Download or read book How to Market Computers and Information Technology written by Hamish E. Macarthur and published by Springer. This book was released on 2016-07-27 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Market Computers and Information Technology covers all the basic principals of marketing from strategic planning through to management implementation. Covering all aspects of the marketing mix, this book provides practical guidance on all the steps required for planning, implementing and executing sales and marketing programmes. This is an invaluable reference source for all managers and professionals in the information technology industry. Videos Hamish Macarthur in conversation with the late Brian Redhead Differentiation in today's markets depends on clear marketing strategies implemented with a strong emphasis on service. This series of 4 videos covers the following key aspects of implementing sales and marketing strategy: * Selling and Account Management * Customer Service * Distribution Channels * Products and Product Mix The videos offer an authoritative insight into helping sales, marketing and planning professionals to address the key issues. For further information please write to: Just Results Multimedia, PO Box11, Woodstock, Oxford OX20 1SG
Download or read book Introduction to Computers and Information Technology written by Emergent Emergent Learning and published by Pearson. This book was released on 2015-09-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Computers and Information Technology teaches essential computer technology concepts and skills. This text helps students build a concrete understanding of how computers work and how various types of computing devices and accessories are used in school, work, and at home. The text covers objectives of IC3 GS5 and IC3 Spark standards.
Download or read book How to Utilize New Information Technology in the Global Marketplace written by Erdener Kaynak and published by CRC Press. This book was released on 1994-12-21 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Utilize New Information Technology in the Global Marketplace is an excellent training tool for business executives who wish to increase their skills in the field of international business. Readers will learn how to use international databases to search new markets or find information on potential markets and competitors. Executives and future executives will learn new ways of identifying new international markets through computers. Using this book to train executives is more cost-efficient than hiring consultants or international research companies. Once trained, executives are able to take their knowledge and tap into several databases and obtain up-to-date information about new international markets, including sales leads in foreign companies. Examples are included with step-by-step instructions to teach the use of various computer software packages and databases, without the complexities of the use of a computer. Some of the new technologies covered include: accessing personal computer-based databases such as National Trade Data Bank, World Trade Exporter, World Trade, and Disclosure/Worldscope the use of electronic data retrieval services expert systems in international business simulation software in international business How to Utilize New Information Technology in the Global Marketplace provides current and future executives--whether interested in international databases, expert systems software, or international business simulation software--with the technological skills they need to gain a competitive advantage in the global market.
Download or read book Computer aided Marketing and Selling written by Robert Shaw and published by Robert Shaw. This book was released on 1991 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2018 with total page 732 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond.
Download or read book Being Fluent with Information Technology written by National Research Council and published by National Academies Press. This book was released on 1999-06-03 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: Computers, communications, digital information, softwareâ€"the constituents of the information ageâ€"are everywhere. Being computer literate, that is technically competent in two or three of today's software applications, is not enough anymore. Individuals who want to realize the potential value of information technology (IT) in their everyday lives need to be computer fluentâ€"able to use IT effectively today and to adapt to changes tomorrow. Being Fluent with Information Technology sets the standard for what everyone should know about IT in order to use it effectively now and in the future. It explores three kinds of knowledgeâ€"intellectual capabilities, foundational concepts, and skillsâ€"that are essential for fluency with IT. The book presents detailed descriptions and examples of current skills and timeless concepts and capabilities, which will be useful to individuals who use IT and to the instructors who teach them.
Download or read book Strategic Management in Information Technology written by David B. Yoffie and published by . This book was released on 1994 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how Intel, Microsoft, Motorola, Apple plus several other technology companies achieved their success. This book contains 22 cases on how the top information technology companies formulate strategy.
Download or read book The Business Value of Computers written by Paul A. Strassmann and published by Information Economics Press. This book was released on 1990 with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book addresses the practical needs of executives responsible for planning, budgeting & justifying information technology expenditures. Written by the former chief information executive (1956-1978) & vice president of strategic planning (1978-1985), author of the widely acclaimed & translated INFORMATION PAYOFF - THE TRANSFORMATION OF WORK IN THE ELECTRONIC AGE (Free Press, 1985), lecturer & university professor. Reviews: "A New Bible for Management Information Systems. An eminently readable book made more so by a playful sense of humor" -Information Week-; "Strips away obfuscation that has concealed the real value of computers." (The Financial Post); "A true path to the Holy Grail of business value." (Computer Weekly); "Some surprising answers to familiar questions cast new light on investing profitably in computer hardware & software." (The Conference Board); "All those either transfixed or baffled by the powers & potential of computers would do well to heed Strassmann's advice." (Daily Telegraph); "Measuring managerial productivity is the key to knowing how to invest in information technology. Strassmann's new book sets out the results of his research in detail. His argument comes through clearly." (The Financial Times).
Download or read book Introduction to Computers and Information Technology for Microsoft Office 2016 written by Emergent Learning and published by Pearson. This book was released on 2018-10-11 with total page 832 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Market and Beyond written by Martin Fransman and published by Cambridge University Press. This book was released on 1993-02-25 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the Japanese success in technology through their Innovation System, improving products and their foresight.
Download or read book Selected Readings on Information Technology and Business Systems Management written by Lee, In and published by IGI Global. This book was released on 2008-08-31 with total page 566 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book presents quality articles focused on key issues concerning technology in business"--Provided by publisher.
