Download or read book Designing Quality Survey Questions written by Sheila B. Robinson and published by SAGE Publications. This book was released on 2018-05-24 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Surveys are a cornerstone of social and behavioral research, and with the use of web-based tools, surveys have become an easy and inexpensive means of gathering data. But how researchers ask a question can dramatically influence the answers they receive. Sheila B. Robinson and Kimberly Firth Leonard’s Designing Quality Survey Questions shows readers how to craft high quality, precisely-worded survey questions that will elicit rich, nuanced, and ultimately useful data to help answer their research or evaluation questions. The authors address challenges such as crafting demographic questions, designing questions that keep respondents engaged and avoid survey fatigue, web-based survey formats, culturally-responsive survey design, and factors that influence survey responses. Additionally, “Stories from the Field” features provide real world experiences from practitioners who share lessons learned about survey design, and end-of-chapter exercises and discussion questions allow readers to apply the information they’ve learned.
Download or read book Think Like a UX Researcher written by David Travis and published by CRC Press. This book was released on 2019-01-10 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Think Like a UX Researcher will challenge your preconceptions about user experience (UX) research and encourage you to think beyond the obvious. You’ll discover how to plan and conduct UX research, analyze data, persuade teams to take action on the results and build a career in UX. The book will help you take a more strategic view of product design so you can focus on optimizing the user’s experience. UX Researchers, Designers, Project Managers, Scrum Masters, Business Analysts and Marketing Managers will find tools, inspiration and ideas to rejuvenate their thinking, inspire their team and improve their craft. Key Features A dive-in-anywhere book that offers practical advice and topical examples. Thought triggers, exercises and scenarios to test your knowledge of UX research. Workshop ideas to build a development team’s UX maturity. War stories from seasoned researchers to show you how UX research methods can be tailored to your own organization.
Download or read book Improving Survey Questions written by Floyd J. Fowler and published by SAGE. This book was released on 1995-07-21 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Questions as Measures An Overview Designing Questions to Gather Factual Data Questions to Measure Subjective States Some General Rules for Designing Good Survey Instruments Presurvey Evaluation of Questions Assessing the Validity of Survey Questions Question Design and Evaluation Issues in Perspective.
Download or read book Conducting Online Surveys written by Valerie M. Sue and published by SAGE. This book was released on 2012 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses the needs of researchers who want to conduct surveys online. Issues discussed include sampling from online populations, developing online and mobile questionnaires, and administering electronic surveys, are unique to digital surveys. Others, like creating reliable and valid survey questions, data analysis strategies, and writing the survey report, are common to all survey environments. This single resource captures the particulars of conducting digital surveys from start to finish
Download or read book How to Ask Survey Questions written by Arlene Fink and published by SAGE. This book was released on 2003 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intended at helping readers prepare and use reliable and valid survey questions, this title shows readers how to: ask valid and reliable questions for the context; determine whether to use open or closed questions; and, choose the right type of measurement (categorical, nominal or ordinal) for responses to survey questions.
Download or read book Research Methods written by William M. K. Trochim and published by Atomic Dog Publishing. This book was released on 2005 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: From an expert in the research methods field, Research Methods: The Concise Knowledge Base was written specifically for undergraduates. Trochim streamlined and clarified explanations of fundamental, yet difficult, concepts in his familiar, engaging style. With this text, students will learn about the relationship between theory and practice, which will help them become better researchers and better consumers of research. From an expert in the research methods field, Research Methods: The Concise Knowledge Base was written specifically for undergraduates. Trochim streamlined and clarified explanations of fundamental, yet difficult, concepts in his familiar, engaging style. With this text, students will learn about the relationship between theory and practice, which will help them become better researchers and better consumers of research.
Download or read book Behind the Message written by Kathleen A. Hansen and published by Allyn & Bacon. This book was released on 2004 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Behind the Message" is a thoroughly revised and updated text based on the highly regarded "Search Strategies in Mass Communication, " used in many communication programs for 15 years. Written by two nationally recognized experts in information strategy, the book leads students step-by-step through the search and evaluation process while retaining the conceptual and intellectual overview that was the hallmark of "Search Strategies." It includes new materials and case studies that illustrate the search and evaluation process as it applies to news and strategic communications messages. Features A conceptual model of the information strategy process is visually illustrated in each chapter, helping students to systematically learn the information strategy process. Case studies of the information strategy process illustrate how each information contributor's materials are used in messages. A case study is included in the appendix that allows students to see concrete examples of the search process as applied to news and strategic communications messages. Cartoons in several chapters offer students a lighthearted look at some of the key concepts discussed in the text.
