Download or read book How to Produce Effective TV Commercials written by Hooper White and published by McGraw-Hill Companies. This book was released on 1994 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for "How to Produce Effective TV Commercials" Hooper White is unique in the world of television production. In addition to being a great creative, he understands the business side of production. He has produced some of the all-time great commercials and has helped us through the intricacies of the cost of television commercials." -- John E. Ruhaak, Vice President Advertising and Promotion, United Airlines Hooper White is indeed a rare avis . . . a commercial producer who is neither an agency salesman/an apologist nor a client cost-cutting crusader. His book is excellent for both the novice and the experienced practitioner." -- Rob Klugman, Vice President Corporate Development, Adolph Coors Brewing Company "For many years Hooper White has enhanced the impact and cost-effectiveness of our TV commercials. The latest edition of his book is very comprehensive, readable, up-to-the-minute, and based on years of hands-on experience. It's simply the best reference of its kind." -- Jay Qualman, General Director of Advertising Buick Motor Division, General Motors Corporation
Download or read book How to Create Effective TV Commercials written by Huntley Baldwin and published by N T C Business Books. This book was released on 1989 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book How to Produce an Effective TV Commercial written by Hooper White and published by National Textbook Company. This book was released on 1981 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Ad Makers written by Tom von Logue Newth and published by CRC Press. This book was released on 2013-10-30 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Ad-Makers looks at the cinematic form where commerce and creativity collide most dramatically: the TV commercial. Featuring interviews from top professionals in the field, the book provides the kind of behind-the-scenes expertise that it usually takes a lifetime of professional practice to acquire. Gathered from the disciplines of cinematography, directing, producing, and editing, the filmmakers tell the stories behind the making of some of the world’s top commercials. Each chapter includes an overview of best practice and a host of images—stills from the spots themselves and concept visuals. Exploring the creative process from conception to post-production, The Ad-Makers also covers developments within the industry precipitated by the digital age and the new challenges placed on ad-making by the explosion of social media. With special focus on the shooting and production elements of making a television advert, this book is ideal for all filmmakers who want to build a career in advertising or even feature films. • The stories behind some of the best-known TV commercials, as told by the people who made them • Top producers, designers, storyboarders, directors, editors, and visual effects creatives reveal the secrets of the television advertising industry
Download or read book Commercial Directing Voodoo written by Jordan Brady and published by Createspace Independent Publishing Platform. This book was released on 2018-03-03 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical filmmaking tips, tricks and philosophies specific to the art and craft of directing commercials for television and the web. Filmmaker Jordan Brady has directed over 1,000 spots and shares his insights from over 20 years filming for advertising.
Download or read book Creating Effective TV Commercials written by Huntley Baldwin and published by . This book was released on 1982 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Television Commercial written by Harry Wayne McMahan and published by . This book was released on 1957 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Television Commercial How to Create and Produce Effective Tv Advertising written by Harry Wayne McMahan and published by Forgotten Books. This book was released on 2015-06-14 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from The Television Commercial How to Create and Produce, Effective Tv Advertising The first edition of this book expressed a debt to the 200 advertising and film men who had made suggestions and criticisms of a prepublication edition. On this new enlarged edition, the debt is more than doubled, for specific help has come from every phase of this growing industry. More than 100 new production still have been added, bringing the total to 189. The extensive photo credit list appears at the end of the book. To the advertising agencies and advertisers, my debt obviously extends. At McCann-Erickson, Inc., where I supervised TV commercial production during the period their annual electronic billing rose from $20,000,000 to $105,000,000, special seminars and day-to-day production problems forced the creation of much of the new material; especially Chapter 17, which started as a check-list for McCann's London office as Britain went into commercial TV. I am likewise indebted to Television Magazine for the right to reprint from my monthly column, as well as to other trade magazines for permission to reprint earlier articles. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Download or read book Television Commercial How to Create and Produce Effective Tv Advertising written by Harry Wayne McMahan and published by . This book was released on 2019 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Television Commercials written by Charles Anthony Wainwright and published by . This book was released on 1970 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Ad Makers written by Tom von Logue Newth and published by CRC Press. This book was released on 2013-10-30 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Ad-Makers looks at the cinematic form where commerce and creativity collide most dramatically: the TV commercial. Featuring interviews from top professionals in the field, the book provides the kind of behind-the-scenes expertise that it usually takes a lifetime of professional practice to acquire. Gathered from the disciplines of cinematography, directing, producing, and editing, the filmmakers tell the stories behind the making of some of the world’s top commercials. Each chapter includes an overview of best practice and a host of images—stills from the spots themselves and concept visuals. Exploring the creative process from conception to post-production, The Ad-Makers also covers developments within the industry precipitated by the digital age and the new challenges placed on ad-making by the explosion of social media. With special focus on the shooting and production elements of making a television advert, this book is ideal for all filmmakers who want to build a career in advertising or even feature films. • The stories behind some of the best-known TV commercials, as told by the people who made them • Top producers, designers, storyboarders, directors, editors, and visual effects creatives reveal the secrets of the television advertising industry
Download or read book Designing and Producing the Television Commercial written by Larry Elin and published by Addison-Wesley Longman. This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designing and Producing the Television Commercial explains the business, art, and technology of creating a commercial from the development of the client's message to postproduction. This text is ideal for readers who want to become producers, directors, or writers at an advertising agency, production company, or with an advertiser.
Download or read book The Television Commercial written by Harry Wayne McMahan and published by . This book was released on 1954 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Television Copywriter written by Charles Anthony Wainwright and published by . This book was released on 1966 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is concerned with the creative aspects of television commercials. Some chapters are slightly technical, but the purpose is to explore the area of ideas.
Download or read book TV Commercials How to Make Them written by Ivan Cury and published by Taylor & Francis. This book was released on 2013-01-25 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of the key players: the producer/director, agency, and client. This book outlines the requirements of each group so that everyone can understand and appreciate each other's needs.
Download or read book Managing a Video Production Company written by Tom Vaughan-Mountford and published by Routledge. This book was released on 2021-07-19 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing a detailed break-down of the skills required to establish and grow a profitable production company, this book enables content creators and filmmakers to navigate the commercial video production world and the needs of its clients. Drawing on professional experience in the industry as well historical examples, author Tom Vaughan-Mountford illustrates the ways in which producers can avoid common pitfalls and better manage their business, projects, and clients. Making the corporate world accessible for filmmakers, this book covers all aspects of the video production process, equipping creatives with the tools—and the mindset—to offer their skills to paying clients in a reliable, repeatable, and above all profitable manner. This book is ideal for filmmakers and content creators looking to establish a successful video production business, and features an online resource pack with example production paperwork including a call sheet, and example script re-writes.
Download or read book Brought to You By written by Lawrence R. Samuel and published by University of Texas Press. This book was released on 2009-03-06 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A lively history” of how TV advertising became a defining force in American culture between 1946 and 1964(Technology and Culture). The two decades following World War II brought television into homes and, of course, television commercials. Those commercials, in turn, created an image of the postwar American Dream that lingers to this day. This book recounts how advertising became a part of everyday lives and national culture during this midcentury period, not only reflecting consumers’ desires but shaping them, and broadcasting a vivid portrait of comfort, abundance, ease, and happy family life and, of course, keeping up with the Joneses. As the author asserts, it’s nearly impossible to understand our culture without contemplating these visual celebrations of conformity and consumption, and this insightful, entertaining volume of social history helps us do just that.
