Download or read book How to Create the Next Facebook written by Tom Taulli and published by Apress. This book was released on 2012-12-09 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: In just under a decade, Facebook has gone from a Harvard prodigy's dorm-room experiment to an essential part of the social life of hundreds of millions of children, teens, and adults across the globe. It's no surprise, then, that the company has been the subject of countless magazine articles, books, and even movies. But despite the extensive coverage that has been given to the company in the years since founder Mark Zuckerberg first took Facebook live on Harvard's server, one question remains unanswered: From a business standpoint, how, exactly, did Facebook do it? How did a college student with no real-world business experience take a relatively simple idea and then, less than ten years later, turn it into a $100 billion dollar company? What specific steps did Facebook take along its journey to creating perhaps the most innovative startup of the 21st century? What approach did it take when pitching venture capitalists, and how did it go about forging its many strategic partnerships? And, most importantly, how can would-be founders learn and effectively utilize Facebook's unique techniques and strategies in their own startup efforts? In How to Create the Next Facebook, tech guru Tom Taulli answers all of these questions and more, crystallizing the process by which Facebook was shepherded from idea to IPO to provide a guided blueprint for budding entrepreneurs who are ready to start building their own great business. Regardless of what stage of development your startup is in, How to Create the Next Facebook provides you with clear, compelling, and ultimately actionable advice extracted from Facebook's startup success story. You'll learn how Facebook handled the very same situations your startup is confronting—from how it arrived at its mission statement to what its priorities were during its talent search process—before gaining access to all the concrete, practical guidance you need to make the right decisions for your company and continue moving forward with confidence. And, of course, because Facebook didn't get everything right at first, author Tom Taulli painstakingly details the company's most costly mistakes, documenting everything from its protracted legal struggles to its many failed attempts at establishing multiple revenue streams, so that you can arm your company against the various challenges that threaten to sink even the very best startups. By the time you turn the final pages of How to Create the Next Facebook, you'll realize that Facebook is more than just a fun place to catch up with old friends; it is the ideal model to follow for those who, like you, are ready to build the world's next great startup.

Download or read book How to Create the Next Facebook written by Tom Taulli and published by . This book was released on 2012 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: In just under a decade, Facebook has gone from a Harvard prodigy's dorm-room experiment to an essential part of the social life of hundreds of millions of children, teens, and adults across the globe. It's no surprise, then, that the company has been the subject of countless magazine articles, books, and even movies. But despite the extensive coverage that has been given to the company in the years since founder Mark Zuckerberg first took Facebook live on Harvard's server, one question remains unanswered: From a business standpoint, how, exactly, did Facebook do it? How did a college student with no real-world business experience take a relatively simple idea and then, less than ten years later, turn it into a $100 billion dollar company? What specific steps did Facebook take along its journey to creating perhaps the most innovative startup of the 21st century? What approach did it take when pitching venture capitalists, and how did it go about forging its many strategic partnerships? And, most importantly, how can would-be founders learn and effectively utilize Facebook's unique techniques and strategies in their own startup efforts? In How to Create the Next Facebook , tech guru Tom Taulli answers all of these questions and more, crystallizing the process by which Facebook was shepherded from idea to IPO to provide a guided blueprint for budding entrepreneurs who are ready to start building their own great business. Regardless of what stage of development your startup is in, How to Create the Next Facebook provides you with clear, compelling, and ultimately actionable advice extracted from Facebook's startup success story. You'll learn how Facebook handled the very same situations your startup is confronting-from how it arrived at its mission statement to what its priorities were during its talent search process-before gaining access to all the concrete, practical guidance you need to make the right decisions for your company and continue moving forward with confidence. And, of course, because Facebook didn't get everything right at first, author Tom Taulli painstakingly details the company's most costly mistakes, documenting everything from its protracted legal struggles to its many failed attempts at establishing multiple revenue streams, so that you can arm your company against the various challenges that threaten to sink even the very best startups. By the time you turn the final pages of How to Create the Next Facebook , you'll realize ...

Download or read book Social Media for Direct Selling Representatives written by Karen Clark and published by Karen Clark. This book was released on 2018-01-15 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the resource you've been waiting for. Tailored specifically to those in "party plan" direct selling businesses, Social Media for Direct Selling Representatives is the first volume in a series of books to help you accelerate your business using social media marketing as a vibrant part of your overall marketing plan. Based on 18 years' experience in the field and working with companies, this book was written by someone with the technical expertise to know what works, and the industry knowledge to explain it in a way that makes sense.

