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Book 120 Ways To Achieve Your Purpose With LinkedIn

Download or read book 120 Ways To Achieve Your Purpose With LinkedIn written by Sue Ellson and published by 120 Ways Publishing. This book was released on 2016-02-23 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘120 Ways To Achieve Your Purpose With LinkedIn: Tried And True Tips And Techniques’ is for: defining and achieving your purpose managing your LinkedIn Profile, Company Page and Group exploring LinkedIn features including Newsfeed, Pulse, Apps job search, career development, business and social enterprise measuring and improving your performance statistics, backups, solving issues, taking action and achieving results It includes information for: students, job seekers and career changers freelancers, entrepreneurs and business owners advisers, consultants and thought leaders community groups and professional associations schools, colleges and universities anyone who wants to leverage their skills, knowledge and networks This thorough, practical and detailed guide provides you with the key strategies and techniques, based on your purpose, that you can implement today for your success in the future. Get started and take action now! **Special free bonus offers at https://120ways.com/members Chapter Outline Preface Introduction 1. It’s All About Purpose 1.1 Take Action To Achieve Your Purpose 1.2 Prepare Your Own Action Plan 1.3 Selecting Your Purpose – Based On Your Values 1.4 Learn The Skills To Achieve Your Purpose 1.5 Aim For 80% Rather Than 100% 1.6 Define Your Boundaries On Your Terms 2. Pre Work Starting Points 2.1 Select The Initial Purposes You Would Like To Achieve 2.2 Select Your Primary Keywords 2.3 Select Your Secondary Keywords 2.4 Prepare For The Process 2.5 Allocate Some Time To Achieve Your Purpose 2.6 Collect Some Baseline Statistics And Backup Your Data 2.7 Overcome Your LinkedIn Hang-ups 2.8 Improve Your Digital Literacy 2.9 Familiarize Yourself With The Functions Of LinkedIn 2.10 The Dangers Of Using LinkedIn Incorrectly 3. Creating And Updating Your LinkedIn Profile 3.1 Do This Before Updating Your LinkedIn Profile 3.2 Essential Edit For Every LinkedIn Profile 3.3 The Computer Experience – Attracting Viewers 3.4 The User Experience – Convince Viewers 3.5 LinkedIn Strategy And Tactics – Convert For Results 4. Performance Power Tools 4.1 Post On LinkedIn 4.2 Join Relevant Groups On LinkedIn 4.3 Follow Relevant Companies On LinkedIn 4.4 Maximize Your Education 4.5 Select Your Influencers (Following) 4.6 Select Your Channels (Following) 4.7 Select Your News Publishers 4.8 Decide How To Respond To Your News Feed 4.9 Create A Schedule For Endorsing Skills Of Connections 4.10 Select A Recommendations Strategy 4.11 Select A Connections Strategy 4.12 Decide What You Will Do On A Regular Basis 5. Job Search Strategies 5.1 Select A Range Of Concurrent Strategies 5.2 Do Your Research 5.3 Find Suitable Mentors Through LinkedIn 5.4 Reach Out To Your Network 5.5 Apply For Jobs Listed On LinkedIn 5.6 View The Career Sections Of Selected Companies 5.7 Connect With Recruiters 5.8 Connect With Professional Association Members 5.9 Tailor Your Photo, Headline And Summary 5.10 Understand Job Search Algorithms 5.11 Prepare For Job Interviews 5.12 The Key To Job Search Success 6. Career Development 6.1 Identifying Choices And Making Decisions 6.2 Understanding The Local Market 6.3 Overcoming Barriers To Entry 6.4 Massaging The Message 6.5 Add Some Flair To Your LinkedIn Profile 6.6 Changing Your Purpose, Job or Enterprise Direction 7. Recruitment And Human Resources Practices 7.1 Perceived LinkedIn Risks To Enterprises 7.2 How To Interpret LinkedIn Profiles 7.3 How To Find Quality Candidates Via Advanced Search 7.4 Posting Job Ads On LinkedIn 7.5 Preparing For Job Interviews 7.6 Inducting New Employees 7.7 LinkedIn For Leaders, Managers And Employees 7.8 LinkedIn For Leaving Employees 7.9 LinkedIn For Former Employees 8. Business and Social Enterprise 8.1 Establishing Quality Enterprise Real Estate On LinkedIn 8.2 Building Your Enterprise Digital Asset 8.3 Enterprise Updates Via Your LinkedIn Company Profile 8.4 Create A Style Guide For Your Company Updates 8.5 Options For Your LinkedIn Social Media Policy 8.6 Effective Strategies For Your LinkedIn Group 8.7 Messages From The CEO and Management 8.8 Getting Sales Via LinkedIn 8.9 Follow Up Techniques For Success 8.10 Measuring Your Return On Investment 8.11 Choose Your Overall Enterprise LinkedIn Strategy 9. Generational Tips For LinkedIn Profiles For Individuals 9.1 Students In Secondary Or Tertiary Education 9.2 Early Career 9.3 Mid-Career 9.4 Career Changers 9.5 Late Career 9.6 Retirement 10. Schools, Colleges And Universities 10.1 Applying For A University Profile 10.2 Benefits Of A University Profile 10.3 Tools For Higher Education Professionals 10.4 Tools For University Students 10.5 Add To Profile Qualification Or Certification Button 11. International Purposes 12. Personal Branding And Reputation Management 12.1 Personal Branding Tips 12.2 Reputation Management Tips 12.3 Networks You Need In Your Life 13. Research 13.1 Searching For People 13.2 Saving Your Searches 13.3 Taking Action From Your Searches 14. Referrals 14.1 Referral Marketing 14.2 Referral Sharing 14.3 Referral Automation 15. Relationships 15.1 Building And Developing Relationships 15.2 Changing And Challenging Relationships 15.3 Relationships That Have Ended 16. Achieving Your Goals 16.1 Top 20 Tips And Techniques 16.2 Your Minimum Targets 16.3 Questions And Answers 17. LinkedIn Special Features 17.1 LinkedIn Information 17.2 LinkedIn Products 17.3 LinkedIn Resources 17.4 LinkedIn Apps 17.5 LinkedIn Tools 17.6 LinkedIn Indexes 18. Future Of LinkedIn 19. Full List Of 120 Actions 20. Bonuses Appendix 1 – List of Career Development Enterprises Index

