Download or read book How to Market Tourist Attractions Festivals and Special Events written by Bill Richards and published by Longman Publishing Group. This book was released on 1992-01-01 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: "If you are charged with drumming up customers for a tourist attraction or event your job is to ensure that as many people as possible have an enjoyable time. 'How to market tourist attractions, festivals and special events' explains what people are really looking for on a day out or excursion. It offers practical advice on how to meet their expectations, how to achieve visitor satisfaction and how to maximise visitor numbers. The basic principles of planning are set out with supporting control charts and check lists to minimise risks and to guide the first timer, as well as the more experienced promoter and organiser. Guidance to market research, financial planning and pricing, fund raising, using the travel trade, the role of operations in marketing and success monitoring are supported by numerous examples and detailed case histories." - back cover.
Download or read book Festivals and Tourism written by Philip Long and published by . This book was released on 2004 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using a wide range of international cases from a diverse range of festival and events this back provides critical perspectives on the marketing, management and evaluation of festivals and their complex and dynamic relationships with tourism and tourists.
Download or read book Managing Festivals for Destination Marketing and Branding written by Kulshreshtha, Sharad Kumar and published by IGI Global. This book was released on 2023-04-11 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: Festivals across the world represent the joy, recreation, and traditions of their different societies and cultures. There is a plethora of reasons to commemorate and organize such events. Every festival has its own distinct personality, charms, appeal, and experiences that are closely linked to culture, customs, issues, core values, and more. All of these factors combine to create a one-of-a-kind selling offer for specific destinations. Festival attractions can serve to popularize and strengthen the tourist economy, as well as to promote employment, entrepreneurship, and tourism destination branding for the location. Managing Festivals for Destination Marketing and Branding addresses the most current and promising parts of tourism-centric festivals, which are held in numerous tourist areas throughout the world. It links tourism festivals around the world as a catalyst for destination marketing and identity. Covering topics such as destination brand equity, social media networks, and motivations and expectations of tourists, this premier reference work is a dynamic resource for business executives and leaders, brand managers, event managers, festival managers, government officials, students and educators of higher education, librarians, researchers, and academicians.
Download or read book Festivals Special Events and Tourism written by Donald Getz and published by New York : Van Nostrand Reinhold. This book was released on 1990 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Festivals, Special Events, and Tourism examines what makes some festivals and events truly special, and how their unique ambience can powerfully motivate travel, animate otherwise static attractions, create positive images of destinations, act as a catalyst for development, and mobilize community tourism planning." -page 1.
Download or read book Tourism Events in Asia written by Azizul Hassan and published by Routledge. This book was released on 2018-12-07 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: The roles and impacts of planned events within tourism are of increasing importance for destination competitiveness. Tourism Events in Asia is a unique contribution to the understanding of the impacts of events in the development planning, promotion and marketing of destinations in the rapidly growing tourism market of Asia. Balancing theory and practical examples, the book analyses the tools and techniques of branding, marketing and media involvement as well as visitor motivations for successful tourism events in Asia. It reviews a range of different event types from dark tourism festivals, film tourism festivals, cultural heritage tourism festivals, food tourism festivals, business events, sports events; and meeting, incentives, conferences and exhibitions (MICE) and much more. Written by an international team of authors, this book is essential reading for anyone interested in the Asian tourism events market and will be a valuable resource for students and researchers of events, tourism, marketing and branding.
Download or read book Event Tourism written by Donald Getz and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Festival Management Event Tourism written by and published by . This book was released on 1998 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Event Tourism and Cultural Tourism written by Larry Dwyer and published by Routledge. This book was released on 2013-09-13 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Event and cultural tourism as a social practice is a widespread phenomenon of global socio-economic importance. The purpose of the book is to bring together current thinking on contemporary issues relating to the management and marketing of cultural events and attractions. The contributions to the book provide interesting perspectives on a number of topics including innovation in festivals, destination and event image, cultural events and national identity, religious festival experiences, effective management and marketing of events. The book is divided into two broad themes: event tourism and cultural tourism. The Cultural Tourism theme covers issues such as: socio-cultural and environmental impacts of tourism development; tourist experiences, motivations and behavior; development of cultural tourism; hosts and guests; Community participation; living heritage; and destination image and branding. The Event Tourism theme covers issues such as economic, socio-cultural and environmental impacts; tourist experiences, motivations and behavior; development of event tourism; event management and sponsorship; destination image and branding; and planning and marketing hallmark events. The book is in response to the increasing demand for empirically-based case studies on event and cultural tourism and will appeal to both academics and practitioners. Case studies are also ideal as teaching material for both undergraduate and postgraduate programmes internationally. This book is a special double issue of the Journal of Hospitality Marketing and Management.
Download or read book Destination Branding written by Nigel Morgan and published by Routledge. This book was released on 2007-06-07 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product. By focusing on a range of global case studies, Destination Branding demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time.
Download or read book Cultural Democracy The Way Festivals Affect Society written by Maria-Louisa Laopodi and published by Universal-Publishers. This book was released on 2003-07-13 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: The dissertation studies the extent to which festivals, from a popular event for the masses, evolved into exclusive events, and shows how festivals affect society and are affected by it through practices in accordance with cultural democracy. Festivals relation to society is explained through the following concept-areas: 1. The artist's role 2. The use of festivals 3. The European example 4. Cultural democracy 5. Cultural policy 6. Active participation 7. Cultural tourism 8. The media The dissertation identifies cultural policy, active participation and the media as key areas of concern in order to attain a coherent culturally democratic society. The study recognised that certain festivals and forms of art have been taken over by elite groups of people who exclude others from accessing them. What is called mass culture appeared to include many more practices and manifestations of creativity than the perceived established arts. How mass culture is seen, is important in the way people are given freedom to preserve and express their cultural preferences and identities. In this respect, the media play an important role through their capacity to promote and supply culture. The media use segmented functions of culture and influence people's behaviours.
