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Book How to Win the Hispanic Gold Rushtm

Download or read book How to Win the Hispanic Gold Rushtm written by Francisco Valle and published by iUniverse. This book was released on 2003-10 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: The California Gold Rush of the 1850's produced great financial rewards for those visionaries who anticipated the needs of a promising market. We are currently at the beginning of another great business phenomenon: The Hispanic Gold RushT of the 21st century. Organizations have made the penetration of the Hispanic market a key component of their strategic growth plans, and are certainly trying to do all the "right things" to leverage the potential that the Hispanic market offers. However, in spite of their massive investments of effort and resources, many organizations have experienced only limited success. How to Win The Hispanic Gold RushT explains how to succeed in marketing to Hispanics, presents key demographic data and cultural factors about the Hispanic population, and provides practical tools to help organizations better direct their resources. In addition, it describes four steps that can be implemented to significantly increase the penetration of this important ethnic market. To learn more about this book please, visit: www.HispanicGoldRush.com

Book Replenished Ethnicity

    Book Details:
  • Author : Tomás Roberto Jiménez
  • Publisher : Univ of California Press
  • Release : 2010
  • ISBN : 0520261410
  • Pages : 367 pages

Download or read book Replenished Ethnicity written by Tomás Roberto Jiménez and published by Univ of California Press. This book was released on 2010 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Without a doubt, Tomas Jimenez has written the single most important contemporary academic study on Mexican American assimilation. Clear-headed, crisply written, and free of ideological bias, Replenished Ethnicity is an extraordinary breakthrough in our understanding of the largest immigrant group in the history of the United States. Bravo!"--Gregory Rodriguez, author of Mongrels, Bastards, Orphans, and Vagabonds: Mexican Immigration and the Future of Race in America "Tomas Jimenez's Replenished Ethnicity brilliantly navigates between the two opposing perils in the study of Mexican Americans--pessimistically overracializing them or optimistically overassimilating them. This much-needed and gracefully written book illuminates the on-the-ground situations of the later generations of this key American group, insightfully identifying and analyzing the unique factor operating in its case: more or less continuous immigration for more than a century. Jimenez's work provides a landmark for all future studies of Latin American incorporation into U.S. society."--Richard Alba, author of Remaking the American Mainstream "Tomas Jimenez's study adds a much-needed but long absent element to our understanding of how immigration contributes to the construction and reproduction of Mexican American ethnicity even as it continuously evolves. His work provides useful and needed detail that are absent even from the most reliable surveys."--Rodolfo de la Garza, Columbia University "In a masterful piece of social science, Tomas Jimenez debunks allegations about slow social and cultural assimilation of Mexican Americans through a richly textured ethnographic account of Mexican Americans' lived experiences in two communities with distinct immigration experiences. Population replenishment via immigration, he claims, maintains distinctiveness of established Mexican origin generations via infusion of cultural elixir-in varying doses over time and place. Ironically, it is the vast heterogeneity of Mexican Americans-generational depth, socioeconomic, national origin and legal-that both contributes to the population's ethnic uniqueness and yet defies singular theoretical frameworks. Jimenez's page-turner uses the Mexican American ethnic prism to re-interpret the U.S. ethnic tapestry and revise the canonical view of assimilation. Replenished Ethnicity sets a high bar for second generation scholarship about Mexican Americans."--Marta Tienda, The Office of Population Research at Princeton University

