Download or read book How the Brain Processes Multimodal Technical Instructions written by Dirk Remley and published by Routledge. This book was released on 2016-12-05 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: While Aristotle acknowledges the connection between rhetoric, biology, and cognitive abilities, scholarship continues to struggle to integrate the fields of rhetoric and neurobiology. Drawing on recent work in neurorhetoric, this book offers a model that integrates multimodal rhetorical theory and multisensory neural processing theory pertaining to cognition and learning. Using existing theories from multimodal rhetoric and specific findings from neurobiological studies, the author develops a model that integrates concepts from both fields, bridging, if not uniting, them. He also discusses possible applications of the new model, with specific case studies related to training and instruction. These applications include various media used in instructional and training contexts, such as print, slide shows, videos, simulations, and hands-on training. The book thus introduces concepts of cognitive neuroscience to multimodal rhetorical theory and facilitates theorization combining multimodal rhetoric and multisensory cognition, and serves as a vehicle by which readers can better understand the links between multimodal rhetoric and cognitive neuroscience associated with technical communication. Integrating case studies from industry and practice, the text makes explicit connections between academic scholarship and workplace preparation. It also describes how interdisciplinary research can contribute to pharmaceutical research, as well as the development of productive instructional materials. Rhetoric is affected by how the brain of any member of a given audience can process information. This book can promote further research-qualitative and quantitative-to develop a better understanding of the relationship between multimodal messages and how the brain processes such information.
Download or read book The Neuroscience of Multimodal Persuasive Messages written by Dirk Remley and published by Routledge. This book was released on 2017-03-16 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, Dirk Remley applies his model of integrating multimodal rhetorical theory and multi-sensory neural processing theory pertaining to cognition and learning to multimodal persuasive messages. Using existing theories from multimodal rhetoric and specific findings from neurobiological studies, the book shows possible applications of the model through case studies related to persuasive messages such as those found in political campaign advertising, legal scenarios and general advertising, including print, videos, and in-person settings. As such, the book furthers the discussion of cognitive neuroscience and multimodal rhetorical theory, and it serves as a vehicle by which readers can better understand the links between multimodal rhetoric and cognitive neuroscience associated with persuasive communication in professional and educational environments.
Download or read book The Neuroscience of Multimodal Persuasive Messages written by Dirk Remley and published by Taylor & Francis. This book was released on 2017-03-16 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cover -- Half Title -- Titel Page -- Copyright Page -- Contents -- List of Figures -- Permission Page -- 1 Persuasive Rhetoric and the Brain -- 2 Multimodality and Neurobiology -- 3 The Neuro-Cognitive Model of Multimodal Rhetoric -- 4 Framing Perception With Media -- 5 Narrative and Persuasion -- 6 Dress and Natural [Neural] Codes: Smell, Setting, and Audience -- 7 Persuasion of Change -- 8 Historical Political Speeches -- 9 Persuasion, Perception, and the Law -- 10 Applications in Production of Materials -- 11 A Neurorhetorical Analysis of a Multimodal Print Persuasive Message -- 12 Conclusion -- References -- Index
Download or read book Managerial Communication and the Brain written by Dirk Remley and published by Business Expert Press. This book was released on 2017-08-08 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes a neuroscientific approach to explaining elements of effective managerial and leadership communication in a concise way. These include communicating with various audiences and in a variety of situations managers and leaders face regularly. The book includes an easy-to-use guide to help the reader apply this understanding of neuroscience to principles of rhetoric toward developing effective messages. Several specific examples, including detailed explanations of them, illustrate applications. Drawn from real situations, activities and cases, also, encourage practice and facilitate immediate application to situations the reader may be experiencing. Encouraging principles of lean processes, especially lean communication, the book will benefit any in a position of leadership no matter the size of the team or organization, or the professional setting—business, health care, technology, manufacturing and others. It will also benefit those training for such positions—graduate business and management students and those in leadership development programs.
