Download or read book Read Me written by Gyles Lingwood and published by Laurence King Publishing. This book was released on 2014-09-22 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you've ever struggled to craft a powerful message that really hits the spot, you'll know it's harder than it looks. Wouldn't it be helpful to have an expert on hand to explain how the professionals really do it? Better still, how about a whole range of writers ready to pass on their trade secrets? Well that's exactly what you'll find in the pages of this book. Think of it as a rocket-assisted launch for your writing career, structured over ten distinct lessons and illustrated with classic and contemporary international examples of the best copywriting. Designed to help anyone who works with words improve their writing, this book is packed with practical techniques and features effective exercises to pump up your persuasive powers. Includes inspiring contributions from professional writers, an in-depth look at the challenges involved in writing copy for brands and worked examples that cover writing for digital, brand storytelling and packaging copy.
Download or read book Listen Copy Read written by and published by BRILL. This book was released on 2014-09-11 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: Listen, Copy, Read: Popular Learning in Early Modern Japan endeavors to elucidate the mechanisms by which a growing number of men and women of all social strata became involved in acquiring knowledge and skills during the Tokugawa period. It offers an overview of the communication media and tools that teachers, booksellers, and authors elaborated to make such knowledge more accessible to a large audience. Schools, public lectures, private academies or hand-copied or printed manuals devoted to a great variety of topics, from epistolary etiquette or personal ethics to calculation, divination or painting, are here invoked to illustrate the vitality of Tokugawa Japan’s ‘knowledge market’, and to show how popular learning relied on three types of activities: listening, copying and reading. With contributions by: W.J. Boot, Matthias Hayek, Annick Horiuchi, Michael Kinski, Koizumi Yoshinaga, Peter Kornicki, Machi Senjūrō, Christophe Marquet, Markus Rüttermann, Tsujimoto Masashi, and Wakao Masaki.
Download or read book The Dying Grass written by William T. Vollmann and published by Penguin. This book was released on 2016-07-26 with total page 1378 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the National Book Award-winning author of Europe Central – a dazzling fictional account of the epic fighting retreat of the Nez Perce Indians In this fifth installment in his acclaimed Seven Dreams series of novels examining the collisions between Native Americans and European colonizers, William T. Vollmann tells the story of the epic fighting retreat of the Nez Perce Indians, with flashbacks to the Civil War. Defrauded and intimidated at every turn, the Nez Perces finally went on the warpath in 1877, subjecting the U.S. Army to its greatest defeat since Little Big Horn the previous year, as they fled from northeast Oregon across Montana to the Canadian border. Vollmann’s main character is not the legendary Chief Joseph but his pursuer, General Oliver Otis Howard, the brave, shy, tormented, devoutly Christian Civil War veteran. In this novel, we see him as commander, father, son, husband, friend, and killer. Teeming with many vivid characters on both sides of the conflict, and written in an original style in which the printed page works as a stage with multiple layers of foreground and background, The Dying Grass is another mesmerizing achievement from one of the most ambitious writers of our time.
Download or read book The Subversive Copy Editor written by Carol Fisher Saller and published by University of Chicago Press. This book was released on 2009-08-01 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: Each year writers and editors submit over three thousand grammar and style questions to the Q&A page at The Chicago Manual of Style Online. Some are arcane, some simply hilarious—and one editor, Carol Fisher Saller, reads every single one of them. All too often she notes a classic author-editor standoff, wherein both parties refuse to compromise on the "rights" and "wrongs" of prose styling: "This author is giving me a fit." "I wish that I could just DEMAND the use of the serial comma at all times." "My author wants his preface to come at the end of the book. This just seems ridiculous to me. I mean, it’s not a post-face." In The Subversive Copy Editor, Saller casts aside this adversarial view and suggests new strategies for keeping the peace. Emphasizing habits of carefulness, transparency, and flexibility, she shows copy editors how to build an environment of trust and cooperation. One chapter takes on the difficult author; another speaks to writers themselves. Throughout, the focus is on serving the reader, even if it means breaking "rules" along the way. Saller’s own foibles and misadventures provide ample material: "I mess up all the time," she confesses. "It’s how I know things." Writers, Saller acknowledges, are only half the challenge, as copy editors can also make trouble for themselves. (Does any other book have an index entry that says "terrorists. See copy editors"?) The book includes helpful sections on e-mail etiquette, work-flow management, prioritizing, and organizing computer files. One chapter even addresses the special concerns of freelance editors. Saller’s emphasis on negotiation and flexibility will surprise many copy editors who have absorbed, along with the dos and don’ts of their stylebooks, an attitude that their way is the right way. In encouraging copy editors to banish their ignorance and disorganization, insecurities and compulsions, the Chicago Q&A presents itself as a kind of alter ego to the comparatively staid Manual of Style. In The Subversive Copy Editor, Saller continues her mission with audacity and good humor.
