Download or read book How Has The Indian Brand Endorsement Landscape Evolved written by Dr Kisholoy Roy and published by . This book was released on 2020-02-27 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book can well be considered as a sequel to my authored book published in 2017 titled How To Execute Celebrity Endorsements to Enhance Brand Preferences? If my first book on celebrity endorsements was more academic in nature and content, this book of mine is more industry oriented and analytical that can well be considered as a documented commentary of the way Indian brand endorsement space has evolved between 2015 and 2020. During this period certain redefining moments happened to the celebrity endorsement stratosphere like the Maggi controversy, the demonetization drive and the digitization of the Indian media and entertainment business. Lot of tectonic shifts in Indian celebrity endorsements have been observed that have been covered in detail in this book along with offering clear indication as to what more can be expected in times to come.

Download or read book How Has The Indian Brand Endorsement Landscape Evolved written by Dr Kisholoy Roy and published by KISHOLOY ROY. This book was released on 2020-02-26 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book can well be considered as a sequel to my authored book published in 2017 titled How To Execute Celebrity Endorsements to Enhance Brand Preferences? If my first book on celebrity endorsements was more academic in nature and content, this book of mine is more industry oriented and analytical that can well be considered as a documented commentary of the way Indian brand endorsement space has evolved between 2015 and 2020. During this period certain redefining moments happened to the celebrity endorsement stratosphere like the Maggi controversy, the demonetization drive and the digitization of the Indian media and entertainment business. Lot of tectonic shifts in Indian celebrity endorsements have been observed that have been covered in detail in this book along with offering clear indication as to what more can be expected in times to come.

Download or read book New Media Landscape and Dimensions An Indian Perspective written by Sayak Pal and published by School of Media and Communication, Adamas University. This book was released on 2023-10-01 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: The relevance of different particles of new media has become prevalent across the World, and India is a nation with enormous opportunities and rapid growth, especially in the media sector, which is responding to its magnanimity with advanced technology, innovative content, and rapid production rate. Traditional media outlets are facing extensive competition with the news media platforms in this race of existence and often evolve into something more acceptable, innovative, and compelling version of their old self. The book “New Media Landscape and Dimensions: an Indian Perspective” provides an extensive review of various new media perspectives and concepts that shape the public and individual opinion like OTT, Social media, artificial intelligence, digital literacy, political campaigning on digital platforms, online privacy, post-globalization, memes, IoT, gender sensitization, digital disruption, public perception, animation, and many more. The combined efforts of twenty authors and their expertise make this book a complete guide for people which to get an understanding of the dimensions of new media.

Download or read book DIGITAL MARKETING written by Mathur, Vibha and published by PHI Learning Pvt. Ltd.. This book was released on 2020-10-01 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's ever changing environment, digital marketing has become the fastest means to advertise a business and create a brand value online. It has proved to be the most effective method to increase the reach of the business and generate potential leads. Hence, the book is an attempt to explain the concept and digital marketing tools lucidly to help students gain in-depth knowledge of digital marketing and develop critical thinking towards the subject. Comprising 11 chapters, judiciously divided into five units, the book covers a full gamut of digital marketing from its introduction, opportunities and challenges, digital penetration in the Indian market, digital marketing mix, STP model, CRM in the digital world, role of Internet marketing, designing websites, traffic building, online advertising and direct marketing to the digital marketing tools to execute appropriate strategy. Besides, the text also explains popular types of interactive marketing concepts and the ethical and legal issues in India in relation to digital marketing. Primarily designed to cater to the needs of undergraduate students of commerce, as per the CBCS Scheme, the book will also be of immense value to the students of business administration. KEY FEATURES • Interesting facts to inspire students' curiosity. • Real-life case studies for easy grasping of the subject. • Chapter-end summary for quick recapitulation. • Review questions for practice. • Glossary to assist students to understand commonly used terms. • Multiple Choice Questions (MCQs) for self-assessment and evaluation. TARGET AUDIENCE • B.Com/B.Com (Hons) • BBA

