Download or read book Advertising For Dummies written by Gary Dahl and published by John Wiley & Sons. This book was released on 2011-04-18 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo? The world of advertising can seem like a daunting place—but it doesn’t have to be. Advertising for Dummies coaches you through the process and shows you how to: Identify and reach your target audience Define and position your message Get the most bang for your buck Produce great ads for every medium Buy the different media Create buzz and use publicity Research and evaluate your competition Advertising for Dummies offers newbies a real-world look at the ins and outs of advertising—from online and print to TV, radio, and outdoor formats—to show you how you can easily develop and execute a successful campaign on any budget. Plus, you’ll find a glossary of common buzzwords you may encounter along the way so you can talk the talk like the advertising guru you (almost) are! With simple tips on how to write memorable ads and timeless lessons from the legends, this book is packed with everything you need to have people from New York to Los Angeles whistling your jingle.
Download or read book Small Business Marketing For Dummies written by Paul Lancaster and published by John Wiley & Sons. This book was released on 2013-11-14 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: Small Business Marketing For Dummies helps you promote your business. It is designed specifically for the busy small business owner, giving you simple but powerful ways to spread your message - all at little or no cost. It shows you how to build your company’s profile, attract new customers and keep them coming back for more. Inside you will learn how to: Create an achievable marketing plan Use social media and the web to attract and keep customers Communicate with your customers through winning emails, newsletters, blogs and more Make use of affordable advertising solutions in print and other media Get great PR for your business
Download or read book Buying and Selling a Home For Dummies written by Melanie Bien and published by John Wiley & Sons. This book was released on 2011-02-16 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: No-one obsesses over property quite like the British, even though buying and selling a home can be a personal headache and a financial lucky-dip. British newspapers groan under the weight of property supplements; TV reports constantly track house prices; young people fret about getting on the property ladder, while established homeowners worry about how to increase the value of their home or the market crashing. Buying a property is rarely straightforward and can be very time-consuming. There are numerous choices to make, from the style of building and location, to proximity to schools and other amenities. Most of all, there are plenty of opportunities to make the wrong decisions. Selling your home is also fraught with stress; from deciding to move and evaluating your property’s worth to finding an estate agent and putting your home on the market, every step comes with it’s own difficulties. Plus the advent of the Home Information Packs has also created a new headache for potential vendors. Buying and Selling a Home For Dummies, 2nd Edition covers everything from finding a property and getting a mortgage to preparing your home for sale and moving on. It is also one of the few guides to cover England, Wales and Northern Ireland as separate entitles from Scotland, and to cover the Scottish property market. This updated guide also contains coverage of HIPS (Home Information Packs), which were made compulsory in September 2007 and apply to all properties with three or more bedrooms.
Download or read book Record Label Marketing written by Thomas William Hutchison and published by Taylor & Francis. This book was released on 2010 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides in-depth information on corporate marketing processes, combining marketing theory with the 'how to' practised in marketing war rooms. This book is illustrated with figures, tables, graphs, and glossaries. It is for professionals and students, and also offers a useful overview of the music industry.
Download or read book Media Literacy written by Peyton Paxson and published by Walch Publishing. This book was released on 2002 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Develops skills for evaluating the quality of information, detecting bias, understanding persuasion, and more. Investigates the effects of advertising on consumers. Fosters awareness of advertising strategies. A Center for Media Literacy Recommended Resource.
Download or read book Targeting Media written by Megan De Kantzow and published by Blake Education. This book was released on 2000 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Targeting Media series breaks down each media form into its components and provides sample texts, information on the structure and feature of each text type and structured teaching units. Each text type is given comprehensive coverage with a clear descriptive overview followed by interesting lessons for students in middle high school."--P. [4].
Download or read book Cambridge IGCSE Business Studies Coursebook with CD ROM written by Mark Fisher and published by Cambridge University Press. This book was released on 2014-05-29 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: This revised set of resources for Cambridge IGCSE Business Studies syllabus 0450 (and Cambridge O Level Business Studies syllabus 7115) is thoroughly updated for the latest syllabus for first examinations from 2015. Written by experienced teachers, the Coursebook provides comprehensive coverage of the syllabus. Accessible language combined with the clear, visually-stimulating layout makes this an ideal resource for the course. Questions and explanation of key terms reinforce knowledge; different kinds of activities build application, analytical and evaluation skills; case studies contextualise the content making it relevant to the international learner. It provides thorough examination support for both papers with questions at the end of each chapter and an extensive case study at the end of each unit. The CD-ROM contains revision aids, further questions and activities. A Teachers CD-ROM is also available.
Download or read book Florists Review written by and published by . This book was released on 1917 with total page 1646 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Front Office Management for the Veterinary Team E Book written by Heather Prendergast and published by Elsevier Health Sciences. This book was released on 2014-03-14 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: The only book of its kind, Front Office Management for the Veterinary Team focuses on the day-to-day duties of the veterinary team. It offers a complete guide to scheduling appointments, billing and accounting, communicating effectively and compassionately with clients, managing medical records, budgeting, marketing your practice, managing inventory, using outside diagnostic laboratory services, and much more. Written by Heather Prendergast, RVT, CVPM, this manual simplifies essential tasks with step-by-step instructions! Exercises on the Evolve website offer additional practice with front office tasks. Interactive working forms give you experience completing sample checks, deposit slips, patient history forms, and incident reports. The latest information on electronic banking and tax forms ensures that you adhere to the most current financial guidelines. What Would You Do/Not Do boxes provide scenarios to expose you to real-life situations that occur in veterinary practice and guide you through to an appropriate resolution. Review questions test your understanding of concepts presented in each chapter. Practice Point boxes highlight practical information to remember while on the job. Veterinary Practice and the Law boxes provide essential information about laws that you must know in order to run an ethical practice and to protect the practice. Key terms and learning objectives guide you through study of the most important content.
