Download or read book How to Sell on Etsy EBay and Instagram Marketing Secrets 6 Manuscripts written by Kathy Stanton and published by . This book was released on 2019-01-23 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: 6 BOOK BUNDLE! Book 1: Instagram Marketing Secrets Revealed: 40 Creative Ways To Build Your Brand Quickly And Gain Loyal Followers In Your Niche Fast Here Is A Preview Of What You'll Learn... What is Instagram? How Can Instagram Help You Develop Followers? How Can You Build Your Brand by Using Instagram? Creative Ways to Use Instagram to Market Your Business How to Use Instagram to Further Your Business Base Other Creative Uses for Instagram for Your Business Keeping Up with Changing Technology Much, much more! Book 2: Etsy Selling Secrets Revealed: 40 Creative Ways To Build A Successful Etsy Business And Make Huge Profits Fast In This Book You Will Learn... What Exactly is Etsy? How Do I Advertise My Goods? Who Shops on Etsy? Creative Ways to List Your Goods on Etsy The Trick to Making Your Product Stand Out on Etsy How to Use Keywords to Draw People in Building Your Reputation on Etsy Much, much more! Book 3: Turning Thrift Store Electronics And Gadgets Into Cash Magic: 50 Different Electronics And Gadgets You Can Buy Cheap At Thrift Stores And Resell On eBay And Amazon For Huge Profit Here Is A Preview Of What You'll Learn Inside This Book... Why Should I Use Amazon and eBay? Best Selling Electronic Items on eBay and Amazon How to Find These Items Wherever You Are! Gadgets that Sell Well on eBay and Amazon Knowing How to Price Your Items How to Buy These Items in Thrift Stores The Secrets to Turning Your Finds into Profits Much, much more! Book 4: Turning Thrift Store Vintage Toys Into Stacks of Cash: 50 Vintage And Collectible Toys You Can Buy Cheap At Thrift Stores And Resell On eBay And Amazon For Huge Profit Here Is A Preview Of What You'll Learn... Dolls and Other Girls' Toys that Sell Great Flashback to Your Childhood and Make Money! Boys' Toys and Other Fun Items that Sell Games and Puzzles to Look Out for! Other Toys that Can be Worth Money The Trick to Knowing Whether or Not to Buy Knowing Exactly What to Look for Much, much more! Book 5: Reseller Secrets To Dominating A Thrift Store Revealed: 40 Creative Ways To Use All Of The Sections In A Thrift Store To Make Huge Money Selling On eBay And Amazon Inside You Will Learn... How to Buy and Sell Clothing From a Thrift Store How to Make Money Buying Shoes at Thrift Stores How to Make Money With Home Décor From a Thrift Store How to Make Money Selling Arts and Crafts Items From a Thrift Store How to Buy Small Appliances at Thrift Stores and Make Money Other Items You Can Profit From in a Thrift Store A Few Final Tips on Selling Much, much more! Book 6: Turning Thrift Store Clothing Into Cash: How To Dominate Thrift Stores And Garage Sales To Make Huge Money Selling Clothing On eBay Here Is A Preview Of What You'll Learn... Are Clothes from Thrift Stores and Garage Sales Really Valuable? What to Look for at Thrift Stores and Garage Sales How to Prepare Your Finds for Resale Setting up and Using an eBay Seller Account Pricing and Selling Your Clothing Shipping Techniques that Will Make Your Buyer Smile Helpful Tips for Continued Selling Success Much, much more!