Download or read book FBML Essentials written by Jesse Stay and published by "O'Reilly Media, Inc.". This book was released on 2008-07-22 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you have an idea for a Facebook application? With FBML Essentials, you'll learn how to build it quickly using the Facebook Markup Language (FBML) and other easy-to-use tools in the site's framework. If you can develop a website with HTML, writing a Facebook application with the help of this book will be a breeze. Of course, Facebook is not just another website. Any applications you write for it will have a potential audience of 16 million dedicated users. It's not just another social networking site, either. Under the surface, Facebook is pretty sophisticated, with a development toolkit that includes it's own modified version of HTML -- FBML -- to customize the look and feel of your Facebook applications. With FBML Essentials, you not only learn how to get started with this toolkit, you also get a complete reference on every FBML tag Facebook has ever written, with examples of how each tag works and advice on the best ways to use these tags in your code. This book includes: A walkthrough of a sample Facebook application Design rules for using images, CSS, JavaScript, and forms Specific chapters on tags -- authorization tags, logic tags, user/group tags, profile-specific tags, and more Messaging and alerts using FBML Creating forms with FBML Facebook navigation Notifications and requests Dynamic FBML attributes, including MockAJAX How to test your FBML code A chapter on FBJS, Facebook's version of JavaScript If you want to try your hand at writing a Facebook application, you have a willing audience, an easy-to-use toolkit, and the perfect guide to get you started. FBML Essentials will help you take your idea from conception to working application in no time.

Download or read book App Empire written by Chad Mureta and published by John Wiley & Sons. This book was released on 2012-03-27 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to building wealth by designing, creating, and marketing a successful app across any platform Chad Mureta has made millions starting and running his own successful app business, and now he explains how you can do it, too, in this non-technical, easy-to-follow guide. App Empire provides the confidence and the tools necessary for taking the next step towards financial success and freedom. The book caters to many platforms including iPhone, iPad, Android, and BlackBerry. This book includes real-world examples to inspire those who are looking to cash in on the App gold rush. Learn how to set up your business so that it works while you don't, and turn a simple idea into a passive revenue stream. Discover marketing strategies that few developers know and/or use Learn the success formula for getting thousands of downloads a day for one App Learn the secret to why some Apps get visibility while others don't Get insights to help you understand the App store market App Empire delivers advice on the most essential things you must do in order to achieve success with an app. Turn your simple app idea into cash flow today!

Download or read book How to Create a Social Network The Ten Commandments written by Spencer Fried and published by Spencer Fried. This book was released on 2014-05-26 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to know the secrets to creating a successful social network? Mark Zuckerberg knows these secrets, and so does Jack Dorsey. These secrets, are the 10 Commandments of Social Networking. Enough of the social media books written by middle-aged CEOs trying to make an extra buck. It was time for a NEW perspective on what works in social networking, and what doesn't. And who knows best than millennials? Written and published by 19 year-old, Spencer Fried, residing in Westchester, New York, this is a brief, yet enticing read that will enlighten you. Whether you truly want to create the next Facebook, or you are curious about what goes into a successful social network, this book is for you. Just released exclusively on the Google Play Store, here is...The Ten Commandments.

Download or read book Facebook Application Development For Dummies written by Jesse Stay and published by John Wiley & Sons. This book was released on 2011-05-09 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fun and easy guide to creating the next great Facebook app! Want to build the next runaway Facebook app like Farmville or Mafia Wars? Interested in leveraging Facebook app development as part of a marketing strategy? Whether you want to build your own Facebook app from scratch, extend an existing Facebook app, or create a game, this book gets you up and running in no time. Master the Facebook toolkit, get acquainted with the Facebook Markup and Query languages, navigate the Facebook API—even learn how to make money with your new app! Shows you how to build the next great Facebook application with just basic HTML and scripting skills Delves into what makes a good app and what makes a lucrative app Explores how to create Facebook apps for marketing and viral reach, creating apps that can make money, and Facebook game development Reviews the Facebook toolkit and gets you started with the My First Facebook application Covers Facebook Markup and Query languages, navigating the Facebook API, and how to create a compelling interface Create the next killer Facebook app with this approachable, fun guide!

