Download or read book Buyer Personas Revised and Expanded written by Jim Kraus and published by John Wiley & Sons. This book was released on 2024-07-30 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fresh look into understanding your prospective customer's buying decisions to influence them and win more business Building on the groundbreaking success of the first edition, this newly revised and updated version of Buyer Personas enables marketers to stop wasting time and resources on their best guesses and start drilling down to understand what buyers truly care about—then harness this newfound knowledge to create strategies and messages that break through the clutter and reach buyers on their level. In a world where buyers frequently struggle to get the information they need to evaluate competitive alternatives and feel confident in their choices, this book lays out a step-by-step approach used by hundreds of companies to understand what buyers want to know and experience as they search for a solution to meet their needs, weigh their options, and make a buying decision. In this book, you'll learn: Why understanding the buying decision is far more important than knowing a few things about the individuals or roles involved in that decision How to develop a modern Buyer Persona based on five types of buying insights that will inform nearly every marketing and sales decision you make Why interviewing recent buyers is the best way to develop your Buyer Persona and how to do it effectively How to use AI and quantitative survey research to enhance your Buyer Persona Ways to use Buyer Persona insights to increase awareness of your products and services, drive consideration, and convert more business The revised and expanded Buyer Personas is a complete guide to go beyond benefit-heavy, undifferentiated marketing and focus only on what buyers care about most. It earns a well-deserved spot on the bookshelves of entrepreneurs, executives, marketers, and other business professionals looking to influence their prospective buyers.
Download or read book The New Rules of Marketing and PR written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2020-04-28 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business. An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too! Still the definitive guide on the future of marketing, this must-have resource will help you: Incorporate the new rules that will keep you ahead of the digital marketing curve Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you Use web-based communication technologies to their fullest potential Gain valuable insights through compelling case studies and real-world examples Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.
Download or read book Weather and Society written by Eve Gruntfest and published by John Wiley & Sons. This book was released on 2017-12-15 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Weather and Society: Toward Integrated Approaches provides the first interdisciplinary approach to the subject of weather and society. This guide to the evolving set of problem-solving approaches to weather’s societal issues successfully integrates social science’s techniques, concepts and methodologies into meteorological research and practice. Drawing especially on the work of the WAS*IS workshops (Weather and Society * Integrated Studies), this important reference offers a framework for starting to understand how the consideration of societal impacts can enhance the scientific disciplines that address the scope and impacts of weather, particularly meteorology. Filled with tools, concepts, case studies and helpful exercises, this resource: Lays the groundwork for conducting interdisciplinary work by learning new strategies and addressing typical challenges Identifies leaders of the movement to integrate social science and meteorology and highlights their contributions Includes discussion of such tools as Geographic Information Systems, survey design, focus groups, participatory research and interviewing techniques and concepts Reveals effective integrated research and applications though real-world examples in a global context Helps to identify ways to pursue research, application, and educational opportunities for integrated weather-society work Weather and Society is a hands-on guide for academics, students and professionals that offers a new approach to the successful integration of social science concepts and methodologies into the fabric of meteorological research and practice.
Download or read book Marketing Strategy Masterclass written by Paul Fifield and published by Routledge. This book was released on 2008 with total page 623 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a highly structured & fully developed practical companion to Fifield's successful 'Marketing Strategy'. It can however stand alone for those executives whose needs are for guidance on implementing marketing strategy rather than doing the background thinking and covering the key conceptual issues.
Download or read book InfoWorld written by and published by . This book was released on 1990-08-13 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: InfoWorld is targeted to Senior IT professionals. Content is segmented into Channels and Topic Centers. InfoWorld also celebrates people, companies, and projects.
Download or read book Design and Launch an Online Web Design Business in a Week written by Jason Rich and published by Entrepreneur Press. This book was released on 2009-03-25 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlike traditional gift shops, online shops can be immediately profitable with minimal startup investment. This book provides several, unique business ideas within today's hottest specialities: food, pets, hobbies, home goods and holidays.