Book Small Data

    Book Details:
  • Author : Martin Lindstrom
  • Publisher : St. Martin's Press
  • Release : 2016-02-23
  • ISBN : 1466892595
  • Pages : 258 pages

Download or read book Small Data written by Martin Lindstrom and published by St. Martin's Press. This book was released on 2016-02-23 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of “small data” in his quest to discover the next big thing Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers’ homes, carefully observing every detail in order to uncover their hidden desires, and, ultimately, the clues to a multi-million dollar product. Lindstrom connects the dots in this globetrotting narrative that will enthrall enterprising marketers, as well as anyone with a curiosity about the endless variations of human behavior. You’ll learn... • How a noise reduction headset at 35,000 feet led to the creation of Pepsi’s new trademarked signature sound. • How a worn down sneaker discovered in the home of an 11-year-old German boy led to LEGO’s incredible turnaround. • How a magnet found on a fridge in Siberia resulted in a U.S. supermarket revolution. • How a toy stuffed bear in a girl’s bedroom helped revolutionize a fashion retailer’s 1,000 stores in 20 different countries. • How an ordinary bracelet helped Jenny Craig increase customer loyalty by 159% in less than a year. • How the ergonomic layout of a car dashboard led to the redesign of the Roomba vacuum.

Book Dear Debt

    Book Details:
  • Author : Melanie Lockert
  • Publisher : Coventry House Publishing
  • Release : 2016-08-12
  • ISBN :
  • Pages : 126 pages

Download or read book Dear Debt written by Melanie Lockert and published by Coventry House Publishing. This book was released on 2016-08-12 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: In her debut book Dear Debt, personal finance expert Melanie Lockert combines her endearing and humorous personal narrative with practical tools to help readers overcome the crippling effects of debt. Drawing from her personal experience of paying off eighty thousand dollars of student loan debt, Melanie provides a wealth of money-saving tips to help her community of debt fighters navigate the repayment process, increase current income, and ultimately become debt-free. By breaking down complex financial concepts into clear, manageable tools and step-by-step processes, Melanie has provided a venerable guide to overcoming debt fatigue and obtaining financial freedom. Inside Dear Debt you will learn to: • Find the debt repayment strategy most effective for your needs • Avoid spending temptations by knowing your triggers • Replace expensive habits with cheaper alternatives • Become a frugal friend without being rude • Start a side hustle to boost your current income • Negotiate your salary to maximize value • Develop a financial plan for life after debt

Book How to Write a KILLER LinkedIn Profile    And 18 Mistakes to Avoid

Download or read book How to Write a KILLER LinkedIn Profile And 18 Mistakes to Avoid written by Brenda Bernstein and published by . This book was released on 2019-05-23 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you getting the results you want from your LinkedIn profile? This LinkedIn "bible" offers 18 detailed strategies and writing tips PLUS 7 Bonus tips that will teach you how to get found on LinkedIn, and how to keep people reading after they find you. Contains tips for job seekers, business owners, and other professionals.

