Download or read book How to Write Sales Letters That Sell written by Drayton Bird and published by Kogan Page Publishers. This book was released on 2002 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: The right piece of direct mail can produce excellent response rates and have an extraordinary effect on business. But why do some sale letters achieve spectacular results whilst others are instantly consigned to the bin? This book reveals the secrets of creating successful sales letters. Containing examples of real sales letters, it includes plenty of advice on what to avoid as well as what to include. Key topics are covered such as: the secrets of persuasion; planning a letter which will get replies; creating offers that get responses and timing mailings for maximum effect.
Download or read book How to Write and Sell Simple Information for Fun and Profit written by Robert W. Bly and published by Linden Publishing. This book was released on 2010-08-31 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packed with income-generating ideas about creating a variety of saleable written works, this guide includes information for researching and writing effective, instructional materials and calling upon a variety of publishing channels, including magazines, traditional book publishers, self-publishing, and the Internet. The mechanics behind becoming a successful writer and information packager are presented in this resource that explores how to write and sell simple information in multiple formats, allowing writers to turn specialized knowledge into money-making books and products.
Download or read book How to Write Copy That Sells written by Ray Edwards and published by Morgan James Publishing. This book was released on 2016-02-16 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for: email marketing websites social media direct mail traditional media ads, and more “Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!” —Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing
Download or read book Nobody Wants to Read Your Sh t written by Steven Pressfield and published by Black Irish Entertainment LLC. This book was released on 2016-06-12 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: There's a mantra that real writers know but wannabe writers don’t. And the secret phrase is this: NOBODY WANTS TO READ YOUR SH*T. Recognizing this painful truth is the first step in the writer's transformation from amateur to professional. From Chapter Four: “When you understand that nobody wants to read your shit, you develop empathy. You acquire the skill that is indispensable to all artists and entrepreneurs—the ability to switch back and forth in your imagination from your own point of view as writer/painter/seller to the point of view of your reader/gallery-goer/customer. You learn to ask yourself with every sentence and every phrase: Is this interesting? Is it fun or challenging or inventive? Am I giving the reader enough? Is she bored? Is she following where I want to lead her?
Download or read book You Should Really Write a Book written by Regina Brooks and published by Macmillan + ORM. This book was released on 2012-08-21 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Even if you don't happen to be a celebrity, this book will teach you methods for striking publishing gold—conceptualizing, selling, and marketing a memoir—while dealing with the complicated emotions that arise during the creation of your work. If you've ever been told that "You should really write a book" and you've decided to give it a try, this book is for you. It hones in on the three key measures necessary for aspiring authors to conceptualize, sell, and market their memoirs. Written especially for those who don't happen to be celebrities You Should Really Write a Book reveals why and how so many relatively unknown memoirists are making a name for themselves. With references to more than four hundred books and six memoir categories, this is essential reading for anyone wanting to write a commercially viable memoir in today's vastly changing publishing industry. The days are long gone when editors and agents were willing to take on a manuscript simply because it was based on a "good" idea or even because it was well written. With eyes focused on the bottom line, they now look for skilled and creative authors with an established audience, too. Brooks and Richardson use the latest social networking, marketing, and promotional trends and explain how to conceptualize and strategize campaigns that cause buzz, dramatically fueling word-of-mouth and attracting attention in the publishing world and beyond. Full of current examples and in-depth analysis, this guide explains what sells and why, teaches writers to think like publishers, and offers guidance on dealing with complicated emotions—essential tools for maximizing memoir success.
