Download or read book Focus Groups written by Richard A. Krueger and published by SAGE. This book was released on 2000-04-26 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: `I read this book in a single sitting. It is written in an enthusiastic, helpful and clear style that held my attention, and made me want to read what came next. I shall read it again in a single sitting - probably more than once. For it offers common-sense advice about planning and running focus groups which I will want to revisit′ - British Journal of Education Technology The Third Edition of the `standard′ for learning how to conduct a focus group contains: a new chapter comparing and contrasting market research, academic, nonprofit and participatory approaches to focus group research; expanded descriptions on how to plan focus group studies and do the analysis, including step-by-step procedures; examples of questions that ask participants to do more than just discuss, and suggestions on how to answer questions about your focus group research.
Download or read book Moderating Focus Groups written by Richard A. Krueger and published by SAGE. This book was released on 1998 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Volume 4 of this series is indispensable for all wishing to improve their focus group moderating skills. This book provides an overview of critical skills needed by moderators, the skills moderators use, & strategies for handling difficult situations.
Download or read book Basic and Advanced Focus Groups written by David L. Morgan and published by SAGE Publications. This book was released on 2018-07-13 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Basic and Advanced Focus Groups illustrates both the different types of focus groups and how to decide among those options in order to produce the most effective focus groups possible. A variety of approaches to doing research with focus groups gives readers the tools to develop and examine their research designs, starting with the basics. Advanced coverage in each chapter takes an in-depth look at topics such as moderating focus groups, using mixed methods, and working with different sizes of groups. By taking a practical, applied approach, the author gives even novice students the knowledge and confidence to design and conduct effective focus group research, while simultaneously providing more advanced researchers with the tools and knowledge to refine their current practices.
Download or read book Focus Groups in Social Research written by Michael Bloor and published by SAGE. This book was released on 2001-03-08 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is an increasing divergence of focus group practice between social researchers and commercial market researchers. This book addresses the key issues and practical requirements of the social researcher, namely: the kinds of social research issues for which focus groups are most and least suitable; optimum group size and composition; and the designing of focusing exercises, facilitation and appropriate analysis. The authors use examples, drawn from their own focus groups research experience, and provide exercises for further study. They address the three main components of composition, conduct and analysis in focus group research and also acknowledge the increasing impact the Internet has had on social research by cover
Download or read book The Handbook for Focus Group Research written by Thomas L Greenbaum and published by SAGE. This book was released on 1998 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: As one of the most popular tools for gathering information in today's marketplace focus groups require understanding of purpose and good grounding in the technique to be effective. In The Handbook for Focus Group Research, Second Edition Tom Greenbaum provides the latest information on conducting effective focus groups.
Download or read book Focus Groups written by David W. Stewart and published by SAGE. This book was released on 2007 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher description
Download or read book Focus Group Interviews in Education and Psychology written by Sharon Vaughn and published by SAGE. This book was released on 1996-01-18 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book the authors describe the specific steps to take in order to conduct focus groups in education and psychological settings. The reader is shown how to prepare for a focus group, create a moderator's guide and analyse the results.
Download or read book Conducting Focus Groups for Business and Management Students written by Caroline J. Oates and published by SAGE. This book was released on 2017-10-30 with total page 105 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind of rich, qualitative data they facilitate. Ideal for Business and Management students reading for a Master’s degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method. Part of SAGE’s Mastering Business Research Methods, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis.
Download or read book Focus Groups for the Social Science Researcher written by Jennifer Cyr and published by Cambridge University Press. This book was released on 2019-03-28 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: In highlighting the unique features of focus groups, Cyr explains how they can help social science researchers effectively answer certain research questions.
Download or read book Developing Focus Group Research written by Jenny Kitzinger and published by SAGE. This book was released on 1999-02-22 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book critically examines the potential of, and suggests ways forward in, harnessing a versatile and powerful method of research - focus groups. The book challenges some of the emerging orthodoxies and presents accessible, insightful and reflective discussions about the issues around focus group work. The contributors, an impressive group of experienced researchers from a range of disciplines and traditions, discuss different ways of designing, conducting and analyzing focus group research. They examine sampling strategies; the implications of combining focus groups with other methods; accessing views of `minority' groups; their contribution to participatory or feminist research; use of software packages; discourse anal
Download or read book This Is Service Design Doing written by Marc Stickdorn and published by "O'Reilly Media, Inc.". This book was released on 2018-01-02 with total page 1341 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers. You'll learn specific facilitation guidelines on how to run workshops, perform all of the main service design methods, implement concepts in reality, and embed service design successfully in an organization. Great customer experience needs a common language across disciplines to break down silos within an organization. This book provides a consistent model for accomplishing this and offers hands-on descriptions of every single step, tool, and method used. You'll be able to focus on your customers and iteratively improve their experience. Move from theory to practice and build sustainable business success.
