Download or read book How To Design Trademarks Logos Graphic Designers Library written by John Murphy and published by North Light Books. This book was released on 1991-01-03 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: The only truly comprehensive guide to designing trademarks and logos -- from the initial idea to the final design.
Download or read book How to Design Trademarks and Logos written by John Murphy and published by . This book was released on 1988 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: An illustrated book for graphic designers describing the whole process of creating corporate identities - design and conceptualization, idea editing and refinement, product placement, strategy development and the legal aspects of marketing a logo.
Download or read book Logo Design Love written by David Airey and published by New Riders. This book was released on 2009-12-20 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last. David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more. Readers will learn: Why one logo is more effective than another How to create their own iconic designs What sets some designers above the rest Best practices for working with clients 25 practical design tips for creating logos that last
Download or read book LogoLounge Master Library Volume 2 written by Catharine Fishel and published by Rockport Publishers. This book was released on 2010-07-01 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second in the seven-volume LogoLounge Master Library series, LogoLounge Master Library, Volume 2: 3000 Animal & Mythology Logos is a highly organized collection of 3,000 animal and mythology logo designs, culled carefully from LogoLounge.com, the largest online searchable collection of logos in the world. In addition, top-tier logo designers share their insights on the values, traditions, and future of designing with animals and mythological characters. — Animals have been depicted symbolically ever since man first began to draw. Their shapes, colors, behaviors, and history provide a wealth of inspiration for logo designers. — Mythological figures are rich in analogy and metaphor, perfect for logo design. Every culture has its own fables and fascinating visual stories that help designers convey challenging concepts. The LogoLounge Master Library series will form the deepest, densest, most highly focused collection of logos organized by category ever. The total collection will include Initials & Crests, Animals & Mythology, Typography, People, Shapes & Symbols, Nature & Food, and Arts & Culture. The Master Library series is organized with the busy, motivated designer in mind. Turn to exactly what you need, time after time—a must-have resource for any serious logo designer.
Download or read book How To Design Logos Symbols And Icons written by Gregory Thomas and published by Adams Media. This book was released on 2003-04-01 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book steps into the studios of top designers as their ideas happen. Case studies trace the evolution of great logos, symbols and icons, illustrating the process with initial roughs and intermediary sketches that lead up to the final designs for companies including Nike and IBM. In addition, this book expands its boundaries to include symbols and icons, two rarely covered yet increasingly vital areas of design. Gregory Thomas is the owner and principal of Gregory Thomas Associates, a Santa Monica-based design consultancy. the award-winning company boosts an international client list that includes CBS, IBM, Levi Strauss & Company, Yale University, and MCA/Universal Pictures.
Download or read book Identify written by Tom Geismar and published by Simon and Schuster. This book was released on 2011-10-03 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The NBC peacock. Chase Bank's blue octagon. Mobil Oil's arresting red O. PBS's poetic silhouettes of "Everyman." Chermayeff & Geismar's visual identities are instantly recognizable by countless millions around the world (one identity--the official logo for the U.S. Bicentennial--even sits on Mars) and set the standard for what a successful trademark is. In Identify, celebrated designers Tom Geismar and Ivan Chermayeff, and partner, rising star Sagi Haviv (called a "logo prodigy" by The New Yorker) open up their studio for the first time in the firm's 55-year history and reveal the creative process that lead to the firm's iconic visual identities, from the oldest (Chase Bank and Mobil Oil in the 1960s) to the more recent (Armani Exchange and the Library of Congress in the 2000s). The team demonstrates how their approach to design has remained unaltered by cultural and technological change and is in fact more successful than ever in today's online and digital applications, due to the powerful simplicity that is the hallmark of the firm's work. A showcase of some of the world's most famous and enduring trademarks, an account of how they came to be, and an unprecented insider's peek into a legendary branding and graphic design firm. Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar unveils the thinking and the process behind identity design that works.
Download or read book The New Big Book of Logos written by David E. Carter and published by Collins Design. This book was released on 2000 with total page 660 pages. Available in PDF, EPUB and Kindle. Book excerpt: Following in the footsteps of the all-time best-selling The Big Book of Logos, this deluxe, full-color volume is packed with 2,500 superior new logo designs, culled from recent work submitted by top graphic designers from more than 500 firms across the United States. It is a treasure trove of inspiring ideas and an invaluable reference for anyone concerned with logo design for corporations, retail establishments, restaurants, entertainment venues, and organizations of all kinds.
Download or read book Basic Logos written by Rafaela Vinotti and published by INDEX BOOK. This book was released on 2009 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Basics" is a series about the basic disciplines of graphic design. The first installment in the series is about logos and is classified into three categories: graphics, typography and illustration. Basics-Logos features 2067 different logos developed by designers from around the world, showcasing a broad range of styles that enhance the book and make it both a compendium of visual input and a great source for inspiration.
