Download or read book How to Get Away with Murder in Marketing written by D ANTHONY. MILES and published by . This book was released on 2020-10-12 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a must-have book for marketing professionals, business professionals, consultants, and MBA students. This book provides a comprehensive introduction to forensic marketing. D. Anthony Miles, CEO and founder of Miles Development Industries Corporation(R), a consulting practice/venture capital acquisition firm, shares detailed forensic marketing frameworks that will help you conduct a rigorous forensic investigation. He focuses on: * Five types of marketing evidence categories; * Different types of forensic marketing investigations; * Four types of forensic investigation of marketing financial statements; * Ways to conduct an audit and minimize blind spots in an investigation. The book explains how to use numerous analytical tools, such as a market position analysis, competitive intelligence analysis, law and policy analysis, pricing analysis, branding audit, customer relationship auditing, and more. Get an arsenal of tools to conduct a forensic marketing investigation with this complete guide aimed at practitioners, theorists, and business students. Miles has made forensic marketing investigation methods accessible to business professionals and students. "How To Get Away With Murder in Marketing" contains numerous useful investigative frameworks and images to help conduct a forensic marketing investigation. "How To Get Away With Murder in Marketing" gives readers the confidence to do a forensic marketing investigation. Forensic marketing investigation requires specific tools and skills. "How To Get Away With Murder in Marketing" provides the tools to help the business profession build those skills. This book will teach you how to be a forensic marketing expert. The book provides readers with access to forensic marketing investigative frameworks and analytical models to help you solve marketing problems. For readers this book is filled with forensic marketing tools and analytical techniques to help the marketing expert solve marketing problems. The practice of an effective forensic marketing investigation is provided and shows how to implement an effective investigation into marketing problems. Throughout the following chapters, readers will learn about five categories of evidence that include information such as data, sales, marketing financials, market reports, law and policy, market size, market share, financial resources, historical performance, current market position, product and firm, customer market segments, pricing models, fixed costs, variable costs, revenue, unit contribution, breakeven, product lines, brand awareness, brand strength, brand differentiation, brand presence, brand relevance, and brand performance. In this book, readers are provided with five categories of forensic marketing tools are illustrated, complete with examples of demonstrating applications in the real-world marketing problems. This area of specialty will be considered the top niche market in the marketing profession. "How To Get Away With Murder in Marketing" should be required reading for practitioners, theorists and business students.
Download or read book How I Helped O J Get Away With Murder written by Mike Gilbert and published by Simon and Schuster. This book was released on 2008-05-18 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: You Don't Know the Full Truth About O.J. Simpson and the Murders that Gripped a Nation. But Mike Gilbert does, and after nearly two decades of being O.J. Simpson's sports agent, business advisor, and trusted confidant, Gilbert is breaking his silence and telling the full story of the man he idolized, but now despises. Gilbert's shocking tale is unlike anything you've read before; it isn't his "version" of what happened--it's the unvarnished truth. The truth about O.J., the murders, and the infamous trial. Not as Gilbert imagined or would like it to be, but how it actually was. Gilbert doesn't spare anyone, not even himself--he helped deceive the jury and feels deeply responsible for the "Not Guilty" verdict.
Download or read book Handbook of Research Methods for Marketing Management written by Nunkoo, Robin and published by Edward Elgar Publishing. This book was released on 2021-10-22 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking a multidisciplinary approach, this comprehensive Handbook comprises contributions from international researchers of diverse educational and research backgrounds. Chapters present methodological issues within marketing research, sharing the researchers’ experiences of what does and does not work, as well as discussing challenges and avenues for innovation.