Download or read book How to Sell on Etsy With Instagram written by Charles Huff and published by Craft Biz Insider. This book was released on 2018-11-24 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the Secrets to Selling on Etsy With Instagram!Want to learn how to sell more of your crafts (without having to rely on Etsy for traffic?)Looking for a NO B.S. and super-simple guide to this popular (though confusing) social platform?Worry not! Because in "How to Sell on Etsy With Instagram" you'll discover:¿A Total Newbie's Guide to Instagram Marketing¿How to Optimize Your Instagram Account for Awesomeness¿10 Secrets to Creating the Ultimate Instagram Marketing Funnel¿7 Steps to Creating Profitable Instagram Content¿4 Keys to Building a Rabid Army of Instagram Followers¿and so much more!And each chapter includes easy-to-follow action steps to help you boost your Instagram game - having to read some 679-page manual. (Or watch a single Millennial video.)So, why not begin your quest toward Etsy-selling awesomeness...today!
Download or read book Learn How to Start a Full Time EBay Reselling Business written by Rick Riley and published by . This book was released on 2019-07-14 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: 10 Book Bundle! Learn How to Start a Full Time eBay Reselling Business. Learn Step By Step What To Buy And How To Grow Your Business From The Ground Up! Book 1: Thrift Store Champ vs. Garage Sale Superstar: 50 Unique And Collectible Items You Can Buy At Thrift Stores And Garage Sales To Resell On eBay And Amazon Here Is A Preview Of What You'll Learn... Which Items are Unique at Garage Sales? Which Items are Collectable at Thrift Stores and Garage Sales? Other Money Makers You Always Want to Look For Helpful Tips for Finding Garage Sales Learn How to Haggle for the Best Price Knowing When to Buy and When to Step Away Sealing the Deal and Making Your Profit Much, much more! Much, much more! Book 2: Turning Thrift Store Oddities And Rarities Into Cool Cash: 50 Off The Wall Items You Can Buy Cheap At Thrift Stores And Resell On eBay And Amazon For Huge Profit In This Book You Will Learn... Strange Finds You Can Profit From More Super Strange Items That Bring in Big Money! All Things Old and Off the Wall Treasures Oddities and Wacky Items That Sell Great How to Think Outside the Collectible Box A Few More Oddities to Look for! Even More Unique Finds That You Can Cash in on Much, much more! Book 3: Turning Thrift Store Electronics And Gadgets Into Cash Magic: 50 Different Electronics And Gadgets You Can Buy Cheap At Thrift Stores And Resell On eBay And Amazon For Huge Profit Here Is A Preview Of What You'll Learn Inside This Book... Why Should I Use Amazon and eBay? Best Selling Electronic Items on eBay and Amazon How to Find These Items Wherever You Are! Gadgets that Sell Well on eBay and Amazon Knowing How to Price Your Items How to Buy These Items in Thrift Stores The Secrets to Turning Your Finds into Profits Much, much more! Book 4: Turning Thrift Store Vintage Toys Into Stacks of Cash: 50 Vintage And Collectible Toys You Can Buy Cheap At Thrift Stores And Resell On eBay And Amazon For Huge Profit Here Is A Preview Of What You'll Learn... Dolls and Other Girls' Toys that Sell Great Flashback to Your Childhood and Make Money! Boys' Toys and Other Fun Items that Sell Games and Puzzles to Look Out for! Other Toys that Can be Worth Money The Trick to Knowing Whether or Not to Buy Knowing Exactly What to Look for Much, much more! Book 5: Reseller Secrets To Dominating A Thrift Store Revealed: 40 Creative Ways To Use All Of The Sections In A Thrift Store To Make Huge Money Selling On eBay And Amazon Inside You Will Learn... How to Buy and Sell Clothing From a Thrift Store How to Make Money Buying Shoes at Thrift Stores How to Make Money With Home Décor From a Thrift Store How to Make Money Selling Arts and Crafts Items From a Thrift Store How to Buy Small Appliances at Thrift Stores and Make Money Other Items You Can Profit From in a Thrift Store A Few Final Tips on Selling Much, much more! Book 6: Instagram Marketing Secrets Revealed: 40 Creative Ways To Build Your Brand Quickly And Gain Loyal Followers In Your Niche Fast Book 7: Turning Thrift Store Clothing Into Cash: Discover How To Dominate Thrift Stores And Garage Sales To Make Huge Money Selling Clothing On eBay!