Book The Life and Adventures of Joaqu  n Murieta

Download or read book The Life and Adventures of Joaqu n Murieta written by John Rollin Ridge and published by Graphic Arts Books. This book was released on 2021-06-01 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Life and Adventures of Joaquin Murieta (1854) is a novel by John Rollin Ridge. Published under his birth name Yellow Bird, from Cheesquatalawny in Cherokee, The Life and Adventures of Joaquin Murieta was the first novel from a Native American author. Despite its popular success worldwide—the novel was translated into French and Spanish—Ridge’s work was a financial failure due to bootleg copies and widespread plagiarism. Recognized today as a groundbreaking work of nineteenth century fiction, The Life and Adventures of Joaquin Murieta is a powerful novel that investigates American racism, illustrates the struggle for financial independence among marginalized communities, and dramatizes the lives of outlaws seeking fame, fortune, and vigilante justice. Born in Mexico, Joaquin Murieta came to California in search of gold. Despite his belief in the American Dream, he soon faces violence and racism from white settlers who see his success as a miner as a personal affront. When his wife is raped by a mob of white men and after Joaquin is beaten by a group of horse thieves, he loses all hope of living alongside Americans and turns to a life of vigilantism. Joined by a posse of similarly enraged Mexican-American men, Joaquin becomes a fearsome bandit with a reputation for brutality and stealth. Based on the life of Joaquin Murrieta Carrillo, also known as The Robin Hood of the West, The Life and Adventures of Joaquin Murieta would serve as inspiration for Johnston McCulley’s beloved pulp novel hero Zorro. With a beautifully designed cover and professionally typeset manuscript, this edition of John Rollin Ridge’s The Life and Adventures of Joaquin Murieta is a classic work of Native American literature reimagined for modern readers.

Book Bacon  Beans  and Galantines

Download or read book Bacon Beans and Galantines written by Joseph Robert Conlin and published by . This book was released on 1986 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Muslim Societies in the Age of Mass Consumption

Download or read book Muslim Societies in the Age of Mass Consumption written by Johanna Pink and published by Cambridge Scholars Publishing. This book was released on 2020-07-13 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the course of the 20th century, hardly a region in the world has escaped the triumph of global consumerism. Muslim societies are no exception. Globalized brands are pervasive, and the landscapes of consumption are changing at a breathtaking pace. Yet Muslim consumers are not passive victims of the homogenizing forces of globalization. They actively appropriate and adapt the new commodities and spaces of consumption to their own needs and integrate them into their culture. Simultaneously, this culture is reshaped and reinvented to comply with the mechanisms of conspicuous consumption. It is these processes that this volume seeks to address from an interdisciplinary perspective. The papers in this anthology present innovative approaches to a wide range of issues that have, so far, barely received scholarly attention. The topics range from the changing spaces of consumption to Islamic branding, from the marketing of religious music to the consumption patterns of Muslim minority groups. This anthology uses consumption as a prism through which to view, and better understand, the enormous transformations that Muslim societies—Middle Eastern, South-East Asian, as well as diasporic ones—have undergone in the past few decades.

Book California

    Book Details:
  • Author : Kevin Starr
  • Publisher : Modern Library
  • Release : 2007-03-13
  • ISBN : 081297753X
  • Pages : 418 pages

Download or read book California written by Kevin Starr and published by Modern Library. This book was released on 2007-03-13 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A California classic . . . California, it should be remembered, was very much the wild west, having to wait until 1850 before it could force its way into statehood. so what tamed it? Mr. Starr’s answer is a combination of great men, great ideas and great projects.”—The Economist From the age of exploration to the age of Arnold, the Golden State’s premier historian distills the entire sweep of California’s history into one splendid volume. Kevin Starr covers it all: Spain’s conquest of the native peoples of California in the early sixteenth century and the chain of missions that helped that country exert control over the upper part of the territory; the discovery of gold in January 1848; the incredible wealth of the Big Four railroad tycoons; the devastating San Francisco earthquake of 1906; the emergence of Hollywood as the world’s entertainment capital and of Silicon Valley as the center of high-tech research and development; the role of labor, both organized and migrant, in key industries from agriculture to aerospace. In a rapid-fire epic of discovery, innovation, catastrophe, and triumph, Starr gathers together everything that is most important, most fascinating, and most revealing about our greatest state. Praise for California “[A] fast-paced and wide-ranging history . . . [Starr] accomplishes the feat with skill, grace and verve.”—Los Angeles Times Book Review “Kevin Starr is one of california’s greatest historians, and California is an invaluable contribution to our state’s record and lore.”—MarIa ShrIver, journalist and former First Lady of California “A breeze to read.”—San Francisco