Book How to Be a Top 10 Writer on Linkedin

    Book Details:
  • Author : Steve Blakeman
  • Publisher : Createspace Independent Publishing Platform
  • Release : 2016-04-13
  • ISBN : 9781523891795
  • Pages : 340 pages

Download or read book How to Be a Top 10 Writer on Linkedin written by Steve Blakeman and published by Createspace Independent Publishing Platform. This book was released on 2016-04-13 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author, Steve Blakeman, was named as a Top 10 Writer on LinkedIn for Marketing & Social in 2015. In addition he was also awarded the 'Agency Publisher of the Year' title by LinkedIn for 2015. In this book he shares his hints, tips and insights with the reader to enable them to become a Top 10 Writer on LinkedIn

Book The Software Architect Elevator

Download or read book The Software Architect Elevator written by Gregor Hohpe and published by "O'Reilly Media, Inc.". This book was released on 2020-04-08 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the digital economy changes the rules of the game for enterprises, the role of software and IT architects is also transforming. Rather than focus on technical decisions alone, architects and senior technologists need to combine organizational and technical knowledge to effect change in their company’s structure and processes. To accomplish that, they need to connect the IT engine room to the penthouse, where the business strategy is defined. In this guide, author Gregor Hohpe shares real-world advice and hard-learned lessons from actual IT transformations. His anecdotes help architects, senior developers, and other IT professionals prepare for a more complex but rewarding role in the enterprise. This book is ideal for: Software architects and senior developers looking to shape the company’s technology direction or assist in an organizational transformation Enterprise architects and senior technologists searching for practical advice on how to navigate technical and organizational topics CTOs and senior technical architects who are devising an IT strategy that impacts the way the organization works IT managers who want to learn what’s worked and what hasn’t in large-scale transformation

Book The Gifts Of Change

Download or read book The Gifts Of Change written by Nancy Christie and published by Atria Books/Beyond Words. This book was released on 2004-08-28 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Change is an ever-present part of our personal and professional lives. It is not something to be tolerated, endured or adapted to. Rather, change is to be embraced, welcomed, and regarded as an opportunity to gain a new perspective. Like a plow that tills the soil, events and conditions (whether unexpected or planned) turn our lives inside out and upside down, and give us the chance to grow stronger. The Gifts of Change encourages readers to push beyond self-imposed boundaries, using the changes that come into their lives as a way to develop new abilities as well as find those that have lain dormant. The Gifts of Change will provoke thought, encourage reflection, and create an enhanced awareness in readers; and along the way it can ignite physical, mental, emotional and spiritual growth. Writer, essayist and entrepreneur, "change master" Nancy Christie uses her own experiences with change as a basis for her writing and workshops. Her work has appeared in Woman's Day, Better Homes & Gardens, Tai Chi Magazine and other publications, frequently focusing on identifying opportunities for personal development in everyday life.

Book The Way of the Writer

Download or read book The Way of the Writer written by Charles Johnson and published by Simon and Schuster. This book was released on 2016-12-06 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Charles Johnson—a National Book Award winner, Professor Emeritus at University of Washington, and one of America’s preeminent scholars on literature and race—comes an instructive, inspiring guide to the craft and art of writing. An award-winning novelist, philosopher, essayist, screenwriter, professor, and cartoonist, Charles Johnson has devoted his life to creative pursuit. His 1990 National Book Award-winning novel Middle Passage is a modern classic, revered as much for its daring plot as its philosophical underpinnings. For thirty-three years, Johnson taught and mentored students in the art and craft of creative writing. The Way of the Writer is his record of those years, and the coda to a kaleidoscopic, boundary-shattering career. Organized into six accessible, easy-to-navigate sections, The Way of the Writer is both a literary reflection on the creative impulse and a utilitarian guide to the writing process. Johnson shares his lessons and exercises from the classroom, starting with word choice, sentence structure, and narrative voice, and delving into the mechanics of scene, dialogue, plot and storytelling before exploring the larger questions at stake for the serious writer. What separates literature from industrial fiction? What lies at the heart of the creative impulse? How does one navigate the literary world? And how are philosophy and fiction concomitant? Luminous, inspiring, and imminently accessible, The Way of the Writer is a revelatory glimpse into the mind of the writer and an essential guide for anyone with a story to tell.