Download or read book Development and Management of Visitor Attractions written by John Swarbrooke and published by Routledge. This book was released on 2012-05-23 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its second edition, the successful 'Development and Management of Visitor Attractions' has been fully revised and updated to cover the latest issues in this ever-changing area of tourism. New features/topics include: * The Millennium Dome * National Lottery funded projects * International case studies * Updated statistics and examples The author examines the factors that contribute to the success of visitor attractions. 'The Development and Management of Visitor Attractions' 2nd Edition, covers every aspect of the process of developing and managing different kinds of attractions. Theories explored throughout the text are illustrated through a range of examples and case studies drawn from a number of countries.
Download or read book Leisure and Recreation Management written by George Torkildsen and published by Routledge. This book was released on 2012-12-06 with total page 623 pages. Available in PDF, EPUB and Kindle. Book excerpt: This revised and updated edition reflects the changes that have taken place within the field of leisure and recreation management in recent years. Issues such as social inclusion, cultural strategy, exercise for health have risen to the top of the policy agenda. Commercial pressures, changes in the voluntary and public sector and emerging leisure professions such as sports development and playwork are all profoundly influencing the professional landscape. Leisure and Recreation Management is the only book to cover leisure history, key leisure concepts, trends, provision, management practices and operational issues in one comprehensive volume. · Leisure and Cultural Heritage - the social and historic factors shaping current leisure · Themes in Leisure, Recreation and Play - understanding leisure as a social · Leisure Planning and Provision - in the Public, voluntary and commercial sectors · Leisure Products - exploring the key areas of tourism, the countryside, the arts, and sport · Leisure Management - principles and practice for leadership, staffing, training, programming, event management, leisure marketing and more Exploring every key concept and innovation, and with more student-friendly textbook features than ever before, Leisure and Recreation Management is essential reading for student and professional interested in the theory and practice of managing leisure and recreation services and facilities.
Download or read book Tourism Marketing for Cities and Towns written by Bonita M. Kolb and published by Routledge. This book was released on 2006 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides coverage of marketing theory specific to the tourism industry. This work focuses on developing the branded destination with emphasis on promotional planning. It contains international examples, discussion questions, and strategic planning worksheets. Comienzo página.
Download or read book Festival and Event Tourism written by Anukrati Sharma and published by CABI. This book was released on 2022-06-24 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Festivals and events vary from small, neighbourhood celebrations through to mega gatherings, and both can be attractive to tourists. They come with their own unique challenges and opportunities however, which means destinations must carefully consider their responsibility to local people, and host them in a sustainable manner. Covering important issues such as the marketing, branding and promotion of events, this book also unravels the opportunities and challenges associated with sustainable festivals and events. It uses an array of case studies and a global author team to provide an important resource for tourism and event researchers and professionals.
Download or read book Event Tourism in Asian Countries written by Shruti Arora and published by CRC Press. This book was released on 2022-03-24 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: Events, including repeat annual events, have the unique ability to drive sustainable tourism to certain areas and regions and to generate economic benefits for local communities. The events industry has grown dramatically over the last several decades, and there has been increased participation from governments, local communities, and the private sector. This new volume offers a wide variety of research, experience, and examples of events in Asia, including business meetings and conferences, destination weddings, carnivals, food and art festivals, music festivals and concerts, cultural and traditional events, religious and spiritual gatherings, sports events, and others. The authors, from various parts of Asia, give illustrative examples of events tourism from their home countries, including India, Sri Lanka, Turkey, Malaysia, Uzbekistan, and Kyrgyzstan. The diverse perspectives are from stakeholders, travelers, researchers, academicians, professionals in the event and tourism industry, and the community. The chapters in the volume cover the changing trends in the event tourism industry, the influence and role of social media and other technology, the contribution of women in events and festivals, and the impact of event tourism in economic development on local communities. Addressing the issues, challenges, and future of event tourism and management, this new volume will be a valuable addition to the library of event professionals, hospitality and tourism researchers, community development managers, and others in Asia and elsewhere.
Download or read book Festival and Event Tourism Impacts written by Dogan Gursoy and published by Routledge. This book was released on 2020-09-17 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: Festival and Event Tourism Impacts provides a comprehensive review and analysis of the multi-faceted impacts that festival and events have on a host community, whether positive or negative, and offers recommendations for communities for the successful management of this kind of tourism. Opening chapters define festival and event tourism impact concepts utilized in the field and their evolution throughout the years, followed by an exploration of the current issues facing communities. The second part discusses sustainability and environmental issues that affect destinations and communities as a result of festival and event impacts. Subsequent chapters outline further impacts and finally address cutting-edge event tourism development and impact management strategies and considerations such as innovative management approaches, sustainability, and social responsibility, for example, and identify future trends and issues within a multidisciplinary global perspective. A variety of geographical locations are exemplified throughout as well as a range of diverse event types including the Formula One Grand Prix in Monaco, Pope Francis’ visit to Mauritius in 2019, and the 29th Summer Universiade in Taiwan, among many others. Drawing on the knowledge and expertise of highly regarded academics from around the world, this will be of great interest to all upper-level students and researchers in Tourism, Hospitality, Events, and related fields.
Download or read book Event Management Event Tourism written by Donald Getz and published by . This book was released on 2005 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides, both an overview of event studies and a foundation for professional event management.
