Download or read book How to Measure Radio Audiences written by Lewis H. Avery and published by . This book was released on 1943 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Radio Audiences and Participation in the Age of Network Society written by Tiziano Bonini and published by Routledge. This book was released on 2014-12-05 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book maps, describes and further explores all contemporary forms of interaction between radio and its public, with a specific focus on those forms of content co-creation that link producers and listeners. Each essay will analyze one or more case studies, piecing together a map of emerging co-creation practices in contemporary radio. Contributors describe the rise of a new class of radio listeners: the networked ones. Networked audiences are made up of listeners that are not only able to produce written and audio content for radio and co-create along with the radio producers (even definitively bypassing the central hub of the radio station, by making podcasts), but that also produce social data, calling for an alternative rating system, which is less focused on attention and more on other sources, such as engagement, sentiment, affection, reputation, and influence. What are the economic and political consequences of this paradigm shift? How are radio audiences perceived by radio producers in this new radioscape? What’s the true value of radio audiences in this new frame? How do radio audiences take part in the radio flow in this age? Are audiences’ interactions and co-creations overrated or underrated by radio producers? To what extent listeners' generated content can be considered a form of participation or "free labour" exploitation? What’s the role of community radio in this new context? These are some of the many issues that this book aims to explore. Visit https://www.facebook.com/pages/Radio-Audience-and-Participation-in-the-Age-of-Network-Society/869169869799842 for the book's Facebook page.
Download or read book Defining and Measuring Radio Audiences written by George Fisk and published by . This book was released on 1949 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Handbook on Radio and Television Audience Research written by Graham Mytton and published by . This book was released on 1999 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: With an emphasis on the needs of less developed media markets, this practical & user-friendly handbook examines how radio & television audience research is carried out & used, its purposes & how to interpret its findings. The Handbook provides examples of audience-research questionnaires, up-to-date audience & media data from around the world & training exercises to help the student learn through practice & investigation.
Download or read book Broadcast Ratings written by United States. Congress. House. Committee on Interstate and Foreign Commerce. Special Subcommittee on Investigations and published by . This book was released on 1963 with total page 1002 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Broadcast Ratings written by United States. Congress. House. Committee on Interstate and Foreign Commerce and published by . This book was released on 1963 with total page 980 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Radio Audience Measurement written by Matthew Napoleon Chappell and published by . This book was released on 1944 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Radio Audience Measurement written by National Association of Broadcasters. Research Committee and published by . This book was released on 1946 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Tracking the Audience written by Karen Buzzard and published by Taylor & Francis. This book was released on 2012-04-27 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Tracking the Audience: The Ratings Industry From Analog to Digital, author Karen Buzzard examines the key economic, political, and competitive factors that have influenced ratings methods dominant in each of the markets for radio, TV, and the Internet, tracing the practice1s history from its early beginnings up to its most recent advances. Beginning with the birth of the industry in 1929, Tracking the Audience traces the establishment of a standardized ratings "currency" as it evolved to meet the needs of the analog broadcast system, and explores the search for new gold standards necessitated by the devastating effects of the digital revolution. Buzzard examines key challenges to the established system by discussing the movement from traditional sampling methods to new, more transparent measurements. More than a history of the ratings industry itself, it also tracks the evolving business model for the broadcast industry. Tracking the Audience: The Ratings Industry From Analog to Digital shows how the development of conceptual tools designed to measure and package radio, TV, and Internet audiences is the result of a variety of historical factors. With a detailed examination of ratings providers, their methods, and their attempts to adjust to meet new demands a digital age, this volume explains how a standardized broadcast system of audience measurement ratings has evolved, and where it is going in the future.
Download or read book Measuring Media Audiences written by Raymond A. Kent and published by . This book was released on 1994 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume reveals how television ratings are derived, and how radio audiences and media readerships are estimated. The contributors, themselves experts in various fields, discuss their particular areas with an incisive comparative approach, using examples taken from across Europe.
Download or read book Evaluation of Statitstical Methods Used in Obtaining Broadcast Ratings written by American Statistical Association. Technical Committee on Broadcast Ratings and published by . This book was released on 1961 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Concise Encyclopedia of American Radio written by Christopher H. Sterling and published by Routledge. This book was released on 2010-04-12 with total page 965 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Concise Encyclopedia of American Radio is an essential single-volume reference guide to this vital and evolving medium. Comprised of more than 300 entries spanning the invention of radio to the Internet, this refernce work addresses personalities, music genres, regulations, technology, programming and stations, the "golden age" of radio and other topics relating to radio broadcasting throughout its history. The entries are updated throughout and the volume includes nine new entries on topics ranging from podcasting to the decline of radio.
Download or read book Ebook Advertising and Promotion written by Belch and published by McGraw Hill. This book was released on 2014-09-16 with total page 881 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ebook: Advertising and Promotion
Download or read book Audience Economics written by Philip M. Napoli and published by Columbia University Press. This book was released on 2003 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on the electronic media--television, radio, and the Internet--Audience Economics bridges a substantial gap in the literature by providing an integrated framework for understanding the various businesses involved in generating and selling audiences to advertisers. Philip M. Napoli presents original research in order to answer several key questions: * How are audiences manufactured, valued, and sold? * How do advertisers and media firms predict the behavior of audiences? * How has the process of measuring audiences evolved over time? * How and why do advertisers assign different values to segments of the media audience? * How does audience economics shape media content? Examining the relationship between the four principal actors in the audience marketplace--advertisers, media firms, consumers, and audience measurement firms--Napoli explains the ways in which they interact with and mutually depend on each other. He also analyzes recent developments, such as the introduction of local people meters by Nielsen Media Research and the establishment and evolution of audience measurement systems for the Internet. A valuable resource for academics, students, policymakers, and media professionals, Audience Economics keeps pace with the rapid changes in media and audience-measurement technologies in order to provide a thorough understanding of the unique dynamics of the audience marketplace today.
Download or read book Broadcast Ratings March 11 15 19 20 1963 pp 419 952 written by United States. Congress. House. Committee on Interstate and Foreign Commerce. Special Subcommittee on Investigations and published by . This book was released on 1963 with total page 556 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines methods for evaluation of audience popularity of broadcast programs and the role such evaluations have in radio and TV programming.
Download or read book Ratings Analysis written by James Webster and published by Routledge. This book was released on 2005-10-18 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ratings Analysis: The Theory and Practice of Audience Research provides a thorough and up-to-date presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the to
Download or read book Rating the Audience written by Mark Balnaves and published by A&C Black. This book was released on 2011-10-25 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com. Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, is in crisis. Rating the Audience is the first book to show why and how audience ratings research became a convention, an agreement, and the first to interrogate the ways that agreement is now under threat. Taking a historical approach, the book looks at the evolution of audience ratings and the survey industry. It goes on to analyse today's media environment, looking at the role of the internet and the increased difficulties it presents for measuring audiences. The book covers all the major players and controversies, such as Facebook's privacy rulings and Google's alliance with Nielsen. Offering the first real comparative study, it will be critical for media students and professionals.