Download or read book Write to Sell The Ultimate Guide to Copywriting written by Andy Maslen and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2019-07-15 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you persuade someone to buy from you just by writing to them? What does effective copywriting look like – and sound like? Write to Sell has the answers! Read this book and you’ll learn: The confidence and skills to write better copy New ways to gain readers’ attention, respect and trust Hints and tips on turning selling skills into copywriting skills Simple techniques to improve the readability of your copy The impact of design and layout on copywriting The meaning of good written English – the rules you must follow, the rules you can safely ignore
Download or read book The Essential Guide to Getting Your Book Published written by Arielle Eckstut and published by Workman Publishing. This book was released on 2010-11-04 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now updated for 2015! The best, most comprehensive guide for writers is now revised and updated, with new sections on ebooks, self-publishing, crowd-funding through Kickstarter, blogging, increasing visibility via online marketing, micropublishing, the power of social media and author websites, and more—making The Essential Guide to Getting Your Book Published more vital than ever for anyone who wants to mine that great idea and turn it into a successfully published book. Written by experts with twenty-five books between them as well as many years’ experience as a literary agent (Eckstut) and a book doctor (Sterry), this nuts-and-bolts guide demystifies every step of the publishing process: how to come up with a blockbuster title, create a selling proposal, find the right agent, understand a book contract, and develop marketing and publicity savvy. Includes interviews with hundreds of publishing insiders and authors, including Seth Godin, Neil Gaiman, Amy Bloom, Margaret Atwood, Leonard Lopate, plus agents, editors, and booksellers; sidebars featuring real-life publishing success stories; sample proposals, query letters, and an entirely updated resources and publishers directory.
Download or read book DJ s Mean Business One Night Behind the Turntables Can Spin Your Company s Success written by Amani Roberts and published by Woodside Media Group. This book was released on 2020-04-14 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get behind the decks with DJ, music producer, podcaster, and educator Amani Roberts, and learn how one night as a DJ can unlock your business skills, creativity, and unleash your inner DJ. All it takes is his fresh, unforgettable strategy to show you how to beat the fear... and dance your way to success.
Download or read book The Story Grid written by Shawn Coyne and published by Black Irish Entertainment LLC. This book was released on 2015-05-02 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: WHAT IS THE STORY GRID? The Story Grid is a tool developed by editor Shawn Coyne to analyze stories and provide helpful editorial comments. It's like a CT Scan that takes a photo of the global story and tells the editor or writer what is working, what is not, and what must be done to make what works better and fix what's not. The Story Grid breaks down the component parts of stories to identify the problems. And finding the problems in a story is almost as difficult as the writing of the story itself (maybe even more difficult). The Story Grid is a tool with many applications: 1. It will tell a writer if a Story ?works? or ?doesn't work. 2. It pinpoints story problems but does not emotionally abuse the writer, revealing exactly where a Story (not the person creating the Story'the Story) has failed. 3. It will tell the writer the specific work necessary to fix that Story's problems. 4. It is a tool to re-envision and resuscitate a seemingly irredeemable pile of paper stuck in an attic drawer. 5. It is a tool that can inspire an original creation.
Download or read book How to Write Words that Sell written by Jim McCraigh and published by Salt River Press, LLC. This book was released on 2005 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Give Em What They Want written by Blythe Camenson and published by Writer's Digest Books. This book was released on 2005-10-28 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to craft a killer pitch - and get your novel published today. &break;&break;One of a writer's most difficult tasks is crafting a submission package. In order to get published you need to compose queries, synopses, and outlines that will prove irresistible to agents and editors. Give 'Em What They Want uses step-by-step instructions to break down the process, making it easier than you thought possible to put together a query packet, sample chapters, outlines, synopses - everything you need to interest an agent or editor in your novel. Inside you'll find: &break;&break; Dozens of samples complete with comments and suggestions for improvement&break; Successful submission techniques from published authors&break; Advice from well-respected agents and editors about avoiding common submission pitfalls&break; Information on working with agents and editors once your pitch is complete&break; And much more! &break;&break;Give 'Em What They Want includes everything you need to know about approaching anyone in the publishing industry with your novel. Pitching your novel has never been easier!
Download or read book How To Write And Sell Great Short Stories written by Linda M. James and published by John Hunt Publishing. This book was released on 2011-12-09 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to create characters who are more real than your family and friends? How to make these characters speak with their own dialogue, not yours? How to create vivid locations that readers can actually see? How to create such intriguing plots that readers are desperate to carry on reading? How to be really creative with words? You don’t? Then you need to buy this invaluable book. It will not only teach you fascinating story-telling techniques, but how to market your polished short stories once they are written so that they sell worldwide!