Download or read book Confessions of a PhD written by D. Anthony Miles and published by Dorrance Publishing. This book was released on 2023-07-24 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: About the Book Confessions of a PhD shares the stories of twelve authors and their struggles and successes of pursuing their doctorate degrees. Each doctoral graduate has their own struggle and personal situations to overcome. We see a domestic abuse survivor, whose husband threw out all her textbooks. She fought to reach her goal in obtaining a doctorate. A former drug dealer who turned his life around. A graduate who didn’t care to study in high school die to their football dreams, and the injury that made them pursue another path. And another who was a former stripper. Each story has its own message, its own advice to provide to anyone pursuing a doctorate degree, especially for those who seek further advancement in the field of education. Their stories will bring laughter and heartbreak, share successes and failures, all with the affirmation that through hard work, perseverance, and dedication, anyone can achieve their PhD. About the Author Managing editor and contributor for Confessions of a PhD, is a serial entrepreneur, award-winning researcher and statistician, award-winning professor, legal expert witness, business expert, and best-selling author. Dr. Miles is a nationally known startup and marketing expert, and a forensic marketing expert. He has been featured on ABC News, CBS News, Fox News, NBC News, CNN, Huffington Post, Reader’s Digest, Bloomberg Radio, and numerous others. Dr. Miles is also CEO and founder of Miles Development Industries Corporation, a consulting practice and venture capital acquisition firm. He is also the host executive producer of the Game on Business Talk Radio Show. Dr. Miles’ own journey earned him a PhD in Entrepreneurship from the University of the Incarnate Word, an MBA in International Business/Marketing from Our Lady of the University, and a BBA in Marketing from University of Texas at San Antonio.
Download or read book The Tylenol Mafia written by Scott Bartz and published by CreateSpace. This book was released on 2012 with total page 619 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents the author's findings from his interpretation of events and the actions by Johnson & Johnson leading up to and surrounding the September 29, 1982 Tylenol murders in Chicago and surrounding suburbs.
Download or read book Getting Away with Murder written by Chris Crowe and published by Penguin. This book was released on 2018-01-09 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revised and updated with new information, this Jane Adams award winner is an in-depth examination of the Emmett Till murder case, a catalyst of the Civil Rights Movement. The kidnapping and violent murder of fourteen-year-old Emmett Till in 1955 was and is a uniquely American tragedy. Till, a black teenager from Chicago, was visiting family in a small town in Mississippi, when he allegedly whistled at a white woman. Three days later, his brutally beaten body was found floating in the Tallahatchie River. In clear, vivid detail Chris Crowe investigates the before-and-aftermath of Till's murder, as well as the dramatic trial and speedy acquittal of his white murderers, situating both in the context of the nascent Civil Rights Movement. Newly reissued with a new chapter of additional material--including recently uncovered details about Till's accuser's testimony--this book grants eye-opening insight to the legacy of Emmett Till.
Download or read book The Thursday Murder Club written by Richard Osman and published by Penguin. This book was released on 2021-08-03 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times bestseller | Soon to be a major motion picture “Witty, endearing and greatly entertaining.” —Wall Street Journal “Don’t trust anyone, including the four septuagenarian sleuths in Osman’s own laugh-out-loud whodunit.” —Parade Four septuagenarians with a few tricks up their sleeves A female cop with her first big case A brutal murder Welcome to... THE THURSDAY MURDER CLUB In a peaceful retirement village, four unlikely friends meet weekly in the Jigsaw Room to discuss unsolved crimes; together they call themselves the Thursday Murder Club. When a local developer is found dead with a mysterious photograph left next to the body, the Thursday Murder Club suddenly find themselves in the middle of their first live case. As the bodies begin to pile up, can our unorthodox but brilliant gang catch the killer, before it's too late?
Download or read book Adventures in Shondaland written by Rachel Alicia Griffin and published by Rutgers University Press. This book was released on 2018-09-10 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovator Award for Edited Collection from the Central States Communication Association (CSCA) Shonda Rhimes is one of the most powerful players in contemporary American network television. Beginning with her break-out hit series Grey’s Anatomy, she has successfully debuted Private Practice, Scandal, How to Get Away with Murder, The Catch, For The People, and Station 19. Rhimes’s work is attentive to identity politics, “post-” identity politics, power, and representation, addressing innumerable societal issues. Rhimes intentionally addresses these issues with diverse characters and story lines that center, for example, on interracial friendships and relationships, LGBTIQ relationships and parenting, the impact of disability on familial and work dynamics, and complex representations of womanhood. This volume serves as a means to theorize Rhimes’s contributions and influence by inspiring provocative conversations about television as a deeply politicized institution and exploring how Rhimes fits into the implications of twenty-first century television.
