Download or read book How to Sell Value Demystified written by Crispin Manners and published by Emerald Group Publishing. This book was released on 2023-10-19 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book demystifies how to charge according to the value delivered so agencies are more resilient, flexible and successful. It is a book that leaders will give to their people to use and reuse as a simple to follow guide.
Download or read book How to Sell Value Demystified written by Crispin Manners and published by Emerald Group Publishing. This book was released on 2023-10-19 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book demystifies how to charge according to the value delivered so agencies are more resilient, flexible and successful. It is a book that leaders will give to their people to use and reuse as a simple to follow guide.
Download or read book Marketing Demystified written by Donna Anselmo and published by McGraw Hill Professional. This book was released on 2010-08-06 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategies, database management, and more. Enter Marketing DeMystified. Addressing every step of the process in plain English, it helps you master all the tools at your disposal to cultivate strong brand awareness, maximize profits, and build lasting customer loyalty. Featuring realworld examples, end-of-chapter quizzes, and a final exam, Marketing DeMystified is the fuel you need to power up your marketing machine and start producing results. This fast and easy guide covers: Marketing’s four Ps . . . plus three—planning, positioning, and people Tactics for organizing a research-driven campaign Strategies for leading a marketing team Techniques for branding from the inside out Case studies of marketing successes and failures Simple enough for a novice or student, but challenging enough for a veteran marketing manager, Marketing DeMystified is the most thorough and simple shortcut to decoding key marketing concepts and principles.
Download or read book Book Marketing Demystified written by Bruce T. Batchelor and published by Agio Publishing House. This book was released on 2007-06 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: Book Marketing DeMystified: SELF-PUBLISHING SUCCESS Do you want to sell more copies of your self-published book? Of course you do. This book reveals how you will achieve publishing success. Discover which sales and marketing tactics are creating results for other authors. Learn how the modern book publishing industry actually functions, including little-known practices that could hold the key to your profitability. Each concept is explained and illustrated with inspiring true-life stories of authors who have achieved success on their own terms. Book Marketing DeMystified: SELF-PUBLISHING SUCCESS is based on 10 months of interviews with industry insiders and bestselling indie (self-publishing) authors who have used iUniverse, Xlibris, Trafford, Lulu and other services, or have done it all on their own. Learn how one author sold over one million copies, hardly any of those through bookstores. Each author reveals the hits and misses of sales and marketing where innovation and clever choices bring best results and satisfaction. In this book, author Bruce Batchelor -- who invented the print-on-demand publishing process that has enabled indie authors to sell tens of millions of books -- helps you pick which specific marketing efforts will be most time-efficient and cost-effective for you, your book and your purpose. By creating the right marketing mix, you will be successful in selling your book and will enjoy yourself along the way! About author BRUCE BATCHELOR A bestselling author, Bruce speaks at writers conferences and consults to the publishing industry. He is the editor and CEO at Agio Publishing House and lives with his wife and son in Victoria, BC, Canada.
Download or read book Derivatives Demystified written by Andrew M. Chisholm and published by John Wiley & Sons. This book was released on 2011-09-19 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: Derivatives are everywhere in the modern world and it is important for everyone in banking, investment and finance to have a good understanding of the subject. Derivatives Demystified provides a step-by-step guide to the subject, enabling the reader to have a solid, working understanding of key derivative products. Adopting a highly accessible approach, the author explains derivative products in straightforward terms and without the complex mathematics that underlie the subject, focusing on practical applications, case studies and examples of how the products are used to solve real-world problems. Derivatives Demystified follows a sequence that is designed to show that, although there are many applications of derivatives, there are only a small number of basic building blocks, namely forwards and futures, swaps and options. The book shows how each building block is applied to different markets and to the solution of various risk management and trading problems. This new edition will be fully revised to reflect the many changes the derivatives markets have seen over the last three years. New material will include a comprehensive history of derivatives, leading up to their use and abuse in the current credit crisis. It will also feature new chapters on regulation and control of derivatives, commodity derivatives, credit derivatives and structured products and new derivative markets including inflation linked and insurance linked products. Derivatives Demystified is essential reading for everyone who operates in the financial markets or within the corporate environment who requires a good understanding of these important financial instruments.
Download or read book Competition Demystified written by Bruce C. Greenwald and published by Penguin. This book was released on 2005-08-18 with total page 651 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position. Over the last two decades, the conventional approach to strategy has become frustratingly complex. It's easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?