Download or read book How to Write It How to Sell It written by Linda Palmer and published by St. Martin's Griffin. This book was released on 1998-05-15 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a producer and successful screenwriter, Linda Palmer knows all of Hollywood's trade secrets--and in How to Write It, How to Sell It, she shares them all. Linda Palmer knows that even in closed-door Hollywood, if your screenplay snags the interest of a producer, it doesn't matter who you are--you're in. The trick is getting your screenplay into the producer's hands. As a former vice president of production at Tristar Pictures and a credited screenwriter, Linda Palmer has a unique understanding of both sides of Hollywood's desk. In How to Write It, How to Sell It, she shares her knowledge with aspiring screenwriters, and she does so with the same charm the students of her popular UCLA Extension class have come to love and depend on. Straightforward and personable, Palmer uses the movies she loves to illustrate discussions of plot, structure, and character. From the layout of the page to the pitch to tips on sneaking by Hollywood's notorious readers, Palmer explains the business of show business as only one who knows it from the inside can.
Download or read book You Are Awesome written by Neil Pasricha and published by Gallery Books. This book was released on 2019-11-05 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 international bestseller Publishers Weekly bestseller The Globe and Mail (Toronto) The Toronto Star bestseller The Vancouver Sun bestseller From Neil Pasricha—New York Times, million-copy bestselling author of The Book of Awesome series and The Happiness Equation, thought leader for the next generation, and one of the most popular TED speakers in the world—comes a revelatory and inspiring book that will change the way we view failure and help us build resilience. We are lucky. For most of us, famine, plague, economic depression, and other life-threatening catastrophes are the stuff of history books. We’re living in an era with the highest-ever rates of longevity, education, and wealth. Cars drive us home as our phones entertain us before we arrive to food delivered to the front door. We have it all! But there’s just one side effect. We no longer have the tools to handle failure...or even perceived failure. When we fall, we lie on the sidewalk crying. When we spill, we splatter. When we crack, we shatter. We are turning into an army of porcelain dolls. A rude email from the boss means calling in sick. Only two likes on our post means we don’t have friends. Cell phones show us we’re never good enough. Yesterday’s butterflies are tomorrow’s panic attacks. Record numbers of students have clinical anxiety. And what about depression, loneliness, and suicide? All rising! What do we desperately need to learn? RESILIENCE. And we need to learn it fast. Read You Are Awesome to learn: • The single word that keeps your options open after failure • What every commencement speech gets wrong • 3 ways to dramatically accelerate your ability to learn and adapt • The 2-minute morning practice that helps eliminate worry • Why you need an Untouchable Day (and how to get one) • and much, much more... Because the truth is, you really are awesome.
Download or read book How to Write and Sell Your Personal Experiences written by Lois Duncan and published by . This book was released on 1986 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Guerrilla Publishing written by Derek Murphy and published by Createspace Independent Publishing Platform. This book was released on 2017-01-24 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: TRAIN THE INTERNET TO SELL BOOKS FOR YOU Book marketing doesn't need to be an exhausting hamster wheel of promotion and publicity. Put your book sales on autopilot... so you can focus on writing your next bestseller. FAST AND EFFECTIVE BOOK MARKETING This book is a crash course on some of the more creative book marketing strategies I've discovered in my first year of publishing fiction. It will provide simple, actionable, measurable steps to publishing a high quality book quickly, doing only as much marketing as is necessary to launch your book like a rock star, and keep it selling enough to support you while you write another. I only mention the things I actually use, that I know work, and ignore options that don't get results. We'll discuss paid advertising, release strategies, pricing and pre-orders, book giveaways, how to target your audience, viral exposure and press coverage, marketing hacks, and how to reach your first $1000 on Kindle. LAUNCH BIG EVEN IF YOU'RE STARTING SMALL Guerrilla is a style of warfare intended to surprise and harass enemies. It can also mean using unconventional and usually inexpensive means to generate interest or raise concern among the public. That's basically how I'll use it: book marketing strategies from the trenches to help you win the publishing war. However, instead of "surprise and harass" I will focus on "surprise and delight." First you need to show up and get in front of the right people. Then you need to surprise and delight them. You need to be remarkable enough to be noticed. Few authors are using these strategies (yet) so it's relatively easy to outrank your competition, get more visibility and reach new readers.
Download or read book How to Write a Hit Song and Sell it written by Tommy Boyce and published by . This book was released on 1975 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt:
