Download or read book How to do Better Creative Work written by Steve Harrison and published by Pearson UK. This book was released on 2010-04-08 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective creative work is not a nice-to-have, it's a necessity - it’s the only way you’ll stand out in a fiercely competitive marketplace. Whether you're in digital, direct or advertising, the CEO of an agency or just starting out, How to do better creative work has been written for you. In fact, you'll see that everyone plays a crucial role in producing creative work that works: What it means to be creative, How to build a creative culture, How virtually all great work is underpinned by a simple problem/solution dynamic, How to use that dynamic to create your big marketing ideas, How to brief a creative team, How to use 'relevant abruption' to produce big creative ideas, How to simultaneously build a brand and get response, How to sell your work, How to run a creative department. All this is illustrated by some of the best advertising, direct and digital work ever produced, plus 12 case studies featuring ideas that have not only sold millions of pounds worth of products, but also won dozens of the world's most coveted awards. "Steve writes like he talks, with great intelligence, wisdom and common sense. He's one of the few people capable of looking at a notoriously self-obsessed industry and saying, "The Emperor has no clothes." And he's one of an even smaller number who can look at its problems and say, "here's how you fix it." Creative Work is as challenging as it is engaging. When I reached the end I felt like I wanted to continue the conversation, which is probably the highest compliment you can offer a book." - Jon Steel, author of Truth, Lies & Advertising and Perfect Pitch. "This is genuinely essential reading for anyone who wants to demystify the advertising creative process – and vastly more entertaining than your average business book. Harrison’s simple, commonsense approach makes you wonder why so many ad campaigns fail so spectacularly. Buy it, read it and learn from it!” - Larissa Vince, Campaign magazine. "This is a smart, straightforward and very special book. It affirmed so much I knew already, but my eyes were opened afresh to what is genuinely important about the work that we do. I came away with ten or twelve things I wanted to share with the rest of the team at glue and it also fortunately gave me some confidence that we’re getting a lot of this right already." - Mark Cridge, CEO, glue London. "Steve is one of the dying breed of creative directors that clients crave. He tells it like it is and delivers. How to do better creative work is a refreshingly honest must-read for any client, suit or creative who want to cut through the bullshit and produce great creative work that does the job. Harrison has the right to say what he likes about the ad industry - and he does!" - Charlie Smith, Head of Brand Marketing, Vodafone UK. "This book isn't just about how clients can help get the best work from their agency. I loved the insight into the thinking that goes on before the creative idea is had and realise it applies to every business that takes a creative approach to problem solving." - Paul Ferraiolo, President, Rolls-Royce Motor Cars, North America. “If, one day, my son tells me that he wants to be part of this business, I will make sure that he reads Steve ́s book and, if possible, find a way for him to spend a couple of hours with Steve himself” - Pablo Alzugary, President, Shackleton Madrid.

Download or read book How to do better creative work ebook written by Steve Harrison and published by Pearson UK. This book was released on 2010-01-27 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a complete guide to creating effective and award winning creative work. Harrison reveals the dynamic that lies at the heart of all great work and provides a step-by-step process to ensure you too produce award winning creative work that sells.

Download or read book The Practice written by Seth Godin and published by Penguin. This book was released on 2020-11-03 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the bestselling author of Linchpin, Tribes, and The Dip comes an elegant little book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world. Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward. Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that writer's block is a myth, that consistency is far more important than authenticity, and that experiencing the imposter syndrome is a sign that you're a well-adjusted human. Most of all, he shows you what it takes to turn your passion from a private distraction to a productive contribution, the one you've been seeking to share all along. With this book as your guide, you'll learn to dance with your fear. To take the risks worth taking. And to embrace the empathy required to make work that contributes with authenticity and joy.

Download or read book Productivity for Creative People written by Mark McGuinness and published by Lateral Action Books. This book was released on 2016-09-15 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Organizing Creativity written by Daniel Wessel and published by . This book was released on 2010-01-30 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book was written as a help for individual persons who want to organize their creativity, be it for science (incl. engineering and commercial projects), art, or private projects. Its aim is to enlarge your options when having ideas and to improve the chance of realizing creative projects.It is written as a practical handbook and describes how organization can support generating, capturing, collecting (incl. enlarging, restructuring, etc.) and realizing ideas.While creativity "techniques" are dealt with, the focus is on the infrastructure to enable you to capture your fleeting ideas and cultivate them to finally realize them as creative projects.