Download or read book The Ultimate Guide to Selling on Etsy written by Jeanne Allen and published by . This book was released on 2021-04-14 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hey, Etsy sellers! SKIP the "secrets" and "tricks." "The Ultimate Guide to Selling on Etsy" teaches you proven, easy-to-follow strategies to get more sales on Etsy and turn your side-hustle hobby into a sustainable business. So many Etsy sellers with incredible products and potential are completely buried by the competition with weak or low-converting keywords, counterproductive titles, the wrong listing structure, etc. That's the bad news. The good news is that these problems aren't hard to fix-if you know what you're doing! "The Ultimate Guide to Selling on Etsy," fully updated for 2021, is your one-stop resource for all things Etsy. And no, you won't get a fire-hydrant of business lingo and milquetoast advice. "The Ultimate Guide to Selling on Etsy" is a down-to-earth, no-BS, complete guide to help real Etsy sellers--written by REAL top-1% Etsy sellers. Learn simple ways to dramatically improve your Etsy shop ranking, your five-star reviews, your conversion rate, your shop views and traffic. And most importantly, learn how to stop getting buried by your competitors-and start making sales and real income. You won't find any "secrets" or snake-oil in this book. Just replicable strategies that we KNOW work because we used them ourselves to turn a brand-new shop with a single listing in 2013 into a top-1% ranking shop with 22k+ sales, a five-star rating, and 6-figure income. In "The Ultimate Guide to Selling on Etsy" we share the EXACT same strategies we used to grow our Etsy shop. So skip the guesswork, the "secrets," and the snake oil. Whether you're just starting out on Etsy or have been putting a lot of work into your Etsy shop without much success, don't give up. Instead, get this book. Because our success on Etsy wasn't an accident, or "good luck." It was the result of meticulous testing, research, and doing more of what worked (and less of what didn't!). It's replicable. Which means that you can do it in your shop too. Noelle and Jeanne (that's us!) are passionate about helping other Etsy sellers succeed through our coaching. We love what we do, and we LOVE sending the elevator back down to help other women (and men) build and grow their small business on Etsy. The coaching arena for Etsy sellers is a wee bit crowded with mediocre advice from shop owners who rely on guesswork and outdated tactics. We're here to change that. In "The Ultimate Guide to Selling on Etsy" we'll walk you through everything you need to know to succeed and grow on Etsy. We'll share our mistakes (we made a number of them in the beginning), our success, and what WORKS. You'll learn: - How to properly set up your shop for success (and common pitfalls!) - Down-to-earth, real advice and strategies for keywords that bring in sales- Real-talk and strategies about Etsy's algorithm and how it ranks your shop and listings- How to price your products (most sellers get this one wrong)- The best (and most cost-effective) opportunities for paid advertising - Little-known opportunities for free advertising that actually work - Etsy-specific customer service guide for earning 50% more 5-star reviews- In-depth guide for how to market your shop within and beyond Etsy- Practical guide to studio space, packaging, and shipping strategies that save you time and money.- Advice for growing, scaling, hiring freelancers and virtual assistants- Creating GORGEOUS listing photos (without expensive equipment or Photoshop skills!)- Much, much more. When we say "The Ultimate Guide," we mean it. You can do this. And we'll show you how. Etsy is an incredible platform with a LOT of potential. Now, get out there and ETSY!
