Download or read book How to Sell Products and Services with Mobile Apps written by Maurice Ufituwe and published by . This book was released on 2015-09-08 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book holds the answers to apps and mobile marketing, and divulges the need for businesses to implement a mobile marketing strategy to drive sales on mobile devices. Here are just a few key features you will uncover: Learning how to maximize your ROI while minimizing the threat of loss Learning why engaging customers is crucial and how customer retention works for long term success How to run surveys and do marketing research on Smartphones and tablets Secrets to getting traffic & downloads Implementing a successful mobile strategy that works in your local area And much more... This book is the modern Bible for mobile marketers. It will bust the doors wide open in this booming trillion dollars industry... You will gain the knowledge the big boys and insiders are using to rake in millions of dollars every year with mobile apps! This book is divided into in 3 sections that are easy to understand: ***SECTION 1 is about technology and how it's reshaping the landscape of retailing, advertising, customer acquisition and customer retention. ***SECTION 2 delves into the anatomy and functionalities of a mobile app for business. ***SECTION 3 is about sales, downloads and app store optimization. Mobile is the future! Unless you've been living in a cave for 20 years or you already have the answers to mobile marketing, you may think you don't need this book. However, if you have had hard times landing customers or increasing your bottom line, then mobile is your option! You want your business in front of millions of buyers? Stop the search today; get this blueprint you've been looking for to succeed with mobile now!"

Download or read book Business Apps Made Easy How to Make Create an App written by Demik Mors and published by Demik Mors. This book was released on 2014-12-13 with total page 43 pages. Available in PDF, EPUB and Kindle. Book excerpt: Would you like to Skyrocket your offline or online Business Success by only Creating and Launching your Business Mobile App in just a few minutes from now guarantee? This step-by-step Mobile Apps Training System is going to take you by the hand and show you how to quickly skyrocket your business success in the shortest time ever for just going mobile. You get mobile app development software, services and know how to create an app for android or ios and others platforms. If you starting your own business - it is a best way to mobile advertising, mobile application development for create an app and skyrocket your business. Read on as we reveal how you can quickly become a Mobile Apps expert and easily tap into a 99% Text Message Open Rate Platform! ...if you don't have a Mobile Presence, you’re already losing a great deal of customers who actually are looking for your business and services already! ... if you don't have a Mobile Strategy you can't connect with well over half of your audience! People check their mobile devices dozens of times a day, so it just makes good sense to get your business in on the non-stop action by creating mobile apps. We don’t have a choice! So the question isn’t whether we should use Mobile Apps! The question is how well can we do it? In this Highly Effective Mobile Apps Training System, businesses and marketers will learn exactly how to do it. Yes, now you will have the power to easily and quickly get your business on Mobile Apps by applying the latest and most effective techniques! Download “Business Apps Made Easy” today.

Download or read book Software Engineering and Management Theory and Application written by Roger Lee and published by Springer Nature. This book was released on with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Research Anthology on E Commerce Adoption Models and Applications for Modern Business written by Management Association, Information Resources and published by IGI Global. This book was released on 2021-04-16 with total page 1964 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the next few years, it is expected that most businesses will have transitioned to the use of electronic commerce technologies, namely e-commerce. This acceleration in the acceptance of e-commerce not only changes the face of business and retail, but also has introduced new, adaptive business models. The experience of consumers in online shopping and the popularity of the digital marketplace have changed the way businesses must meet the needs of consumers. To stay relevant, businesses must develop new techniques and strategies to remain competitive in a changing commercial atmosphere. The way in which e-commerce is being implemented, the business models that have been developed, and the applications including the benefits and challenges to e-commerce must be discussed to understand modern business. The Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business discusses the best practices, latest strategies, and newest methods for implementing and using e-commerce in modern businesses. This includes not only a view of how business models have changed and what business models have emerged, but also provides a focus on how consumers have changed in terms of their needs, their online behavior, and their use of e-commerce services. Topics including e-business, e-services, mobile commerce, usability models, website development, brand management and marketing, and online shopping will be explored in detail. This book is ideally intended for business managers, e-commerce managers, marketers, advertisers, brand managers, executives, IT consultants, practitioners, researchers, academicians, and students interested in how e-commerce is impacting modern business models.

