Download or read book HSMAI Marketing Review written by and published by . This book was released on 2002 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Hospitality Sales and Marketing written by Howard Feiertag and published by CRC Press. This book was released on 2019-08-15 with total page 684 pages. Available in PDF, EPUB and Kindle. Book excerpt: Grouped by general topic, this collection of the best "Sales Clinic" columns in Hotel Management written by Howard Feiertag over the course of 35 years provides an abundance of juicy nuggets of tips, tactics, and techniques for professionals and newbies alike in the hospitality sales field. Readers will take a journey down the road of the development of hospitality sales from the pre-technology era (when knowing how to use a typewriter was a must) to today’s reliance on digital technology, rediscovering that many of the old techniques that are still applicable today.

Download or read book Tourism and Hospitality Marketing written by Simon Hudson and published by SAGE. This book was released on 2009-05-12 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer. Chapters are packed with pedagogical features that will help readers consolidate their learning, including: - Chapter objectives - Key terms - Discussion questions and exercises - Links to useful websites - Profiles of successful individuals and organizations Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.

Download or read book International Hospitality Industry written by Bob Brotherton and published by Routledge. This book was released on 2012-06-14 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: With contributions from leading figures in the field The International Hospitality Industry looks at both specific sectors of the industry, such as restaurants, cruises, hotels and contract foodservice. The book moves on to highlight the key issues that will be encountered within every sector of the industry - operations, IT, marketing and HR among others - thereby providing the reader with an all-encompassing and comparative overview of the field.

Download or read book Marketing in the 21st Century written by Bruce D. Keillor and published by Bloomsbury Publishing USA. This book was released on 2007-07-30 with total page 1127 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is the crucial connection between company and customer; no enterprise can expect to succeed without a substantial investment in its marketing efforts. Not surprisingly, marketing is one of the core areas of study in the hundreds of business schools and MBA programs around the world, and a vital department of virtually every business. This dynamic set showcases the most current trends, issues, ideas, and practices in marketing, especially as the field evolves in the context of globalization and advances in technology. From branding to public relations, e-tailing to customer-retention strategies, overseas expansion to promoting sports products, Marketing in the 21st Century covers the full spectrum of marketing-related issues, in their business and cultural contexts. Written by leading academic thinkers and business practitioners, the four volumes highlight emerging and innovative practices, illustrated through examples from around the world. Volume 1, New World Marketing, provides insights and tools for conducting business internationally, with emphasis on market research, market entry, and distribution strategies, and coverage of emerging markets, including China, India, and Eastern Europe. Volume 2, Interactive and Multi-Channel Marketing, explores the impact of new technologies on acquiring and retaining customers, including discussion of direct and interactive marketing techniques, customer data analysis, and ethics in marketing. Volume 3, Company and Customer Relations, deals with such issues as reputation and trust building, relationship marketing, sales management, and customer privacy. Volume 4, Integrated Marketing Communication, covers consumer demographics, multi-media communication strategies, and micromarketing. Collectively, these volumes represent the state of the art in the field. They are an essential resource for anyone studying, teaching, researching, or practicing the art and science of marketing.

Download or read book Review of Marketing written by and published by . This book was released on 1987 with total page 505 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Destination Marketing and Management written by Youcheng Wang and published by CABI. This book was released on 2011 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in particular. Taking an integrated and comprehensive approach, it focuses on both the macro and micro aspects of destination marketing and management. The book consists of 27 chapters presented in seven parts with the following themes: concept, scope and structure of destination marketing and management, destination planning and policy, consumer decision-making processes, destination marketing research, destination branding and positioning, destination product development and distribution, the role of emerging technologies in destination marketing, destination stakeholder management, destination safety, disaster and crisis management, destination competitiveness and sustainability, and challenges and opportunities for destination marketing and management.

Download or read book Mountain Tourism and Ecological Impacts Himalayan Region and Beyond written by Biswas, Soumendra Nath and published by IGI Global. This book was released on 2024-03-27 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Himalayas, with their grandeur and cultural richness, magnetize global travelers searching for an escape from the ordinary. However, behind this allure lies an ecological responsibility and sustainability imperative. Many involved with the tourism industry in mountainous regions have been confronting the stark realities of tourism's impact on these delicate ecosystems. There is an urgency to address the challenges posed by climate change, all while safeguarding the indigenous traditions that define the Himalayas. Mountain Tourism and Ecological Impacts: Himalayan Region and Beyond unravels the intricate connections between tourism development and its far-reaching implications. This comprehensive exploration delves deep into the heart of the Himalayan region and beyond, shedding light on the diverse dimensions of mountain tourism and its profound impact on local environments, communities, and cultural heritage. This book reveals the tapestry of tourism experiences found in the peaks and vistas of the Himalayas. It delves into eco-tourist's delicate dance with fragile ecosystems, the coexistence of travelers and wildlife, the exhilaration of adventure tourism, and the spiritual pilgrimages that draw seekers from across the globe. This book comprehensively explores the pivotal role of preserving local cultures and underscores this as a key element of conserving the pristine natural habitats. This book is ideal for academics and researchers, tourism professionals, environmentalists and conservationists, government and NGOs, and travel enthusiasts.