Book Welcome to the Writer s Life

Download or read book Welcome to the Writer s Life written by Paulette Perhach and published by National Geographic Books. This book was released on 2018-08-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to take your work to the next level with this informative guide on the craft, business, and lifestyle of writing With warmth and humor, Paulette Perhach welcomes you into the writer’s life as someone who has once been on the outside looking in. Like a freshman orientation for writers, this book includes an in-depth exploration of all the elements of being a writer—from your writing practice to your reading practice, from your writing craft to the all-important and often-overlooked business of writing. In Welcome to the Writer’s Life, you will learn how to tap into the powers of crowdsourcing and social media to grow your writing career. Perhach also unpacks the latest research on success, gamification, and lifestyle design, demonstrating how you can use these findings to further improve your writing projects. Complete with exercises, tools, checklists, infographics, and behind-the-scenes tips from working writers of all types, this book offers everything you need to jump-start a successful writing life.

Book Known for 2

    Book Details:
  • Author : Ishan Dixit
  • Publisher : Notion Press
  • Release : 2018-07-03
  • ISBN : 1643243470
  • Pages : 206 pages

Download or read book Known for 2 written by Ishan Dixit and published by Notion Press. This book was released on 2018-07-03 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Prasad, a simple, young lad, who works in a dhaba, yearns for love and happiness. But a gruesome twist in his life leads him down a spiral, from which recovery seems nearly impossible. Can Prasad overcome his pain and misery and find joy, peace and love? Can he get his life back on track or will his loaded past haunt him forever? Read on to find out. The passionate tale of Prasad and his roller-coaster journey will move you to tears and strike a deep chord within.

Book The Perfect Gentleman

Download or read book The Perfect Gentleman written by Imran Ahmad and published by Center Street. This book was released on 2012-04-03 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Both deliciously funny and deeply insightful, THE PERFECT GENTLEMAN is a beguiling multi-layered memoir that has touched the hearts of readers all over the world. At the age of one, Imran Ahmad moved from Pakistan to London, growing up torn between his Islamic identity and his desire to embrace the West. Join Imran in his lifelong struggle against corruption and injustice, and as he grapples with some of Life's most profound questions. What does God do exactly? Do you automatically go to Hell for following the wrong religion? How do you persuade a beautiful woman to become your girlfriend (and would driving a Jaguar XJS help?) Can you maintain a James Bond persona without the vodka, cigarettes and women - even whilst your parents are trying to arrange your marriage? Imran's unimagined journey makes thoughtful, compelling, and downright delightful reading. With a unique style and unflinching honesty, THE PERFECT GENTLEMAN addresses serious issues in an extraordinarily light way, and will leave readers both thinking deeply and laughing out loud.

Book Freshman Year of Life

Download or read book Freshman Year of Life written by MindSumo and published by . This book was released on 2017-04-11 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you get a fulfilling job after college? What if you're still living with your parents? What's it like navigating hook-ups, dating, and new friendships outside campus life? Millions of books, blog posts, personal essays, and advice columns are written about college, but what about after college? Those first few years of finding your footing in the real world are filled with transitional crises and fraught introspection. You’re a freshman all over again. The thirty-eight stories in Freshman Year of Life tell the truth about life beyond college graduation from the voices of people a few years out. Some of their experiences are funny, some heartwarming; some are about their successes, and others reflect their failures. There are stories about going from a committed college relationship to casual dating in an unfamiliar city, navigating a toxic work environment, learning how to stay patient in a part of your life that isn’t defined by semesters and finals, and tackling the task of making new friends, something you may not have had to do since college orientation. The stories in Freshman Year of Life are just the beginning. There are a multitude of different experiences out there, and one of them will be your own. It’s not the end of the conversation; it’s the start. Find out how these writers survived their freshman year of life: Aaron Gilbreath • Aileen Garcia • Alana Massey • Alexandra Molotkow • Alison Gilbert • Ashley Ford • Bijan Stephen • Cameron Summers • Carvell Wallace • Chloe Angyal • Emily Gould • Eric Anthony Glover • Gala Mukomolova • Jamie Lauren Keiles • Jason Diamond • Jenny Zhang • Justin Warner • Kevin Nguyen • Kristin Russo • Lane Moore • Laura Willcox • Lauren Wachenfeld • Lincoln Blades • Lori Adelman • Mara Wilson • Mira Gonzalez • Molly Soda • Myisha Battle • Nia King • Nisha Bhat • Paulette Perhach • Sam Zabell • Sarah Mirk • Scaachi Koul • Shannon Keating • Skylar Kergil • Whitney Mixter This book came about through a collaboration with MindSumo.com, an online forum that reaches out to college students to solve business, tech, and design challenges. We asked MindSumo’s community of students what book they wanted most upon graduating, and this is it.