Download or read book 2019 Instagram Marketing Secrets 2 Manuscripts in 1 Book written by Robb Taroni and published by . This book was released on 2019-05-02 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: **Free Kindle Version With Paperback Version** *The Last Instagram marketing Book You Will Ever Buy & Instagram Influencer Marketing Secrets 2019* This is what we are going to cover: ➜ What types of content make people stop what they are doing and check out your page ➜ How to make sure thousands of RELEVANT users see your posts - even if they are not following you ➜ How to turn that attention into real results - leads, sales and profit These are the 2019 secrets waiting inside: ✔ 11 battle-tested tactics to reach thousands of people on Instagram every day, without spending a dime ✔ 6-step guide to launching (and scaling) insanely profitable ad campaigns (Hint: Works even if you have no experience in online marketing.) ✔ Checklist for turning your Instagram page into a lead-generation machine and converting followers into repeat customers on autopilot ✔ 8 little-known tricks that will allow you to beat Instagram's latest algorithm and drastically increase your posts' reach (while everyone else's drop) ✔ 9 tips on how to make your content MAGNETIC and ensure people like, comment and share it ✓ 10 Tips for Growing a Sustainable Personal Brand on Instagram for Years to Come (If You Only Take One Lesson From This Book, Let It Be This) ✓ The Quickest Way to Research Your Target Audience and Learn Exactly What Types of Content They Are Most Likely to Engage With ✓ 3 Types of Influencers in Terms of Size - and How Many Followers You Need to Have Before You Can Start Making Money on Instagram ✓ 3 Proven Techniques to Earn Sponsorships (All 3 Are Free and Work Like a Charm) ✓ 10 Platforms Big Companies Like Coca-Cola Use to Hire Influencers - and How to Use Them to Land Your Biggest Contract Fast ✓ How to Market Your Brand and Scale Your Business to the Moon If You Are Not a Charismatic, Smooth-Talking Extrovert ✓ 7-Step Guide to Creating Instagram Captions That Will Make Your Content Stand Out and Get People to Like, Comment and Save It ✓ When Is the Best Time to Post On Instagram, REALLY? (The Oldest Instagram Marketing Question Finally Answered) ✓ Best Trends from 2018 and What to Look for in 2019 (Plus Some Predictions for the Future) If you are serious about making money online in 2019, order the book now and let this adventure begin Order the Paperback and Receive the Kindle eBook totally FREE
Download or read book How to Make a Living Selling on EBay 6 Manuscripts written by Kathy Stanton and published by . This book was released on 2019-01-23 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt: 6 Book Bundle! Book 1: Turning Thrift Store Oddities And Rarities Into Cool Cash: 50 Off The Wall Items You Can Buy Cheap At Thrift Stores And Resell On eBay And Amazon For Huge Profit Here Is A Preview Of What You'll Learn... Strange Finds You Can Profit From More Super Strange Items That Bring in Big Money! All Things Old and Off the Wall Treasures Oddities and Wacky Items That Sell Great How to Think Outside the Collectible Box A Few More Oddities to Look for! Even More Unique Finds That You Can Cash in on Much, much more! Book 2: Thrifting And Winning: 50 Ways To Make Money Buying Items At Thrift Stores And Selling Them For Huge Profits In This Book You Will Learn... Why Thrift Stores are a World of Possibility What to Look for in Thrift Stores that is Worth Money How to Search Online Websites to See What is in Demand Finding Websites and Other Venues to Sell Your Goods on Learning How to Ask the Appropriate Price How to Know When You're Being Taken Advantage of Keeping Up to Date on Items that Sell for Big Money Much, much more! Book 3: Turning Thrift Store Electronics And Gadgets Into Cash Magic: 50 Different Electronics And Gadgets You Can Buy Cheap At Thrift Stores And Resell On eBay And Amazon For Huge Profit Here Is A Preview Of What You'll Learn Inside This Book... Why Should I Use Amazon and eBay? Best Selling Electronic Items on eBay and Amazon How to Find These Items Wherever You Are! Gadgets that Sell Well on eBay and Amazon Knowing How to Price Your Items How to Buy These Items in Thrift Stores The Secrets to Turning Your Finds into Profits Much, much more! Book 4: Turning Thrift Store Vintage Toys Into Stacks of Cash: 50 Vintage And Collectible