Download or read book How to Sell Value written by Pedro Roccato and published by Humanix Books. This book was released on 2016-04-12 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leading international sales consultant Pedro Roccato has trained thousands of sales professionals on how to provide a highly differentiated buying experience to their customers in order to close more sales. The book arms sales professionals in any industry on how to sell on value, not price, which is a necessary tool in today's competitive sales landscape. Sales professionals will learn about about: How to diagnose their customer's needs The importance of value-added sales Sales perception And how to produce a value-added proposition
Download or read book Web Analytics Demystified written by Eric T. Peterson and published by Bookrenter. This book was released on 2004 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Private Equity Demystified written by John Gilligan and published by Oxford University Press. This book was released on 2020-11-04 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book deals with risk capital provided for established firms outside the stock market, private equity, which has grown rapidly over the last three decades, yet is largely poorly understood. Although it has often been criticized in the public mind as being short termist and having adverse consequences for employment, in reality this is far from the case. Here, John Gilligan and Mike Wright dispel some of the biggest myths and misconceptions about private equity. The book provides a unique and authoritative source from a leading practitioner and academic for practitioners, policymakers, and researchers that explains in detail what private equity involves and reviews systematic evidence of what the impact of private equity has been. Written in a highly accessible style, the book takes the reader through what private equity means, the different actors involved, and issues concerning sourcing, checking out, valuing, and structuring deals. The various themes from the systematic academic evidence are highlighted in numerous summary vignettes placed alongside the text that discuss the practical aspects. The main part of the work concludes with an up-to-date discussion by the authors, informed commentators on the key issues in the lively debate about private equity. The book further contains summary tables of the academic research carried out over the past three decades across the private equity landscape including: the returns to investors, economic performance, impact on R&D and employees, and the longevity and life-cycle of private equity backed deals.
Download or read book How to Sell Your Business The 1 Guide to Maximising Your Company Value and Achieving a Quick Business Sale written by Joanna Miller and published by Independently Published. This book was released on 2019-03-07 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interested in retiring, cashing-out, or starting a new adventure? Eager to exit your business so you can to enjoy more time with loved ones, spend some of your hard-earned cash or do all the things you've always want to do but never had the time? How To Sell Your Business: The #1 Guide to maximising your company value and achieving a quick business sale will help you: - Gain techniques and tips on how to best maximise your profit personally- Ensure that the sale process goes as quickly and smoothly as possible- Increase the likelihood that you sell the first time through the sale process- Demystify the business sale process so you can be one step ahead of the buyer rather than behind- Be prepared to handle the emotional journey- Understand your current valuation and how to best increase it- Avoid being 'price chipped' (the buyer reducing the offer price) and avoid costly mistakes- Escape an earn-out (having to stay on as an employee and hit targets after the sale)About the Author - Joanna MillerWhen Joanna and her business partner sold their £4m turnover company they went around the sales cycle a total of five times, had ten potential buyers at different times, had four indicative price offers which the highest price was five times more than the lowest price. They even had a deal killed one week before completion day! On the sixth attempt the business sold for millions. Attempting to sell a UK business six times taught Joanna a variety of invaluable, but very expensive, lessons. By the final sale, Joanna learned every technique imaginable on how to maximise profits and sell quickly. Avoid frustration, save money and enjoy a smoother business sale journey by discovering the wisdom, techniques and tips offered in this book.
Download or read book Corporate Finance Demystified 2 E written by Troy Alton Adair and published by McGraw Hill Professional. This book was released on 2011-01-07 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The simple way to master corporate finance The math, the formulas, the problem solving . . . does corporate finance make your head spin? You're not alone. It's one of the toughest subjects for business students—which is why Corporate Finance DeMYSTiFieD is written in a way that makes learning it easier than ever. This self-teaching guide first explains the basic principles of corporate finance, including accounting statements, cash flows, and ratio analysis. Then, you'll learn all the specifics of more advanced practices like estimating future cash flows, scenario analysis, and option valuation. Filled with end-of-chapter quizzes and a final exam, Corporate Finance DeMYSTiFieD teaches you the ins-and-outs of this otherwise confounding subject in no time at all. This fast and easy guide features: An overview of important concepts, such as time value of money, interest rate conversion, payment composition, and amortization schedules Easy-to-understand descriptions of corporate finance principles and strategies Chapter-ending quizzes and a comprehensive final exam to reinforce what you've learned and pinpoint problem areas Hundreds of updated examples with practical solutions Simple enough for a beginner, but challenging enough for an advanced student, Corporate Finance DeMYSTiFieD is your shortcut to a working knowledge of this important business topic.
