Download or read book Creating a Successful Digital Presence written by Gordon Fletcher and published by Routledge. This book was released on 2021-07-29 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increasingly graduates, and anyone who is entering employment, need an individual digital presence to stand out and showcase themselves to secure their first professional role. This book takes an employability approach to encourage those currently studying, or about to enter the world of work, to develop a set of skills that enables them to recognise and deliver an effective digital presence, firstly for themselves and then for the organisations who would employ them. It does not assume any prior technical knowledge and emphasises the value and benefits of creating a presence to actively participate in the digital economy. By structuring the chapters incrementally, the reader is guided through the development of their own presence while also being given the concepts and tools that will enable them in the future to scale this activity to suit the needs of a startup, an SME or a social business. By using well-established business principles to design a strategy, the reader is guided through the creation of a personal Theory of Change that will enable them to turn an abstract goal into an individual digital presence through a defined series of stages and intermediate change objectives. The book then proposes a series of tactics to draw out concrete actions. A range of examples and case studies from around the world feature in each chapter to showcase the range of different types of digital presence that can be created. By using a strategic and systematic process, this book draws together academic thinking with tangible and highly practical outcomes. It is essential reading for advanced undergraduate and postgraduate students studying any discipline related to the digital world, particularly digital marketing and digital business, entrepreneurship and strategy, as well as those taking employability and personal professional development programmes.

Download or read book How To Improve Your Digital Presence written by Kyla Steitzer and published by . This book was released on 2021-08-12 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many brands are just chasing the latest digital marketing trend. When social media platform X becomes popular, they're posting on it. Why do some businesses dominate online whilst others constantly play catch up? Will your digital marketing strategy make you the most visible business in your sector? Digital marketing remains a relatively new discipline and most organizations are still learning how best to achieve the visibility they need online. This book is your blueprint for building your own best practice digital marketing strategy so that yours can be the business that wins the most leads and sales in your sector. Read this book to learn: - The five mindsets of digital marketers - The four elements that are always in place when a business is dominating its sector online. - How to build a foundation of great digital assets to enable best-in-class digital marketing in your organization. - How achieving mastery in strategic digital marketing also makes for a great career path and a great lifestyle.

Download or read book SEO for Growth written by John Jantsch and published by . This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Search Engine Optimization, also known as SEO, is how people search and find your website on the Internet. ... SEO is a key growth channel for your business, but the rules of SEO have changed dramatically in recent years. To grow your business in today's economy, you need a strong online presence. But what does that entail exactly? Marketing is no longer about mass-market advertising and outbound sales; it's about capturing demand -- grabbing the attention of people already looking to make a purchase or acquire specific knowledge. To do that, your content needs to be at the top of Internet search results"--Amazon.com.

Download or read book Viralnomics written by Jonathan Goodman and published by Createspace Independent Publishing Platform. This book was released on 2015-12-23 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author shares his personal insights and advice for successfully using social media to promote yourself, your service, or your product to the right audience.

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Download or read book Smart Church Management A Quality Approach to Church Administraton written by Patricia S. Lotich and published by Bowkers. This book was released on 2020-01-17 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Church leaders understand that managing the day-to-day operations of a church can be challenging because of limited resources, managing volunteer labor, and supporting the needs of the congregation. Smart Church Management: A Quality Approach to Church Administration, Third Edition is an updated guide for managing the resources of a church - which is people, time and money. This book provides tools and examples for decision making and problem-solving for church administration that is easy to understand and more importantly, quick to implement! This book also includes discussion questions to provoke thought and discussion for church teams. This book is ideal for ministry students, church boards, church leadership and church administrators.

Download or read book Social Media Strategy written by Ray Goodwin and published by Independently Published. This book was released on 2023-07-20 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has become an essential component of any successful marketing strategy. From small businesses to large corporations, organizations of all sizes must have a solid social media plan in place to effectively engage with their audience and achieve their goals. In this book, industry veteran Ray Goodwin, shares his many years of experience to provide readers with a comprehensive guide to developing and implementing a successful social media strategy. You will learn how to define your brand and audience on social media, create engaging content, build a community, leverage influencers, integrate social media into your marketing mix, analyze metrics, manage your reputation, scale your efforts and much more. With practical advice and real-world case studies from brands that have achieved success on social media platforms like Facebook, Instagram, Twitter and LinkedIn, this guide will help you take your organization's online presence to the next level. Whether you're just getting started or looking to enhance your existing strategy, this book is a must-read for anyone who wants to develop a winning social media strategy that drives results.