Toys You Can Buy Cheap At Thrift Stores And Resell On eBay And Amazon For Huge Profit Here Is A Preview Of What You'll Learn... Dolls and Other Girls' Toys that Sell Great Flashback to Your Childhood and Make Money! Boys' Toys and Other Fun Items that Sell Games and Puzzles to Look Out for! Other Toys that Can be Worth Money The Trick to Knowing Whether or Not to Buy Knowing Exactly What to Look for Much, much more! Book 5: Reseller Secrets To Dominating A Thrift Store Revealed: 40 Creative Ways To Use All Of The Sections In A Thrift Store To Make Huge Money Selling On eBay And Amazon Inside You Will Learn... How to Buy and Sell Clothing From a Thrift Store How to Make Money Buying Shoes at Thrift Stores How to Make Money With Home Décor From a Thrift Store How to Make Money Selling Arts and Crafts Items From a Thrift Store How to Buy Small Appliances at Thrift Stores and Make Money Other Items You Can Profit From in a Thrift Store A Few Final Tips on Selling Much, much more! Book 6: DIY Projects: Selling Creative DIY Projects Online: 40 Easy DIY Projects That Can Be Done Quickly And Sold Online For Huge Profits Here Is A Preview Of What You'll Learn... What DIY Projects are People Looking for? Easy Decorative DIY Pieces DIY Soaps and Candles that Sell for Big Money The Trick to DIY Furniture Refurbishing DIY Apparel, Jewelry, and Accessories Where to Sell Your Do it Yourself Items Finding Items to Make that Will Sell Much, much more!
Download or read book The Ultimate Guide to Dropshipping written by Mark Hayes and published by Lulu.com. This book was released on 2013-06 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This guide will teach you everyhing you need to know to get your own business off the ground while avoiding the costly mistakes that can kill new dropshipping ventures. We will discuss everything from the dropshipping fundamentals to how to operate a dropshipping business and deal with the problems that arise."--Back cover.
Download or read book World Development Report 2016 written by World Bank Group and published by World Bank Publications. This book was released on 2016-01-14 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital technologies are spreading rapidly, but digital dividends--the broader benefits of faster growth, more jobs, and better services--are not. If more than 40 percent of adults in East Africa pay their utility bills using a mobile phone, why can’t others around the world do the same? If 8 million entrepreneurs in China--one third of them women--can use an e-commerce platform to export goods to 120 countries, why can’t entrepreneurs elsewhere achieve the same global reach? And if India can provide unique digital identification to 1 billion people in five years, and thereby reduce corruption by billions of dollars, why can’t other countries replicate its success? Indeed, what’s holding back countries from realizing the profound and transformational effects that digital technologies are supposed to deliver? Two main reasons. First, nearly 60 percent of the world’s population are still offline and can’t participate in the digital economy in any meaningful way. Second, and more important, the benefits of digital technologies can be offset by growing risks. Startups can disrupt incumbents, but not when vested interests and regulatory uncertainty obstruct competition and the entry of new firms. Employment opportunities may be greater, but not when the labor market is polarized. The internet can be a platform for universal empowerment, but not when it becomes a tool for state control and elite capture. The World Development Report 2016 shows that while the digital revolution has forged ahead, its 'analog complements'--the regulations that promote entry and competition, the skills that enable workers to access and then leverage the new economy, and the institutions that are accountable to citizens--have not kept pace. And when these analog complements to digital investments are absent, the development impact can be disappointing. What, then, should countries do? They should formulate digital development strategies that are much broader than current information and communication technology (ICT) strategies. They should create a policy and institutional environment for technology that fosters the greatest benefits. In short, they need to build a strong analog foundation to deliver digital dividends to everyone, everywhere.
