Download or read book Microbe Hunters written by Paul De Kruif and published by . This book was released on 1926 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1927.
Download or read book Drinking in Victorian and Edwardian Britain written by Thora Hands and published by Springer. This book was released on 2018-06-18 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book surveys drinking in Britain between the Licensing Act of 1869 and the wartime regulations imposed on alcohol production and consumption after 1914. This was a period marked by the expansion of the drink industry and by increasingly restrictive licensing laws. Politics and commerce co-existed with moral and medical concerns about drunkenness and combined, these factors pushed alcohol consumers into the public spotlight. Through an analysis of public and private records, medical texts and sociological studies, the book investigates the reasons why Victorians and Edwardians consumed alcohol in the ways that they did and explores the ideas about alcohol that circulated in the period. This book shows that they had many reasons for purchasing and consuming alcoholic substances and these were driven by broader social, cultural, medical and commercial factors. Although drunkenness may have been the most visible consequence of alcohol consumption, it was not the only type of drinking behaviour. Alcohol played an important social role in the everyday lives of Victorians and Edwardians where its consumption held many different meanings.
Download or read book The American Heritage Dictionary of Indo European Roots written by Calvert Watkins and published by Houghton Mifflin Harcourt. This book was released on 2000 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discusses the nature, origins, and development of language and lists the meanings and associated word for more than thirteen thousand Indo-European root words.
Download or read book Man Walks Into A Pub written by Pete Brown and published by Pan Macmillan. This book was released on 2011-08-11 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's an extraordinary tale of yeast-obsessed monks and teetotal prime ministers; of how pale ale fuelled an Empire and weak bitter won a world war; of exploding breweries, a bear in a yellow nylon jacket and a Canadian bloke who changed the dringking habits of a nation. It's also the story of the rise of the pub from humble origins through an epic, thousand-year struggle to survive misunderstanding, bad government and misguided commerce. The history of beer in Britain is a social history of the nation itself, full of catastrophe, heroism and an awful lot of hangovers. 'a pleasant antidote to more po-faced histories of beer' Guardian 'Like a good drinking companion, Brown tells a remarkable story: a stream of fascinating facts, etymologies and pub-related urban phenomena' TLS 'Packed with bar-room bet-winning facts and entertaining digressions, this is a book into which every pub-goer will want to dip.' Express
Download or read book Persuasive Advertising written by J. Armstrong and published by Springer. This book was released on 2010-05-26 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.
Download or read book From Aspirin to Viagra written by Vladimir Marko and published by Springer Nature. This book was released on 2020-07-06 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Aspirin to Viagra, insulin to penicillin, and vaccines to vitamin supplements, drugs have become part of our everyday lives. This staggering global industry wasn’t born overnight; advancements in pharmaceutical science have been happening for a long while, over the course of decades and even centuries. This book tells the history of ten prominent substances and how they came to be common household names. It shows how the creation of such influential drugs often began with the right person at the exactly right—or wrong!— time. The chapters tell the stories of geniuses and charlatans; scholars and amateurs; advances won through hard work or pure luck; and ultimately, the handful of resounding successes that revolutionized a global industry. Beyond the pioneers of the most famous drugs in our culture, the book analyzes how our perspective on medical treatment has shifted over the decades. Modern standards for testing and administering substances have created a new set of advantages, setbacks, and stigmas, all of which are discussed herein.
Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Download or read book The story of advertising written by James Playsted Wood and published by . This book was released on 1958 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book One Thousand Ways to Make Money written by Page Fox and published by . This book was released on 1900 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Geography of Beer written by Mark Patterson and published by Springer Science & Business Media. This book was released on 2014-03-15 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited collection examines the various influences, relationships, and developments beer has had from distinctly spatial perspectives. The chapters explore the functions of beer and brewing from unique and sometimes overlapping historical, economic, cultural, environmental and physical viewpoints. Topics from authors – both geographers and non-geographers alike – have examined the influence of beer throughout history, the migration of beer on local to global scales, the dichotomous nature of global production and craft brewing, the neolocalism of craft beers, and the influence local geography has had on beer’s most essential ingredients: water, starch (malt), hops, and yeast. At the core of each chapter remains the integration of spatial perspectives to effectively map the identity, changes, challenges, patterns and locales of the geographies of beer.
Download or read book Real England written by Paul Kingsnorth and published by Portobello Books. This book was released on 2011-08-04 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: We see the signs around us every day: the chain cafs and mobile phone outlets that dominate our high streets; the disappearance of knobbly carrots from our supermarket shelves; and the headlines about yet another traditional industry going to the wall. For the first time, here is a book that makes the connection between these isolated, incremental local changes and the bigger picture of a nation whose identity is being eroded. As he travels around the country meeting farmers, fishermen and the inhabitants of Chinatown, Paul Kingsnorth reports on the kind of conversations that are taking place in country pubs and corner shops across the land - while reminding us that these quintessentially English institutions may soon cease to exist.