Download or read book Hospitality Strategic Management written by Cathy A. Enz and published by John Wiley and Sons. This book was released on 2009-04-07 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated to include the current models, theories, and hospitality practices, Hospitality Strategic Management: Concept and Cases, Second Edition is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy A. Enz uses the case study approach to cover current topics such as innovation, entrepreneurship, leadership, ethics, and franchising. Eight full case studies with exhibits and documents address the areas of lodging, food service, tourism e-commerce, gaming, cruise lines, and airlines, making this book ideal for executive level training courses or hospitality industry executives interested in developing their strategic management skills.

Download or read book Hotel Pricing in a Social World written by Kelly A. McGuire and published by John Wiley & Sons. This book was released on 2015-10-26 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take control of revenue management in the new hotel economy Hotel Pricing in a Social World: How to Drive Value in the New Hotel Economy is an insightful resource that provides guidance on improving organizational decision making to keep your hotel relevant, from a pricing standpoint, in the often chaotic hotel landscape. This groundbreaking book clearly showcases the current environment of the hotel industry, and describes new and emerging trends that can impact your revenue management tactics. This essential text prepares you to survive and thrive in today's highly competitive market, and outlines the best approach to building profitable pricing strategies that follow both tactical and strategic best practices. Revenue management has become a key activity in the highly social environment of today's hotel industry, thanks to mobile technology and social media. Though relatively new, revenue management is a quickly-evolving discipline that requires precision if you want to maintain your hotel's relevance in the market. Leverage original research, case studies, and industry examples to understand the practical application of key concepts Explore current market conditions that have an impact on revenue management Consider how advances in data management, analytics, and data visualization can impact revenue management practices Identify how revenue management can help you take advantage of market opportunities and overcome challenges Hotel Pricing in a Social World: How to Drive Value in the New Hotel Economy is an essential text for hotel CFOs, CMOs, revenue managers, and operations managers who want to leverage revenue management techniques to keep their hotel competitive.

Download or read book Handbook of Research on the Impacts and Implications of COVID 19 on the Tourism Industry written by Demir, Mahmut and published by IGI Global. This book was released on 2021-06-25 with total page 906 pages. Available in PDF, EPUB and Kindle. Book excerpt: The tourism sector has been deeply affected particularly in economic terms by the COVID-19 pandemic. This crisis has led to new practices and radical changes. Scientists emphasize that mankind will face pandemics more frequently in the forthcoming years. Thus, it is important to understand the negative impacts the COVID-19 pandemic had on the tourism sector as well as the measures that were and are being put in place to protect the industry during future outbreaks. The Handbook of Research on the Impacts and Implications of COVID-19 on the Tourism Industry is a comprehensive reference source that reflects upon the evaluations of the experienced and ongoing pandemic crisis in the context of the tourism sector. The positive and negative effects experienced by tourism employees and tourists are examined, and post-pandemic processes and business practices are evaluated. Covering topics including consumer rights in tourism, dynamic changes in the tourism industry, and employment in tourism, this book is suitable for travel agencies, restaurateurs, hotel managers, brand managers, marketers, advertisers, managers, executives, hospitality personnel, policymakers, government officials, tourism practitioners, students, academicians, and researchers seeking the latest sustainable policies and practices that are being utilized to increase the productivity of the tourism sector and will allow it to thrive in the years to come.

Download or read book Managing Ethical Consumption in Tourism written by Clare Weeden and published by Routledge. This book was released on 2014-02-05 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Neither the tourism industry nor the tourist has responded convincingly to calls for more responsibility in tourism. Ethical consumption places pressure on travellers to manage a large number of decisions at a time when hedonic motivations threaten to override other priorities. Unsurprisingly, tensions occur and compromises are made. This book offers new insight into the motivations that influence tourists and their decision-making. It explores how consumers navigate the responsible tourism market place and provide a rich understanding of the challenges facing those seeking to encourage travellers to become responsible. Not only will the book provide an improved interpretation of the complexity of ethical consumption in tourism, but it will also offer a variety of stakeholders a deeper understanding of: the key challenges facing stakeholders in the production and consumption of responsible tourism how ethical consumers can be influenced to consume ethically the gaps in consumer knowledge and how to broaden the appeal for individuals to make more informed ethical decisions how tour operators can respond to this emerging market by innovative product development how to design informative marketing communications to encourage a greater uptake for responsible holidays how destinations can tailor their products to the ethical consumer market how destination communities and management organisations can target responsible tourists through the provision of sustainable alternatives to mass-market holiday products. Written by leading academics from all over the world, this timely and important volume will be valuable reading for ubdergraduate and postgraduate students, researchers and academics interested in Tourism Ethics, Ethical Consumption and the global issue of Sustainability.