Download or read book Market definition and market power in the platform economy written by Jens-Uwe Franck and published by Centre on Regulation in Europe asbl (CERRE). This book was released on 2019-05-08 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the rise of digital platforms and the natural tendency of markets involving platforms to become concentrated, competition authorities and courts are more frequently in a position to investigate and decide merger and abuse cases that involve platforms. This report provides guidance on how to define markets and on how to assess market power when dealing with two-sided platforms. DEFINITION Competition authorities and courts are well advised to uniformly use a multi-markets approach when defining markets in the context of two-sided platforms. The multi-markets approach is the more flexible instrument compared to the competing single-market approach that defines a single market for both sides of a platform, as the former naturally accounts for different substitution possibilities by the user groups on the two sides of the platform. While one might think of conditions under which a single-market approach could be feasible, the necessary conditions are so severe that it would only be applicable under rare circumstances. To fully appreciate business activities in platform markets from a competition law point of view, and to do justice to competition law’s purpose, which is to protect consumer welfare, the legal concept of a “market” should not be interpreted as requiring a price to be paid by one party to the other. It is not sufficient to consider the activities on the “unpaid side” of the platform only indirectly by way of including them in the competition law analysis of the “paid side” of the platform. Such an approach would exclude certain activities and ensuing positive or negative effects on consumer welfare altogether from the radar of competition law. Instead, competition practice should recognize straightforwardly that there can be “markets” for products offered free of charge, i.e. without monetary consideration by those who receive the product. ASSESSMENT The application of competition law often requires an assessment of market power. Using market shares as indicators of market power, in addition to all the difficulties in standard markets, raises further issues for two-sided platforms. When calculating revenue shares, the only reasonable option is to use the sum of revenues on all sides of the platform. Then, such shares should not be interpreted as market shares as they are aggregated over two interdependent markets. Large revenue shares appear to be a meaningful indicator of market power if all undertakings under consideration serve the same sides. However, they are often not meaningful if undertakings active in the relevant markets follow different business models. Given potentially strong cross-group external effects, market shares are less apt in the context of two-sided platforms to indicate market power (or the lack of it). Barriers to entry are at the core of persistent market power and, thus, the entrenchment of incumbent platforms. They deserve careful examination by competition authorities. Barriers to entry may arise due to users’ coordination failure in the presence of network effect. On two-sided platforms, users on both sides of the market have to coordinate their expectations. Barriers to entry are more likely to be present if an industry does not attract new users and if it does not undergo major technological change. Switching costs and network effects may go hand in hand: consumer switching costs sometimes depend on the number of platform users and, in this case, barriers to entry from consumer switching costs increase with platform size. Since market power is related to barriers to entry, the absence of entry attempts may be seen as an indication of market power. However, entry threats may arise from firms offering quite different services, as long as they provide a new home for users’ attention and needs.
Download or read book Social Media Engagement For Dummies written by Aliza Sherman and published by John Wiley & Sons. This book was released on 2013-05-23 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: Put "engage" front and center in your social media marketing engagement strategies! When you focus on the engagement side of a social media marketing strategy, you'll build and grow relationships with followers and customers, craft content just for them, analyze how they're responding, and refocus and refresh your campaigns accordingly. This smart guide shows you how to do all that, and then some. From building trust to sparking conversation to using video and other tools, this creative book is a must read if you want to discover all that goes into the most important aspect of today's social marketing. Helps you build and foster social media relationships with potential customers, fans, followers, and current customers Shows you how to spark actions, reactions, or interactions--and make things happen Explores the fundamentals, especially for do-it-yourself small-business owners and marketers Covers building trust and credibility, creating connections, encouraging sharing, using social networks to engage, using email marketing or SEO to engage, and much more Social Media Engagement For Dummies will help you connect to followers, convert them to customers, turn them into evangelists for your company, and boost your bottom line!
