries. The chapter authors include renowned clinicians and scientists from across the world who work in the field of orthopaedics and sports medicine. Furthermore, experiences from team physicians involved in the Olympics, National Football League (NFL), Union of European Football Associations (UEFA), and Fédération Internationale de Football Association (FIFA) are shared with the reader. All who are involved in the care of injured footballers will find this book, published in cooperation with ESSKA, to be an invaluable, comprehensive, and up-to-date reference that casts light on a range of controversial issues.

Download or read book New Brand Leadership written by Larry Light and published by FT Press. This book was released on 2015-05-23 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: New Brand Leadership delivers the first complete, proven blueprint for organizing and executing on global brand marketing. It reflects the authors’ 50+ years of combined experience driving global brand leadership and measurable results across a wide range of industries, at companies ranging from Mars to Nissan, IHG to YUM! Brands. Larry Light and Joan Kiddon show how to drive value by successfully managing at the intersection of globalization, localization, and personalization. They introduce Arcature’s proven Collaborative Three Box Model, guiding you step-by-step through creating brand vision, defining brand framework, bringing your brand to life, and then measuring your performance. They offer specific, high-value recommendations regarding cultural change, organizational responsibilities, structure, metrics, and much more. You’ll find proven solutions to tough real-world global branding challenges, including managing tensions between global and local, central and regional, and brand leadership vs. brand management. For wide audiences of C-suite and other current and prospective business leaders; HR officers, marketing executives and agency professionals, top executives, business leaders, prospective business leaders, and MBA/executive MBA students.

Download or read book Simple Homebrewing written by Denny Conn and published by Brewers Publications. This book was released on 2019-06-07 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever found yourself doing less and less homebrewing, or being too intimidated to take up the brewing to begin with? Let Drew Beechum and Denny Conn help you brew the best possible beer with less work and more fun! Simple Homebrewing simplifies the complicated steps for making beer and returns brewing to its fundamentals. Explore easy techniques for harnessing water, malted barley, hops, and yeast (along with a few odd co-stars) to create beer. Pick up tips and tricks for a range of brewing challenges like adjusting your brewing liquor, working with adjunct ingredients, controlling fermentation, and brewing wild beers. The authors guide you from extract brewing to all-grain batches and explain the simple philosophy of recipe design and small-batch brewing. Learn how to evaluate different types of malt and hops by tasting, crushing, and steeping them, and use this to build your flavor vocabulary. Denny and Drew also share ideas on how to make technology work for you by taking a look at brewing gadgets, from fancy fermentation jackets and expensive (but convenient) all-in-one “robot” brewing systems, to bucket heaters, swamp coolers and do-it-yourself PID controllers made from inexpensive and commonly available microprocessors. Drew and Denny's mantra is “Brew the best beer possible, with the least effort possible, while having the most fun possible.” Throughout, the focus is on helping you develop a simple, thoughtful process to make homebrewing more accessible and enjoyable. Wisdom is imparted in tones both reassuring and amusing, and the basics are broken down into easily remembered chunks. The authors also feature interviews with an eclectic group of brewers from the Americas, who add their own take on the brewing process and how they have made it work for them. Get a feel for recipe design by looking at a few handy templates for Pilsner, pale ale, IPA, double IPA, stout, tripel, and saison; or try your own bottom-up or top-down approach after reading Denny and Drew's advice. Along the way you will find over 40 recipes, ranging from the simplest of pale ales, American lagers, tried and tested altbier recipes, and delicious rye IPAs, to Old and New World barleywine, quick tripels, Scotch ale mashed overnight, king cake ale, purple corn beer, and Catherina sour. Marvel at how mushrooms can be used in beer and tremble at the thought of a bourbon barrel–aged barleywine made with ghost pepper. Even experienced homebrewers can learn from this dynamic duo, as Simple Homebrewing features expert advice for brewers of all levels.