Download or read book Metaliterate Learning for the Post Truth World written by Thomas P. Mackey and published by American Library Association. This book was released on 2019-07-03 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Foreword by Troy A. Swanson Metaliteracy, Jacobson and Mackey’s revolutionary framework for information literacy, is especially well suited as a tool for ensuring that learners can successfully navigate the proliferation of fake news, questionable content, and outright denialism of facts in today’s information morass. Indeed, it is starkly evident that the competencies, knowledge, and personal attributes specific to metaliterate individuals are critical; digital literacy and traditional conceptions of information literacy are insufficient for the significant challenges we currently face. This book examines the newest version of the Metaliteracy Goals and Learning Objectives, including the four domains of metaliterate learning, as well as the relationship between metaliteracy and the ACRL Framework for Information Literacy for Higher Education. Featuring contributions from a variety of information literacy instructors, educators, librarians, and faculty, the chapters in this book discuss the social, political, and ethical dimensions of information creation, distribution, and use; use case studies to demonstrate how metaliteracy guides learners to read online information with a critical eye, apply metacognitive thinking to the consumption of all information, and make purposeful and responsible contributions to the social media ecosystem as active participants; examine when images are taken out of context and paired with misleading text, a prevalent feature of the misinformation frequently shared via social media; and situates metaliteracy in such contexts such as the academic library, a science class, fiction writing, digital storytelling, and a theater arts course. Metaliteracy is a powerful model for preparing learners to be responsible participants in today’s divisive information environment, and this book showcases several teaching and learning practices that have already proven effective.
Download or read book Novel Multimodal Approaches in Non Invasive Brain Stimulation written by Nivethida Thirugnanasambandam and published by Frontiers Media SA. This book was released on 2022-01-11 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Human Decision Making Behaviors in Engineering and Management A Neuropsychological Perspective written by Pin-Chao Liao and published by Frontiers Media SA. This book was released on 2022-12-05 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Spatial Auditory Human Computer Interfaces written by Jaka Sodnik and published by Springer. This book was released on 2015-09-03 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on a special group of auditory interfaces using spatial sound for the representation of information. The addition of information on the location of a selected sound source or a group of sources shows many advantages over a mere single-channel audio. This survey explains the most important limitations of the human hearing system and the perception of spatial sound. It also includes some technical background and basic processing and programming techniques for the creation and reproduction of spatial sounds with different audio equipment. Spatial auditory interfaces have evolved significantly in the last couple of years and can be found in a variety of environments where visual communication is obstructed or completely blocked by other activities, such as walking, driving, flying, operating multimodal virtual displays, etc. An entire chapter of this survey is dedicated to the most important areas of spatial auditory displays: mobile devices and computers, virtual environments, aircrafts and vehicles, visually impaired and blind computers users, and brain-computer interfaces.
Download or read book Breakthroughs in Software Science and Computational Intelligence written by Wang, Yingxu and published by IGI Global. This book was released on 2012-03-31 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book charts the new ground broken by researchers exploring software science as it interacts with computational intelligence"--
Download or read book Clinical Functional MRI written by Christoph Stippich and published by Springer. This book was released on 2015-02-27 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second, revised edition of this successful textbook provides an up-to-date description of the use of preoperative fMRI in patients with brain tumors and epilepsies. State of the art fMRI procedures are presented, with detailed consideration of practical aspects, imaging and data processing, normal and pathological findings, and diagnostic possibilities and limitations. Relevant information on brain physiology, functional neuroanatomy, imaging technique, and methodology is provided by recognized experts in these fields. Compared with the first edition, chapters have been updated to reflect the latest developments and in particular the current use of diffusion tensor imaging (DTI) and resting-state fMRI. Entirely new chapters are included on resting-state presurgical fMRI and the role of DTI and tractography in brain tumor surgery. Further chapters address multimodality functional neuroimaging, brain plasticity, and pitfalls, tips, and tricks.
Download or read book Sensing Machines written by Chris Salter and published by MIT Press. This book was released on 2022-04-19 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: How we are tracked, surveilled, tantalized, and seduced by machines ranging from smart watches and Roombas to immersive art installations. Sensing machines are everywhere in our world. As we move through the day, electronic sensors and computers adjust our thermostats, guide our Roombas, count our steps, change the orientation of an image when we rotate our phones. There are more of these electronic devices in the world than there are people—in 2020, thirty to fifty billion of them (versus 7.8 billion people), with more than a trillion expected in the next decade. In Sensing Machines, Chris Salter examines how we are tracked, surveilled, tantalized, and seduced by machines ranging from smart watches and mood trackers to massive immersive art installations. Salter, an artist/scholar who has worked with sensors and computers for more than twenty years, explains that the quantification of bodies, senses, and experience did not begin with the surveillance capitalism practiced by Facebook, Amazon, Netflix, and Google but can be traced back to mathematical and statistical techniques of the nineteenth century. He describes the emergence of the “sensed self,” investigating how sensor technology has been deployed in music and gaming, programmable and immersive art environments, driving, and even eating, with e-tongues and e-noses that can taste and smell for us. Sensing technology turns our experience into data; but Salter’s story isn’t just about what these machines want from us, but what we want from them—new sensations, the thrill of the uncanny, and magic that will transport us from our daily grind.