Book El Cinco de Mayo

    Book Details:
  • Author : David Hayes-Bautista
  • Publisher : Univ of California Press
  • Release : 2012-05-05
  • ISBN : 0520951794
  • Pages : 302 pages

Download or read book El Cinco de Mayo written by David Hayes-Bautista and published by Univ of California Press. This book was released on 2012-05-05 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why is Cinco de Mayo—a holiday commemorating a Mexican victory over the French at Puebla in 1862—so widely celebrated in California and across the United States, when it is scarcely observed in Mexico? As David E. Hayes-Bautista explains, the holiday is not Mexican at all, but rather an American one, created by Latinos in California during the mid-nineteenth century. Hayes-Bautista shows how the meaning of Cinco de Mayo has shifted over time—it embodied immigrant nostalgia in the 1930s, U.S. patriotism during World War II, Chicano Power in the 1960s and 1970s, and commercial intentions in the 1980s and 1990s. Today, it continues to reflect the aspirations of a community that is engaged, empowered, and expanding.

Book Rock N Roll Gold Rush

    Book Details:
  • Author : Maury Dean
  • Publisher : Algora Publishing
  • Release : 2003
  • ISBN : 0875862071
  • Pages : 728 pages

Download or read book Rock N Roll Gold Rush written by Maury Dean and published by Algora Publishing. This book was released on 2003 with total page 728 pages. Available in PDF, EPUB and Kindle. Book excerpt: This monster Rock-n-Roll survey focuses on the songs and the vibrant personalities who create them, for college audiences and the general public. Dean published the world's first history of Rock in 1966. Here, in his ebullient style, he buzzes through piles of musical singles from the whole last half century, describing what is fun about each major and minor hit, pointing out what elements were exciting or new or significant in the development of musical styles. He relates some tantalizing tidbits about the earlier musical heritage that artists have drawn upon in crafting ever more amazing evolutions of rock music. This snappy, witty and informative album has universal appeal, doubling as a coffee-table trivia treasure and a college-level popular music history text. It includes hundreds of photos, chapter questions, and an extensive index. Reader-friendly and informationally complete, it covers soft rock, heavy metal, rhythm & blues, country rock and classic oldies, all with tender loving care, for the specialist and casual listener alike. Its mini-portraits of the artists who move so many hearts (and feet), the photos and the insightful sound bites get to the essence of each song and each musician's contribution to the music of our age. The single-song focus makes the book unique. It's a playlist for R'n'R professors and the general public, written with a collegiate vocabulary, tight organization and a respect for all. "Hearing Elvis for the first time was like busting out of jail." - Bob Dylan That being said, no one is being incited, here, to bust out of jail or to emulate the quixotic habits of rock stars. "There's nothing in here to hide from the kids, the clergy or grandma." Gold Rush can be used as a university or community college text, but most people will grab it for the sheer pleasure of reading about everyone's favorites. Great gift for Rock enthusiasts. Gold Rush is the first book of its kind to feature a celebration of the great single songs of the rock era and beyond. Gold Rush takes thousands of songs, spanning three centuries, and brings them back uniquely as if they came out just yesterday. Gold Rush unites the Anglo-American and later worldwide spirit of Rock and Roll in a tapestry of interconnected melodies and adventures. As Leonard Maltin's Movie Guide helps you select videos at Blockbuster, so Gold Rush is a powerful playlist for your music collection, with many new and fascinating photos of favorite stars. Gold Rush explains the most important stories behind the songs you picked to be played, the songs that 'went gold,' from the 1897 Alaska/Klondike Gold Rush to the #1 songs of today and beyond.

Book Intimate Frontiers

    Book Details:
  • Author : Albert L. Hurtado
  • Publisher : UNM Press
  • Release : 1999-04
  • ISBN : 9780826319548
  • Pages : 208 pages

Download or read book Intimate Frontiers written by Albert L. Hurtado and published by UNM Press. This book was released on 1999-04 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores the role of sex and gender on California's multi-cultural frontier under the influences of Spain, Mexico, and the United States.