Download or read book Gene Drives on the Horizon written by National Academies of Sciences, Engineering, and Medicine and published by National Academies Press. This book was released on 2016-08-28 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research on gene drive systems is rapidly advancing. Many proposed applications of gene drive research aim to solve environmental and public health challenges, including the reduction of poverty and the burden of vector-borne diseases, such as malaria and dengue, which disproportionately impact low and middle income countries. However, due to their intrinsic qualities of rapid spread and irreversibility, gene drive systems raise many questions with respect to their safety relative to public and environmental health. Because gene drive systems are designed to alter the environments we share in ways that will be hard to anticipate and impossible to completely roll back, questions about the ethics surrounding use of this research are complex and will require very careful exploration. Gene Drives on the Horizon outlines the state of knowledge relative to the science, ethics, public engagement, and risk assessment as they pertain to research directions of gene drive systems and governance of the research process. This report offers principles for responsible practices of gene drive research and related applications for use by investigators, their institutions, the research funders, and regulators.

Download or read book The Art of Screen Time written by Anya Kamenetz and published by Public Affairs. This book was released on 2020-07-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Screens have become an essential part of modern childhood. This book will show you how to parent with them instead of against them."--Page 4 of cover

Download or read book Trauma and Recovery written by Judith Lewis Herman and published by Basic Books. This book was released on 2015-07-07 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this groundbreaking book, a leading clinical psychiatrist redefines how we think about and treat victims of trauma. A "stunning achievement" that remains a "classic for our generation." (Bessel van der Kolk, M.D., author of The Body Keeps the Score). Trauma and Recovery is revered as the seminal text on understanding trauma survivors. By placing individual experience in a broader political frame, Harvard psychiatrist Judith Herman argues that psychological trauma is inseparable from its social and political context. Drawing on her own research on incest, as well as a vast literature on combat veterans and victims of political terror, she shows surprising parallels between private horrors like child abuse and public horrors like war. Hailed by the New York Times as "one of the most important psychiatry works to be published since Freud," Trauma and Recovery is essential reading for anyone who seeks to understand how we heal and are healed.

Download or read book Rotatory Knee Instability written by Volker Musahl and published by Springer. This book was released on 2016-09-27 with total page 505 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is designed to equip the reader with the knowledge and tools required for provision of individualized ACL treatment based on the best available evidence. All major aspects of the assessment of rotatory knee instability are addressed in depth. A historical overview of arthrometers, both invasive and non-invasive, is provided, and newly developed devices for the measurement of rotatory knee laxity are considered. Recent advances with respect to the pivot shift test are explained and evidence offered to support a standardized pivot shift test and non-invasive quantification of the pivot shift. Specific surgical techniques for rotatory laxity are described, with presentation of the experience from several world-renowned centers. In addition, functional rehabilitation and “return to play” are discussed. In keeping with the emphasis on an individualized approach, the book highlights individualization of surgical reconstruction techniques in accordance with the specific injury pattern and grade of rotatory knee laxity as well as the use of individualized rehabilitation techniques. Numerous high-quality images illustrate key points and clear take-home messages are provided.