Download or read book 75 Hard written by Andy Frisella and published by . This book was released on 2020-04 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you lack confidence, grit, endurance, fortitude, self-esteem and all the other things that don't just make someone great, but successful in everything they do?What if you could completely transform yourself into someone who could do anything? I'm not talking about the change that happens for a week or a month or a year...but for your whole life? What would that legitimately and realistically be worth to you?Everybody tries to tell themselves that they are "special" or "great"...but it's just talk. It's not reality.This book tells you how to do that. It doesn't cost anything to execute this program...but it ain't free.I guarantee if you do exactly as I tell you to do it with no compromises and zero substitutions...you and your life will never be the same.-Andy Frisella
Download or read book The Old New Thing written by Raymond Chen and published by Addison-Wesley Professional. This book was released on 2006-12-27 with total page 1264 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Raymond Chen is the original raconteur of Windows." --Scott Hanselman, ComputerZen.com "Raymond has been at Microsoft for many years and has seen many nuances of Windows that others could only ever hope to get a glimpse of. With this book, Raymond shares his knowledge, experience, and anecdotal stories, allowing all of us to get a better understanding of the operating system that affects millions of people every day. This book has something for everyone, is a casual read, and I highly recommend it!" --Jeffrey Richter, Author/Consultant, Cofounder of Wintellect "Very interesting read. Raymond tells the inside story of why Windows is the way it is." --Eric Gunnerson, Program Manager, Microsoft Corporation "Absolutely essential reading for understanding the history of Windows, its intricacies and quirks, and why they came about." --Matt Pietrek, MSDN Magazine's Under the Hood Columnist "Raymond Chen has become something of a legend in the software industry, and in this book you'll discover why. From his high-level reminiscences on the design of the Windows Start button to his low-level discussions of GlobalAlloc that only your inner-geek could love, The Old New Thing is a captivating collection of anecdotes that will help you to truly appreciate the difficulty inherent in designing and writing quality software." --Stephen Toub, Technical Editor, MSDN Magazine Why does Windows work the way it does? Why is Shut Down on the Start menu? (And why is there a Start button, anyway?) How can I tap into the dialog loop? Why does the GetWindowText function behave so strangely? Why are registry files called "hives"? Many of Windows' quirks have perfectly logical explanations, rooted in history. Understand them, and you'll be more productive and a lot less frustrated. Raymond Chen--who's spent more than a decade on Microsoft's Windows development team--reveals the "hidden Windows" you need to know. Chen's engaging style, deep insight, and thoughtful humor have made him one of the world's premier technology bloggers. Here he brings together behind-the-scenes explanations, invaluable technical advice, and illuminating anecdotes that bring Windows to life--and help you make the most of it. A few of the things you'll find inside: What vending machines can teach you about effective user interfaces A deeper understanding of window and dialog management Why performance optimization can be so counterintuitive A peek at the underbelly of COM objects and the Visual C++ compiler Key details about backwards compatibility--what Windows does and why Windows program security holes most developers don't know about How to make your program a better Windows citizen
Download or read book Don t Copy Me written by Jonathan Allen and published by . This book was released on 2015-02-24 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Little Puffin wants to enjoy a walk in the nice fresh air, but the Gull chicks follow him everywhere, and do everything Little Puffin does. How will Little Puffin stop them from playing this annoying game?
Download or read book One Word for Kids written by Jon Gordon and published by John Wiley & Sons. This book was released on 2019-11-05 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the authors who created the One Word movement, impacting schools, businesses, and sports teams around the world, comes a charming fable that can be read and shared by everyone. If you could choose only one word to help you have your best year ever, what would it be? Love? Fun? Believe? Brave? It’s probably different for everyone. How you find your word is just as important as the word itself. And once you know your word, what do you do with it? In One Word for Kids, bestselling author Jon Gordon—along with coauthors Dan Britton and Jimmy Page—asks these questions to children and adults of all ages, teaching an important life lesson in the process. This engaging, fully illustrated fable follows Stevie, a young boy falling asleep on the first day of school. His teacher gives the class an assignment: to find the one word that will help them have their best year ever. To discover their one word, they must look inside themselves, look up, and look out. At home, Stevie is upset because he can’t find his word. After his dad offers some helpful advice, Stevie excitedly begins the quest for his word. His search helps him discover a lot about himself, what he loves, and what is important to him. An easy read with a powerful message, One Word for Kids appeals to readers of all ages and is an ideal entry point into discussing a valuable lesson in a fun and engaging way.
Download or read book How to Read a Person Like a Book written by Gerard I. Nierenberg and published by Barnes & Noble Publishing. This book was released on 1994 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique program teaches listeners how to "decode" and reply to non-verbal signals from friends and business associates when those signals are often vague and thus frequenly ignored
Download or read book The Great Mental Models Volume 1 written by Shane Parrish and published by Penguin. This book was released on 2024-10-15 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the essential thinking tools you’ve been missing with The Great Mental Models series by Shane Parrish, New York Times bestselling author and the mind behind the acclaimed Farnam Street blog and “The Knowledge Project” podcast. This first book in the series is your guide to learning the crucial thinking tools nobody ever taught you. Time and time again, great thinkers such as Charlie Munger and Warren Buffett have credited their success to mental models–representations of how something works that can scale onto other fields. Mastering a small number of mental models enables you to rapidly grasp new information, identify patterns others miss, and avoid the common mistakes that hold people back. The Great Mental Models: Volume 1, General Thinking Concepts shows you how making a few tiny changes in the way you think can deliver big results. Drawing on examples from history, business, art, and science, this book details nine of the most versatile, all-purpose mental models you can use right away to improve your decision making and productivity. This book will teach you how to: Avoid blind spots when looking at problems. Find non-obvious solutions. Anticipate and achieve desired outcomes. Play to your strengths, avoid your weaknesses, … and more. The Great Mental Models series demystifies once elusive concepts and illuminates rich knowledge that traditional education overlooks. This series is the most comprehensive and accessible guide on using mental models to better understand our world, solve problems, and gain an advantage.