Download or read book Digital Marketing Success written by John Monyjok Maluth and published by Independently Published. This book was released on 2024-04-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Marketing: Your Digital Presence with Panyim and Nyakor Feeling lost launching your business online? Panyim, a passionate entrepreneur with a killer fashion line, faces the same challenge. But with the help of Nyakor, a digital marketing guru, he's about to unlock the secrets to building a powerful online presence. This engaging guide, told through the story of Panyim and Nyakor, will equip you with the tools to: Craft a stunning website: Learn how to showcase your brand identity, target audience, and mission with a website that converts. Master Search Engine Optimization (SEO): Unravel the mystery of getting found online and attract customers organically. Dominate Social Media: Discover the power of platforms like Instagram and create engaging content that builds a loyal following. Develop a winning content marketing strategy: Learn to create valuable content, from "behind the scenes" videos to expert tips, that keeps your audience hooked. Digital Marketing: Your Digital Presence is your one-stop guide to navigating the ever-evolving online world. With actionable advice and real-world examples, you'll be empowered to turn your passion into a thriving online business, just like Panyim.

Download or read book Hospital Marketing written by and published by . This book was released on 1986 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book E Habits What You Must Do to Optimize Your Professional Digital Presence written by Elizabeth Charnock and published by McGraw Hill Professional. This book was released on 2010-08-06 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: What Does the Digital You Look Like? What you read • Where you shop • How you communicate with coworkers, friends, and strangers • Whom you interact with on social networking sites . . . these are just a few of the things that make up the Digital You. "The Digital You is a complex mosaic of habit, subconscious acts of both omission and commission, and premeditated presentations. It is how our peers and friends, bosses and family actually experience us, as ever more of our lives in the real world takes place in the digital one. The purpose of this book and the associated software . . . is to help you begin to experience your Digital You in the same way that everyone around you does." -- From e-Habits, by Elizabeth Charnock For the millions of people like us whose lives are increasingly lived online, E-Habits is the first-ever digital image makeover guide that empowers you to present yourself in the best possible light with every electronic action--whether on the Internet or within your own organization. Elizabeth Charnock, a pioneer in the field of digital evidence analytics, reveals what everyday activities—looking for a job, applying for a loan, searching for romance, e-mailing coworkers—tell others about us. By showing what you can do to assess and control the information about you that's "out there," Charnock outlines the steps you can take right now to ensure that the Digital You--the image of yourself that you present online--is the best representation of your values, your work, yourself. Learn the e-habits of highly effective people, such as: How to protect yourself at work—the e-habits that can make you more productive and keep your career on track The most dangerous Digital You character traits to avoid—and the best e-habits to adopt What successful people can teach us about using the Digital You to improve the Real You The first resource of its kind, E-Habits provides the knowledge and tools, including exclusive Digital Mirror Software, that you can start using right now to accurately and candidly evaluate what your online behaviors reveal about you—and the steps you can take to maintain and improve your "digital identity integrity." Far more than a handbook about online smarts, E-Habits is the essential guide to personal brand management in the digital age.

Download or read book Social Media in Higher Education written by Timos Almpanis and published by . This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: How does social media affect working life in Higher Education? How are universities harnessing its power to aid student learning? This innovative collection brings together academics and those working in professional services to examine these questions and more. The diverse and expert contributors analyse the many ways social media can be used to enhance teaching and learning, research, professional practice, leadership, networking and career development. The impact of social media is evaluated critically, with an eye both to the benefits and the problems of using these new forms of digital communication. This is the first volume to give such detailed attention to this area of high interest. Its innovative approach extends to its creation, with contributors found via their presence on Twitter. The short and impactful chapters are accessible while retaining an academic focus through their application of relevant learning theories and educational context. Social Media and Higher Education is essential reading for any professional working in higher education, including lecturers teaching education courses. It is also significant for researchers looking at more recent developments in the field and what it means to work in a modern higher education environment.

