Download or read book I M A Political Campaign Consultant What s Your Super Power written by Blue Stone Publishers and published by . This book was released on 2019-11-23 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Super Power Profession Quotes for the extra ordinary people who are Super Talented
Download or read book I M A Political Consultant What s Your Super Power written by Blue Stone Publishers and published by . This book was released on 2019-11-23 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Super Power Profession Quotes for the extra ordinary people who are Super Talented
Download or read book Campaign Warriors written by James A. Thurber and published by Brookings Inst Press. This book was released on 2000 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book thoroughly examines the growing prevalence and influence of paid consultants in campaign politics and its impact on the political system in the U.S. and other countries.
Download or read book Political Consultants and Campaigns written by Jason Johnson and published by Routledge. This book was released on 2018-04-19 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political Consultants and Campaigns: One Day to Sell examines the differences between how political science theory suggests campaigns should be run and how political consultants actually run campaigns. In the wake of consultants who effortlessly move from campaigners to policymakers, the dearth of knowledge about the attitudes, beliefs, and strategies of the consultants themselves is still a glaring absence in the analysis of American politics. How can we purport to know what is happening in American political campaigns if we don't know what is on the minds of the men and women who run them? This book provides a clearer understanding of modern-day political campaigns by revealing what is on the minds of the people who run them. With original data from consultants, campaign managers, and professional campaign schools, author Jason Johnson examines consultant behavior on message formation, policy positioning, candidate recruitment, Internet strategy, and negative advertising and compares these practices to existing political science theory. This groundbreaking research makes Political Consultants and Campaigns: One Day to Sell a must-have resource for all students of American politics, campaign managers, or anyone interested in how political campaigns in America are run.
Download or read book Political Campaign Craftsmanship written by Edward Schwartzman and published by Routledge. This book was released on 2017-07-05 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over one billion dollars are spent in presidential election years on an expensive art form: political campaigns. Many political observers believe that at least half that amount is wasted. But, which half? Edward Schwartzman answers that question based upon experience gained in seventy-five campaigns. "Political Campaign Craftsmanship" treats both the art and science of campaigning, describing the procedures basic to modern professional campaigning. This practical guide to campaigns covers the entire process and gives specific strategies for every phase.
Download or read book Political Campaign Craftsmanship written by Edward Schwartzman and published by Transaction Publishers. This book was released on with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over one billion dollars are spent in presidential election years on an expensive art form: political campaigns. Many political observers believe that at least half that amount is wasted. But which half? Edward Schwartzman answers that question based upon experience gained in seventy-five campaigns. Political Campaign Craftsmanship treats both the art and science of campaigning, describing the procedures basic to modern professional campaigning. This practical guide to campaigns covers the entire process and gives specific strategies for every phase.
Download or read book I M A Campaign Manager What s Your Super Power written by Blue Stone Publishers and published by . This book was released on 2019-11-02 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Super Power Profession Quotes for the extra ordinary people who are Super Talented
Download or read book The Campaign Manager written by Catherine Shaw and published by Routledge. This book was released on 2018-03-13 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everything you need to know about Vote by Mail! Successful campaign manager and three-term mayor of Ashland, Oregon, Catherine Shaw presents the must-have handbook for navigating local campaigns. This clear and concise handbook gives political novices and veterans alike a detailed, soup-to-nuts plan for organizing, funding, publicizing, and winning local political campaigns. Finding the right message and targeting the right voters are clearly explained through specific examples, anecdotes, and illustrations. Shaw also provides in-depth information on assembling campaign teams and volunteers, canvassing, how to conduct a precinct analysis, and how to campaign on a shoestring budget. The Campaign Manager is an encouraging, lucid presentation of how to win elections at the local level.The sixth edition has been fully revised to include new and expanded coverage of contemporary campaign management-from digital ads and new social media tools to data-driven voter targeting tactics and vote by mail strategies.