Download or read book LogoLounge written by Bill Gardner and published by Rockport Publishers. This book was released on 2004-09-01 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes all the logos that were in Rockport Publisher's best-seller, LogoLounge and collects them in one small, neat, pictorial handbook for easy reference. There are no lengthy case histories, just logos, logos, and more logos. It's a fast-paced book featuring one to six logos per page to allow designers to easily shop for ideas. Logos are among the most important elements a designer can create, so it is no surprise that they are always looking for new, fresh ideas. LogoLounge delivers just that. Its predecessor showcased the logos along with the stories of how they came to be; this compact version puts the spotlight on the logos alone, making it the perfect handbook to logo design.
Download or read book The Big Book of Logos 5 written by David E. Carter and published by Harper Collins. This book was released on 2008-02-05 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes more than 2500 logos selected from thousands of submissions, this volume is an ideal reference source for designers to find a huge variety of styles and techniques for logo creation.
Download or read book American Trademark Designs written by Barbara Baer Capitman and published by Courier Corporation. This book was released on 1976-01-01 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Black-and-white reproductions of the identifying marks and symbols of American institutions, industries, and products, arranged by category, show current trends in American trademark design
Download or read book What Logos Do and how They Do it written by Anistatia R. Miller and published by . This book was released on 2000 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Besides being immediately recognizable, logos are one of the most succinct forms of advertising and one of the greatest challenges of graphic designers. This book presents twelve case studies and hundreds of supporting examples of current logos including Federal Express, Ann Taylor, Fila Sport, and Netscape, that have achieved success for their companies. This book illuminates the logo design process through the real-life projects of today's most talented designers and most interesting companies. Each project demonstrates, through detailed text and amazing graphics, what makes a logo successful for hotels, products, cosmetics and fashion, film and TV, business to business, creative services and more.
Download or read book LogoLounge Master Library Volume 4 written by Catharine Fishel and published by Rockport Publishers. This book was released on 2012-02-01 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Some of the world’s best-known logos are famous for their typography, including Coca-Cola, Kellogg’s, and Campbell’s. Typographic logos are the most direct way to deliver the brand message. The fourth in the seven-volume LogoLounge Master Library series, this is a highly organized collection of 3,000 typographic logo designs culled carefully from LogoLounge.com, the largest online searchable collection of logos in the world. The result is the deepest, densest, and most highly-focused collection of logos organized by category ever created. In addition, top-tier logo designers share their insights on the values, traditions, and future of designing with typography. The collection includes Initials & Crests; Animals & Mythology; Shapes & Symbols; Type & Calligraphy; People; Nature & Food; and Arts & Culture. The Master Library series is organized with the busy, motivated designer in mind. Turn to exactly what you need, time after time—a must-have resource for any serious logo designer!
Download or read book New Logo and Trademark Design written by Maya Kishida and published by P I E Books. This book was released on 1998-07-28 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Another truly international collection of up to 1,200 new logotypes and trademarks for corporations, restaurants, shops, products, and more! The remarkable works gathered in this book are sure to be studied over and over by all graphic designers.
Download or read book How to Design Logos Symbols and Icons written by Gregory Thomas and published by . This book was released on 2003 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Creative Solutions written by Anistasia Miller and published by . This book was released on 2004-11 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: View the challenges faced when creating a logo. Look at 180 successful logos & get tips, read about the design process & learn more about creating a brand mark.
Download or read book The Elements of Logo Design written by Alex W. White and published by Simon and Schuster. This book was released on 2017-09-05 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Visually Stunning Guide to Learning the Art of Logo Design Designers looking to learn the art of designing logos need look no further than The Elements of Logo Design by world-renowned designer Alex W. White. Unique in its approach to explaining how to design marks, The Elements of Logo Design explores design unity, typography and its expression as frozen sound, how a logo fits into a greater branding strategy, and how to build a logo. With more than four hundred examples culled from advertising, editorial, and web use, readers will gain a comprehensive understanding of universally shared graphic design principles. These principles are then applied to logo design specifically, relating the discipline to all other graphic design. Chapters include such topics as: Logic in design Relationships, hierarchy, and structure Differences and similarities in design Research and planning an identity How to build a logo using type, image, and space Letterforms, type, and fonts Type alteration Semiotics: icons and symbols Image-to-image relationships With a foreword by Jerry Kuyper, who is widely recognized as one of the top twenty-five logo designers of all time, The Elements of Logo Design is a formidable resource for learning the art of branding and making marks.
