Download or read book Science for All written by Peter J. Bowler and published by University of Chicago Press. This book was released on 2009-10-15 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent scholarship has revealed that pioneering Victorian scientists endeavored through voluminous writing to raise public interest in science and its implications. But it has generally been assumed that once science became a profession around the turn of the century, this new generation of scientists turned its collective back on public outreach. Science for All debunks this apocryphal notion. Peter J. Bowler surveys the books, serial works, magazines, and newspapers published between 1900 and the outbreak of World War II to show that practicing scientists were very active in writing about their work for a general readership. Science for All argues that the social environment of early twentieth-century Britain created a substantial market for science books and magazines aimed at those who had benefited from better secondary education but could not access higher learning. Scientists found it easy and profitable to write for this audience, Bowler reveals, and because their work was seen as educational, they faced no hostility from their peers. But when admission to colleges and universities became more accessible in the 1960s, this market diminished and professional scientists began to lose interest in writing at the nonspecialist level. Eagerly anticipated by scholars of scientific engagement throughout the ages, Science for All sheds light on our own era and the continuing tension between science and public understanding.

Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

Download or read book Late Air written by Jaclyn Gilbert and published by Little A. This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Murray has always known how to suppress his pain. In the shadows of a predawn run, a man tries to escape what he can't control: his failed marriage. Grief. Even his own weakness. Murray is a college running coach insistent on his relentless training regimen and obsessed with his star athlete - until he finds her crumpled and unresponsive during a routine practice one morning. Unable to avoid or outrun realit, Murray is forced to face the consequences of a terrible accident from the past... and his own increasingly tenuous grip on life" -- Page 4 of cover.

Download or read book Reading the Modernist Bildungsroman written by Gregory Castle and published by . This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Bildungsroman is a genre novel whose territory is that of a young, alienated hero on the cusp of maturity, intent on discovering who he is and being true to that identity. This text examines such works as DH Lawrence's 'Sons and Lovers' and James Joyce's 'A Portrait of the Artist as a Young Man'.

Download or read book Gods of Want written by K-Ming Chang and published by One World. This book was released on 2023-06-20 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Startling stories center the bodies, memories, myths, and relationships of Asian American women in “a voracious, probing collection, proof of how exhilarating the short story can be” (The New York Times Book Review, Editors’ Choice)—from the National Book Award “5 Under 35” honoree and author of Bestiary “Wise, energetic, funny, and wild, Gods of Want displays a boundless imagination anchored by the weight of ancestors and history.”—Kali Fajardo-Anstine, author of Sabrina & Corina and Woman of Light WINNER OF THE LAMBDA LITERARY AWARD • ONE OF THE BEST BOOKS OF THE YEAR: The New York Times Book Review, NPR, Them, Book Riot In “Auntland,” a steady stream of aunts adjust to American life by sneaking surreptitious kisses from women at temple, buying tubs of vanilla ice cream to prepare for citizenship tests, and hatching plans to name their daughters “Dog.” In “The Chorus of Dead Cousins,” ghost-cousins cross space, seas, and skies to haunt their live-cousin, wife to a storm chaser. In “Xífù,” a mother-in-law tortures a wife in increasingly unsuccessful attempts to rid the house of her. In “Mariela,” two girls explore one another’s bodies for the first time in the belly of a plastic shark, while in “Virginia Slims,” a woman from a cigarette ad comes to life. And in “Resident Aliens,” a former slaughterhouse serves as a residence to a series of widows, each harboring her own calamitous secrets. With each tale, K-Ming Chang gives us her own take on a surrealism that mixes myth and migration, corporeality and ghostliness, queerness and the quotidian. Stunningly told in her feminist fabulist style, these are uncanny stories peeling back greater questions of power and memory.

Download or read book Strange Beasts of China written by Yan Ge and published by Melville House. This book was released on 2021-07-13 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times Editors' Choice and Notable Book of 2021 "Best Science Fiction, Fantasy and Horror of 2021"—The Washington Post From one of the most exciting voices in contemporary Chinese literature, an uncanny and playful novel that blurs the line between human and beast… In the fictional Chinese city of Yong’an, an amateur cryptozoologist is commissioned to uncover the stories of its fabled beasts. These creatures live alongside humans in near-inconspicuousness—save their greenish skin, serrated earlobes, and strange birthmarks. Aided by her elusive former professor and his enigmatic assistant, our narrator sets off to document each beast, and is slowly drawn deeper into a mystery that threatens her very sense of self. Part detective story, part metaphysical enquiry, Strange Beasts of China engages existential questions of identity, humanity, love and morality with whimsy and stylistic verve.