Download or read book The Official Alibaba com Success Guide written by Brad Schepp and published by John Wiley & Sons. This book was released on 2009-11-16 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The official guide to making a bundle buying and selling through Alibaba.com, the world's largest online B2B marketplace Alibaba.com is the world's leading global business-to-business online marketplace. People around the world use it every day to import and export products for big profits. But newcomers are often overwhelmed by the sheer number of products and the quantity of information available. The Official Alibaba.com Success Guide shows you how to ramp up your business or build an entirely new business, using the Alibaba.com brand and web site as your supplier. This practical guide provides simple answers for complex questions, from navigating the site, to finding products at the right price, to branding, and much more. Plus, the book includes best practices for importing, locating and vetting suppliers, and protecting yourself against online fraud. • An answer-packed guide for all your questions about doing business through Alibaba.com • Officially licensed and supported by Alibaba.com, this is the only guide you need • Includes inspirational profiles of people who have used Alibaba.com successfully to launch new businesses or revive old ones • The first and only step-by-step guide to using Alibaba.com effectively Alibaba.com gives you the opportunity to make real money online. Here, you'll find a wealth of inside information that will help you use Alibaba.com safely and profitably.
Download or read book Data and Goliath The Hidden Battles to Collect Your Data and Control Your World written by Bruce Schneier and published by W. W. Norton & Company. This book was released on 2015-03-02 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Bruce Schneier’s amazing book is the best overview of privacy and security ever written.”—Clay Shirky Your cell phone provider tracks your location and knows who’s with you. Your online and in-store purchasing patterns are recorded, and reveal if you're unemployed, sick, or pregnant. Your e-mails and texts expose your intimate and casual friends. Google knows what you’re thinking because it saves your private searches. Facebook can determine your sexual orientation without you ever mentioning it. The powers that surveil us do more than simply store this information. Corporations use surveillance to manipulate not only the news articles and advertisements we each see, but also the prices we’re offered. Governments use surveillance to discriminate, censor, chill free speech, and put people in danger worldwide. And both sides share this information with each other or, even worse, lose it to cybercriminals in huge data breaches. Much of this is voluntary: we cooperate with corporate surveillance because it promises us convenience, and we submit to government surveillance because it promises us protection. The result is a mass surveillance society of our own making. But have we given up more than we’ve gained? In Data and Goliath, security expert Bruce Schneier offers another path, one that values both security and privacy. He brings his bestseller up-to-date with a new preface covering the latest developments, and then shows us exactly what we can do to reform government surveillance programs, shake up surveillance-based business models, and protect our individual privacy. You'll never look at your phone, your computer, your credit cards, or even your car in the same way again.
Download or read book Hoax for Hire written by Laura Martin and published by HarperCollins. This book was released on 2019-08-27 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Goonies meets the humor and heart of Gordon Korman in this new adventure full of nonstop action and spot-on humor from the critically acclaimed author of Float. The McNeil family has always been professional hoaxers—tricking bystanders into believing they’re seeing legendary creatures like Bigfoot and the Loch Ness Monster. Unlike the rest of his family, twelve-year-old Grayson hates hoaxing and wants nothing to do with the business—even when the McNeils land a huge job and must pull off four sea monster hoaxes in a week. But when things go disastrously wrong and Dad and Gramps go missing, Grayson and his brother, Curtis, are the only people who can finish the job and save their family.
Download or read book Custodians of the Internet written by Tarleton Gillespie and published by Yale University Press. This book was released on 2018-06-26 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revealing and gripping investigation into how social media platforms police what we post online—and the large societal impact of these decisions Most users want their Twitter feed, Facebook page, and YouTube comments to be free of harassment and porn. Whether faced with “fake news” or livestreamed violence, “content moderators”—who censor or promote user†‘posted content—have never been more important. This is especially true when the tools that social media platforms use to curb trolling, ban hate speech, and censor pornography can also silence the speech you need to hear. In this revealing and nuanced exploration, award†‘winning sociologist and cultural observer Tarleton Gillespie provides an overview of current social media practices and explains the underlying rationales for how, when, and why these policies are enforced. In doing so, Gillespie highlights that content moderation receives too little public scrutiny even as it is shapes social norms and creates consequences for public discourse, cultural production, and the fabric of society. Based on interviews with content moderators, creators, and consumers, this accessible, timely book is a must†‘read for anyone who’s ever clicked “like” or “retweet.”