Download or read book Handbook of Research on Applied AI for International Business and Marketing Applications written by Christiansen, Bryan and published by IGI Global. This book was released on 2020-09-25 with total page 702 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial intelligence (AI) describes machines/computers that mimic cognitive functions that humans associate with other human minds, such as learning and problem solving. As businesses have evolved to include more automation of processes, it has become more vital to understand AI and its various applications. Additionally, it is important for workers in the marketing industry to understand how to coincide with and utilize these techniques to enhance and make their work more efficient. The Handbook of Research on Applied AI for International Business and Marketing Applications is a critical scholarly publication that provides comprehensive research on artificial intelligence applications within the context of international business. Highlighting a wide range of topics such as diversification, risk management, and artificial intelligence, this book is ideal for marketers, business professionals, academicians, practitioners, researchers, and students.

Download or read book A Handbook on E Commerce written by Sanjay Agarwala and published by Lakshyavedh Publications. This book was released on 2023-04-24 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: About the Book The world of business has undergone a major transformation in the last few decades. E-commerce has revolutionized the way we conduct business, making it more accessible and convenient for both customers and businesses. The rapid pace of technological advancements in recent years has further amplified the importance of e-commerce in our lives. "A Handbook on E-Commerce" (ISBN: 978-93-5914-963-9) aims to provide a comprehensive guide for students pursuing B. Com. / B. B. A. CBCS syllabus of North Bengal University (NBU) and all major Indian universities, as well as anyone interested in understanding the nuances of e-commerce. The book is divided into five chapters, each covering essential aspects of e-commerce. Chapter I provides an introduction to e-commerce, including its history, benefits, and challenges. It also discusses the technologies used in e-commerce and their impact on businesses and consumers. Chapter II focuses on security and encryption, which is crucial for ensuring the confidentiality and integrity of online transactions. It covers the different types of security threats and measures that can be implemented to protect against them. Chapter III is dedicated to the legal aspects of e-commerce, including the IT Act and cybercrimes. It outlines the various provisions of the IT Act that relate to e-commerce and how it helps protect businesses and consumers from cybercrimes. Chapter IV covers e-payment systems, including digital wallets, credit/debit cards, and online banking. It discusses the functioning of payment gateways and the various payment options available to consumers. Chapter V provides an overview of online business transactions and the different types of transactions that businesses can conduct online. It also discusses the key considerations that businesses need to keep in mind when conducting online transactions. The book provides an easy-to-understand language and a practical approach to e-commerce, making it accessible to students and professionals alike. The aim of this book is to provide a comprehensive guide to e-commerce and its functioning, enabling readers to understand the benefits and risks associated with it. I hope that this handbook will serve as a useful guide for anyone who wants to learn more about e-commerce and its impact on the business world.

Download or read book Recruiting with Social Media written by Raj Anand and published by Pearson Education. This book was released on 2010-08-03 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media can transform the way you recruit. Using Facebook, LinkedIn, Twitter, and other social media platforms, you can connect with great new sources of talent faster and more effectively than ever before. You’ll learn how to use social media to build an open, engaging two-way conversation with potential employees...target job advertising more efficiently and at lower cost...choose the right tools and platforms.... Packed with real case studies and actionable lessons, Recruiting with Social Media will help you recruit quality staff faster and at a lower cost.