Book The Epic World

    Book Details:
  • Author : Pamela Lothspeich
  • Publisher : Taylor & Francis
  • Release : 2024-01-30
  • ISBN : 1000912167
  • Pages : 661 pages

Download or read book The Epic World written by Pamela Lothspeich and published by Taylor & Francis. This book was released on 2024-01-30 with total page 661 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reconceptualizing the epic genre and opening it up to a world of storytelling, The Epic World makes a timely and bold intervention toward understanding the human propensity to aestheticize and normalize mass deployments of power and violence. The collection broadly considers three kinds of epic literature: conventional celebratory tales of conquest that glorify heroism, especially male heroism; anti-epics or stories of conquest from the perspectives of the dispossessed, the oppressed, the despised, and the murdered; and heroic stories utilized for imperialist or nationalist purposes. The Epic World illustrates global patterns of epic storytelling, such as the durability of stories tied to religious traditions and/or to peoples who have largely "stayed put"; the tendency to reimagine and retell stories in new ways over centuries; and the imbrication of epic storytelling and forms of colonialism and imperialism, especially those perpetuated and glorified by Euro-Americans over the past 500 years, resulting in unspeakable and immeasurable harms to humans, other living beings, and the planet Earth. The Epic World is a go-to volume for anyone interested in epic literature in a global framework. Engaging with powerful stories and ways of knowing beyond those of the predominantly white Global North, this field-shifting volume exposes the false premises of "Western civilization" and "Classics," and brings new questions and perspectives to epic studies.

Book Chinese Immigrants  African Americans  and Racial Anxiety in the United States  1848 82

Download or read book Chinese Immigrants African Americans and Racial Anxiety in the United States 1848 82 written by Najia Aarim-Heriot and published by University of Illinois Press. This book was released on 2003 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first detailed examination of the link between the Chinese question and the Negro problem in nineteenth-century America, this work forcefully and convincingly demonstrates that the anti-Chinese sentiment that led up to the passage of the Chinese Exclusion Act of 1882 is inseparable from the racial double standards applied by mainstream white society toward white and nonwhite groups during the same period. Najia Aarim-Heriot argues that previous studies on American Sinophobia have overemphasized the resentment labor organizations felt toward incoming Chinese workers. This focus has caused crucial elements of the discussion to be overlooked, especially the broader ways in which the growing nation sought to define and unify itself through the exclusion and oppression of nonwhite peoples. This book highlights striking similarities in the ways the Chinese and African American populations were disenfranchised during the mid-1800s, including nearly identical negative stereotypes, shrill rhetoric, and crippling exclusionary laws. traditionally studied, this book stands as a holistic examination of the causes and effects of American Sinophobia and the racialization of national immigration policies.

Book An Atlas and Survey of Latin American History

Download or read book An Atlas and Survey of Latin American History written by Michael LaRosa and published by Routledge. This book was released on 2014-12-18 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: An Atlas and Survey of Latin American History makes the geography, the demography, and the political, social, and economic history of the region easily accessible in clearly drawn black-and-white maps and accompanying text. Fully up to date, it provides a topical overview of Latin American development from earliest times to the present day, bringing to light patterns of continuity and change. The Atlas is ideal for beginning through advanced college students, area specialists, and secondary school AP students. It demonstrates the close linkages between Latin American history, culture, economic development, and geographic realities. Each entry and map is accompanied by a brief, carefully selected bibliography.

Book New Perspectives on the Gold Rush

Download or read book New Perspectives on the Gold Rush written by Donald J. Bourdon and published by Royal British Columbia Museum. This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1858, reports of gold found on the Fraser River spurred tens of thousands of people--mostly men--to rush into the territory we now call British Columbia. They came with visions of fortune in their eyes. The lucky ones struck it rich, but most left penniless or died trying for the motherlode. Some stayed behind and helped build the colony and the province of British Columbia.