Download or read book Facebook Marketing For Dummies written by Paul Dunay and published by John Wiley & Sons. This book was released on 2009-10-29 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover how to leverage the power of the Facebook community to achieve your business marketing goals Facebook boasts an extremely devoted user base, with more than 65 billion page visits per month. With Facebook, an organization can market and promote their brand, products, or services via the network's built-in components of profile pages, polls, community building, advertising, word-of-mouth marketing, and business applications. This insightful resource focuses on the strategies, tactics, and techniques necessary to lead your organization into the world of Facebook marketing. Packed with vital real-world case studies, the book serves as a must-have guide for the most reliable, responsible, and ethical business and marketing practices with Facebook. A helpful reference that discusses essential strategies, tactics, and techniques for excelling in the world of Facebook marketing Examines setting up a business profile page, hosting an event on Facebook, and tracking your return-on-investment Shares strategies for successful Facebook advertising campaigns Demonstrates how to create widgets and Facebook applications Face it: this essential book contains everything you need to know for your foray into Facebook marketing. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Download or read book Facebook written by Steven Levy and published by Penguin. This book was released on 2020-02-25 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the Best Technology Books of 2020—Financial Times “Levy’s all-access Facebook reflects the reputational swan dive of its subject. . . . The result is evenhanded and devastating.”—San Francisco Chronicle “[Levy’s] evenhanded conclusions are still damning.”—Reason “[He] doesn’t shy from asking the tough questions.”—The Washington Post “Reminds you the HBO show Silicon Valley did not have to reach far for its satire.”—NPR.org The definitive history, packed with untold stories, of one of America’s most controversial and powerful companies: Facebook As a college sophomore, Mark Zuckerberg created a simple website to serve as a campus social network. Today, Facebook is nearly unrecognizable from its first, modest iteration. In light of recent controversies surrounding election-influencing “fake news” accounts, the handling of its users’ personal data, and growing discontent with the actions of its founder and CEO—who has enormous power over what the world sees and says—never has a company been more central to the national conversation. Millions of words have been written about Facebook, but no one has told the complete story, documenting its ascendancy and missteps. There is no denying the power and omnipresence of Facebook in American daily life, or the imperative of this book to document the unchecked power and shocking techniques of the company, from growing at all costs to outmaneuvering its biggest rivals to acquire WhatsApp and Instagram, to developing a platform so addictive even some of its own are now beginning to realize its dangers. Based on hundreds of interviews from inside and outside Facebook, Levy’s sweeping narrative of incredible entrepreneurial success and failure digs deep into the whole story of the company that has changed the world and reaped the consequences.

Download or read book iPhone Game Development written by Chris Craft and published by John Wiley & Sons. This book was released on 2009-10-27 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: New Apple Developer Series! A technical and business guide to creating and selling iPhone games If you've always wanted to develop a cool iPhone game application and sell it for big bucks, this book is for you. iPhone Game Development covers all technical and commercial bases, from how to sign up for the Apple Development Program, master the development tools in the iPhone SDK, publish your game to the App Store, and convince people to buy it. You'll find full coverage of Cocoa Touch and other great features of the iPhone SDK, plus pages of real-world examples with step-by-step explanations. The book also includes loads of royalty-free code you can use for commercial development. Apple's iPhone is not only a mobile phone, it's also a game platform rivaling big names like Nintendo and Sony; anyone can sign up for the Apple Developer Program and publish their works to the App Store This hip book written by two successful gamers with over a decade of game development experience will teach you both the technical and business aspects of developing and publishing a game to the App Store, plus how to convince end-users to buy it Includes examples with step-by-step explanations of actual games and apps currently on the App Store A Companion Web site provides royalty-free code from the samples in the book, which you can use to jumpstart your own game development Save weeks of development time with the expert guidance you'll find in iPhone Game Development! Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Download or read book Facebook Marketing For Dummies written by John Haydon and published by John Wiley & Sons. This book was released on 2012-01-19 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create a successful marketing campaign on Facebook with this updated guide With more than 600 million active users and more than 30 billion pieces of content shared each month, Facebook is an exciting platform with infinite marketing possibilities. This how-to guide breaks it all down for you and shows you ways to reach your customers with effective marketing strategies, tactics, and techniques on Facebook. Packed with new and updated content as well as real-world case studies that provide you with helpful frames of reference, Facebook Marketing For Dummies, 3rd Edition is an essential starting point for developing a successful marketing campaign on Facebook. Boasts new and updated content for developing a successful Facebook marketing campaign Addresses ways to use tools such as events, contests, and polls to promote your page Helps you understand the psychology of the Facebook user Explains how to integrate your Facebook marketing campaign with your other marketing campaigns using plug-ins and widgets Details ways to monitor, measure, and adjust your Facebook marketing campaigns Learn how to reach the Facebook audience you want for your campaign with Facebook Marketing For Dummies, 3rd Edition!