Download or read book Campaigning for Hearts and Minds written by Ted Brader and published by University of Chicago Press. This book was released on 2020-07-08 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is common knowledge that televised political ads are meant to appeal to voters' emotions, yet little is known about how or if these tactics actually work. Ted Brader's innovative book is the first scientific study to examine the effects that these emotional appeals in political advertising have on voter decision-making. At the heart of this book are ingenious experiments, conducted by Brader during an election, with truly eye-opening results that upset conventional wisdom. They show, for example, that simply changing the music or imagery of ads while retaining the same text provokes completely different responses. He reveals that politically informed citizens are more easily manipulated by emotional appeals than less-involved citizens and that positive "enthusiasm ads" are in fact more polarizing than negative "fear ads." Black-and-white video images are ten times more likely to signal an appeal to fear or anger than one of enthusiasm or pride, and the emotional appeal triumphs over the logical appeal in nearly three-quarters of all political ads. Brader backs up these surprising findings with an unprecedented survey of emotional appeals in contemporary political campaigns. Politicians do set out to campaign for the hearts and minds of voters, and, for better or for worse, it is primarily through hearts that minds are won. Campaigning for Hearts and Minds will be indispensable for anyone wishing to understand how American politics is influenced by advertising today.
Download or read book Campaigns on the Cutting Edge written by Richard J. Semiatin and published by CQ Press. This book was released on 2020-04-10 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Campaigns on the Cutting Edge evaluates the current trends of today’s campaigns and assesses the innovative changes these well-tuned organizations are making on the presidential, congressional, and gubernatorial levels. As technology now allows candidates to announce their candidacies online, raise money through web fundraising, and mobilize supporters via smartphones, these increasingly mobile and integrated campaigns face the growing influence of outside interests. The thoroughly updated Fourth Edition looks at the 2018 midterm election and focuses on the rise of fake news, women′s activism in the #MeToo movement, voter ballot access measures, and the ways in which technology increases the volume of information that campaigns use.
Download or read book Influence Is Your Superpower written by Zoe Chance and published by Random House. This book was released on 2022-02-01 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rediscover the superpower that makes good things happen, from the professor behind Yale School of Management's most popular class “The new rules of persuasion for a better world.”—Charles Duhigg, author of the bestsellers The Power of Habit and Smarter Faster Better You were born influential. But then you were taught to suppress that power, to follow the rules, to wait your turn, to not make waves. Award-winning Yale professor Zoe Chance will show you how to rediscover the superpower that brings great ideas to life. Influence doesn’t work the way you think because you don’t think the way you think. Move past common misconceptions—such as the idea that asking for more will make people dislike you—and understand why your go-to negotiation strategies are probably making you less influential. Discover the one thing that influences behavior more than anything else. Learn to cultivate charisma, negotiate comfortably and creatively, and spot manipulators before it’s too late. Along the way, you’ll meet alligators, skydivers, a mind reader in a gorilla costume, Jennifer Lawrence, Genghis Khan, and the man who saved the world by saying no. Influence Is Your Superpower will teach you how to transform your life, your organization, and perhaps even the course of history. It’s an ethical approach to influence that will make life better for everyone, starting with you.
Download or read book Super PACs written by Louise I. Gerdes and published by Greenhaven Publishing LLC. This book was released on 2014-05-20 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: The passage of Citizens United by the Supreme Court in 2010 sparked a renewed debate about campaign spending by large political action committees, or Super PACs. Its ruling said that it is okay for corporations and labor unions to spend as much as they want in advertising and other methods to convince people to vote for or against a candidate. This book provides a wide range of opinions on the issue. Includes primary and secondary sources from a variety of perspectives; eyewitnesses, scientific journals, government officials, and many others.