Book Hispanic Americans in Congress  1822 1995  Clothbound

Download or read book Hispanic Americans in Congress 1822 1995 Clothbound written by Carmen Edna Enciso and published by Government Printing Office. This book was released on 1995-12 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: H. Doc. 103-299. Prepared by Library of Congress (U.S.), Hispanic Division. Provides a brief biography of every Hipanic American who served in Congress, along with their picture. Includes bibliographies.

Book 100 Hispanic and Latino Americans Who Shaped American History

Download or read book 100 Hispanic and Latino Americans Who Shaped American History written by Rick Laezman and published by Sourcebooks, Inc.. This book was released on 2002-08-01 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn all about the fascinating lives and tremendous impact of 100 extraordinary Hispanic and Latino Americans with this fact-filled biography collection for kids. Educational and engaging, 100 Hispanic and Latino Americans Who Shaped American History features: Simple, easy-to-read text that has been freshly updated and now includes brand-new additions of Gloria E. Anzaldúa and Justice Sonia Sotomayor Illustrated portraits of each figure Fascinating facts about famous and lesser-known Hispanic American heroes A timeline, trivia questions, project ideas and more! From Mariano Vallejo to Carmen Miranda, Cesar Chavez to Oscar de la Renta, Aliza Lifshitz to Sandra Cisneros and many more, readers will be introduced to artists, activists, scientists, and icons throughout history. Organized chronologically, 100 Hispanic and Latino Americans Who Shaped American History offers a look at the prominent role these men and women played and how their talents, ideas, and expertise have influenced the country from its very beginning all the way through the present day.

Book Archy Lee s Struggle for Freedom

Download or read book Archy Lee s Struggle for Freedom written by Brian McGinty and published by Rowman & Littlefield. This book was released on 2019-12-17 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: In San Francisco, CA, in 1858, a young African American man was freed from the claims of a white man who sought to return him to slavery in Mississippi. This was one year after the Supreme Court’s notorious Dred Scott decision and during the California Gold Rush, which saw the population of the state rise from 7,000 to more than 60,000 in a few short years. Archy Lee was the name of the man who, with the aid of anti-slavery lawyers and determined opponents of human bondage, had just won his freedom from the claims of Charles Stovall. With the aid of pro-slavery lawyers and equally determined supporters, Stovall had sought to capture him and carry him back to a far-away slave plantation. Yet the book is not solely about Archy Lee. It is also about the travel routes that the gold-seekers followed to California in the 1850s, some by land over the Great Plains, some by sea around Cape Horn, yet others by sailing from the east coast of North America to the isthmus of Panama, where they crossed over the land there by train and continued on by sea to San Francisco. It is about the efforts of the racially motivated lawmakers to suppress the rights of all of California’s residents except whites, and to subject people of African, Asian, Hispanic, and Native American descent to second-, third-, or even fourth-class citizenship. It is about the residents of the state—including many whites—who fought back against those efforts, seeking to ameliorate or repeal the discriminatory laws and introduce a measure of fairness and justice into California’s civil life. It is about the lawyers and judges who participated in Archy Lee’s legal struggles in 1858, some supporting his claims for freedom while others ferociously opposed them and, in the process, elevated their own political and professional profiles.

Book Hispanic Americans in Congress  1822 1995

Download or read book Hispanic Americans in Congress 1822 1995 written by Carmen E. Enciso and published by DIANE Publishing. This book was released on 1996-07 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of biographies of Hispanic Americans who have served in the U.S. Congress between 1822-1995. Includes a portrait of each individual along with a summary of their life and contributions to Congress. Includes: Herman Badillo, Dennis Chavez, Anthony Lee Coelho, Eligio de la Garza II, Antonio Manuel Fernandez, Robert Garcia, Henry B. Gonzalez, Manuel Lujan, Jr., Matthew G. Martinez, Joseph Manuel Montoya, Solomon P. Ortiz, William B. Richardson, Edward R. Roybal, Esteban Torres and many more in both the U.S. House and U.S. Senate.