Download or read book The Truffle Underground written by Ryan Jacobs and published by Clarkson Potter. This book was released on 2019-06-04 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: “The ultimate truffle true crime tale”*: A thrilling journey through the hidden underworld of the world's most prized luxury ingredient. *Bianca Bosker, New York Times bestselling author of Cork Dork Beneath the gloss of star chefs and crystal-laden tables, the truffle supply chain is touched by theft, secrecy, sabotage, and fraud. Farmers patrol their fields with rifles and fear losing trade secrets to spies. Hunters plant poisoned meatballs to eliminate rival truffle-hunting dogs. Naive buyers and even knowledgeable experts are duped by liars and counterfeits. Deeply reported and elegantly written, this page-turning exposé documents the dark, sometimes deadly crimes at each level of the truffle’s path from ground to plate, making sense of an industry that traffics in scarcity, seduction, and cash. Through it all, a question lingers: What, other than money, draws people to these dirt-covered jewels? Praise for The Truffle Underground “Investigative journalist and first-time author Jacobs does a remarkable job reporting from the front lines of the truffle industry, bringing to vivid life French black-truffle farmers, Italian white-truffle foragers, and their marvelously well-trained dogs.”—Booklist (starred review) “In The Truffle Underground, Ryan Jacobs presents a lively exposé of the truffle industry, reporting on the crimes that ‘haunt the whole supply chain.’ . . . Even if truffles are beyond your pay grade, there is plenty of enjoyment to be had in the sheer devilment portrayed in this informative and appetizing book.”—The Wall Street Journal “You’ll never look at truffle fries the same way after reading this book. . . . You can practically smell the soil as you follow truffle farmers and bandits through the groves and fields of France and Italy where the fungi are harvested and stolen.”—Outside, “Five Favorite Summer Reads” “[The] book is a rigorously reported, carefully written, endlessly interesting immersion in a high-stakes subculture.”—San Francisco Chronicle “Jacobs takes us on an eye-opening journey through the prized mushroom’s supply chain and the global black market for these tubers in this tale of theft, deceit, and high-stakes secrets.”—Real Simple
Download or read book Watching the English written by Kate Fox and published by Nicholas Brealey. This book was released on 2014-07-08 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated, with new research and over 100 revisions Ten years later, they're still talking about the weather! Kate Fox, the social anthropologist who put the quirks and hidden conditions of the English under a microscope, is back with more biting insights about the nature of Englishness. This updated and revised edition of Watching the English - which over the last decade has become the unofficial guidebook to the English national character - features new and fresh insights on the unwritten rules and foibles of "squaddies," bikers, horse-riders, and more. Fox revisits a strange and fascinating culture, governed by complex sets of unspoken rules and bizarre codes of behavior. She demystifies the peculiar cultural rules that baffle us: the rules of weather-speak. The ironic-gnome rule. The reflex apology rule. The paranoid pantomime rule. Class anxiety tests. The roots of English self-mockery and many more. An international bestseller, Watching the English is a biting, affectionate, insightful and often hilarious look at the English and their society.
Download or read book Suffolk Surnames written by Nathaniel Ingersoll Bowditch and published by . This book was released on 1857 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Tales of the San Francisco Cacophony Society written by Kevin Evans and published by Last Gasp. This book was released on 2019-06-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A template for pranksters, artists, adventurers and anyone interested in rampant creativity, this is the history of the most influential underground cabal that has never been exposed by the mainstream media. Rising from the ashes of the mysterious and legendary Suicide Club, the Cacophony Society at its zenith hosted chapters in most major US cities and influenced much of what was once called the 'underground'. Packed with original art, never before published photographs, original documents and incredulous news stories this is an homage to the San Francisco group.
Download or read book Cutthroat A Journal Of The Arts Cutthroat 24 Vols 1 2 Spring 2019 written by Patricia Jabbeh Wesley and published by Cutthroat, a Journal of the Arts. This book was released on 2019-03-05 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Poetry, Short Stories, Nonfiction, Photos, Art and Book Reviews by Daniel Barnum-Swett, Tony Barnstone, Austin Bennett, Kimberley Blaeser, Chris Bullard, .chisaroakwu., Stewe Claeson, Chard DeNiord, Ty Dettioff, Richard Dinges, Anita Endrezze, Michele Feeney, Courtney Felle, Ann Fisher-Wirth, Jerry Gates, Julia Mary Gibson, Jenn Givhan, Joy Harjo, Elizabeth Hellstern, Sandra Hunter, Richard Jackson, Patricia Spears Jones, Whitney Judd, Sarah Kaminski, Barry Kitterman, Joan Larkin, Angela LaVoie, Sara Levine, Jennifer Martelli, Tim Miller, Patricia Colleen Murphy, Naomi Shihab Nye, Martin Penman, Samuel Piccone, Herbert Plummer, Sarah Priestman, Maj Ragain, Linsey Royce, Anele Rubin, David St. John, Sarah Elizabeth Schantz, Danielle Sellers, Art Smith, Jane Hipkins Sobie, Meredith Striker, Melissa Studdard, Emma Claire Sweeney, John Tait, Shelly Taylor, Marina Tsvetayeva, Heidi Vanderbilt, George Wallace, Donley Watt, Patricia Jabbeh Wesley, Ann Leshy Wood