Download or read book Money Saving Mastery Strategies for Financial Success written by Luna Z. Rainstorm and published by BornIncredible.com. This book was released on 2023-01-01 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Beware of little expenses; a small leak will sink a great ship." - Benjamin Franklin Introducing "Money-Saving Mastery: Strategies for Financial Success," the ultimate guide to transforming your financial life and achieving your dreams. This comprehensive resource is packed with practical tips, expert advice, and real-life examples to help you save money, reduce debt, and build wealth. Inside this book, you'll discover: The importance of creating a budget and how to design one that works for your lifestyle The power of tracking your expenses and identifying areas where you can save more Innovative ways to cut costs on everyday items, from groceries to utilities Strategies for reducing debt and improving your credit score The benefits of setting short and long-term financial goals and how to achieve them Effective saving techniques, including emergency funds and retirement planning Tips for smarter shopping, including how to find the best deals and negotiate prices The importance of living within your means and resisting the urge to overspend Strategies for increasing your income, from side hustles to investing in yourself How to navigate major life events, such as buying a home or starting a family, without breaking the bank The role of technology in managing your finances, from budgeting apps to online resources Tips for teaching your children about money management and instilling good financial habits The psychology behind saving money and how to develop a wealth-building mindset Inspiring stories of individuals who have successfully transformed their financial lives Whether you're just starting on your financial journey or looking to take your savings to the next level, "Money-Saving Mastery: Strategies for Financial Success" provides the tools and knowledge you need to achieve financial freedom. With this invaluable guide, you'll be well on your way to a more prosperous and fulfilling life. Don't wait any longer - start mastering the art of saving money today! Contents: The Psychology of Saving Money Understanding Your Money Mindset Creating a Positive Attitude Towards Saving Overcoming Common Barriers to Saving Creating a Personalized Budget Evaluating Your Income and Expenses Setting Realistic Savings Goals Tracking Your Spending and Adjusting Your Budget Reducing Expenses Cutting Back on Housing Costs Saving Money on Food and Groceries Reducing Transportation and Travel Expenses Smart Shopping Habits Finding the Best Deals and Discounts Utilizing Coupons and Cashback Programs Shopping Secondhand and Thrift Stores Managing Debt and Credit Strategies for Paying Off High-Interest Debt Building and Maintaining Good Credit Avoiding Common Credit Pitfalls Saving on Utilities and Household Expenses Energy Efficiency Tips for Your Home Reducing Water Usage and Waste Saving Money on Home Maintenance and Repairs Planning for Emergencies and Unexpected Expenses Building an Emergency Fund Protecting Yourself with Insurance Preparing for Job Loss or Income Reduction Saving on Entertainment and Leisure Finding Affordable Hobbies and Activities Saving Money on Dining Out and Socializing Budget-Friendly Travel and Vacation Ideas Investing in Your Future Understanding Different Investment Options Saving for Retirement Investing in Real Estate and Other Assets Saving for Education Planning for Your Children's Education Finding Scholarships and Grants Reducing Student Loan Debt Saving on Healthcare Costs Choosing the Right Health Insurance Plan Utilizing Preventive Care and Wellness Programs Saving Money on Prescriptions and Medical Supplies Tax Planning and Saving Strategies Understanding Tax Deductions and Credits Tax-Advantaged Savings Accounts Strategies for Reducing Your Tax Bill Savings Challenges and Strategies Setting Short-Term and Long-Term Savings Goals Participating in Savings Challenges Creating a Savings Support System Frugal Living Tips and Tricks Embracing a Minimalist Lifestyle Reducing Waste and Embracing Sustainability DIY Projects to Save Money Saving Money on Childcare and Parenting Budget-Friendly Childcare Options Saving Money on Baby Gear and Clothing Low-Cost Activities for Kids and Families Saving Money on Weddings and Other Big Events Budgeting for a Wedding Saving Money on Party Planning and Hosting Reducing Costs for Holiday Celebrations Saving Money with Technology Utilizing Apps and Tools for Budgeting and Saving Reducing Technology and Subscription Costs Taking Advantage of Online Resources and Education Saving Money on Home Purchases and Renovations Tips for First-Time Homebuyers Budgeting for Home Improvements DIY Home Renovations and Upgrades Financial Planning and Goal Setting Creating a Financial Roadmap for Your Future Adjusting Your Savings Strategy Over Time Building Wealth Through Saving and Investing Financial Independence and Early Retirement Understanding the FIRE Movement Strategies for Achieving Financial Independence Planning for Early Retirement Saving Money on Auto Expenses Buying vs. Leasing: Making the Right Choice Tips for Saving on Car Insurance Maintenance and Fuel Efficiency Strategies Side Hustles and Passive Income Identifying Your Skills and Interests Generating Additional Income Streams Maximizing Earnings While Minimizing Effort Saving Money for Charitable Giving and Philanthropy Aligning Your Values with Your Savings Goals Smart Giving Strategies for Maximum Impact Tax Benefits and Considerations Overcoming Common Savings Obstacles Dealing with Unexpected Expenses Navigating Financial Challenges and Setbacks Staying Motivated and Committed to Your Savings Goals Financial Wellness and Mental Health Recognizing the Emotional Impact of Money Managing Stress and Anxiety Related to Finances Fostering a Healthy Relationship with Money Teaching Your Children About Money and Saving Age-Appropriate Money Lessons and Activities Encouraging Good Money Habits and Decision Making Preparing Your Children for Financial Independence A Lifetime of Saving and Financial Success Celebrating Your Savings Milestones Adjusting Your Savings Strategies as Life Changes Ensuring Your Financial Legacy