Download or read book Loulou Yves written by Christopher Petkanas and published by St. Martin's Press. This book was released on 2018-04-17 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: No one interested in fashion, style, or the high-flying intrigues of café society will want to miss Christopher Petkanas’s exuberantly entertaining oral biography Loulou & Yves: The Untold Story of Loulou de La Falaise and the House of Saint Laurent. Dauntless, “in the bone” style made Loulou de La Falaise one of the great fashion firebrands of the twentieth century. Descending in a direct line from Coco Chanel and Elsa Schiaparelli, she was celebrated at her death in 2011, aged just sixty-four, as the “highest of haute bohemia,” a feckless adventuress in the art of living—and the one person Yves Saint Laurent could not live without. Yves was the most influential designer of his times; possibly also the most neurasthenic. In an exquisitely intimate, sometimes painful personal and professional relationship, Loulou was his creative right hand, muse, alter ego and the virtuoso behind all the flamboyant accessories that were a crucial component of the YSL “look.” For thirty years, until his retirement in 2002, Yves relied on Loulou to inspire him, make him laugh and talk him off the ledge—the enchanted formula that brought him from one historic collection to the next. Yves’s many tributes shape Loulou’s memory, as if everything there was to know about this fugitive, Giacometti-like figure could be told by her clanking bronze cuffs, towering fur toques, the turquoise boulders on her fingers and her working friendship with the man who put women in pants. But another, darker story lifts the veil on Loulou, a classic “number two” with a contempt for convention, and exposes the underbelly of fashion at its highest level. Behind Yves’s encomiums are a pair of aristocrat parents—Loulou’s shiftless French father and menacingly chic English mother—who abandoned her to a childhood of foster care and sexual abuse; Loulou’s recurring desperation to leave Yves and go out on her own; and the grandiose myths surrounding her family. Loulou felt that her life had been kidnapped by the operatic workings of the House of Saint Laurent, and in her last years faced financial ruin. Loulou & Yves unspools an elusive fashion idol—nymphomaniacal, heedless and up to her bracelets in coke and Boizel champagne—at the core of what used to be called “le beau monde.”

Download or read book Guidelines for the Treatment of Alcohol Problems written by Paul S. Haber and published by Specialty of Addiction Medicine, Faculty of Medicine and Health, The University of Sydney. This book was released on 2021-04-01 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Australian Guidelines for the Treatment of Alcohol Problems have been periodically developed over the past 25 years. In 1993, the first version of these guidelines, titled: ‘An outline for the management of alcohol problems: Quality assurance in the treatment of drug dependence project’ was published (Mattick & Jarvis 1993). The Australian Government commissioned an update a decade later (Shand et al. 2003) and a further edition in 2009 to integrate the Guidelines with the Australian Guidelines to Reduce Health Risks from Drinking Alcohol (National Health and Medical Research Council, NHMRC 2009; Haber et al., 2009). The present version of the Guidelines was also commissioned by the Commonwealth of Australia to remain current and integrated with the updated NHMRC consumption guidelines (2020). In order to ensure that guidelines remain relevant, the next set of guidelines should be updated in 2025, consistent with NHMRC recommendation that guidelines be updated every five years. These guidelines aim to provide up-to-date, evidence-based information to clinicians on available treatments for people with alcohol problems and are largely directed towards individual clinicians in practice, such as primary care physicians (general practitioners, nursing staff), specialist medical practitioners, psychologists and other counsellors, and other health professionals. Some chapters highlight service or system level issues that impact on clinicians and their patients. These include recommendations concerning Aboriginal and Torres Strait Islander peoples, culturally and linguistically diverse groups, stigma, and discrimination. Elsewhere, organisation capacity is implied, such as medical resources for withdrawal management where recommendations indicate use of medications. As all forms of treatment will not be readily available or suitable for all populations or settings, these guidelines may require interpretation and adaptation.

Download or read book Historical Dictionary of the Fashion Industry written by Francesca Sterlacci and published by Rowman & Littlefield. This book was released on 2017-06-30 with total page 748 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the first animal skin body coverings, to today’s high fashion collections, fashion has held an important role in the evolution of mankind. The fashion industry has, and continues to make, major contributions to our cultural and social environment. It is an industry that responds to our inherent longing for tribal belonging, our socio-economic needs, individual lifestyles, status stratification and profession apparel requirements. The fashion industry is fast-paced, complex and ever changing, in response to consumer needs. Throughout the world, vast numbers of people contribute to this industry, each with the shared goal of supplying an end product of a particular price point directed at a target consumer. This second edition of Historical Dictionary of the Fashion Industry contains a chronology, an introduction, appendixes, and an extensive bibliography. The dictionary section has over 1,400 cross-referenced entries on designers, models, couture houses, significant articles of apparel and fabrics, trade unions, and the international trade organizations. This book is an excellent resource for students, researchers, and anyone wanting to know more about the fashion industry.