Download or read book Illustrated How to Win Friends and Influence People by Dale Carnegie How to Develop Self Confidence And Influence People written by Dale Carnegie and published by DD Books. This book was released on 2023-10-11 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dale Carnegie All time Best seller Classic with with Beautiful Images & Illustrations Illustrated: How to Win Friends and Influence People by Dale Carnegie : : How to Develop Self-Confidence And Influence People by Dale Carnegie is a collection of two essential works on interpersonal skills. Covering everything from building relationships to fostering self-confidence, these books are foundational reads for personal and professional growth. How to Win Friends & Influence People by Dale Carnegie From the Author of Books Like: 1. How to Develop Self-Confidence And Influence People by Public Speaking 2. How to Stop Worrying and Start Living 3. The Art of Public Speaking 4. How to Win Friends and Influence People in the Digital Age 5. The Quick and Easy Way to Effective Speaking 6. The Leader In You 7. How To Enjoy Your Life And Your Job 8. Public Speaking and Influencing Men in Business 9. Lincoln the Unknown “You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.” From the fundamental techniques in handling people to the various ways to make them like you, this book offers insights on how to win people to your way of thinking; how to increase your ability to get things done; the ways to be a leader and change people without arousing resentment; and how to make friends quickly. A timeless bestseller, Dale Carnegie’s How to Win Friends and Influence People has been an inspiration for many of those who are now famous and successful. With principles that stand as relevant in modern times as ever before, it continues to help people on their way to success. Master the fine art of communication, express your most important ideas, and create genuine impact with the help of international bestselling author Dale Carnegie. Written in his trademark conversational style, this book illustrates time-tested techniques through engaging anecdotes and events from the lives of legendary orators, historical figures, and successful leaders. This book will help you: - Become a great conversationalist, leaving a good impression wherever you go. - Persuade people to do what you want, unlocking numerous life-changing opportunities as a result. - Become a true leader, mastering the fine art of people management. - Create incredible and long-lasting connections that offer you genuine value and growth opportunities Full of timeless wisdom and sage advice, this practical handbook on human relations will equip you to navigate the treacherous waters of interpersonal relationships in both business and social settings. Now you too can unearth your true potential, forge long-lasting relationships, and discover How to Win Friends and Influence People in every walk of life! Dale Harbison Carnegie (November 24, 1888 – November 1, 1955) was an American writer and lecturer and the developer of famous courses in self-improvement, salesmanship, corporate training, public speaking and interpersonal skills. Born into poverty on a farm in Missouri, he was the author of the bestselling How to Win Friends and Influence People (1936), How to Stop Worrying and Start Living (1948) and many more self-help books. Summary of the Book 1. The only way to get the best of an argument is to avoid it. “You can’t win an argument. You can’t because if you lost it, you lose it; and if you win it, you lose it,” because, “a man convinced against his will, is of the same opinion still”. Instead, try to: A. Welcome the disagreement – you might avoid a serious mistake. B. Watch out for and distrust your first instinct to be defensive. C. Control your temper. D. Listen first. E. Look first for areas of agreement. F. Be honest about and apologise for your mistakes. G. Promise to think over your opponent’s ideas and study them carefully. H. Thank the other person sincerely for their time and interest. I. Postpone action to give both sides time to think through the problem. 2. Show respect for the other person’s opinions. Never say “You’re wrong.” It’s “tantamount to saying: ‘I’m smarter than you are.'” Instead, consider that “you will never get into trouble by admitting that you may be wrong” and see the above point. Even if you know you are right, try something like: “I may be wrong. I frequently am. If I’m wrong I want to be put right. Let’s examine the facts.” ---------- Techniques in Handling
Download or read book The Student s Advantage written by Wyne Ince and published by Wyne Ince. This book was released on 2012-05-25 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hello, Finally, every student has access to the advantages needed to succeed in school and in life! This timely, student-friendly guide will show you--or your son or daughter--the value of education as well as their importance to the process and to the world. Do you--or does your child: Struggle in school or maybe just get by in school? Have trouble getting motivated or find it difficult to care? Have doubts about your (or his or her) ability to succeed? Feel clueless about choosing a career? If you answered "yes" to any of these questions, you need this book! Written by a teacher who understands the challenges of getting an education, The Student's Advantage: Your Guide to Getting the Most Out of School and Creating a Fabulous Future! examines the problems students grapple with in school, provides concrete solutions, and opens the doors to your personal and academic achievement. What you will learn from this book: If you're tired of just putting in time, if you want to be someone you and your family can be proud of, if you don't know how to get out of the rut but sincerely want to, this book provides the stepping stones that lead out of the woods of mediocrity and into the daylight of brilliant success. Full of practical tools for becoming a stellar student and for choosing a fun, fulfilling, yet profitable career, The Student's Advantage is your personal guide to the life and future you desire. All too often, students do not really understand why they need to learn. With US academic performance in decline, particularly in science and math, the time has come to tackle the question of why students are not doing better, and to emphasize to students the "why" of learning, making clear to them how education will affect their adult lives. This book is a practical guide that will motivate middle and high school students by providing a vital understanding of the keys to succeeding during formal education, the importance of investigating potential career interests, and the need to take an active role in preparing for the years ahead. Now is the time to change your life for the better. This book is your start.