Download or read book Advertising Design by Medium written by Robyn Blakeman and published by Routledge. This book was released on 2022-03-28 with total page 493 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conceived to give readers the principles and the tools to create successful advertisements in a variety of mediums, this book is a detailed exploration of how visual and verbal elements of design work together to solve a business goal. Effective visual and verbal design solutions are more than just a good idea; they are purposeful, on-target, on-strategy, and recognizable no matter where, or in what form, they appear. Success depends on creative teams’ understanding of ideation, layout, type, color, varied image formats, copywriting, media advantages and limitations, and production procedures for varied media formats. The step-by-step approach of this book goes beyond broad theoretical discussions on copy and design. Instead, the book dissects the creative process into individualized and detailed discussions both creative and non-creative students alike can understand and employ. This book is ideal as a textbook for design courses within programs in advertising, graphic design, integrated marketing communication, strategic marketing, entrepreneurship, business, and mass communication. Accompanying the text are online materials for instructors: lecture slides, a testbank, and an instructor manual. www.routledge.com/9781032183596
Download or read book Media Selling written by Charles Warner and published by John Wiley & Sons. This book was released on 2011-08-26 with total page 617 pages. Available in PDF, EPUB and Kindle. Book excerpt: This newly revised and updated edition of Media Selling addresses the significant changes that have taken place in media industries over the last few years, while continuing as a seminal resource for information on media sales. A classic in this field, this book has long served students and professionals in broadcasting and media industries as an indispensable tool for learning, training, and mastering sales techniques for electronic media Addresses the unprecedented consolidation and sweeping change faced by media industries in recent years, and now features greatly expanded coverage of the Internet, including video streaming and the impact of social network sites Covers a broad span of media industries and issues, including: electronic media, newspapers, magazines, outdoor/billboard promotion, sales ethics, emotional intelligence, and interactive media selling Fully updated to include much greater focus on national and international media sales issues, as well as expanded coverage of network-level selling, product placement, sales promotion use of market data
Download or read book Make Money Quilting written by Sylvia Ann Landman and published by Simon and Schuster. This book was released on 2012-02-07 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: This thorough, no-nonsense business guide helps quilters master the tricky transition from hobby to a profitable, state-of-the-art quilting business. Written by a veteran quilt business expert, this book provides budding quiltmakers with a versatile approach to making money off their creative passion. Whether the goal is general quilting or consulting, writing magazine articles, book publishing, or teaching, this guide lays out a clear plan on how to get there-from the legal groundwork of getting started to the finer points of generating publicity and networking in the wholesale industry.
Download or read book The Bare Bones Introduction to Integrated Marketing Communication written by Robyn Blakeman and published by Rowman & Littlefield. This book was released on 2009 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: This small, inexpensive text is an in-depth yet simply stated discussion on the business and structure of integrated marketing communication (IMC). The book focuses exclusively on introductory issues concerning integrated marketing communication as both a communication device and as a profession.
Download or read book Advertising Creative written by Tom Altstiel and published by SAGE Publications. This book was released on 2019-01-18 with total page 503 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising Creative, Fifth Edition continues to weave discussions about digital messaging through every chapter. Yet, the underlying theme is still about one thing that never changes—the need for fresh concepts and big ideas in pursuit of the One Thing. This edition introduces a new co-author, Marcel Jennings, who brings a fresh perspective from his background as a copywriter and creative director, as well as teaching at Virginia Commonwealth University. As always, the authors draw upon their experiences as working advertising professionals and teachers to get right to the point, stressing key principles and practical information that students and working professionals can use to communicate more effectively to build memorable brands. They also address some of the key issues impacting our industry today, such as gender equality, diversity in the workplace, and business ethics.
Download or read book Integrated Marketing Communication written by Robyn Blakeman and published by Rowman & Littlefield. This book was released on 2018-02-01 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). Blakeman covers key areas, from marketing plans, branding/positioning, and creative briefs to copywriting, design, and considerations for each major media format. Throughout, she explores visual and verbal tactics, along with the use of business theory and practices, and how these affect the development of the creative message. This user-friendly introduction walks students through the varied strands of IMC, including advertising, PR, direct marketing, and sales promotion, in a concise and logical fashion.
Download or read book The Guerrilla Marketing Handbook written by Jay Conrad Levinson and published by Houghton Mifflin Harcourt. This book was released on 1994 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing strategy for maximum return, for large & small businesses.
Download or read book Start Your Own Automobile Detailing Business written by Richard Mintzer and published by Entrepreneur Press. This book was released on 2008-04-07 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurs-Rev Your Engines! Fueled by people's passion for cars, the automobile detailing industry has been on the fast track for more than a decade. With only a moderate investment, a flexible work schedule and the possibility for huge profit, now is a great time to jump in the driver's seat and set out on the road to success. Packed with essential tools and tips, industry experts introduce you to the most popular detailing operations, then take you step by step from gathering your pit crew to learning the latest tools of the trade. In addition to getting a behind-the-wheel look at day-to-day operations, get immediate access to a wealth of information, including: Easy-to-understand descriptions of the three types of detailing operations: mobile, express and site-based A comprehensive resource listing of organizations, suppliers, government agencies and industry professionals Practical work sheets to help calculate costs, keep track of expenditures and stay organized Detailed instructions on marketing and generating new business including building your own website A detailed look at the newest tools of the trade, latest software and office equipment Thanks to the high price of new cars, people are keeping their wheels longer than ever, creating a growing, profitable industry for car lovers like you. Our experts have given you the road map for success-get ready, get set, go!