Download or read book The 12 Magic Slides written by Paul M. Getty and published by Apress. This book was released on 2014-02-28 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Author Paul Getty has seen thousands of brilliant founding CEOs present to angel investors, venture capitalists, and institutional investors. And he has seen thousands of them fail in their quest for the money they sincerely believed would lead to entrepreneurial success and riches for all. Again and again, he watched would-be tech titans fail to create a good first impression, deliver poor presentations, tell lengthy stories that put investors to sleep, and fail to address the critical issues sophisticated investors are most eager to hear about. If only they'd read The Twelve Magic Slides: Insider Secrets for Raising Growth Capital. Getty's slide topics—developed while coaching hundreds of company founders to fundraising success—cover each of the twelve key themes investors want to know about in depth before they part with their hard-earned money: the problem you see, your solution to it, the resulting business opportunity, the amount of money you need to grow the firm, and the potential returns for investors, among others. Getty, managing director of Satwik Capital Advisors in San Jose, California, shows that properly developing each slide—and the thinking behind it—can get you the investment capital required to vault your company to the next level. But The Twelve Magic Slides is more than a book about how raise money from professional investors. It presents a whole new way of how to think about and develop a successful startup. Regardless, it will show you better ways to accomplish your goals and increase the chances you’ll get the green light from investors. Whether you are seeking startup funding from the angel down the street, or trying to convince investment bankers to help take you public, The Twelve Magic Slides provides a clear step-by-step process that will enable you to: Identify the key elements of the business that must be developed to attract external capital Understand the critical dos and don’ts CEOs must know to sell their story to investors in a quick and efficient manner Create twelve perfect slides and a presentation that secures investor interest from the start and gives them plenty of reasons to write you a check You need to find money to fund your company’s growth. Investors need to find entrepreneurs and ideas they can believe in. The Twelve Magic Slides presents a proven method for attracting funds from angel investors, venture capital firms, private equity firms, and institutional investors. It will give you the knowledge and confidence you need to ask for—and receive—the capital you need to launch or grow a business.

Download or read book Zucked written by Roger McNamee and published by Penguin. This book was released on 2020-02-04 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the Financial Times' Best Business Books of 2019 The New York Times bestseller about a noted tech venture capitalist, early mentor to Mark Zuckerberg, and Facebook investor, who wakes up to the serious damage Facebook is doing to our society—and sets out to try to stop it. If you had told Roger McNamee even three years ago that he would soon be devoting himself to stopping Facebook from destroying our democracy, he would have howled with laughter. He had mentored many tech leaders in his illustrious career as an investor, but few things had made him prouder, or been better for his fund's bottom line, than his early service to Mark Zuckerberg. Still a large shareholder in Facebook, he had every good reason to stay on the bright side. Until he simply couldn't. Zucked is McNamee's intimate reckoning with the catastrophic failure of the head of one of the world's most powerful companies to face up to the damage he is doing. It's a story that begins with a series of rude awakenings. First there is the author's dawning realization that the platform is being manipulated by some very bad actors. Then there is the even more unsettling realization that Zuckerberg and Sheryl Sandberg are unable or unwilling to share his concerns, polite as they may be to his face. And then comes the election of Donald Trump, and the emergence of one horrific piece of news after another about the malign ends to which the Facebook platform has been put. To McNamee's shock, even still Facebook's leaders duck and dissemble, viewing the matter as a public relations problem. Now thoroughly alienated, McNamee digs into the issue, and fortuitously meets up with some fellow travelers who share his concern, and help him sharpen its focus. Soon he and a dream team of Silicon Valley technologists are charging into the fray, to raise consciousness about the existential threat of Facebook, and the persuasion architecture of the attention economy more broadly—to our public health and to our political order. Zucked is both an enthralling personal narrative and a masterful explication of the forces that have conspired to place us all on the horns of this dilemma. This is the story of a company and its leadership, but it's also a larger tale of a business sector unmoored from normal constraints, just at a moment of political and cultural crisis, the worst possible time to be given new tools for summoning the darker angels of our nature and whipping them into a frenzy. Like Jimmy Stewart in Rear Window, Roger McNamee happened to be in the right place to witness a crime, and it took him some time to make sense of what he was seeing and what we ought to do about it. The result of that effort is a wise, hard-hitting, and urgently necessary account that crystallizes the issue definitively for the rest of us.

Download or read book Facebook Groups How to Create a Facebook Marketing Strategy That Works written by Fraser Hay and published by . This book was released on 2019-04-28 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: Facebook Groups. Are they part of your facebook marketing strategy? Struggling to generate fans, friends, followers & members to your facebook community? Do You: 1. Know who you're trying to reach on facebook? 2. Want to create your own tribe, community or group on facebook? 3. Want help from a cadre of small business owners to help you grow your business online? In this practical and proven small business marketing guide to facebook groups, and facebook marketing in 2019, award winning entrepreneur, author and founder of Grow Your Business Club - Fraser Hay share the step-by-step approach he took to launch his club in March 2019. Inside "Facebook Groups: How to Create a Facebook Marketing Strategy That Works", you will learn: How to successfully plan, document and execute your facebook groups strategy A powerful, practical and proven 11 step facebook marketing plan - that works Proven email templates to send fans, friends & followers on facebook 19 Practical Ways to create engagement in your facebook groups 47 engaging reasons to use Facebook Live in your facebook groups How to create a stunning promotional video in 30 minutes or less Get introduced to Spotlight members from facebook group - Grow Your Business club 50 practical ways to improve engagement in your facebook groups Discover the 4E Content Strategy for planning your facebook groups How to welcome members to your facebook group so they start posting How to save time and money when managing your facebook groups 50 ways to promote your facebook groups online and sign up new members How to prevent losing 66% of your facebook group members' attention And much, much more. Fraser Hay launched his own facebook group - Grow Your Business Club on 17th March, 2019. In 3 days, he had created 100 members to his facebook group In 5 days, they were engaging, generating referrals, leads and sales In 7 days, his facebook group had created 1000 posts, comments and reactions. In 14 days, he had doubled engagement to 2000 posts, comments and reactions In the next 7 days, he had doubled it to nearly 4000 posts, comments and reactions As Fraser says, with the right facebook groups strategy, you just don't know how big it's going to get... The author invites you to join the evolution and be the change that you want to experience online. Download "Facebook Groups: How to Create a Facebook Marketing Strategy That Works" now today, receive a FREE invitation to join his facebook group - Grow Your Business Club, access to a FREE webinar, the offer to receive a FREE BONUS worth £50

Download or read book THE FACEBOOK FORMULA written by Jef Benson and published by XinXii. This book was released on 2023-01-25 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build a World-Class Business Like Facebook even if you haven't been to Harvard... Learn the secrets of building a Multi-billion dollar Company like facebook...in this book Starting a business can be overwhelming - but it doesn't have to be. With the right strategy and approach, anyone can turn their business idea into a global success, just like Facebook. In this book, I'm going to share with you ten of the biggest strategies that made Facebook into the multi-billion-dollar company it is today. Whether you're looking to launch a new business or take an existing one to the next level, this book will give you the insight and inspiration you need to make your goals a reality. These are more than just ideas - they’re proven strategies that entrepreneurs all over the world are using right now to create tremendous success. From leveraging online tools to building a loyal customer base, this book will show you how to use these strategies in your own business and see phenomenal results. If you’re ready to take your business to the next level, then this is the book for you. It’s full of actionable ideas that will help you reach goals you never thought possible. All you need to do is open the pages, find your inspiration, and get started. You can join the ranks of the most successful entrepreneurs in the world. This is your time to live the dream - let's get started!

Download or read book Authoritas written by Aaron Greenspan and published by . This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aaron Greenspan was just like any other recent Harvard graduate until the day he read that his invention, a web site called The Facebook, was worth billions of dollars¿and someone else was taking the credit. Trying to find the rationale behind an unbelievable tale of ingenuity, triumph and betrayal, Greenspan sat down to write his story, and emerged with a tale that follows a boy and his autistic brother from public school to the hyper-competitive college admissions process to the gates of Harvard Yard and beyond. A true story that sheds light on the American educational system, the immense challenges of coping with autism, and of course, the astronomical growth of The Facebook, Authoritas is an engrossing account of life that any student, parent, teacher or entrepreneur will relate to.

Download or read book The B2B Social Media Book written by Kipp Bodnar and published by John Wiley & Sons. This book was released on 2011-12-20 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.