Book Stolen Reflections

    Book Details:
  • Author : Anangsha Alammyan
  • Publisher : Notion Press
  • Release : 2018-05-08
  • ISBN : 1643240870
  • Pages : 164 pages

Download or read book Stolen Reflections written by Anangsha Alammyan and published by Notion Press. This book was released on 2018-05-08 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stolen reflections trapped in those viscid waters of memory that but falters - dark, yet swirling bright enough to get you through the night.

Book LinkedIn Makeover

Download or read book LinkedIn Makeover written by Donna Serdula and published by . This book was released on 2013-06-01 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to optimize your LinkedIn profile so you can impress your network and get found on LinkedIn. This easy to read and fun book walks you through building an impressive LinkedIn profile. Chock full of examples, LinkedIn Makeover: Professional Secrets to a POWERFUL LinkedIn Profile is your one stop resource to learn how to optimize your LinkedIn profile so you can look good and get FOUND on LinkedIn.

Book LinkedIn Marketing

    Book Details:
  • Author : Viveka von Rosen
  • Publisher : John Wiley & Sons
  • Release : 2012-09-12
  • ISBN : 1118461347
  • Pages : 384 pages

Download or read book LinkedIn Marketing written by Viveka von Rosen and published by John Wiley & Sons. This book was released on 2012-09-12 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: A step-by-step guide for succeeding on the for ''business'' social media network LinkedIn Marketing: An Hour a Day helps you create, customize, and optimize a presence on LinkedIn, the world's largest social network for professionals. In this detailed, step-by-step book, LinkedIn expert Viveka von Rosen reveals how to use this powerful platform to ensure that you or your company get noticed by the right audience. Discover previously undocumented tips and tricks for community growth and management, including how to best use Groups, events, and other LinkedIn features and applications. Offers a complete resource for anyone who wants to market and recruit on the world's largest professional network Features hands-on tutorials, case studies, examples, tips, and tactics Reveals how to monitor and maintain a vibrant LinkedIn presence Includes effective tactics for recruiters, job seekers, and entrepreneurs, as well as legal, real estate, and nonprofit professionals Incorporates an exploration of the LinkedIn advertising platform, API, and mobile platform This soup-to-nuts guidebook for tackling every stage of the LinkedIn process ensures your online presence will get noticed.

Book Ask a Manager

Download or read book Ask a Manager written by Alison Green and published by Ballantine Books. This book was released on 2018-05-01 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together

Book The Scribe Method

    Book Details:
  • Author : Tucker Max
  • Publisher : Lioncrest Publishing
  • Release : 2021-04-15
  • ISBN : 1544514050
  • Pages : 300 pages

Download or read book The Scribe Method written by Tucker Max and published by Lioncrest Publishing. This book was released on 2021-04-15 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ready to write your book? So why haven’t you done it yet? If you’re like most nonfiction authors, fears are holding you back. Sound familiar? Is my idea good enough? How do I structure a book? What exactly are the steps to write it? How do I stay motivated? What if I actually finish it, and it’s bad? Worst of all: what if I publish it, and no one cares? How do I know if I’m even doing the right things? The truth is, writing a book can be scary and overwhelming—but it doesn’t have to be. There’s a way to know you’re on the right path and taking the right steps. How? By using a method that’s been validated with thousands of other Authors just like you. In fact, it’s the same exact process used to produce dozens of big bestsellers–including David Goggins’s Can’t Hurt Me, Tiffany Haddish’s The Last Black Unicorn, and Joey Coleman’s Never Lose a Customer Again. The Scribe Method is the tested and proven process that will help you navigate the entire book-writing process from start to finish–the right way. Written by 4x New York Times Bestselling Author Tucker Max and publishing expert Zach Obront, you’ll learn the step-by-step method that has helped over 1,500 authors write and publish their books. Now a Wall Street Journal Bestseller itself, The Scribe Method is specifically designed for business leaders, personal development gurus, entrepreneurs, and any expert in their field who has accumulated years of hard-won knowledge and wants to put it out into the world. Forget the rest of the books written by pretenders. This is the ultimate resource for anyone who wants to professionally write a great nonfiction book.