Download or read book Branding the Candidate written by Lisa D. Spiller and published by Bloomsbury Publishing USA. This book was released on 2011-07-15 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: American voters will be empowered by this revealing, behind-the-scene exposé of the marketing strategies and tactics political candidates use to win their hearts, minds, donations, and votes. Branding the Candidate: Marketing Strategies to Win Your Vote was written to empower voters to become sharper, more informed political consumers. It does that by taking a close look at political marketing strategies, especially those used by the Obama presidential campaign, which took marketing to a new level of sophistication. Specifically, the book discusses the creation of the Obama brand; how the Obama campaign used database-driven, political microtargeting and high-tech digital media to reach various market segments; and the campaign's development and implementation of new political fundraising techniques. The book also discusses how a candidate who is created as a "brand" must cope with the challenges of "brand management" once in power. Finally, the authors counsel voters on how to arm themselves against the branding and marketing techniques that will be employed by candidates in the 2012 election, and they reflect on what the widespread extension of these techniques to the political process means for American democracy.
Download or read book I m a Consultant What s Your Superpower written by Max Carl and published by . This book was released on 2019-08-25 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: I'm a consultant. What's your superpower?
Download or read book Campaign Finance Reform Proposals of 1983 written by United States. Congress. Senate. Committee on Rules and Administration and published by . This book was released on 1984 with total page 796 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Shades of Gray written by Candice J. Nelson and published by Brookings Institution Press. This book was released on 2004-05-13 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: To many, the term "campaign ethics" is an oxymoron. Questionable campaign conduct occurs at many levels, from national presidential elections to local delegate contests. Campaign ethics goes beyond mere "ethical dilemmas," or trying to decide whether or not a particular act is above board. The chapters in this volume examine the broad questions of ethics in campaigns from the perspective of those actors that play critical roles in them, as well as the scholars who study them. The contributors—who include leading academics, as well as practitioners from the world of campaigning and campaign reform—outline, assess, and critique the role and responsibilities of candidates, citizens, organized interest groups, political parties, professional campaign consultants, and the media, in insuring ethical campaigns. Contributors include: Robert E. Denton (Virginia Tech University), David A. Dulio (Oakland University), Brad Rourke (Institute for Global Ethics), Robin Kolodny (Temple University), L. Dale Lawton (Institute for Global Ethics), L. Sandy Maisel (Colby College), Larry Makinson (Center for Responsive Politics), Stephen K. Medvic (Franklin & Marshall College), Dale E. Miller (Old Dominion University), Candice J. Nelson (Center for Congressional and Presidential Studies, American University), Mark A. Siegel (Office of Congressman Steve Israel), Paul Taylor (Alliance For Better Campaigns), James A. Thurber (Center for Congressional and Presidential Studies, American University), Michael W. Traugott (University of Michigan), Carol Whitney (Whitney and Associatesand Center for Congressional and Presidential Studies, American University), and William H. Wood (Sorenson Institute for Political Leadership, University of Virginia).
Download or read book Money Power and Elections written by Rodney A. Smith and published by LSU Press. This book was released on 2014-04-07 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have campaign finance reform laws actually worked? Is money less influential in electing candidates today than it was thirty years ago when legislation was first enacted? Absolutely not, argues Rodney A. Smith in this passionately written, fact-filled, and provocative book. According to Smith, the laws have had exactly the opposite of their intended effect. They have increased the likelihood that incumbents in the House and Senate will be reelected, and they have greatly diminished the chances that candidates who are not wealthy will be elected. Smith's claims are supported by convincing data; he collected and analyzed information about all federal elections since 1920. These data show clearly that money matters now more than ever. Smith thinks that reform legislation has created a new inequality for candidates that, if left unchecked, threatens to destroy the American electoral process by obliterating the foundational principle of free speech. He argues that "money buys speech" and when candidates lack money to buy media time and space they are effectively silenced. Their inability to "speak freely" violates the most significant intentions of our nation's founders: that a sovereign citizenry elect its own leaders based on a free exchange of ideas. For Smith, campaign finance reform has unwittingly unbalanced the checks and balances created by the Framers of the Constitution.After presenting a detailed historical overview of how we have reached the present crisis, Smith proposes a simple solution: institute a process that completely discloses relevant information about campaign donors and recipients of donations. All disclosures would be available to the media, which would be able to investigate and report them fully. Only then, Smith believes, will the United States have the opportunity to be the democratic republic that its founders intended.