Download or read book Handbook of Product and Service Development in Communication and Information Technology written by Timo O. Korhonen and published by Springer Science & Business Media. This book was released on 2007-05-08 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever considered ... *How to efficiently organize and manage the multiple, parallel development projects of ICT? *How to systematically channel your team's creativity to high quality products and services? *How your company can best benefit from university research? *What are the meaning and realization of quality systems in modern ICT organizations and processes? *How to design user interfaces to maximize product usability and market value? *How to maximize the benefits of Internet in your product development and marketing? *What are the roles and important practices of patenting, and licensing in the US and Europe? This book aims to give you a top-down treatment in these and many other important topics of ICT product and service development. Our primary objective is to provide you with an eagle-eye view both in theory and in practice and to trace the state-of-the-art development. Book authors come both from universities and industry giving thus a theory and practice balancing touch for the material.
Download or read book How to Market Computers and Office Systems written by Merlin Stone and published by . This book was released on 1984 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Information Technology and Industrial Competitiveness written by Chris F. Kemerer and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information Technology (IT) - the field that links computer and communications equipment and software - is transforming the way modern business is done. Examples of factors leading these changes are: rapidly decreasing costs of computer hardware, government de-regulation, accelerating global competitiveness, an increasing management awareness, and the knowledge of how to employ Information Technology successfully. These have all led to the increase of IT's effects on existing markets, and, in the process, are creating entirely new markets. This book explores a variety of advances in IT by a group of researchers who are at the cutting edge of this research. Moreover, the book examines these innovative developments in terms of the Information Technology field and its effect on modern business. It is becoming increasingly apparent that IT is critical to success in today's competitive marketplace. As a result, this book examines a host of emerging effects at work in these developments and seeks to make sense out of these counter-acting, sometimes multiplicative, effects which can become obstacles for managers who wish to develop competitive applications of IT. These effects and the development of IT are grouped into four general categories in the book: Future Markets, Inter-Organizational Systems, Focused Applications, and Future Strategies.
Download or read book Making IT Better written by National Research Council and published by National Academies Press. This book was released on 2000-11-05 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: The flood of information technology (I.T.) products and services entering the market place often obscures the need to nurture the research enterprise. But as I.T. becomes integrated into all aspects of society, the need for research is even greater. And the range of issues that need to be addressed is broader than ever. This new book highlights the fundamental importance of research to ensure that I.T. meets society's expanding needs. Against the background of dramatic change in the I.T. landscape, the committee examines four key questions: Is the scope of I.T. research broad enough-particularly in the arena of large-scale systems-to address government, business, and social applications? Are government and industrial sponsors providing sufficient funding for I.T. research? Is the research net big both big and diverse enough to capture sufficient financial and intellectual resources to advance the field? Are structures and mechanisms for funding and conducting research suited to the new sets of research challenges?
Download or read book The Vest Pocket Guide to Information Technology written by Jae K. Shim and published by John Wiley & Sons. This book was released on 2005-10-27 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: The only IT guide you need You're busy-very busy. You need reliable, practical answers to yourIT questions, and you need them now. The Vest Pocket Guide toInformation Technology, Second Edition is a handy pocketproblem-solver designed to provide you with the quickest route to asolution. Practical, reader-friendly, and thoroughly illustrated,this updated handbook provides complete guidance for the complex,ever-changing world of IT to help you quickly pinpoint what youneed to look for, what to watch out for, what to do, and how to doit. Written by two all-time bestselling accounting and finance authors,Jae Shim and Joel Siegel, this thoroughly updated Second Editionincludes tables, forms, checklists, questionnaires, practical tips,and sample reports to help you avoid and resolve any and all ITdilemmas. A must-read for business professionals, financialmanagers and consultants, production and operation managers,accountants, COOs, CFOs, and CEOs, this handy guide helpsyou: * Select the best hardware for particular applicationneedsStrategically use IT systems * Use the best software in planning and control * Select Sarbanes-Oxley compliance software * Prevent fraud through computerized security * Effectively apply Management Information Systems (MIS) * Use online databases to make business decisions * Use a decision support system (DSS) and an executive informationsystem (EIS) to improve the quality of analysis, evaluation, anddecision making * Understand emerging trends and developments in informationtechnology * Harness marketing information systems to improve sales planning,sales forecasting, market research, and advertising * Evaluate and manage an IT project Your professional success depends on keeping abreast of the latestthinking and applications in information technology. The VestPocket Guide to Information Technology, Second Edition gives youall the information you need to make optimum decisions now and planahead for later.
Download or read book Trends and Innovations in Marketing Information Systems written by Tsiakis, Theodosios and published by IGI Global. This book was released on 2015-10-21 with total page 475 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information technology has helped to facilitate the development of various marketing techniques, thus enabling a more efficient distribution of the data that are essential to business success. These advances have equipped managers with superior tools to interpret available consumer and product data and use this information as part of their strategic planning. Trends and Innovations in Marketing Information Systems features the latest prevailing technological functions and procedures necessary to promote new developments in promotional tools and methods. Bringing together extensive discussions on the role of digital tools in customer relationship management, social media, and market performance, this book is an essential reference source for business professionals, managers, and researchers interested in the use of current technology to improve marketing practice.