Download or read book Craft in the Real World written by Matthew Salesses and published by Catapult. This book was released on 2021-01-19 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: This national bestseller is "a significant contribution to discussions of the art of fiction and a necessary challenge to received views about whose stories are told, how they are told and for whom they are intended" (Laila Lalami, The New York Times Book Review). The traditional writing workshop was established with white male writers in mind; what we call craft is informed by their cultural values. In this bold and original examination of elements of writing—including plot, character, conflict, structure, and believability—and aspects of workshop—including the silenced writer and the imagined reader—Matthew Salesses asks questions to invigorate these familiar concepts. He upends Western notions of how a story must progress. How can we rethink craft, and the teaching of it, to better reach writers with diverse backgrounds? How can we invite diverse storytelling traditions into literary spaces? Drawing from examples including One Thousand and One Nights, Curious George, Ursula K. Le Guin's A Wizard of Earthsea, and the Asian American classic No-No Boy, Salesses asks us to reimagine craft and the workshop. In the pages of exercises included here, teachers will find suggestions for building syllabi, grading, and introducing new methods to the classroom; students will find revision and editing guidance, as well as a new lens for reading their work. Salesses shows that we need to interrogate the lack of diversity at the core of published fiction: how we teach and write it. After all, as he reminds us, "When we write fiction, we write the world."

Download or read book Short Stories for Students written by Sara Constantakis and published by Short Stories for Students. This book was released on 2010-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Each bi-annual volume presents vital information on approximately 20 of the most-studied short stories at the high school and early-college levels.

Download or read book Antifascisms written by David Ward and published by Fairleigh Dickinson Univ Press. This book was released on 1996 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an in-depth analysis of three of the most crucial years in twentieth-century Italian history, the years 1943-46. After more than two decades of a Fascist regime and a disastrous war experience during which Italy changed sides, these years saw the laying of the political and cultural foundations for what has since become known as Italy's First Republic. Drawing on texts from the literature, film, journalism, and political debate of the period, Antifascisms offers a thorough survey of the personalities and positions that informed the decisions taken in this crucial phase of modern Italian history.

Download or read book Making Modern Science written by Peter J. Bowler and published by University of Chicago Press. This book was released on 2010-02-24 with total page 539 pages. Available in PDF, EPUB and Kindle. Book excerpt: The development of science, according to respected scholars Peter J. Bowler and Iwan Rhys Morus, expands our knowledge and control of the world in ways that affect-but are also affected by-society and culture. In Making Modern Science, a text designed for introductory college courses in the history of science and as a single-volume introduction for the general reader, Bowler and Morus explore both the history of science itself and its influence on modern thought. Opening with an introduction that explains developments in the history of science over the last three decades and the controversies these initiatives have engendered, the book then proceeds in two parts. The first section considers key episodes in the development of modern science, including the Scientific Revolution and individual accomplishments in geology, physics, and biology. The second section is an analysis of the most important themes stemming from the social relations of science-the discoveries that force society to rethink its religious, moral, or philosophical values. Making Modern Science thus chronicles all major developments in scientific thinking, from the revolutionary ideas of the seventeenth century to the contemporary issues of evolutionism, genetics, nuclear physics, and modern cosmology. Written by seasoned historians, this book will encourage students to see the history of science not as a series of names and dates but as an interconnected and complex web of relationships between science and modern society. The first survey of its kind, Making Modern Science is a much-needed and accessible introduction to the history of science, engagingly written for undergraduates and curious readers alike.

Download or read book America s First Black Poet written by Rebecca Sodergren and published by Christian Liberty Press. This book was released on 2013-07-01 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: This reader provides an introduction to the life and poetry of Phillis Wheatley, America's first African-American poet. Although taken from Africa as a young girl and brought to colonial Boston to be a slave, she became a well-educated, Christian poet who was recognized for her work in both America and England. This biographical sketch is designed to be an introductory overview of Ms. Wheatley's life and work. It contains a brief description of her life and nine of her poems. It can be used as a reader for students, with its vocabulary words and comprehension questions, or as the foundation to a deeper study on this famous American.