Download or read book Innate written by Kevin J. Mitchell and published by Princeton University Press. This book was released on 2020-03-31 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: "What makes you the way you are--and what makes each of us different from everyone else? In Innate, leading neuroscientist and popular science blogger Kevin Mitchell traces human diversity and individual differences to their deepest level: in the wiring of our brains. Deftly guiding us through important new research, including his own groundbreaking work, he explains how variations in the way our brains develop before birth strongly influence our psychology and behavior throughout our lives, shaping our personality, intelligence, sexuality, and even the way we perceive the world. We all share a genetic program for making a human brain, and the program for making a brain like yours is specifically encoded in your DNA. But, as Mitchell explains, the way that program plays out is affected by random processes of development that manifest uniquely in each person, even identical twins. The key insight of Innate is that the combination of these developmental and genetic variations creates innate differences in how our brains are wired--differences that impact all aspects of our psychology--and this insight promises to transform the way we see the interplay of nature and nurture. Innate also explores the genetic and neural underpinnings of disorders such as autism, schizophrenia, and epilepsy, and how our understanding of these conditions is being revolutionized. In addition, the book examines the social and ethical implications of these ideas and of new technologies that may soon offer the means to predict or manipulate human traits. Compelling and original, Innate will change the way you think about why and how we are who we are."--Provided by the publisher.
Download or read book Commerce Business Daily written by and published by . This book was released on 1998-03 with total page 1844 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Progress in Translational Neuroimaging Integrating Pathways Systems and Phenomenology in Neurology and Psychiatry written by Drozdstoy Stoyanov and published by Frontiers Media SA. This book was released on 2020-08-21 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Routledge Handbook of Interpreting and Cognition written by Christopher D. Mellinger and published by Taylor & Francis. This book was released on 2024-10-07 with total page 602 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Interpreting and Cognition provides an overview of the interrelated nature of interpreting and cognition. The Handbook presents in-depth discussions of cognitive aspects of the task of interpreting and how researchers and practitioners alike have applied these findings to the practice of interpreting. With contributions from scholars working within multiple theoretical and methodological paradigms across various disciplines, this Handbook allows readers to engage with current thinking on cognitive processes, behaviors, and activities in a single space. The volume traces the historical progression of cognitive inquiry into interpreting on various topics, highlighting methodological advances and possibilities that can further our understanding of this cross-language activity. With an editor’s introduction and 25 chapters by global authorities, the Handbook offers broad coverage of cognitive aspects of interpreting while identifying new avenues for future research. This is an essential reference for students and researchers of interpreting in translation and interpreting studies as well as those interested in cognitive aspects of interpreting in bilingualism, second-language acquisition, cognitive psychology, and beyond.
Download or read book Cumulated Index Medicus written by and published by . This book was released on 1983 with total page 1084 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Cambridge Handbook of Psychology Health and Medicine written by Carrie Llewellyn and published by Cambridge University Press. This book was released on 2019-04-30 with total page 701 pages. Available in PDF, EPUB and Kindle. Book excerpt: This third edition of the much acclaimed Cambridge Handbook of Psychology, Health and Medicine offers a fully up-to-date, comprehensive, accessible, one-stop resource for doctors, health care professionals, mental health care professionals (such as psychologists, counsellors, specialist nurses), academics, researchers, and students specializing in health across all these fields. The new streamlined structure of the book features brief section overviews summarising the state of the art of knowledge on the topic to make the information easier to find. The encyclopaedic aspects of the Handbook have been retained; all the entries, as well as the extensive references, have been updated. Retaining all the virtues of the original, this edition is expanded with a range of new topics, such as the effects of conflict and war on health and wellbeing, advancements in assisted reproduction technology, e-health interventions, patient-reported outcome measures, health behaviour change interventions, and implementing changes into health care practice.
