Download or read book How Industrial Advertising and Promotion Can Increase Marketing Power written by W. H. Grosse and published by . This book was released on 1973 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Relationships Between Changes in Industrial Advertising and Promotion Expenditures and Changes in Market Share written by Paul W. Farris and published by . This book was released on 1976 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Download or read book Industrial Advertising and Publicity written by Norman A. Hart and published by . This book was released on 1978 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Determinants of Advertising Intensity written by Paul W. Farris and published by . This book was released on 1977 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising and Promotion written by Chris Hackley and published by SAGE. This book was released on 2014-11-10 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook introduces the key concepts, methods and issues within advertising and promotion for students taking courses on the subject at universities and colleges. It offers first-hand examples gathered from leading international advertising agencies and brand campaigns, and it is told from the perspective of the agency to give a fun and creative insider view which helps the reader to think beyond the client position and understand what it might be like working within an ad agency. The authors draw not only from management and marketing research but also from other disciplines such as cultural/media studies and sociology to offer a rounded and critical perspective on the subject for those looking to achieve high grades and understand advertising as social phenomenon in addition to its business function and purpose. New to the third edition: chapter on strategy and creativity additional case studies with increased global coverage including emerging markets images of classic and recent ads from the street, print, online and television increased coverage of the internet, social media and their effects on advertising companion website materials including relevant videos, journal articles and a Jeopardy-style game for the classroom The textbook is now also supported by a new author-written blog which keeps readers updated on interesting, topical examples relating to advertising and promotion from current affairs and popular culture: www.hackleyadvertisingandpromotion.blogspot.com.
Download or read book Outrageous Promotions That Are Outrageously Effective written by Robert Vico and published by CreateSpace. This book was released on 2015-04-21 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover A Proven, But Little-Known Secret To Tap Into Your Market And Immediately Bring In More Leads, Sell More Products & Services And Explode Your Revenue...Even In This Tough Economy. BUT FIRST... Do Not Spend Another Penny On Ordering Promotional Products Until You Read This Important Information! If you're not creating outrageous promotions that are outrageously effective using the power of promo products and are simply just getting "stuff" printed with your logo and randomly giving it away - I have 5 words of advice for you... STOP...Throwing Your Money Away! I know this because with over 15 years in the business I've come to realize that most businesses don't know the first thing about marketing using the power of promotional products and are just throwing money out the window. In this book, I'm breaking the industry "code of silence"...I'm pulling back the curtain and for the first time ever giving you "behind-the-scenes' access. You'll discover how simply combining the power of promotional products with direct response marketing strategies produces outrageously effective marketing for your company. I'll bet that the expensive Ad Agencies, the over-priced marketing "guru's, the big media sales reps and even the promotional product companies, tell you nothing about it and would prefer you never discover it. And honestly during this ever changing economy you need to forget about TV, Radio, Newspaper, TV and just about every other "Big Media" marketing and advertising and focus on this powerful and proven combination that generates more customers, prospects and sales than you can handle. Plus you'll also discover that you'll have more time and money to do the things you really want to do...like go hit the golf course...spend time with the family...go on a much needed vacation...or whatever! Still think promotional products don't work. Well check out the real life stories from "regular- ordinary" brick and mortar businesses, retail stores, insurance agencies, chiropractors, distributors, manufacturers , service industries, sales professionals (I think you get the point) all using the power of promotional products. Inside they share actual marketing examples along with the explosive results they've had on their businesses. Go ahead...don't be shy and take a look inside!
Download or read book Essentials of the Promotional Mix written by Harry Deane Wolfe and published by . This book was released on 1970 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Industrial Advertising and Sales Promotion written by Vergil Daniel Reed and published by . This book was released on 1936 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising Concepts and Strategies written by Christopher C. Gilson and published by . This book was released on 1980 with total page 664 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising and Sales Promotion Strategy written by Gerard J. Tellis and published by Prentice Hall. This book was released on 1997 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gerard Tellis clearly communicates all aspects of promotion using the most recent social sciences research findings, to enable prospective managers to design their own successful strategies.
Download or read book Advertising Promotion and New Media written by Marla R. Stafford and published by Routledge. This book was released on 2015-03-26 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, new media enter our lives faster than ever before. This volume provides a complete, state-of-the-art overview of the newest media technologies and how they can be used in marketing communications - essential information for any organization that wants to maintain an effective advertising program, as well as for experts and students in the fields of advertising and mass communications. Advertising, Promotion, and New Media offers crucial insights on the use of cutting-edge techniques including 3-D advertising, mobile advertising, advergames, interactivity, and netvertising images, as well as more familiar Internet advertising formats such as banner ads and pop-ups. It also discusses such important topics as how to select online affiliates, and how to assess the effectiveness of new media advertising and compare it with traditional formats. Throughout the book, the chapter authors offer up-to-date information and thought provoking ideas on emerging technology and how it can be used effectively for advertising and promotion in the future.
Download or read book Industrial Organization written by Paul Belleflamme and published by Cambridge University Press. This book was released on 2010-01-07 with total page 725 pages. Available in PDF, EPUB and Kindle. Book excerpt: Industrial Organization: Markets and Strategies provides an up-to-date account of modern industrial organization that blends theory with real-world applications. Written in a clear and accessible style, it acquaints the reader with the most important models for understanding strategies chosen by firms with market power and shows how such firms adapt to different market environments. It covers a wide range of topics including recent developments on product bundling, branding strategies, restrictions in vertical supply relationships, intellectual property protection, and two-sided markets, to name just a few. Models are presented in detail and the main results are summarized as lessons. Formal theory is complemented throughout by real-world cases that show students how it applies to actual organizational settings. The book is accompanied by a website containing a number of additional resources for lecturers and students, including exercises, answers to review questions, case material and slides.
Download or read book Advertising Promotion and Supplemental Aspects of Integrated Marketing Communications written by Terence A. Shimp and published by South Western Educational Publishing. This book was released on 1997 with total page 626 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fifth edition of Terence Shimp's market-leading Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication, providing a more complete treatment of sales promotion, point-of-purchase communications, and advertising media selection than any text on the market. Thoroughly revised and updated, this new edition is more useful, current, and student-friendly than ever.
Download or read book Introduction to Advertising and Promotion written by George Edward Belch and published by McGraw-Hill/Irwin. This book was released on 1995 with total page 840 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Industrial Advertising written by Fredrick R. Messner and published by . This book was released on 1963 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Routledge Companion to Advertising and Promotional Culture written by Emily West and published by Taylor & Francis. This book was released on 2023-04-04 with total page 554 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. This updated edition takes a critical look at advertising and promotion during the explosion of digital and social media, as well as with significant social and cultural shifts, including the COVID-19 pandemic, the rise of the Black Lives Matter movement, the destabilization of democracies and rise of authoritarianism around the world, and intensification of the climate crisis. The book offers global perspectives on advertising and promotion with attention to issues of diversity and difference. It contains eight sections: Historical Perspectives on Advertising and Promotion; Promotional Industries; Advertising Audiences; Advertising Identities; Advertising and/in Crisis; Promotion and Politics; Promotionalism and Its Expansions; and Advertising, Promotion, and the Environment. With chapters written by leading international scholars working at the intersections of media and advertising studies, this book is a go-to source for scholars and students in communication, media studies, and advertising and marketing looking to understand the ways advertising has shaped consumer culture, in the past and present.