Download or read book T Shirts and Suits A Guide to the Business of Creativity written by and published by David Parrish. This book was released on with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Creativity at Work written by Jeff DeGraff and published by John Wiley & Sons. This book was released on 2002-10-10 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although many leaders acknowledge and invest in creativity, we seldom see it hold a credible place in the business development process. Creativity at Work takes a practical approach to creativity, showing how to select practices to produce results and add value. The authors explain how to: * Understand the creative preferences of organizations, departments, work groups, and individuals * Identify and compare the different creativity profiles that describe specific purposes, practices, and people * Produce the desired results by developing the right practices * Blend creativity practices to meet the complex needs that characterize most work situations o Develop required creative abilities in a team and in oneself

Download or read book Make Brilliant Work written by Rod Judkins and published by Pan Macmillan. This book was released on 2021-06-10 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Everyone would benefit from reading Judkins, if only because he is so entertaining . . . packed with counterintuitive insights and hard truths' - Psychology Today Make Brilliant Work is an inspiring guide to unlocking your creative potential, showing you the methods and techniques that will transform your efforts and help you achieve your best ever work. You don’t have to be brilliant to produce brilliant work. Many of the characters you will meet in this book failed at school, lacked natural talent, were not especially gifted or were repeatedly sacked. But their methods produced brilliant work – and they will work for you, too. Make Brilliant Work is the essential book from Rod Judkins, author of the international bestseller The Art of Creative Thinking. Whatever your creative endeavour, you might find it hard to produce something significant and important. The real-life heroes in this book will show you how to make the transformation from ordinary to extraordinary. From Frida Kahlo to Steve Jobs, and star architect Zaha Hadid: the figures in Make Brilliant Work will show you how to think for yourself, take risks and persevere to create brilliant work. 'Whatever your creative hang-up, Rod Judkins has steps you can take now . . . An admirably straightforward, no-nonsense guide to getting over yourself and getting to work' - Mason Currey, author of Daily Rituals: How Artists Work

Download or read book Make Your Mark written by Jocelyn Kendall Glei and published by . This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Got an idea that could change the world? Then it's time to start thinking like an entrepreneur. And that means defining your purpose succinctly, iterating on your product relentlessly, and addressing your customer's needs with empathy. Featuring hard-won wisdom from 21 leading entrepreneurs and experts, 99U's Make Your Mark will arm you with practical insights for building a creative business that will make a lasting impact."--Page [4] cover.

Download or read book The Artist s Way written by Julia Cameron and published by Penguin. This book was released on 2002-03-04 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: "With its gentle affirmations, inspirational quotes, fill-in-the-blank lists and tasks — write yourself a thank-you letter, describe yourself at 80, for example — The Artist’s Way proposes an egalitarian view of creativity: Everyone’s got it."—The New York Times "Morning Pages have become a household name, a shorthand for unlocking your creative potential"—Vogue Over four million copies sold! Since its first publication, The Artist's Way phenomena has inspired the genius of Elizabeth Gilbert and millions of readers to embark on a creative journey and find a deeper connection to process and purpose. Julia Cameron's novel approach guides readers in uncovering problems areas and pressure points that may be restricting their creative flow and offers techniques to free up any areas where they might be stuck, opening up opportunities for self-growth and self-discovery. The program begins with Cameron’s most vital tools for creative recovery – The Morning Pages, a daily writing ritual of three pages of stream-of-conscious, and The Artist Date, a dedicated block of time to nurture your inner artist. From there, she shares hundreds of exercises, activities, and prompts to help readers thoroughly explore each chapter. She also offers guidance on starting a “Creative Cluster” of fellow artists who will support you in your creative endeavors. A revolutionary program for personal renewal, The Artist's Way will help get you back on track, rediscover your passions, and take the steps you need to change your life.

Download or read book Laying the Foundations written by Andrew Couldwell and published by Owl Studios. This book was released on 2019-10-16 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Laying the Foundations is a comprehensive guide to creating, documenting, and maintaining design systems, and how to design websites and products systematically. It's an ideal book for web designers and product designers (of all levels) and especially design teams. Paperback ISBN: 9780578540030 This is real talk about creating design systems and digital brand guidelines. No jargon, no glossing over the hard realities, and no company hat. Just good advice, experience, and practical tips. System design is not a scary thing — this book aims to dispel that myth. It covers what design systems are, why they are important, and how to get stakeholder buy-in to create one. It introduces you to a simple model, and two very different approaches to creating a design system. What's unique about this book is its focus on the importance of brand in design systems, web design, product design, and when creating documentation. It's a comprehensive guide that’s simple to follow and easy on the eye.