Download or read book Five Stars written by Carmine Gallo and published by St. Martin's Press. This book was released on 2018-06-05 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: “As technology threatens to displace countless jobs and skills, the ability to communicate is becoming more important than ever. This book is full of examples to help you get better at transporting your thoughts and emotions into the minds of other people.” —Adam Grant, New York Times bestselling author of Give and Take, Originals, and Option B with Sheryl Sandberg How to master the art of persuasion—from the bestselling author of Talk Like TED. Ideas don’t sell themselves. As the forces of globalization, automation, and artificial intelligence combine to disrupt every field, having a good idea isn’t good enough. Mastering the ancient art of persuasion is the key to standing out, getting ahead, and achieving greatness in the modern world. Communication is no longer a “soft” skill—it is the human edge that will make you unstoppable, irresistible, and irreplaceable—earning you that perfect rating, that fifth star. In Five Stars, Carmine Gallo, bestselling author of Talk Like TED, breaks down how to apply Aristotle’s formula of persuasion to inspire contemporary audiences. As the nature of work changes, and technology carries things across the globe in a moment, communication skills become more valuable—not less. Gallo interviews neuroscientists, economists, historians, billionaires, and business leaders of companies like Google, Nike, and Airbnb to show first-hand how they use their words to captivate your imagination and ignite your dreams. In the knowledge age—the information economy—you are only as valuable as your ideas. Five Stars is a book to help you bridge the gap between mediocrity and exceptionality, and gain your competitive edge in the age of automation. In Five Stars, you will also learn: -The one skill billionaire Warren Buffett says will raise your value by 50 percent. -Why your job might fall into a category where 75 percent or more of your income relies on your ability to sell your idea. -How Airbnb’s founders follow a classic 3-part formula shared by successful Hollywood movies. -Why you should speak in third-grade language to persuade adult listeners. -The one brain hack Steve Jobs, Leonardo da Vinci, and Picasso used to unlock their best ideas.
Download or read book Knowledge Based Social Entrepreneurship written by Mitt Nowshade Kabir and published by Springer. This book was released on 2019-02-22 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social entrepreneurship is on the rise and social enterprises are solving some of the most critical and enduring social problems by using innovative, pragmatic and sustainable business models. Access to knowledge thanks to the Internet and rapid expansion of the knowledge economy are opening new opportunities for social ventures. With knowledge-based social entrepreneurship where knowledge is the primary resource, more pressing social problems can be addressed by using advanced technologies. This book investigates this emerging concept, possibilities that it holds, its place in today’s economy, and links bridges between knowledge, innovation, and social entrepreneurship. Academics, entrepreneurs, students, and NGOs will find the theoretical and practical information presented in this book extremely valuable.
Download or read book The Hardware Startup written by Renee DiResta and published by "O'Reilly Media, Inc.". This book was released on 2015-05-20 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thanks to the decreasing cost of prototyping, it's more feasible for professional makers and first-time entrepreneurs to launch a hardware startup. But exactly how do you go about it? This book provides the roadmap and best practices you need for turning a product idea into a full-fledged business. Written by three experts from the field, The Hardware Startup takes you from idea validation to launch, complete with practical strategies for funding, market research, branding, prototyping, manufacturing, and distribution. Two dozen case studies of real-world startups illustrate possible successes and failures at every stage of the process. Validate your idea by learning the needs of potential users Develop branding, marketing, and sales strategies early on Form relationships with the right investment partners Prototype early and often to ensure you're on the right path Understand processes and pitfalls of manufacturing at scale Jumpstart your business with the help of an accelerator Learn strategies for pricing, marketing, and distribution Be aware of the legal issues your new company may face