Download or read book Social Media Security Protecting Your Digital Life written by C. P. Kumar and published by C. P. Kumar. This book was released on with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has become an integral part of our daily lives. It is where we connect with friends and family, share our personal and professional experiences, and even conduct business transactions. However, as the popularity of social media continues to grow, so do the risks and threats associated with it. From identity theft and phishing scams to cyberbullying and online harassment, social media security is a complex and ever-evolving issue. This book, "Social Media Security: Protecting Your Digital Life," is a comprehensive guide to help you understand the risks and threats associated with social media and how to protect yourself and your business from them. The book is divided into 20 chapters, each of which focuses on a different aspect of social media security. The first chapter, "Introduction: The Wild West of Social Media," sets the stage by highlighting the rapid growth of social media and the lack of regulation and oversight that has led to a host of security issues. The subsequent chapters delve into the specifics of social media security, including privacy settings, password management, phishing and identity theft, common social media scams, online harassment, and reputation management. The later chapters of the book explore the complex and rapidly evolving world of social media security, including emerging threats and trends, the role of artificial intelligence and machine learning in social media security, and the legal implications of social media fraud and impersonation. Real-life case studies of social media scams and impersonation are also included to illustrate the real-world consequences of poor social media security practices. This book is not only intended for individuals looking to protect their personal and professional social media presence but also for social media managers, businesses, and parents looking to keep themselves and their families safe online. The comprehensive and practical advice provided in this book will help you take control of your social media security and protect yourself from the myriad of risks and threats associated with it. We hope you find this book informative and useful in navigating the complex world of social media security.

Download or read book Digital Marketing eBook written by GURMEET SINGH DANG and published by GURMEETWEB TECHNICAL LABS. This book was released on with total page 1228 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Digital Leader 5 Simple Keys to Success and Influence written by Erik Qualman and published by McGraw Hill Professional. This book was released on 2012-01-13 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Leaders are Made—Not Born "Fail forward, fail fast, fail better is a winning concept from Qualman's latest book, Digital Leader." -- Tony Hsieh, New York Times bestselling author and CEO of Zappos.com, Inc. "People with a passion for something can be infectious. It's obvious that Erik Qualman's passion is social media." -- Dan Heath, New York Times bestselling author of Made to Stick and Switch "Qualman is to social media what Deming is to quality and Drucker to management." -- Scott Galloway, professor, Stern School of Business, NYU "Erik Qualman is a Digital Dale Carnegie." -- Todd Young, CEO, ProspX About the Book: "Digital footprints are what we post about ourselves. Digital shadows are what others upload about us. Collectively, they have changed the world forever. As leaders and future leaders we need to adapt to this new world." -- from Digital Leader Digital leaders are made, not born--you have it within you to become an effective digital leader. As a leader in the digital age, your reach is boundless. With advanced technologies, you can exert more direct and indirect influence than ever before--anywhere at any time. And everything you do, fail to do, and wish you didn't do is documented forever in the digital universe. Digital Leader explains how to take full advantage of everything the digital age has to offer, while avoiding common pitfalls that can damage your "digital legacy." Bestselling author Erik Qualman explains what modern leadership means and describes how to be an effective leader in the digital world. In order to succeed, you need to adjust your leadership skills to adapt to today's digitally open world--and you need to start today. Qualman breaks the process down into five powerful truths you can use to establish your leadership "stamp": Simple: success is the result of simplification and focus True: be true to your passion Act: nothing happens without action--take the first step Map: goals and visions are needed to get where you want to be People: success doesn't happen alone Basing his conclusions on a wide range of research and resources, Qualman provides an abundance of real-world examples and tips to help you create a path to success while leading others to achieve their best.

Download or read book SEO Made Easy How to Win Clients and Influence Sales with SEO written by Argyris Goulas and published by Argyris Goulas. This book was released on 2018-05-09 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many businesses struggle to stand out from competition as they don’t know how to optimize their website appropriately to appear first on search engine results pages. They are missing traffic, not to mention sales. However, SEO does not require an expert - you just need to figure out how it works and how to make the most of the right tools to boost your sales. Argyris Goulas, the author of SEO Made Easy: How to Win Clients and Influence Sales with SEO, helps you understand what search engine optimization is and how to enhance your ranking on search engines to turn traffic into customers. With this comprehensive guide, you will be able to master the latest best practices and adhere to SEO techniques to have an edge over your competitors. Argyris Goulas discloses tips and tricks as well as different approaches to search engine optimization and provides guidance on how to use local or global SEO to your advantage. SEO is not complicated. On the contrary, it is easy. And with SEO Made Easy: How to Win Clients and Influence Sales with SEO you will discover advantageous strategies you can actually follow and increase your business website’s discoverability on search engines. With this book, you will learn: · How to Get Started with SEO · Why SEO is Vital to Your Website · The Anatomy of Search Engine Optimization with Website Factors, On-Page and Off-Page Factors, Website Promotion, and Domain Factors · How to Analyze Search Engine Results Page · How to Perform Keyword Analysis and Select the Best Keywords · How to Generate Quality Content · How to Select the Best Social Media Platform for your Niche · Tips and Tricks for E-Commerce Stores · About Different SEO Approaches · The Balance between Content Marketing and SEO · How to Understand Your Competition · How to Evaluate Existing SEO Results · + FREE BONUS: Your SEO Plan Checklist!

