Download or read book Hyper Socialised How Teachers Enact the Geography Curriculum in Late Capitalism written by David Mitchell and published by Routledge. This book was released on 2019-11-01 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hyper-socialised explores the challenges of late capitalist times for education systems, schools and teachers. It looks at how trends of accountability, ‘teaching to the test’, using pupil voice and reliance on network technologies are all connected to powerful social and economic forces, shaping the curriculum as it is taught in classrooms. Such forces threaten to overwhelm teachers but, in the right hands, they can also be harnessed to create, influence and teach a truly powerful curriculum for their students. Presenting a historical view of curriculum change, the book examines how society, curriculum and teachers are linked. Using geography as an illustrative subject, the chapters investigate what influences teachers, to what extent they are in control of the curriculum, and what else is shaping it. Divided into two parts, it offers An in-depth exploration of the relationship between society, teachers and the curriculum, including that what and how to teach remain wide open to debate Evidence-based research into the significance and implications of ‘hyper-socialised’ curriculum enactment for teachers and teacher education Four case study ‘portraits’ of geography departments and personal curriculum stories of each Head of Department Insights into the nature of teaching as a profession and how a crisis of teacher recruitment and retention may be addressed. Written in clear and accessible terms, this book is an essential resource for teacher educators, subject teachers, headteachers and educational researchers who want to understand how and why schools and teaching are changing – and what this means for them.

Download or read book The Hyper Social Organization Eclipse Your Competition by Leveraging Social Media written by Francois Gossieaux and published by McGraw Hill Professional. This book was released on 2010-08-20 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive, maximum-impact guide to using the transformative power of social media as the ultimate competitive advantage About the Book In The Hyper-Social Company, Ed Moran of Deloitte and Francois Goissieaux of BeelineLabs identify how (and which) social media are fundamentally changing core business processes and the way businesses and customers interact. These changes are being driven by what the authors call the “Hyper-Social Shift.” Through interviews with more than 500 companies and studies of social media, Moran and Goissieaux have gained radical new insights into the advantages many businesses have derived from new technologies and practices. From these findings, the authors have developed self-analysis tools—including the Hyper-Sociality Index (HSI) profiled in this book—that leaders and mangers can use to assess their enterprise’s Hyper-Sociality; pinpoint which parts of their organization are ready to make the leap; and benchmark their progress against competitors, or against their industry as a whole.

Download or read book Social Selling written by Timothy Hughes and published by Kogan Page Publishers. This book was released on 2016-07-03 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adopt a clear strategy for social selling, including how to build authority online, gain influence in target communities and engage with decision-makers and changemakers to 'hack' the buying process, with the bestselling book from industry thought-leader Tim Hughes. As the digital landscape continues to change buying habits at both B2B and B2C level, it has become increasingly difficult to reach customers early enough in their decision-making process through traditional sales methods. Developing relationships with decision-makers through social networks has become an increasingly critical skill - enabling sales professionals to engage early on and 'hack' the buying process. Social Selling provides a practical, step-by-step blueprint for harnessing these specific and proven techniques including: -How to use networks purposefully to build social trust and create a high-quality community -How to develop real influence and authority in your subject area and connect with change-makers -How to scale the social selling strategy across an organization including maturity and investment models, risk and governance, and technology platforms Written by Tim Hughes, a thought-leader and renowned practitioner in social selling, and Matt Reynolds, one of the UK's leading technology sociologists, this book is essential reading for sales professionals, digital sales directors and SMEs who want to embrace the power of social selling in their organization.

Download or read book Social Media Strategies for Dynamic Library Service Development written by Tella, Adeyinka and published by IGI Global. This book was released on 2014-12-31 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: As social technologies continue to evolve, it is apparent that librarians and their clientele would benefit through participation in the digital social world. While there are benefits to implementing these technologies, many libraries also face challenges in the integration and usage of social media. Social Media Strategies for Dynamic Library Service Development discusses the integration of digital social networking into library practices. Highlighting the advantages and challenges faced by libraries in the application of social media, this publication is a critical reference source for professionals and researchers working within the fields of library and information science, as well as practitioners and executives interested in the utilization of social technologies in relation to knowledge management and organizational development.

Download or read book The Future of Social Theory written by Nicholas Gane and published by A&C Black. This book was released on 2004-03-02 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The basic concept of society has come under attack - political acts, critical theory, new media and even history itself have undermined what we think of as the social. The Future of Social Theory brings together new interviews with the world's leading social theorists on what society means today: Zygmunt Bauman, John Urry, Saska Sassen, Bruno Latour, Scott Lash, Nikolas Rose, Judith Butler and Francoise Verges. The topics covered include: liquid modernization and the individualization of the society; the shift towards global forms of chaos and complexity; the displacement of the social into global city networks; the shift away from a theory of the social to a theory of space; the transformation of society with the rise of new technology; the continuing influence of historical forms of political power; society as a gendered idea; and society as a product of Empire.