Download or read book You Are a Writer So Start Acting Like One written by Jeff Goins and published by . This book was released on 2014-09-02 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Becoming a writer begins with a simple but important belief: You are a writer; you just need to write. In "You Are a Writer," Jeff Goins shares his own story of self-doubt and what it took for him to become a professional writer. He gives you practical steps to improve your writing, get published in magazines, and build a platform that puts you in charge. This book is about what it takes to be a writer in the 21st Century. You will learn the importance of passion and discipline and how to show up every day to do the work. Here's what else you will learn: -How to transition from wanting to be a writer to actually being one -What "good" writing is (and isn't) -How to stop waiting to be picked and finally choose yourself -What it takes to build a platform -Why authors need to brand themselves (and how to do it) -Tips for freelancing, guest blogging, and getting published in magazines -Different ways to network with other writers, artists, and influencers -The importance of blogging and social media and how to use it well to find more readers and fans of your writing "You Are a Writer" will help you fall back in love with writing and build an audience who shares your love. It's about living the dream of a life dedicated to words. AND IT ALL BEGINS WITH YOU. Table of Contents Introduction Part 1: Writing You ARE a Writer: Claiming the Title Writers Write The Myth of Good It Gets Tough Part 2: Getting Read Three Tools Every Writer Needs You Need a Platform Your Brand is You Channels of Connection Part 3: Taking Action Getting Started Before Your First Book When the Pitching Ends What Next?

Download or read book The Creative Process Illustrated written by W. Glenn Griffin and published by Simon and Schuster. This book was released on 2010-08-05 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finally, answers to the question: How are big ideas born? Creative directors, art directors and advertising copywriters are some of the great artists and thinkers of our time. Considering the scope and power of their influence in our culture, that's not such a crazy idea. Take an intimate look into the creative processes of some of the top minds in the advertising industry. Get inspired as you learn about the people behind smart ad campaigns and see how they visualize their own search for a great idea. You'll find outstanding work from an eclectic mix of agencies, including TBWA\CHIAT\DAY, The Jupiter Drawing Room, Wieden+Kennedy, McGarryBowen, McCann Erickson, Ogilvy & Mather, Carmichael Lynch and 72andSunny. The Creative Process Illustrated represents a rare and remarkable look at the minds that fuel the ad industry. You'll be inspired to fresh thinking and better work immediately. Inside you'll find: Process canvases--sketches that visually represent the thought process leading to an idea, from some of the best minds in advertising. Profiles--insightful commentary from contributors, samples of their favorite work, perspectives from their colleagues and details of their professional accomplishments. Practical analysis--a breakdown of models of creativity, creativity as a problem-solving device, and putting the creative process to work for you.

Download or read book How to Be More Creative Simple Steps To Success Through the Power of Creativity written by Steven Yessick and published by Independently Published. This book was released on 2018-07-26 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Be More Creative: Simple Steps to Success through the Power of Creativity is a concise, yet poignant book on creativity that has the power to enrich every aspect of your life. Learn key ideas here that will enhance and solidify your own creative potential. Improve your own problem-solving skills using its simple, effective strategies. Develop your creative thinking abilities to see things from new perspectives. Use a process of continually discovery to begin to create highly effective work methods that accomplish more in less time. Practice, develop, and apply creative thinking skills to affect this world in profound and meaningful ways that are uniquely you. Make better decisions about even the smallest things in your life, because many little changes lead to one larger step in the right direction. Many individuals have this untapped, limitless potential already within them. Once it has been developed and nurtured, this amazing, beautiful, and sometimes elusive creative side will uncover otherwise hidden pathways to success. It is a practical knowledge taken from years of being creative that will enhance the quality of your life. Look ahead to this adventure that creates an entirely new outlook on life! Discover more here with this outstanding, helpful guide to creativity! So, let your own creative problem solving experience be one of continual discovery and improvement! Try this book now! Do it!

Download or read book Be the Gateway written by Dan Blank and published by . This book was released on 2017-03-07 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many people feel the drive to do creative work, but get overwhelmed by the process of connecting with an audience. If you want to share your voice and inspire people with your writing, art, craft, or creative idea, you have to provide your audience a new way of looking at the world, of knowing themselves, and connecting with others

Download or read book EBOOK Teaching Creative Writing in the Primary School Delight Entice Inspire written by Julie MacLusky and published by McGraw-Hill Education (UK). This book was released on 2011-09-16 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the last 15 years the Primary National Strategy and the standards-driven curriculum in teacher education have demonstrably improved the primary education of children in the UK. Yet there has been a growing awareness that creativity has been neglected. To address this, a range of initiatives have been launched to offer support for creativity in the primary curriculum. This book will provide teachers with a set of teaching strategies to provide children with a tool-kit of creative skills. This book suggests that a child, who might dislike a lesson on the correct use of grammar, will become excited by a lesson that involves using his or her own talents and experiences to create a story. Throughout the process of composing the story the child will attend to aspects of grammar in order to share their work with others. Results from the classroom research conducted using the exercises in this book suggest that the book has the power to enable teachers to engage pupils in writing lessons, who are often uninterested in classroom writing lessons. The book also includes: 20 creative writing templates for classroom activities A variety of exercises to help develop creative writing skills and build pupil confidence Detailed curriculum links Teaching Creative Writing in the Primary School is essential reading for all primary school teachers.

Download or read book Ebook Advertising and Promotion written by Belch and published by McGraw Hill. This book was released on 2014-09-16 with total page 881 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ebook: Advertising and Promotion