Download or read book The FinTech Evolution Technology Push Market Pull Dynamics and Inertia written by Tatja Karkkainen and published by Tatja Karkkainen. This book was released on 2023-01-17 with total page 79 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work serves as a base for foundational knowledge of the taxonomy, vocabulary and concepts in the interdisciplinary field of financial technology (FinTech). It is specifically written for innovation management in financial services. For this end, it is integral to inspect the evolution of FinTech through technology push, market pull dynamics, and inertia because they play a crucial role in shaping the direction and rate of innovation. Technology push relates to the development and introduction of new technologies that drive innovation in the financial industry. Market pull dynamics, on the other hand, relate to the demand for new financial products and services that arises from changing consumer needs and preferences. The interaction between market pull and technology push can be described as a feedback loop, which can be then affected by inertia. Inertia can be described as resistance to change that is often present in consumers, which can hinder the creation of new technologies and innovations. In this sense, the consumer inertia can affect the relationship between technology push and market demand making it difficult for new financial technology applications to gain traction if they are not seen as offering significant improvements. By understanding the interplay between these three factors, it is possible to gain insight into the current state and future direction of the FinTech industry, and from there Financial Services Industry.
Download or read book Business Math Demystified written by Allan Bluman and published by McGraw Hill Professional. This book was released on 2006-03-10 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work teaches business-management students all the basic mathematics used in a retail business and follows the standard curriculum of Business Math courses.
Download or read book Foreign Commerce Weekly written by and published by . This book was released on 1958 with total page 920 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Agile Strategy Management in the Digital Age written by David Wiraeus and published by Springer. This book was released on 2018-08-11 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a world of rapid and unpredictable change, the problem with strategic planning is that if you follow your plan through to the end, you will get exactly what you used to want. What you need is a framework for planning and implementing a strategy that is agile enough to adapt to a dynamic environment but focused enough to deliver. That framework is the Dynamic Balanced Scorecard. The original Balanced Scorecard system has proven the most popular, successful and enduring framework for strategy execution over the last 25 years. Comprising a Strategy Map and a scorecard of KPIs, targets and initiatives, the framework helped organizations distil a strategy into actionable components and measure progress towards a strategic vision, while also implementing and monitoring the actions that drove change. However, for all its success, the Balanced Scorecard system now needs to evolve for the digital age. Until now, building the system, rolling it out enterprise-wide and adapting it to external changes has been a lengthy process. While the fundamental principles of the system are still sound and relevant, it needs to become nimbler and more responsive. The book provides a step-by-step guide to agile strategy management: from formulation to implementation to learning and adapting. For each of the steps, the book explains how Dynamic Balanced Scorecards, fit for the digital age, are built and deployed.
Download or read book The Art of Selling Value written by Bradley C. Skilton and published by . This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leveraging value to win and keep customers is something foreign to most sales professionals. There's very little information available on selling differentiated value in a price-sensitive marketplace. The dynamic material within this book is engineered to give salesmen the edge over the competition. Real-life stories, intertwined with humorous anecdotes, make this book as entertaining as it is useful. Readers will be inspired to enjoy their work and apply the tips and strategies they learn. A deep concept is transformed into a light, easy-to-understand, easy-to-apply format that is rich with enthusiasm and energy and full of a wealth of knowledge.
Download or read book Technical Analysis Demystified written by Constance M. Brown and published by McGraw-Hill Companies. This book was released on 2008 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn all about technical analysis and chart a course for a stable financial future Interested in incorporating technical analysis into your investment strategy but feeling a bit at sea when it comes to making sense of all the charts and tools? Here's your lifeline! With help from Technical Analysis Demystified, you'll have big profits in your forecast. Chartered Market Technician Constance Brown explains the many different types of technical analysis tools and how to use them. Key topics covered include charting, moving averages, trends and cycles, oscillators, market patterns, Fibonacci ratios, price data, risk-to-reward ratios, and much more. Featuring end-of-chapter quizzes and a glossary, this straightforward guide makes technical analysis easy to understand and apply to your strategy of spotting-and profiting from-market trends and patterns. This fast and easy guide offers: Clear explanations of charting techniques Time-tested trading rules and guidelines Valuable charts, graphs, and figures Strategies for developing your own system for analyzing the market Detailed descriptions of real-time trades Simple enough for a novice but in-depth enough for a seasoned investor, Technical Analysis Demystified will help you capitalize on market cycles.