Download or read book e Consumers in the Era of New Tourism written by Erkan Sezgin and published by Springer. This book was released on 2016-01-20 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism "prosumer" at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism. It also discusses topics such as mobile marketing, gamification as a marketing communication tool, the impact of social media on tourism consumers, and the use of e-loyalty programs in the accommodation sector. Students taking e-marketing and market research courses in tourism can use this work as a source book for the principles of new marketing management. e-Consumers in the Era of New Tourism serves as a helpful resource for practitioners, as well as researchers and students of e-marketing.

Download or read book Mobile Commerce written by Esther Swilley and published by Business Expert Press. This book was released on 2015-11-30 with total page 81 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you know anyone who does not own a mobile device? Consumers use mobile devices not only for communicating but for shopping as well. Searching for product information, inquiring about services, comparing prices, and purchasing make-up are just some of the shopping functions done on mobile devices. How does this change how firms do business? What are the differences between desktop computer shoppers and mobile device shoppers? Moreover, are firms prepared to do business in this changing environment? The purpose of this book is to answer questions concerning the benefits of mobile commerce and its commonalities and contrasts with electronic commerce. Electronic commerce is still viable and we examine its validity along with mobile commerce. Mobile commerce is not electronic commerce, and we discuss the differences, as well as how one can enhance the other. Consumers use both electronic commerce and mobile commerce, as well as offline shopping, on their path to purchase in total omnichannel environment-using all channels. We integrate the opportunities and challenges to bring an idea of the future of marketing with an emphasis on both mobile and electronic commerce, into digital commerce.

Download or read book Encyclopedia of Mobile Phone Behavior written by Yan, Zheng and published by IGI Global. This book was released on 2015-03-31 with total page 1604 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rise of mobile phones has brought about a new era of technological attachment as an increasing number of people rely on their personal mobile devices to conduct their daily activities. Due to the ubiquitous nature of mobile phones, the impact of these devices on human behavior, interaction, and cognition has become a widely studied topic. The Encyclopedia of Mobile Phone Behavior is an authoritative source for scholarly research on the use of mobile phones and how these devices are revolutionizing the way individuals learn, work, and interact with one another. Featuring exhaustive coverage on a variety of topics relating to mobile phone use, behavior, and the impact of mobile devices on society and human interaction, this multi-volume encyclopedia is an essential reference source for students, researchers, IT specialists, and professionals seeking current research on the use and impact of mobile technologies on contemporary culture.