Download or read book Focus Groups written by Jori N. Hall and published by Myers Education Press. This book was released on 2020-04-17 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: A 2021 AERA Qualitative Research SIG Outstanding Book Award winner Focus Groups: Culturally Responsive Approaches for Qualitative Inquiry and Program Evaluation takes an in-depth look at how culturally-responsive focus groups are developed and implemented within the context of qualitative inquiry broadly, and program evaluation more specifically. The book showcases various forms of focus groups and how they can be responsive to specific communities across different disciplines. This book provides: an historical perspective on focus groups a theoretical foundation helpful for supporting focus groups with marginalized groups, vulnerable populations (older adults, children), and participants within non-Western settings basic procedures for conducting focus groups guidelines for cultural responsiveness and case examples of alternative approaches to focus groups that target specific communities and those in different contexts. It also considers ethical issues around the use of culturally responsive focus groups, while providing guidance on analyzing and interpreting your data and establishing the credibility of your study. Focus Groups is an information rich resource for qualitative researchers and program evaluators at various levels who want to learn about or enhance their knowledge on designing and conducting culturally responsive focus groups. Perfect for courses such as: Foundations of Culturally Responsive Focus Groups | Culturally Responsive Approaches to Program Evaluation Practicing Qualitative Program Evaluation | Qualitative Research: Culturally Responsive Methods | Focus Groups in Research | Introduction to Qualitative Methods | Methods in Educational Research | Program Evaluation Practice | Designing Qualitative Research
Download or read book How to Conduct Employee Focus Groups written by David Pitre and published by . This book was released on 2017-05-16 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive guide shows you how to get the employee feedback you need to successfully implement internal programs and initiatives.How can you find out what employees are thinking?Conduct employee focus groups.How to conduct employee focus groups is the comprehensive guide that shows you how to explore issues, test concepts and generate ideas with employees so you can make more informed decisions.Whether you're an HR professional, a communicator or anyone running a program, How to conduct employee focus groups can help you get the insight you're looking for.How can this book help you?This all-inclusive, do-it yourself guide gives you everything you need to manage and facilitate employee focus groups, including:? Easy-to-follow, how-to information? Examples of how focus groups have been used in organizations? Samples you can tailor to meet your needs, including a participant invitation, a discussion guide and a findings report? Advice about conducting virtual focus groupsWhat does it include?Even if you've never conducted an employee focus group before, this book covers each step in detail, including how to:? Select the right participants? Choose the best location, timing and facilities? Build a discussion guide? Moderate like a professional? Deal effectively with challenging participants and unexpected events? Debrief and analyze your data? Develop insightful conclusions
Download or read book Focus Group Methodology written by Pranee Liamputtong and published by SAGE Publications. This book was released on 2011-03-28 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: A friendly introduction to the basics of focus group methods with an international feel and an ethical sensibility.
Download or read book Focus Groups as Qualitative Research written by David L. Morgan and published by SAGE. This book was released on 1997 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: This extensively revised edition of Focus Groups as Qualitative Research reflects the many changes that have occurred in the study of focus groups in recent years.
Download or read book Focus Group Discussions written by Monique M. Hennink and published by Oxford University Press. This book was released on 2013-12-13 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Understanding Research series focuses on the process of writing up social research. The series is broken down into three categories: Understanding Statistics, Understanding Measurement, and Understanding Qualitative Research. The books provide researchers with guides to understanding, writing, and evaluating social research. Each volume demonstrates how research should be represented, including how to write up the methodology as well as the research findings. Each volume also reviews how to appropriately evaluate published research. Focus Group Discussions addresses the challenges associated with conducting and writing focus group research. It provides detailed guidance on the practical and theoretical considerations in conducting focus group discussions including: designing the discussion guide, recruiting participants, training a field team, moderating techniques and ethical considerations. Monique Hennink describes how a methodology section is read and evaluated by others, such as journal reviewers or thesis advisors. She provides readers with guidance on specific aspects of presenting research findings, such structuring narrative accounts, developing an argument, using quotations, reporting focus group interaction, visual presentation formats, and strategies for grounding study results. She describes the challenges in assessing focus groups and details practical strategies for assessing scientific rigor. The book includes case study examples of field research across a range of disciplines and international contexts. Hennink concludes the volume with an overview of current debates relating to the evaluation of qualitative research, suggesting ways to critique the research design, methodology and results of focus group research.
Download or read book Involving Community Members in Focus Groups written by David L. Morgan and published by SAGE. This book was released on 1998 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: Volume 5 of the Focus Group Kit is absolutely essential for those who need to teach others how to conduct focus group interviews, particularly non-researchers within a community. The book includes countless tips, advice and exercises.