Download or read book Indestructibles Rhyme with Me written by Amy Pixton and published by Workman Publishing Company. This book was released on 2021-04-13 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt: Books babies can really sink their teeth into! What’s a word that rhymes with tree? KNEE! How about a rhyme for cat? Yes, a HAT! Do you know what rhymes with pie? A FLY in the SKY! Have fun with rhyming in a book that’s INDESTRUCTIBLE! Indestructibles is the trusted series for easing little ones into storytime. Beloved by babies and their parents, Indestructibles are built for the way babies “read” (i.e., with their hands and mouths) and are: Rip Proof—made of ultra-durable tight-woven material Waterproof—can be chewed on, drooled on, and washed! Emergent Literacy Tool—bright pictures and few or no words encourage dialogic reading Portable—lightweight books can go anywhere, perfect for the diaper bag and for travel Safe for Baby—meets ASTM safety standards

Download or read book Alphaherpesviruses written by Sandra Knowles Weller and published by Caister Academic Press Limited. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alphaherpesviruses are a fascinating group of DNA viruses that includes important human pathogens such as herpes simplex virus type 1 (HSV-1), HSV-2, and varicella-zoster virus (VZV): the causative agents of cold sores, genital ulcerous disease, and chickenpox/shingles, respectively. A key attribute of these viruses is their ability to establish lifelong latent infection in the peripheral nervous system of the host. Such persistence requires subversion of the host's immune system and intrinsic antiviral defense mechanisms. Understanding the mechanisms of the immune evasion and what triggers viral reactivation is a major challenge for today's researchers. This has prompted enormous research efforts into understanding the molecular and cellular biology of these viruses. This up-to-date and comprehensive volume aims to distill the most important research in this area providing a timely overview of the field. Topics covered include: transcriptional regulation, DNA replication, translational control, virus entry and capsid assembly, the role of microRNAs in infection and oncolytic vectors for cancer therapy. In addition there is coverage of virus-host interactions, including apoptosis, subversion of host protein quality control and DNA damage response pathways, autophagy, establishment and reactivation from latency, interferon responses, immunity and vaccine development. Essential reading for everyone working with alphaherpesviruses and of interest to all virologists working on latent infections.

Download or read book The Personalized Diet written by Eran Segal and published by Hachette UK. This book was released on 2017-12-26 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: A paradigm-shifting diet book that explains why one-size-fits-all diets don't work and helps readers customize their diet to lose weight and improve health. There are certain things we take as universal truths when it comes to dieting and health: kale is good; ice cream is bad. Until now. When Drs. Segal and Elinav published their groundbreaking research on personalized nutrition, it created a media frenzy. They had proved that individuals react differently to the same foods-a food that might be healthy for one person is unhealthy for another. In one stroke, they made all universal diet programs obsolete. The Personalized Diet helps readers understand the fascinating science behind their work, gives them the tools to create an individualized diet and lifestyle plan (based on their reactions to favorite foods) and puts them on the path to losing weight, feeling good, and preventing disease by eating in the way that's right for them.

Download or read book Type Typo written by and published by Omair Nazir. This book was released on with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Kids Book of Sticker Love written by Irene Smit and published by Workman Publishing Company. This book was released on 2021-11-23 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Kids’ Book of Sticker Love is packed with tons of creative ideas and crafty projects for kids to make with their hands, paper goodies to create and decorate, and stickers of all stripes: vinyl stickers, glow-in-the-dark stickers, glitter and metallic stickers, photo corners, alphabet stickers, and more. Put it all together and you’ve got hours and hours of screen-free fun. Organized in four sections, there’s stuff to Craft—like a set of origami finger puppets with animal eyes, ears, whisker and nose stickers, or a geometric necklace to make out of colorful dot stickers and paper cutouts. There’s a Write section—use colorful alphabet stickers to compose a note; record your favorite things in seasonal DIY notebooks. Next is a Play section—have fun with projects like sticker-based tangrams. And a Share section—decorate your bedroom ceiling with classic glow-in-the-dark star and constellation stickers, or cut and fold tiny patterned paper gift bags and seal them with a matching sticker. No matter the activity, the emphasis is on the doing—and finding the pleasure and value that comes with the creative process.

Download or read book I Just Freaking Love Avocados Ok Journal written by Anush Oren Art and published by . This book was released on 2019-09-19 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: Blank Lined Journal 6x9 inches 110 pages Matte finished cover and white paper. If you are looking for a different book, make sure to click on the author name for other great journal ideas