Download or read book Marketing Management written by Dr.Madeswaran a and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Android Apps Marketing written by Jeffrey Hughes and published by Pearson Education. This book was released on 2010-09-20 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Easy, Complete, Step-by-Step Guide to Marketing Your Android Apps! There are huge profits to be made in selling Android apps! But with more than 70,000 apps now available, posting your app to the Android Market is no longer enough. You need to market your app effectively. Don’t know much about marketing? Don’t worry: This book gives you all the step-by-step help you’ll need. Top app marketing consultant Jeffrey Hughes walks you through building a winning marketing plan, crafting highly competitive apps, choosing your message, building buzz, and connecting with people who’ll actually buy your app. Packed with examples, this book makes Android apps marketing easy! You’ll learn how to Identify your app’s unique value, target audience, and total message Understand the Android Market’s dynamics Cut through clutter and get your app into the top selling categories Set the right price for your app and effectively sell its value Get reviewers to recommend your apps Write effective press releases Time your marketing and publicity for maximum effectiveness Blog about your app and get the attention of influential bloggers Use Facebook, Twitter, YouTube, and other social media to generate buzz Use promotions and cross-marketing just like professional marketers do Measure and improve your results with Android Analytics Generate a loyal audience that will buy your next app, too Earn steady revenue, build a brand, and make a real business out of app development

Download or read book Digital for Development Enabling Transformation Inclusion and Sustainability Through ICTs written by Patrick Ndayizigamiye and published by Springer Nature. This book was released on 2023-03-17 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 12th International Development Informatics Association Conference, IDIA 2022, held in Mbombela, South Africa, in November 2022. The 20 revised full papers presented in this volume were carefully reviewed and selected from 61 submissions. The papers are organized in topical sections on​ theories and practices in digital-for-development ecosystems; emerging technologies for transformation, inclusion and sustainable development; privacy and security in digital-for-development ecosystems; human-computer interaction (HCI) for digital inclusion; artificial intelligence (AI) for good.

Download or read book Handbook of Research on Human Social Interaction in the Age of Mobile Devices written by Xu, Xiaoge and published by IGI Global. This book was released on 2016-06-16 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital innovations, such as mobile technologies, have had a significant impact on the way people relate to one another, as well as the way they obtain and distribute information. As mobile devices continue to evolve, it has become easier to socialize; however, these mobile advancements have also made certain aspects of interaction more complex. The Handbook of Research on Human Social Interaction in the Age of Mobile Devices features an interdisciplinary perspective on mobile innovations and the use of this technology in daily life. Investigating the successes, issues, and challenges of the utilization of mobile technology, this handbook of research is a comprehensive reference source for professionals, educators, policymakers, and students interested in the impact these devices have on digital interaction, media, and communication.

Download or read book Creating Entrepreneurial Space written by David Higgins and published by Emerald Group Publishing. This book was released on 2019-06-17 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book draws upon new theoretical perspectives and approaches as a means of illustrating the inherently social and contextualized nature of entrepreneurial practice, and advance the manner in which we critically think about and engage with various aspects of entrepreneurial practice and development.

Download or read book Trends and Applications in Information Systems and Technologies written by Álvaro Rocha and published by Springer Nature. This book was released on 2021-03-28 with total page 623 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is composed of a selection of articles from The 2021 World Conference on Information Systems and Technologies (WorldCIST'21), held online between 30 and 31 of March and 1 and 2 of April 2021 at Hangra de Heroismo, Terceira Island, Azores, Portugal. WorldCIST is a global forum for researchers and practitioners to present and discuss recent results and innovations, current trends, professional experiences and challenges of modern information systems and technologies research, together with their technological development and applications. The main topics covered are: A) Information and Knowledge Management; B) Organizational Models and Information Systems; C) Software and Systems Modeling; D) Software Systems, Architectures, Applications and Tools; E) Multimedia Systems and Applications; F) Computer Networks, Mobility and Pervasive Systems; G) Intelligent and Decision Support Systems; H) Big Data Analytics and Applications; I) Human–Computer Interaction; J) Ethics, Computers & Security; K) Health Informatics; L) Information Technologies in Education; M) Information Technologies in Radiocommunications; N) Technologies for Biomedical Applications.