Download or read book The Adweek Copywriting Handbook written by Joseph Sugarman and published by John Wiley & Sons. This book was released on 2012-06-19 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
Download or read book Ruby the Copycat written by Peggy Rathmann and published by Scholastic Inc.. This book was released on 2010-11-01 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ruby keeps copying her classmate, until she learns how much fun it is to be herself. From Peggy Rathmann, the author of the bestselling GOOD NIGHT, GORILLA!Ruby is a copycat! On the day Angela wears a red bow in her hair, Ruby returns from lunch with a red bow in her hair. When Angela wears a flowered sweater, Ruby returns from lunch wearing a flowered sweater. Ruby even copies Angela's poem!Fortunately, Ruby has the patient and perceptive Miss Hart as her teacher. Miss Hart helps Ruby discover her own creative resources, which keeps Ruby literally jumping for joy!In this sensitive and endearing tale, Peggy Rathmann reveals, with charmingly offbeat illustrations, the universal struggle of a child trying to discover her own individuality.
Download or read book 75 HARD Challenge written by Andy Frisella and published by . This book was released on 2020-01-15 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exercise twice each day for 45 minutes - it doesn't matter what the exercise is but one of these sessions must to be outdoors.Drink 4 litres of water per day.Pick a diet or eating plan and stick to that plan. You don't necessarily have to count calories but be intelligent - no chocolates, no cake, no soft drinks, and NO ALCOHOL (this is the one I'll struggle with the most).Read a minimum of 10 pages every day of growth mindset material or self-help book. No fifty shades of grey content! stick to real life material to work on your mindset.Take one progress photo each day - even though this is more of a mental challenge, the byproduct will be a physical change at the end of the 75 days.
Download or read book The Savage Detectives written by Roberto Bolaño and published by Random House. This book was released on 2024-07-04 with total page 636 pages. Available in PDF, EPUB and Kindle. Book excerpt: New Year’s Eve, 1975. Two hunted men leave Mexico City in a borrowed white Impala. Their quest: to track down the mythical, vanished poet Cesárea Tinajero. But, twenty years later, they are still on the run. The Savage Detectives is their remarkable journey through our darkening universe. Told, shared and mythologised by a generation of lovers, rebels and readers, their testimonies are woven together into one of the most dazzling Latin American novels of all time. TRANSLATED BY NATASHA WIMMER ‘Roberto Bolaño was a game changer: his field was politics, poetry and melancholia. He could be funny, he could be literate, he could be devastating. And his writing was always unparalleled’ Mariana Enríquez, author of Our Share of Night ‘Bolaño makes you feel changed for having read him; he adjusts your angle of view on the world’ Guardian
Download or read book Read Me written by Roger Horberry and published by Laurence King Publishing. This book was released on 2014-09-02 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you've ever struggled to craft a powerful message that really hits the spot, you'll know it's harder than it looks. Wouldn't it be helpful to have an expert on hand to explain how the professionals really do it? Better still, how about a whole range of writers ready to pass on their trade secrets? Well that's exactly what you'll find in the pages of this book. Think of it as a rocket-assisted launch for your writing career, structured over ten distinct lessons and illustrated with classic and contemporary international examples of the best copywriting. Designed to help anyone who works with words improve their writing, this book is packed with practical techniques and features effective exercises to pump up your persuasive powers. Includes inspiring contributions from professional writers, an in-depth look at the challenges involved in writing copy for brands and worked examples that cover writing for digital, brand storytelling, and packaging copy.
Download or read book The Autobiography of Malcolm X written by Malcolm X and published by Penguin Modern Classics. This book was released on 1965 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: Malcolm X's blazing, legendary autobiography, completed shortly before his assassination in 1965, depicts a remarkable life: a child born into rage and despair, who turned to street-hustling and cocaine in the Harlem ghetto, followed by prison, where he converted to the Black Muslims and honed the energy and brilliance that made him one of the most important political figures of his time - and an icon in ours. It also charts the spiritual journey that took him beyond militancy, and led to his murder, a powerful story of transformation, redemption and betrayal. Vilified by his critics as an anti-white demagogue, Malcolm X gave a voice to unheard African-Americans, bringing them pride, hope and fearlessness, and remains an inspirational and controversial figure today.
Download or read book Copybook written by and published by . This book was released on 1820 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: A copybook in an unknown hand, including essays by Francis Bacon, Thomas Betterton, etc.