Download or read book Marketing Hits Strategies to Amplify Your Music Business written by Jake Shaw and published by Omega Publishers. This book was released on 2024-04-06 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a definitive guide to navigating the intricacies of music marketing in today's digital landscape. Written for musicians, music business owners, and aspiring entrepreneurs, this book offers a comprehensive roadmap to success in the competitive world of music marketing. From establishing a strong brand identity to leveraging digital platforms, collaborating with influencers, harnessing the power of data analytics, and monetizing music, each chapter is packed with actionable insights, practical strategies, and real-world examples to help readers achieve their marketing goals. Whether you're an independent artist looking to build a loyal fan base, a record label executive seeking to promote new releases, or a music entrepreneur aiming to launch a successful business, This book provides the tools and knowledge you need to thrive in today's fast-paced music industry. With a focus on creativity, innovation, and strategic thinking, this book empowers readers to amplify their brand, expand their reach, and maximize their impact in the world of music marketing. If you're ready to take your music career or business to the next level, "Marketing Hits: Strategies to Amplify Your Music Business" is your ultimate guide to success in the dynamic and ever-evolving world of music marketing.

Download or read book Cyber Prospecting A Guide to Online Riches written by Shu Chen Hou and published by KOKOSHUNGSAN®. This book was released on with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock the Secrets to Online Success with "Cyber Prospecting: A Guide to Online Riches" Are you ready to embark on a digital journey towards financial freedom and success? Look no further! "Cyber Prospecting" is your roadmap to thriving in the vast and lucrative online world. In today's digital age, the internet is a treasure trove of opportunities waiting to be seized. Whether you're an aspiring entrepreneur, a seasoned freelancer, or anyone seeking to harness the power of the online realm, this book is your indispensable guide to unlocking the door to prosperity. What Will You Discover Inside? 🚀 Finding Your Niche: Uncover the secrets to identifying the perfect niche that aligns with your passions and profit potential. 🌐 Building Your Platform: Learn how to create a captivating online presence through websites, social media, and more. 📝 Creating Content: Master the art of crafting compelling content that captivates your audience and keeps them coming back for more. 💰 Monetizing Your Platform: Turn your online presence into a revenue-generating powerhouse with proven strategies. 📢 Building Your Audience: Attract, engage, and grow a loyal audience that supports your online endeavors. 🌟 Scaling Your Business: Take your online venture to new heights and scale your success like a pro. 💼 Work-from-Home Success: Discover the real strategies for securing work as a successful freelancer from the comfort of your home. And that's just the beginning! With "Cyber Prospecting," you'll gain invaluable insights into protecting your digital empire from cyber threats, harnessing data analytics for growth, collaborating with social media influencers, mastering e-commerce, dominating search engine optimization, and much more! Why Choose "Cyber Prospecting"? 🔑 Expert Guidance: Benefit from the knowledge and experience of seasoned online experts who have navigated the digital landscape successfully. 📚 Comprehensive Coverage: Get all the tools and strategies you need under one roof, from niche selection to monetization and beyond. 💡 Actionable Insights: Every chapter is packed with practical advice and real-world examples that you can implement immediately. 🚀 Accelerate Your Online Journey: Whether you're starting from scratch or looking to supercharge your existing online presence, this book is your shortcut to success. Don't miss out on the opportunity to transform your online prospects into a goldmine of riches. "Cyber Prospecting" is your definitive guide to conquering the online world, one step at a time. Ready to Strike it Rich in the Digital Gold Rush? Grab your copy of "Cyber Prospecting: A Guide to Online Riches" now and embark on a thrilling journey to online success. Your financial freedom and digital prosperity await! Feel free to customize and adapt this sales copy to best fit your book's unique selling points and target audience.