Download or read book How to Murder Your Life written by Cat Marnell and published by Simon and Schuster. This book was released on 2017-01-31 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the New York Times bestselling author and former beauty editor Cat Marnell, a “vivid, maddening, heartbreaking, very funny, chaotic” (The New York Times) memoir of prescription drug addiction and self-sabotage, set in the glamorous world of fashion magazines and downtown nightclubs. At twenty-six, Cat Marnell was an associate beauty editor at Lucky, one of the top fashion magazines in America—and that’s all most people knew about her. But she hid a secret life. She was a prescription drug addict. She was also a “doctor shopper” who manipulated Upper East Side psychiatrists for pills, pills, and more pills; a lonely bulimic who spent hundreds of dollars a week on binge foods; a promiscuous party girl who danced barefoot on banquets; a weepy and hallucination-prone insomniac who would take anything—anything—to sleep. This is a tale of self-loathing, self-sabotage, and yes, self-tanner. It begins at a posh New England prep school—and with a prescription for the Attention Deficit Disorder medication Ritalin. It continues to New York, where we follow Marnell’s amphetamine-fueled rise from intern to editor through the beauty departments of NYLON, Teen Vogue, Glamour, and Lucky. We see her fight between ambition and addiction and how, inevitably, her disease threatens everything she worked so hard to achieve. From the Condé Nast building to seedy nightclubs, from doctors’ offices and mental hospitals, Marnell “treads a knife edge between glamorizing her own despair and rendering it with savage honesty.…with the skill of a pulp novelist” (The New York Times Book Review) what it is like to live in the wild, chaotic, often sinister world of a young female addict who can’t say no. Combining “all the intoxicating intrigue of a thriller and yet all the sobering pathos of a gifted writer’s true-life journey to recover her former health, happiness, ambitions, and identity” (Harper’s Bazaar), How to Murder Your Life is mesmerizing, revelatory, and necessary.
Download or read book A Home of Your Own written by Della Thompson Lutes and published by . This book was released on 1925 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Sell Anything Online written by Anaita Sarkar and published by . This book was released on 2021-01-10 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: An actionable digital marketing playbook to help grow e-commerce businesses in Australia
Download or read book Brain Games How to Get Away with Murder written by Publications International Ltd. and published by . This book was released on 2021-04 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Test your intelligence and creative thinking against these murderous puzzles! More than 100 varied puzzles themed around murder and crime test your verbal, logic, and memory skills. Includes cryptograms themed around famous crimes, anagrams, word ladders, logic puzzles, and more. A complete answer key is found at the back of the book. Spiral bound 192 pages
Download or read book A Good Girl s Guide to Murder written by Holly Jackson and published by Delacorte Press. This book was released on 2020-02-04 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE MUST-READ MULTIMILLION BESTSELLING MYSTERY SERIES—COMING SOON TO NETFLIX! • This is the story about an investigation turned obsession, full of twists and turns and with an ending you'll never expect. Everyone in Fairview knows the story. Pretty and popular high school senior Andie Bell was murdered by her boyfriend, Sal Singh, who then killed himself. It was all anyone could talk about. And five years later, Pip sees how the tragedy still haunts her town. But she can't shake the feeling that there was more to what happened that day. She knew Sal when she was a child, and he was always so kind to her. How could he possibly have been a killer? Now a senior herself, Pip decides to reexamine the closed case for her final project, at first just to cast doubt on the original investigation. But soon she discovers a trail of dark secrets that might actually prove Sal innocent . . . and the line between past and present begins to blur. Someone in Fairview doesn't want Pip digging around for answers, and now her own life might be in danger. And don't miss the sequel, Good Girl, Bad Blood! "The perfect nail-biting mystery." —Natasha Preston, #1 New York Times bestselling author