Download or read book The National Public Accountant written by and published by . This book was released on 1975 with total page 564 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book InfoWorld written by and published by . This book was released on 1992-11-09 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: InfoWorld is targeted to Senior IT professionals. Content is segmented into Channels and Topic Centers. InfoWorld also celebrates people, companies, and projects.
Download or read book Cruising World written by and published by . This book was released on 2000-01 with total page 2214 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Introduction to Business written by Heidi M. Neck and published by SAGE Publications. This book was released on 2023-03-21 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by bestselling authors Heidi M. Neck, Christopher P. Neck, and Emma L. Murray, Introduction to Business explores the fundamental building blocks of modern business while addressing social impact, ethics, and the power of innovation throughout. Cases on startups, small businesses, and corporations will ignite student interest as they learn from today’s most forward-looking organizations. Regardless of your students’ career aspirations, they will develop the mindset and skillset they need to succeed in their professional journeys.
Download or read book Digital Marketing For Dummies written by Ryan Deiss and published by John Wiley & Sons. This book was released on 2020-08-25 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get digital with your brand today! Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you’ll discover how digital tools can expand your brand’s reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving! You’ll learn how to identify the digital markets and media that work best for your business—no wasting your time or money! Discover how much internet traffic is really worth to you and manage your online leads to convert web visitors into paying clients. From anonymous digital prospect to loyal customer—this book will take you through the whole process! Learn targeted digital strategies for increasing brand awareness Determine the best-fit online markets for your unique brand Access downloadable tools to put ideas into action Meet your business goals with proven digital tactics Digital marketing is the wave of the business future, and you can get digital with the updated tips and techniques inside this book!
Download or read book Boating written by and published by . This book was released on 1973-07 with total page 788 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Presentation of Self in Contemporary Social Life written by David Shulman and published by SAGE Publications. This book was released on 2016-04-28 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Presentation of Self in Contemporary Social Life covers the popular theories of Erving Goffman, and shows modern applications of dramaturgical analysis in a wide range of social contexts. David Shulman’s innovative new text demonstrates how Goffman’s ideas, first introduced in 1959, continue to inspire research into how we manage the impressions that others form about us. He synthesizes the work of contemporary scholars who use dramaturgical approaches from several disciplines, who recognize that many values, social norms, and laws have changed since Goffman’s time, and that contemporary society offers significant new forms of impression management that we can engage in and experience. After a general introduction to dramaturgical sociology, readers will see many examples of how Goffman’s ideas can provide powerful insights into familiar aspects of contemporary life, including business and the workplace, popular culture, the entertainment industry, and the digital world.
Download or read book Congressional Record written by United States. Congress and published by . This book was released on 1971 with total page 1422 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Congressional Record is the official record of the proceedings and debates of the United States Congress. It is published daily when Congress is in session. The Congressional Record began publication in 1873. Debates for sessions prior to 1873 are recorded in The Debates and Proceedings in the Congress of the United States (1789-1824), the Register of Debates in Congress (1824-1837), and the Congressional Globe (1833-1873)