Download or read book Managing Hotels Effectively written by Eddystone C. Nebel and published by John Wiley & Sons. This book was released on 1991-09-03 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: A must-read for aspiring hospitality industry leaders Managing Hotels Effectively: Lessons from Outstanding General Managers is the essential text for anyone working in or aspiring to the hospitality industry. Expert discussion from industry leaders drives home the importance of service, strategic planning, and effective leadership while giving readers a glimpse into the complex mechanics of running a successful hotel. From organizational structure and staffing to communications, revenues, and day-to-day activities, this book provides an informative look into the myriad duties of the general manager.

Download or read book Handbook of Consumer Behavior Tourism and the Internet written by Juline E. Mills and published by Routledge. This book was released on 2013-07-04 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make the most of your online business resources The growing acceptance and use of the Internet as an increasingly valuable travel tool has tourism and hospitality businesses taking a critical look at their business-to-customer online environments while pondering such questions as, How do I get people to visit my Web site? Is my Web site attracting the ’right’ kind of e-consumers? and How do I turn browsers into buyers? The Handbook of Consumer Behavior, Tourism, and the Internet analyzes the latest strategies involving Internet business applications that will help you attractand keeponline travel customers. Researchers from the United States, Europe, and Asia present the latest findings you need to make the right decisions regarding long-term e-commerce development and planning. The Handbook of Consumer Behavior, Tourism, and the Internet examines vital issues affecting the travel and tourism industry from an online perspective. This book analyzes the latest theory and research on general online buyer characteristics, the differences between online and offline consumer behavior, the differences between broadband and narrowband users, the online search process, quality and perception of lodging brands, and Web site design, maintenance, and development. Each section of the book includes a model/diagram that serves as an overview of the topic, followed by a thorough discussion on the topic from several sources. Each section ends with commentary on the areas where future research is needed. The book’s contributors use a variety of research methodologies ranging from qualitative data analyses using artificial neutral network analysis, to experimental design, non-parametric statistical tests, and structural equation modeling. Topics examined in the Handbook of Consumer Behavior, Tourism, and the Internet include: the need for businesses to use internal examinations to determine and meet online consumer needs the emerging field of e-complaint behaviorconsumers taking to the Web to voice complaints about travel services how to use e-tools to measure guest satisfaction how to measure consumer reaction to Web-based technology the Internet’s impact on decision making for travel products and how to use e-mail marketing, electronic customer relationship management (eCRM), Web positioning, and search engine placement The Handbook of Consumer Behavior, Tourism, and the Internet is equally valuable as a classroom resource or professional reference, providing up-to-date material on Internet applications and their impact on consumers and e-commerce.

Download or read book Recent Advances in Economics and Administration Sciences Concepts Researches and Applications written by Ahmet Niyazi ÖZKER and published by Livre de Lyon. This book was released on 2023-03-25 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent Advances in Economics and Administration Sciences Concepts, Researches and Applications

Download or read book Off The Wall Marketing Ideas written by Nancy Michaels and published by Simon and Schuster. This book was released on 1999-11-01 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Off-The-Wall Marketing Ideas is a gold mine of valuable, no-cost, and low-cost marketing secrets. In no time at all you will be creating your own make-or-break marketing techniques for business success on a shoestring budget. Included are hundreds of ideas culled from small business owners from all walks of life. You will also find inspiring examples of what now famous big business leaders did, when they were small and unknown, like Estee Lauder, The Hair Replacement Specialist, Sy Sperling, and the rent- a-car wiz, Warren Avis!

Download or read book Arts Entertainment and Tourism written by Howard Hughes and published by Taylor & Francis. This book was released on 2013-06-17 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Arts, Entertainment and Tourism' is a pioneering text that, by focusing on the consumer, investigates the relationship between these 3 industries and how this relationship can be developed to its best competitive advantage. Issue-led, this text draws on appropriate disciplines rather than using one single approach, to examine issues in arts and entertainment within the framework of cultural tourism. Written to meet the needs of students studying on management courses in the arts, tourism and leisure, 'Arts, Entertainment and Tourism': * Describes the general arts and tourism background * Identifies a framework for analysis that acknowledges differing levels of interest in the arts and entertainment * Discusses the arts and entertainment that feature (past and present) in tourism * Examines the reasons why the arts, entertainment and tourism have an interest in each other and how they go about developing the relationship * Examines the relationship: are there tourists in audiences and do the arts and entertainment attract tourists to a destination? * Evaluates the wider effects (good and bad) on both the arts and tourism * Discusses the direction of future developments by arts and tourism organizations and for future research