Download or read book How to Get a Literary Agent written by Michael Larsen and published by Sourcebooks, Inc.. This book was released on 2006-04-01 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by a top literary agent who gives writers an insider's view of how to find and work with an agent throughout the process of getting published. Includes: -- How to know that you're ready for an agent -- 7 ways to find an agent -- Writing a cover letter that grabs attention -- What to do with an agent once you've got one -- What you can expect and what you'd better not hope for -- Making sure this is the right agent for you -- Congratulations, now you have an agent AND an editor -- How to avoid the 7 worst pitfalls for aspiring writers -- And much, much more. In today's highly competitive publishing industry, literary agents are more important than ever. Whether you write fiction or non-fiction, reference or children's books, here is everything you need to know about using an agent to launch and sustain your literary career.a
Download or read book Ambush Marketing the Mega Event Monopoly written by Andre M. Louw and published by Springer Science & Business Media. This book was released on 2012-06-06 with total page 771 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book undertakes a critical examination of commercial rights to sports mega-events (focusing on sponsorship), the exclusivity of such rights and the legal implications of the modern mega-event sponsorship model. It examines ambush marketing of events and the law’s treatment of ambushing (specifically in the form of sui generis event legislation) in a review of 10 major jurisdictions selected on the basis of the importance of the events they are to host in the near future or have hosted recently, and the relevant domestic legislation. It critically examines the legitimacy of such commercial rights protection by means of the use of laws in the context of accepted principles of intellectual property law, competition law and human rights law. Specifically, it questions the legitimacy of the creation of statutory ‘association rights’ to mega-events, and considers potential future developments in respect of the law’s treatment of mega-event commercialisation. Valuable for practitioners and academics (in the fields of sportslaw/sponsorship/marketing/intellectual property law); sports administrators (sports governing bodies); corporate sponsors of sports and other events; potential mega-event host governments and law-makers; civil rights organisations.
Download or read book Pretty Evil New England written by Sue Coletta and published by Rowman & Littlefield. This book was released on 2020-11-01 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: For four centuries, New England has been a cradle of crime and murder—from the Salem witch trials to the modern-day mafia. Nineteenth century New England was the hunting ground of five female serial killers: Jane Toppan, Lydia Sherman, Nellie Webb, Harriet E. Nason, and Sarah Jane Robinson. Female killers are often portrayed as caricatures: Black Widows, Angels of Death, or Femme Fatales. But the real stories of these women are much more complex. In Pretty Evil New England, true crime author Sue Coletta tells the story of these five women, from broken childhoods, to first brushes with death, and she examines the overwhelming urges that propelled these women to take the lives of a combined total of more than one-hundred innocent victims. The murders, investigations, trials, and ultimate verdicts will stun and surprise readers as they live vicariously through the killers and the would-be victims that lived to tell their stories.
Download or read book Representing Translation written by Dror Abend-David and published by Bloomsbury Publishing USA. This book was released on 2019-02-21 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an increasingly global and multilingual society, translators have transitioned from unobtrusive stagehands to key intercultural mediators-a development that is reflected in contemporary media. From Coppola's Lost in Translation to television's House M.D., and from live performance to social media, translation is rendered as not only utilitarian, but also performative and communicative. In examining translation as a captivating theme in film, television, commercials, and online content, this multinational collection engages with the problems and limitations faced by translators, as well as the ethical and philosophical aspects of translation and Translation Studies. Contributors examine the role of the translator (as protagonist, agent, negotiator, and double-agent), translation in global communication, the presentation of visual texts, multilingualism in contemporary media, and the role of foreign languages in advertisements. Translation and translators are shown as inseparable parts of a contemporary life that is increasingly multilingual, multiethnic, multinational and socially diverse.