Download or read book A Philosophy of Communication of Social Media Influencer Marketing written by Kati E. Sudnick and published by Rowman & Littlefield. This book was released on 2023-11-28 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media influencer marketing emerged in Web 2.0 as a new form of celebrity endorsement in which the Internet-famous create word-of-mouth marketing for brands and organizations on their personal social media pages, blurring the line between organic and sponsored content for their followers. This book explores social media influencer marketing through the lens of philosophy of communication with a praxis-centered approach. Kati E. Sudnick utilizes a multitude of theoretical touchstones—including Christopher Lasch’s narcissistic culture, Marshall McLuhan’s global village, Daniel Boorstin’s human pseudo-event, Jacques Ellul’s propaganda, and the interplay between charismatic leadership and parasocial relationships—in order to consider consequences surrounding Hannah Arendt’s social condition, which appears in hyper-form within social media influencer marketing as a major integrated marketing communication tool. Sudnick applies these concepts to three major case studies surrounding Audible, BetterHelp, and Fyre Festival, drawing implications and conclusions for this integrated marketing communication tactic in an era entrenched within the banality of the social. Ultimately, the author argues for a more aware and conscientious public when it comes to engaging with influencers online. Scholars of communication, philosophy, and media studies will find this book of particular interest.

Download or read book Social Media Youth and the Global South written by Emmanuel K. Ngwainmbi and published by Springer Nature. This book was released on 2024 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: Zusammenfassung: This book illuminates the complex relationship between social media, identity, and youth in the Global South. By examining the profound impact on the psychosocial well-being and economic prospects of young people across diverse regions, the collection present empirical evidence from scholars spanning Asia, Africa, North America, Central, and South America. Contributors show how young people experience adverse side-effects online, such as social withdrawal, or animosity to others, and how good social health and social media use can help young people develop economic resources, become independent, and socially responsible. Additionally, the book explores the role of social media channels, such as Facebook and Instagram, in the rise of cyberbullying, sexting, and online radicalization; how these platforms re-negotiate identity in developing countries and compromise productivity; and how the behaviour of celebrities on said platforms influence youth behaviour. Structured into five thematic sections, this book presents a nuanced understanding of the well-being implications arising from social media use among young people hailing from diverse socio-cultural and economic backgrounds and political exigencies. Emmanuel Ngwainmbi is a Professor of International Communication, former Chair & Graduate School Professor, Department of Mass Communication, Jackson State University, MS., and a member of the International Association for Media, Communication, and Research, the International Association of Intercultural Communication Studies, the National Communication Association, International Conference on Social Sciences. He has authored 23 books; serves on the Editorial boards of 15 peer-review journals worldwide

Download or read book Social Entrepreneurship Concepts Methodologies Tools and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2019-04-01 with total page 1764 pages. Available in PDF, EPUB and Kindle. Book excerpt: Businesses are looking for methods to incorporate social entrepreneurship in order to generate a positive return to society. Social enterprises have the ability to improve societies through altruistic work to create sustainable work environments for future entrepreneurs and their communities. Social Entrepreneurship: Concepts, Methodologies, Tools, and Applications is a useful scholarly resource that examines the broad topic of social entrepreneurship by looking at relevant theoretical frameworks and fundamental terms. It also addresses the challenges and solutions social entrepreneurs face as they address their corporate social responsibility in an effort to redefine the goals of today’s enterprises and enhance the potential for growth and change in every community. Highlighting a range of topics such as the social economy, corporate social responsibility, and competitive advantage, this multi-volume book is ideally designed for business professionals, entrepreneurs, start-up companies, academics, and graduate-level students in the fields of economics, business administration, sociology, education, politics, and international relations.

Download or read book Social Marketing written by Gerard Hastings and published by Routledge. This book was released on 2013-10-08 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Marketing involves the application of marketing techniques (usually associated with promoting consumption) to social ends. Beyond this simple definition, social marketing offers an alternative to the standard Western economic model of consumption at all costs. This popular introductory textbook has been updated to provide greater depth on marketing theory, more on branding, co-creation of value, Community Based Prevention Marketing (CBPM) and the vital role of critical thinking. In addition, the communications chapter is extended and radically updated to include much more on digital media. The rise of corporate social responsibility is also critically analysed. The subject of social marketing is brought to life with the integration of case studies from across the world to provide a textbook which is required reading for students at advanced undergraduate and postgraduate levels.

Download or read book ECSM 2018 5th European Conference on Social Media written by Prof. Vincent Cunnane and published by Academic Conferences and publishing limited. This book was released on 2018-06-21 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: These proceedings represent the work of researchers participating in the 5th European Conference on Social Media (ECSM 2018) which is being hosted this year by Limerick Institute of Technology, Ireland on 21-22 June 2018.

