Download or read book Graphic Design on the Desktop written by Marcelle Lapow Toor and published by John Wiley & Sons. This book was released on 1998-08-25 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: The complete and user-friendly introduction to graphic design--in a new edition Now with information on Web site design, plus examples, exercises, and more! Today, anyone with a good basic computer setup can produce a newsletter or a Web page--but to create effective, professional-quality pieces that stand out from the competition, you need more than a hard drive and some decent software. You need an understanding of how visual communication works and a solid grasp of the principles of design, composition, and typography. You need Graphic Design on the Desktop. Written specifically for those who have little or no design background or experience, this accessible guide teaches you the fundamentals of sound graphic design and gives you the practical know-how to put them to work on your own projects, from initial concept through final production. This new edition covers every key element of the design process, including format, layout and page design, typesetting, color, and illustrations--and offers clear explanations of type terminology, printing terms, and more. It guides you step-by-step through the design and production of ads, posters, brochures, and other promotional materials, as well as newsletters and magazines. A separate chapter on designing for the Web helps you make the most of home page and Web site designs. Complete with helpful examples, exercises, hints, and checklists, plus tips on common pitfalls and how to avoid them, Graphic Design on the Desktop is the ideal design partner for projects that get attention and get results.

Download or read book Create the Perfect Sales Piece written by Robert W. Bly and published by . This book was released on 1985-11-14 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: A self-instructional guide to producing brochures, catalogs, fliers and pamphlets. From initial concept development through final publication, this step-by-step handbook covers all phases of literature production including marketing strategy, copywriting, photography, illustration, design, mechanicals, printing, folding, and binding. Also discusses the ten basic types of visuals and how to use them, how to find and work with outside vendors, freelancers, and agencies, how to estimate the cost of a job, how to estimate printing costs, and much more. Includes many samples outlines for annual reports, product brochures, service brochures, and catalogs.

Download or read book Business Publishing written by and published by . This book was released on 1992 with total page 810 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book A Laboratory Text in Microcomputers Applications written by Ernest S. Colantonio and published by . This book was released on 1990 with total page 1126 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Macworld written by and published by . This book was released on 1988-11 with total page 646 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book PC Mag written by and published by . This book was released on 1985-10-29 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: PCMag.com is a leading authority on technology, delivering Labs-based, independent reviews of the latest products and services. Our expert industry analysis and practical solutions help you make better buying decisions and get more from technology.

Download or read book Literary Market Place written by and published by R. R. Bowker. This book was released on 2000-10 with total page 1564 pages. Available in PDF, EPUB and Kindle. Book excerpt: Literary Market Place 2001 is the ultimate insider's guide to the U.S. book publishing industry, covering every conceivable aspect of the business. In two, easy-to-use volumes, it provides: -- 50 sections organizing everyone and everything in the business -- from publishers, agents, and ad agencies to associations, distributors, and events -- Over 14,500 listings in all -- featuring names, addresses, and numbers ... key personnel ... activities, specialties, and other relevant data ... e-mail addresses and Web sites ... and more -- Some 24,000 decision-makers throughout the industry, listed in a separate "Personnel Yellow Pages" section in each volume -- Thousands of services and suppliers equipped to meet every publishing need or requirement -- More than 400 new entries to this edition plus thousands of updated listings throughout. LMP 2001 leaves no stone unturned in connecting you with the publishing firm, service, or product you or your patrons need. It's completely revised and updated to help: -- Publishers locate other publishers, free-lancers, agents, printers, wholesalers, manufacturers, and more -- Suppliers find names and numbers of potential publishing customers -- Job seekers locate contact names, addresses, and phone numbers throughout the industry -- Booksellers get publisher ordering and shipping information -- Writers locate publishers for their works -- Librarians provide patrons with the reference source they need to find their way through the publishing industry

Download or read book Everyone s Guide to Successful Publications written by Elizabeth W. Adler and published by . This book was released on 1993 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: This thorough yet accessible reference shows readers how to package their information powerfully and imaginatively in print so it gets the attention and response they want. Print that Works pulls together in a clear and concise manner all the information essential to developing and producing printed materials, from conception through distribution, and offers, tips, ideas, shortcuts, examples, practical advice, and more.

Download or read book Newsletter written by Society for Historical Archaeology and published by . This book was released on 1993 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Resources in Education written by and published by . This book was released on 1992 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: Serves as an index to Eric reports [microform].

Download or read book Artist s and Graphic Designer s Market 1995 written by Mary Cox and published by Betterway Books. This book was released on 1994 with total page 734 pages. Available in PDF, EPUB and Kindle. Book excerpt: Formerly Artist's Market, this is an indispensable directory for fine artists, graphic designers, illustrators, and cartoonists. It lists 2,500 buyers of art--from magazines to galleries to greeting card publishers--and tells how much each pays. Also features copyright information, submission advice, and more.

Download or read book Adweek written by and published by . This book was released on 1999 with total page 1602 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vols. for 1981- include four special directory issues.

Download or read book The Software Encyclopedia written by and published by . This book was released on 1991 with total page 1204 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Catalog of Federal Domestic Assistance written by and published by . This book was released on 1985 with total page 1386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Identifies and describes specific government assistance opportunities such as loans, grants, counseling, and procurement contracts available under many agencies and programs.

Download or read book Photographer s Market written by Melissa Milar and published by . This book was released on 1986 with total page 586 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Public Relations Journal written by and published by . This book was released on 1974 with total page 636 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Byte written by and published by . This book was released on 1985 with total page 1332 pages. Available in PDF, EPUB and Kindle. Book excerpt: