Download or read book How to Create and Market a Successful Seminar Or Workshop written by Howard L. Shenson and published by Consultants Library. This book was released on 1987 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book How to Create Market a Successful Seminar Or Workshop written by Howard L. Shenson and published by . This book was released on 1981 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book How to Develop and Promote Successful Seminars and Workshops written by Howard L. Shenson and published by Wiley. This book was released on 1990-09-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete guide to succeeding in today's burgeoning seminar business--from developing a program and market testing, to pricing, promotion, advertising, and more! How to Develop & Promote Successful Seminars & Workshops The adult education business--seminars, workshops, classes, conferences--is one of the fastest growing industries in the country and, for many, extremely profitable. Now, Howard Shenson shares proven-effective, research-based strategies responsible for filling more than one million seminar seats, to allow anyone with marketable knowledge to succeed in the seminar business. You'll learn: * How to select a marketable subject and test market any seminar for about $1,000 or less * How to develop a dynamic program and effective program materials * How to create a powerful, registration producing marketing strategy and design winning promotional materials * How to assess promotional effectiveness and fine-tune marketing to increase sales * How to evaluate and choose where and when to conduct your seminar or workshop * How to select hotel and conference facilities * How to price your program to ensure maximum registrations/profitability * How to develop or obtain program materials and how to add to your profits through back-of-the-room sales of products and services * How to creatively select and rent mailing lists, and maximize your direct mail response while reducing marketing expense
Download or read book Successful Seminar Selling written by Phil Calvert and published by How To Books Ltd. This book was released on 2004 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: CONTENTS: Part 1 - Successful Seminar Selling - How To Plan, Prepare and Market Your Events 1.1 Problems Facing Small Businesses 1.2 The Need to Change and Adapt 1.3 The Benefits of Seminar selling 1.4 Planning Your Seminars and Workshops 1.5 The Golden Rules of Marketing Your Seminars 1.6 Offline and online marketing and promotion 1.7 How to Dramatically Increase Your Profits from Seminars 1.8 How to Create Information-Based Products - Quickly Part 2 - Getting Your Business Message Across with Impact, Power and Authority 2.1 Presentation is Everything 2.2 Confidence 2.3 Clarity 2.4 Conviction 2.5 Connection Part 3 - What Happens Next? 3.1 Getting Feedback 3.2 Following Up Afterwards to Maximize Sales and Profits. Some Final Thoughts.
Download or read book Successful Seminar Selling written by Philip Calvert and published by Independently Published. This book was released on 2019-10-17 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you considering using seminars, workshops and live marketing events to attract new clients - but don't know how to get started? Successful Seminar Selling from Live Marketing expert and Professional Speaker Philip Calvert, is the ultimate guide to boosting sales and profits through seminars and workshops. This practical and comprehensive book has been completely revised and updated from its original acclaimed edition, and reveals the secrets of how small businesses and sales teams can dramatically increase sales and profits by hosting their own seminars, workshops, live demonstrations and networking events. When you get your copy today, you'll discover: Why seminars and workshops are key to substantial growth for small businesses and organisations How to plan, promote and market your events using both traditional marketing and exciting new social media techniques How to find hundreds of new prospects and achieve conversion rates at your seminars and live marketing events approaching 100 per cent How to niche your seminars to achieve the highest levels of attendance and profitability How and when to charge for your seminars How to present and get your message across with clarity, confidence and conviction Proven presentation skills and techniques for seminar hosts How to build instant rapport with your seminar delegates How to create significant new income streams from your seminars and events through eBooks and digital products ...and much, much more. Packed with real-life examples of how small businesses can benefit from hosting their own seminars and promotional events, this book both informs, educates and inspires. If you read just one sales and marketing book this year, make it Successful Seminar Selling! Click Order and get your copy today.
Download or read book The Complete Guide to Running Successful Workshops Seminars written by Kristie Lorette and published by Atlantic Publishing Group (FL). This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this new book, you will learn the ins and outs of planning a workshop, from general decisions about how long the event will last to the minute details such as where each person will check in and sit. This complete guide will teach you how to effectively target and communicate with your audience so you can give you attendees the information they were missing. You will learn about the basics of leading a training program, such as what characteristics you should portray to show your authority and credibility, as well as the general structural elements of a workshop seminar, and conference. This comprehensive book will help you define the reason why you are holding a workshop, and will teach you to succinctly create an objective for your participants so that you are destined for success. You will even learn how to evaluate and measure your success during and after the event to prove your true effectiveness and determine your program's strengths and weaknesses. Filled with information about how to build a budget, planning, scheduling and get funding for your workshop, this book addresses the financial aspect of holding an hour, day, or weekend workshop so that you can adequately allocate your money. This guide will teach you everything you need to know to plan, promote, and present a conference.
Download or read book How to Develop and Promote Successful Seminars and Workshops written by Howard L. Shenson and published by Wiley. This book was released on 1990 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete guide to succeeding in today's burgeoning seminarbusiness--from developing a program and market testing, to pricing,promotion, advertising, and more! How to Develop & PromoteSuccessful Seminars & Workshops The adult educationbusiness--seminars, workshops, classes, conferences--is one of thefastest growing industries in the country and, for many, extremelyprofitable. Now, Howard Shenson shares proven-effective,research-based strategies responsible for filling more than onemillion seminar seats, to allow anyone with marketable knowledge tosucceed in the seminar business. You'll learn: * How to select a marketable subject and test market any seminarfor about $1,000 or less * How to develop a dynamic program and effective programmaterials * How to create a powerful, registration producing marketingstrategy and design winning promotional materials * How to assess promotional effectiveness and fine-tune marketingto increase sales * How to evaluate and choose where and when to conduct your seminaror workshop * How to select hotel and conference facilities * How to price your program to ensure maximumregistrations/profitability * How to develop or obtain program materials and how to add to yourprofits through back-of-the-room sales of products andservices * How to creatively select and rent mailing lists, and maximizeyour direct mail response while reducing marketing expense
Download or read book How to Start a Seminar Production Business written by ARX Reads and published by ARX Brand International LLC. This book was released on with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminars are a big source of income nowadays. You may now know it but HUNDREDS of individuals, organizations, companies, associations, and giant corporations demand seminars all over the United States. Seminars and workshops are big business, with thousands being run every year across the U.S. A quick search of Eventbrite, for example, reveals around 35,000 upcoming seminars, and that’s only on one platform. With attendees in the hundreds and/or admission fees in the thousands for the largest and most successful seminars, they can be a great source of revenue for edupreneurs. If you can teach your subject in a classroom setting or via an online course, there’s no reason you can’t convert what you know into an informative and engaging seminar. Seminars tend to focus on knowledge, experience, and growth and it’s the reason why a lot of people demand them. If you WANT to start a seminar business, we’ve listed the 6 steps you will need for your successful seminar checklist.
Download or read book Get Your Money Where Your Mouth is written by David R. Portney and published by Kallisti Publishing. This book was released on 2009 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get Your Money Where Your Mouth Is is about one thing and one thing only: how to bring in a flood of new customers or interest into your business, profession, or passion so you can put a ton of money into your bank account and cash into your pocket. If money and attention are not your things, then you might want to stop reading right now because David Portney is going to show you exactly how to get both in the fastest, easiest, and most fun way possible--by delivering seminars and speaking in public.
Download or read book How to Successfully Market Seminars and Workshops a Practical Guide for Creating Seminar Marketing Plans and Powerful Promotional Materials written by Jenny L. Hamby and published by . This book was released on 2003 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Successful Seminar Selling for Financial Advisers written by Philip Calvert and published by . This book was released on 2019-10-18 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you an IFA, financial adviser, wealth manager or financial planning professional looking to attract high quality new clients through seminars, workshops and events - but don't know where to start? Successful Seminar Selling for Financial Advisers is the blueprint for Financial Planners, Wealth Managers, Mortgage Brokers, RIAs, IFAs and professional Financial Advisers who are looking to attract profitable new leads and clients from seminars, workshops, client events and live marketing opportunities. This practical and comprehensive book reveals the secrets of how IFA, financial advice and financial planning businesses can dramatically increase profits by hosting their own seminars, workshops, live demonstrations and networking events. When you get your copy today, you'll discover: Why seminars and workshops are key to substantial growth for small financial adviser businesses How to plan, promote and market your events using both traditional marketing and exciting new digital marketing and social media techniques How to find hundreds of new prospects and achieve conversion rates at your seminars and live marketing events approaching 100 per cent. We reveal step-by-step how one financial adviser in the UK regularly got conversion rates at his seminars near 100 per cent How to niche your seminars to achieve the highest levels of attendance and profitability How and when to charge for your seminars How to present and get your message across with clarity, confidence and conviction Proven presentation skills and techniques for financial adviser seminar hosts How to build instant rapport with your seminar delegates How to create significant new income streams from your seminars and events through eBooks and digital products ....and much, much more - including a special chapter looking behind the scenes of a financial adviser's client seminar from the perspective of a mystery seminar shopper. It's a real eye-opener... Packed with real-life examples of how financial advisor businesses can benefit from hosting their own seminars and promotional events, this book both informs, educates and inspires. If you are a financial planning professional looking to read just one sales and marketing book this year, make it this one! Order your copy now...
Download or read book Getting Started in Speaking Training or Seminar Consulting written by Robert W. Bly and published by John Wiley & Sons. This book was released on 2002-03-14 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to make a living speaking, training, and running workshops andseminars Expert Bob Bly shares his secrets for earning $1,000 to $5,000 aday, or more, as a self-employed speaker, lecturer, or trainer. Heshows readers, step-by-step, everything they need to know to becomepolished speakers, create winning presentations, find a marketniche, set fees, get bookings, and much more. Aspiring speakerswill learn about the corporate training market-who buys training,what the hot topics are, how to package and sell training courses,and what to charge. Bob Bly (Dumont, NJ) is an independent copywriter, advertisingconsultant, bestselling author, popular lecturer, and highlysuccessful trainer.
Download or read book How to Make it Big in the Seminar Business written by Paul Karasik and published by McGraw-Hill Education. This book was released on 2004-12-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Make It Big in the Seminar Business is considered must have reading among consultants, speakers, and seminar leaders. Fully updated and revised, this new edition is packed with insider tips on determining fees, marketing, scheduling, presentation technologies, and much more. It features new chapters on using the Web and other new technologies to deliver seminars; marketing on the Web; developing coaching services in conjunction with seminars; and E-mail newsletters. Readers get a fully updated and expanded directory--listing the names, addresses, and telephone numbers for hundreds of public seminar companies, corporate training companies, speakers bureaus, and seminar websites.
Download or read book How to Design Develop and Market Health Care Seminars written by Ronald J. Friedman and published by . This book was released on 1997 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to design, develop, and market workshops and seminars with a minimum of cost, risk, or effort. The authors guide you through a step-by-step process for identifying your audience, choosing seminar topics, managing and marketing your program, refining your presentation, evaluating outcomes to improve future programs, and much, much more.Includes numerous checklists, evaluation guides, references and resources, plus sample forms and flyers to organize, market, and conduct successful workshops, seminars, or programs and increase referrals.
Download or read book Marketing and Managing Tourism Destinations written by Alastair M. Morrison and published by Taylor & Francis. This book was released on 2023-07-31 with total page 898 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and challenges and issues they face to compete for the global leisure and business travel markets. Much has changed since the publication of the second edition of this book in 2018. The COVID-19 pandemic was unpredictable at the time and has caused havoc for destinations and DMOs. The third edition includes many materials about the COVID-19 impacts and recovery from the pandemic. This third edition has been updated to include: four new chapters (Chapter 2—“Destination Sustainability and Social Responsibility”; Chapter 3—“Quality of Life and Well-Being of Destination Residents”; Chapter 11—“Destination Crisis Management”; and Chapter 20—“Destination Management Performance Measurement and Management”) new and updated international case examples to show the practical realities and approaches to managing different destinations around the world coverage of contemporary topics including, for example, COVID-19, social responsibility, metaverse, mixed reality, virtual meetings, teleworking, digital nomads, viral marketing, blended travel, regenerative tourism, meaningful travel, and several others a significantly improved illustration program keyword lists It is illustrated in full color and packed with features to encourage reflection on main themes, spur critical thinking, and show theory in practice. Written by an author with many years of industry practice, university teaching, and professional training experience, this book is the essential guide to the subject for tourism, hospitality, and events students and industry practitioners alike.
Download or read book How to Run Seminars and Workshops written by Robert L. Jolles and published by John Wiley & Sons. This book was released on 2017-03-27 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make your message stick with expert help from this classic trainer's resource How to Run Seminars and Workshops is the classic guide for trainers and presenters in any industry. Packed with clear advice and real-world practicality, this book covers all aspects including planning, setup, delivery, coaching, and more—including valuable guidance on selling your services. This new Fourth Edition has been updated and expanded, with new information on training simulations, self-marketing, and online delivery. New templates and worksheets help you sell your presentation more effectively, and insider tips leave you equipped to handle any situation that might arise. Novice presenters will find extensive guidance for every phase of the process, and even veteran presenters will learn how to fine-tune and adjust their methods to suit their audience and mode of delivery. Most trainers and presenters know all they need to know about their chosen topic, but very few know how to present it effectively. For more than a decade, this book has been training the trainers—from behind-the-scenes preparations to "in the pit" performance and working with trainees hands-on, straightforward guidance shows you how to: Capture and hold the audience's interest with expert pacing and visual aids Take advantage of new technologies that make training more accessible Prepare each session thoroughly to avoid mistakes, malfunctions, and delays Offer effective feedback, fine-tune delivery, market your services, and more As training departments shrink—many disappearing entirely—more and more companies are turning to keynote and workshop delivery as a way of reaching key clients. Podcasts are replacing live training, and new technology is continually changing the way presentations are made. Professional trainers and speakers must understand the nuances of any audience/delivery permutation, and tailor their methods to match. How to Run Seminars and Workshops is a trusted resource for presenters seeking to boost their effectiveness at any level, in any industry.
Download or read book Training Workshop Essentials written by Robert W. Lucas and published by John Wiley & Sons. This book was released on 2009-04-27 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner: Gold Axiom Business Book Award in Human Resources, 2010 This unique training resource offers trainers, educators, and facilitators a hands-on guide for designing and implementing training workshops and sessions that incorporate concepts learned from research on how the human brain best obtains, retains, and recalls information. By using this proven approach, trainers can create memorable workshops that are dynamic, fun, and effective events. The author shows how to design, develop, and deliver training from a whole-brain perspective that addresses the three different learning modalities (auditory, visual, and kinesthetic). Trainers can tap into accelerated learning strategies, address needs of different generational and diverse learners, and employ learner-tested techniques by applying key concepts from this book. This important book covers all the basics including selecting a topic specifically to address audience needs. It provides a step-by-step process for creating an outline, designing, developing, and using brain-friendly support materials, choosing the appropriate location (with the right equipment and furnishings), choosing the best time and date, and offers tips for presenting the content to learners in a creative and professional manner. Training Workshop Essentials offers brain-based strategies and techniques that go beyond typical training methods. These approaches will reach out and pull learners into the session's content and allow them to truly experience and retain the information long after the training ends.