Download or read book Social Media in the Marketing Context written by Cherniece J. Plume and published by Chandos Publishing. This book was released on 2016-09-30 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has provided endless opportunities for marketers, fuelling their desire to learn more about their consumers through this dynamic online environment. Yet many organisations are finding it difficult to create effective marketing strategies, making decisions that are based on research that is highly focused on the nature and boundaries of social media. The changing behaviour of consumers, variety of platforms and changing culture indicates that much of the research around this topic is still highly fragmented. Social Media in the Marketing Context: A State of the Art Analysis and Future Directions provides a comprehensive overview of the current literature surrounding social media and the marketing discipline, highlighting future development opportunities in both knowledge and practice. includes extensive literature search on social media in the context of the marketing discipline provides key areas for future research and recommendations for practitioners shows the importance for marketers of understanding individual behaviour on social media

Download or read book Social Media Strategy written by Keith A. Quesenberry and published by Rowman & Littlefield. This book was released on 2024-02-12 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fourth edition of Social Media Strategy is an essential step-by-step blueprint for innovating change, supporting traditional marketing, advertising, and PR efforts, and leveraging consumer influence in the digital world. With a completely integrated marketing, advertising, and public relations framework, Keith Quesenberry’s up-to-date textbook goes beyond tips and tricks to systematically explore the unique qualities, challenges, and opportunities of social media. Students learn core principles and proven processes to build unique social media plans that integrate paid, earned, shared, and owned media based on business objectives, target audiences, big ideas, and social media categories. This classroom- and industry-proven text has been updated with a new infographics and concise reading sections with frequent tables, checklists, and templates. New and updated case studies in each chapter engage students in contemporary examples from small businesses, large corporations, and non-profit organizations. Focusing on cross-disciplinary strategic planning, content creation, and reporting, this accessible and highly practical text is an essential guide for students and professionals alike. Features: Each chapter includes a preview, chapter objectives, case studies, pull quotes, video links, bulleted lists, infographics, tables, and templates. Chapters end with a chapter checklist, key terms and definitions, and Experiential Learning sections with questions, exercises, and Discover and Explore activities. Keywords are bolded and defined in the text, at the end of each chapter, and in a comprehensive glossary. Template worksheets for key strategy components with business context examples. New to the Fourth Edition: Fully redesigned, robust graphics engage students visually. New figures include average online advertising costs, uses of AI in social media, and the latest generative AI integrations by company and platform. Fact sheets for each social media platform provide essential data for easy reference. Data includes daily and monthly user activity, main user demographics, advertising CPC and CPM, and content insights. Recurring College Cupcakes business example allows students to follow a strategic process in context. Appendix with a list of practical resources to keep students current in the world of social media, recommended professional certifications, personal branding, and a section on the negative effects of social media on mental health and society. Instructor Support Materials: https://textbooks.rowman.com/quesenberry4e Test banks Template worksheets Case Briefs Sample syllabi PowerPoint slides Student Flashcards Find additional templates and social media strategy updates on the author’s blog: https://www.postcontrolmarketing.com

Download or read book International Perspectives on Social Work written by Karen Lyons and published by Bloomsbury Publishing. This book was released on 2017-09-16 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: As social work is fundamentally being altered by the 'Internationalization' of social problems, this book examines the implications for students and practitioners. Arguing that social professionals working locally need an understanding of global mechanisms and cross-cultural issues, it includes both local level and international examples.

Download or read book New Frontiers in Social Neuroscience written by Jean Decety and published by Springer Science & Business Media. This book was released on 2013-12-11 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traditionally, neuroscience has considered the nervous system as an isolated entity and largely ignored influences of the social environments in which humans and many animal species live. However, there is mounting evidence that the social environment affects behavior across species, from microbes to humans. This volume brings together scholars who work with animal and human models of social behavior to discuss the challenges and opportunities in this interdisciplinary academic field.

Download or read book ECSM2015 Proceedings of the 2nd European Conference on Social Media 2015 written by Dr Paula Peres and published by Academic Conferences Limited. This book was released on 2015-07-06 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: Complete proceedings of the 2nd European Conference on Social Media Porto Portugal Published by Academic Conferences and Publishing International Limited

Download or read book The Theory and Practice of Social Machines written by Nigel Shadbolt and published by Springer. This book was released on 2019-02-14 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social machines are a type of network connected by interactive digital devices made possible by the ubiquitous adoption of technologies such as the Internet, the smartphone, social media and the read/write World Wide Web, connecting people at scale to document situations, cooperate on tasks, exchange information, or even simply to play. Existing social processes may be scaled up, and new social processes enabled, to solve problems, augment reality, create new sources of value, and disrupt existing practice. This book considers what talents one would need to understand or build a social machine, describes the state of the art, and speculates on the future, from the perspective of the EPSRC project SOCIAM – The Theory and Practice of Social Machines. The aim is to develop a set of tools and techniques for investigating, constructing and facilitating social machines, to enable us to narrow down pragmatically what is becoming a wide space, by asking ‘when will it be valuable to use these methods on a sociotechnical system?’ The systems for which the use of these methods adds value are social machines in which there is rich person-to-person communication, and where a large proportion of the machine’s behaviour is constituted by human interaction.

Download or read book Leading With the Brain in Mind written by Michael H. Dickmann and published by Corwin Press. This book was released on 2004 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume empowers readers with the practical tools they need to immediately impact others' learning and achievement. The authors masterfully translate complex research about brain interactions into easy-to-read explanations and ready-to-use practices.