Download or read book Advances in Questionnaire Design Development Evaluation and Testing written by Paul C. Beatty and published by John Wiley & Sons. This book was released on 2019-12-05 with total page 816 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new and updated definitive resource for survey questionnaire testing and evaluation Building on the success of the first Questionnaire Development, Evaluation, and Testing (QDET) conference in 2002, this book brings together leading papers from the Second International Conference on Questionnaire Design, Development, Evaluation, and Testing (QDET2) held in 2016. The volume assesses the current state of the art and science of QDET; examines the importance of methodological attention to the questionnaire in the present world of information collection; and ponders how the QDET field can anticipate new trends and directions as information needs and data collection methods continue to evolve. Featuring contributions from international experts in survey methodology, Advances in Questionnaire Design, Development, Evaluation and Testing includes latest insights on question characteristics, usability testing, web probing, and other pretesting approaches, as well as: Recent developments in the design and evaluation of digital and self-administered surveys Strategies for comparing and combining questionnaire evaluation methods Approaches for cross-cultural and cross-national questionnaire development New data sources and methodological innovations during the last 15 years Case studies and practical applications Advances in Questionnaire Design, Development, Evaluation and Testing serves as a forum to prepare researchers to meet the next generation of challenges, making it an excellent resource for researchers and practitioners in government, academia, and the private sector.
Download or read book Doing Surveys Online written by Vera Toepoel and published by SAGE. This book was released on 2015-11-02 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vera Toepoel’s practical, how-to guide to doing surveys online takes you through the entire process of using surveys, from systematically recruiting respondents, to designing the internet survey, to processing the survey data and writing it up. This book helps students and researchers in identifying possible strategies to make the best use of online surveys, providing pro’s and con’s, and do’s and don’ts for each strategy. It also explores the latest opportunities and developments that have arisen in the field of online surveys, including using social networks, and provides expert guidance and examples of best practice throughout. Suitable for those starting a research project or conducting a survey in a professional capacity, this book is the ideal go-to reference for anyone using internet surveys, be it a beginner or a more experienced survey researcher.
Download or read book 100 Questions and Answers About Survey Research written by Erin Ruel and published by SAGE Publications. This book was released on 2018-10-19 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Erin Ruel′s 100 Questions (and Answers) About Survey Research covers the entire survey research process, starting with developing research questions and ending with the analysis and write-up. It includes the traditional survey topics of design, sampling, question writing, and validity; includes a chapter on research ethics; covers the important topics of preparing, cleaning, and analyzing data; and ends with a section on how to write up survey results for a variety of purposes. Useful as a supplementary text in the classroom or as a reference guide for anyone starting a new survey project, the guidance is presented in a FAQ style to allow readers to jump around the book, so as to accommodate the nonlinear and iterative nature of research.
Download or read book Questionnaire Design Interviewing and Attitude Measurement written by A. N. Oppenheim and published by Bloomsbury Publishing. This book was released on 2000-10-17 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition of Dr Bram Oppenheim's established work, like the first, is a practical teaching text of survey methods. The new edition has extended its scope to include interviewing (both clip-board and depth interviewing), sampling and research design, data analysis, and a special chapter on pilot work. As before, the chapters on questionnaire design are supported by further chapters on attitude scaling methods, and on projective techniques. There is refreshingly critical treatment of problems such as faulty research designs, errors in sampling, ambiguities in question wording, biases in interviewing, losses of information, and the interpretation of attitude scales and of projective data. The book is laced throughout with instructive examples from many fields, ranging from marketing surveys to the study of children's political perceptions. Problems of reliability and validity are kept to the fore. Above all, the need for pilot work is emphasized at every stage. The book is intended for graduate methodology courses in the social sciences, but it is also designed to reach other professionals, including teachers, social workers, medical researchers, and opinion pollsters, who have to evaluate or carry out social surveys.
Download or read book Survey Research for Public Administration written by David H. Folz and published by SAGE. This book was released on 1996-04-24 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: This basic introduction to survey research for public administration is organised around the fundamental stages of the research process - planning, design, implementation, analysis and presentation
Download or read book OECD Guidelines on Measuring Subjective Well being written by OECD and published by OECD Publishing. This book was released on 2013-03-20 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: These Guidelines represent the first attempt to provide international recommendations on collecting, publishing, and analysing subjective well-being data.
Download or read book Designing and Doing Survey Research written by Lesley Andres and published by SAGE. This book was released on 2012-03-22 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designing and Doing Survey Research is an introduction to the processes and methods of planning and conducting survey research in the real world. Taking a mixed method approach throughout, the book provides step-by-step guidance on: • Designing your research • Ethical issues • Developing your survey questions • Sampling • Budgeting, scheduling and managing your time • Administering your survey • Preparing for data analysis With a focus on the impact of new technologies, this book provides a cutting-edge look at how survey research is conducted today as well as the challenges survey researchers face. Packed full of international examples from various social science disciplines, the book is ideal for students and researchers new to survey research.
Download or read book Customer Analytics For Dummies written by Jeff Sauro and published by John Wiley & Sons. This book was released on 2015-02-02 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The easy way to grasp customer analytics Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. Customer Analytics For Dummies shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business decisions. Customer Analytics For Dummies gets you up to speed on what you should be testing. You'll also find current information on how to leverage A/B testing, social media's role in the post-purchasing analytics, usability metrics, prediction and statistics, and much more to effectively manage the customer experience. Written by a highly visible expert in the area of customer analytics, this guide will have you up and running on putting customer analytics into practice at your own business in no time. Shows you what to measure, how to measure, and ways to interpret the data Provides real-world customer analytics examples from companies such as Wikipedia, PayPal, and Walmart Explains how to use customer analytics to make smarter business decisions that generate more loyal customers Offers easy-to-digest information on understanding each stage of the customer journey Whether you're part of a Customer Engagement team or a product, marketing, or design professional looking to get a leg up, Customer Analytics For Dummies has you covered.
Download or read book Encyclopedia of Survey Research Methods written by Paul J. Lavrakas and published by SAGE Publications. This book was released on 2008-09-12 with total page 1073 pages. Available in PDF, EPUB and Kindle. Book excerpt: To the uninformed, surveys appear to be an easy type of research to design and conduct, but when students and professionals delve deeper, they encounter the vast complexities that the range and practice of survey methods present. To complicate matters, technology has rapidly affected the way surveys can be conducted; today, surveys are conducted via cell phone, the Internet, email, interactive voice response, and other technology-based modes. Thus, students, researchers, and professionals need both a comprehensive understanding of these complexities and a revised set of tools to meet the challenges. In conjunction with top survey researchers around the world and with Nielsen Media Research serving as the corporate sponsor, the Encyclopedia of Survey Research Methods presents state-of-the-art information and methodological examples from the field of survey research. Although there are other "how-to" guides and references texts on survey research, none is as comprehensive as this Encyclopedia, and none presents the material in such a focused and approachable manner. With more than 600 entries, this resource uses a Total Survey Error perspective that considers all aspects of possible survey error from a cost-benefit standpoint. Key Features Covers all major facets of survey research methodology, from selecting the sample design and the sampling frame, designing and pretesting the questionnaire, data collection, and data coding, to the thorny issues surrounding diminishing response rates, confidentiality, privacy, informed consent and other ethical issues, data weighting, and data analyses Presents a Reader′s Guide to organize entries around themes or specific topics and easily guide users to areas of interest Offers cross-referenced terms, a brief listing of Further Readings, and stable Web site URLs following most entries The Encyclopedia of Survey Research Methods is specifically written to appeal to beginning, intermediate, and advanced students, practitioners, researchers, consultants, and consumers of survey-based information.
Download or read book Linkedin Riches written by John Nemo and published by CreateSpace. This book was released on 2014-04-02 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if there was a lead generation strategy or platform available online where you could literally wake up each morning to an inbox overflowing with fresh, hot leads? What if around the clock you had a system that brought you qualified prospects looking to buy exactly the type of product or service you were offering? What if all of that happened without you having to leave your desk? What if this system, this new way of generating leads, freed you up to do the things you loved because it took less time, less expense and less effort than everything else you've ever tried? If you're interested in having that vision become a reality, then you need to read this book! Because I'm going to show you EXACTLY how I made more than $135,000 in just 90 days using LinkedIn. I did it all by myself, and I did it all inside a tiny niche. This isn't some get-rich-quick scheme or "push a button and make money" type approach. Rather, it's about understanding how to enhance your personal brand, how to leverage LinkedIn's built-in advantages and how to apply the specific type of selling psychology that generates nonstop leads and customers when done correctly. The simple formula I'll teach you works in any niche, takes just a few minutes a day to apply and drives targeted, ready-to-buy prospects to your virtual front door. It doesn't matter what your experience level is when it comes to LinkedIn - literally anyone can do this! Find out RIGHT NOW just how easy it is! Inside This Book You'll Discover: - How to ensure your LinkedIn profile ranks #1 in your niche or industry. - How to instantly locate your ideal prospects on LinkedIn no matter what industry you're in. - How to engage your ideal prospects on LinkedIn by creating instant likability and trust. - How to create content on LinkedIn that establishes your credibility and attracts your ideal prospects - How to turn LinkedIn Groups into your own personal ATM Machine. - How to move new LinkedIn connections from prospects to paying customers as quickly as possible.