Download or read book Advances in Data Analytics for Influencer Marketing An Interdisciplinary Approach written by Soumi Dutta and published by Springer Nature. This book was released on with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book New Trends in Marketing and Consumer Science written by Tarnanidis, Theodore K. and published by IGI Global. This book was released on 2024-05-17 with total page 535 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and consumer science are undergoing a seismic shift, propelled by an array of dynamic trends and advancements. Technological advancements, along with shifting socioeconomic and geopolitical factors, have transformed consumer behaviors and preferences in unprecedented ways. As a result, anticipating emerging trends and adapting strategies accordingly has become essential for success in this dynamic landscape. New Trends in Marketing and Consumer Science is the groundbreaking solution poised to revolutionize how academia approaches the study of marketing and consumer science. This book offers a roadmap for scholars to navigate the evolving landscape with confidence and foresight while delving into the trends shaping the future of these disciplines. From AI and machine learning to sustainability and ethical marketing, each chapter provides invaluable insights and practical strategies for addressing the challenges of today and anticipating those of tomorrow.

Download or read book The Routledge Companion to Global Television written by Shawn Shimpach and published by Routledge. This book was released on 2019-10-29 with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt: Featuring scholarly perspectives from around the globe and drawing on a legacy of television studies, but with an eye toward the future, this authoritative collection examines both the thoroughly global nature of television and the multiple and varied experiences that constitute television in the twenty-first century. Companion chapters include original essays by some of the leading scholars of television studies as well as emerging voices engaging television on six continents, offering readers a truly global range of perspectives. The volume features multidisciplinary analyses that offer models and guides for the study of global television, with approaches focused on the theories, audiences, content, culture, and institutions of television. A wide array of examples and case studies engage the transforming practices, technologies, systems, and texts constituing television around the world today, providing readers with a contemporary and multi-faceted perspective. In this volume, editor Shawn Shimpach has brought together an essential guide to understanding television in the world today, how it works and what it means – perfect for students, scholars, and anyone else interested in television, global media studies, and beyond.

Download or read book Luxury Brands in Emerging Markets written by G. Atwal and published by Springer. This book was released on 2014-03-07 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an invaluable repository of knowledge that brings clarity to key issues and trends for practitioners, academics and students of luxury brands. It sets out to decode the luxury markets in the primary emerging markets (BRICs) and provide a rich resume of the key factors that influence the effectiveness of luxury brand strategies.

Download or read book Revolutionizing Customer Centric Banking Through ICT written by Singh, Dharmendra and published by IGI Global. This book was released on 2024-04-16 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many developing countries face a significant challenge: their population needs access to essential financial services. This financial exclusion limits their ability to save, invest, and participate fully in the economy. Despite the rapid advancements in information and communication technology (ICT), millions of people remain underserved by traditional banking systems. Revolutionizing Customer-Centric Banking Through ICT addresses this critical issue by exploring how ICT innovations can revolutionize financial services in developing countries. By offering a comprehensive review of digital transformation in banking, the book highlights the potential of mobile banking, digital payment systems, and blockchain technology to bridge the financial inclusion gap. It showcases real-world examples and cutting-edge strategies, motivating entrepreneurs, financial institutions, and policymakers to embrace technology-driven financial solutions. The book also aims to educate readers about the transformative impact of ICT on financial services, empowering them to make informed decisions to enhance their economic well-being.

Download or read book Technology and Business Model Innovation Challenges and Opportunities written by Bahaaeddin Alareeni and published by Springer Nature. This book was released on with total page 571 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Campaign Chronicle Indian Brands Advertising Saga written by Anurag Lala and published by Notion Press. This book was released on 2023-12-06 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to "The Campaign Chronicle," an exploration into the captivating world of advertising campaigns that have shaped the narrative of Indian consumerism. In these pages, we embark on a journey through the evolution of advertising, dissecting the strategies, creativity, and cultural nuances that define iconic campaigns. As the advertising landscape transforms from traditional print to the digital frontier, this book serves as a guide to understanding the psychological underpinnings of consumer choices, the role of storytelling, and the ethics governing this influential realm. Each chapter unveils a facet of advertising, from the emotional allure of campaigns to the impact of cultural sensitivity, celebrity endorsements, and the measurement metrics that define success. The heart of "The Campaign Chronicle" lies in its case studies, where we delve into the compelling narratives of brands like Amul, Cadbury, Flipkart, Maruti Suzuki, Jio, Pepsi, HDFC Bank, Dove, and Tata Motors. These stories are not just about products; they are about connections, emotions, and the art of persuasion. Beyond the narratives, this book invites you to reflect on the broader implications of advertising on society, culture, and our everyday lives. It is a celebration of creativity, innovation, and the ever-changing dynamics of an industry that continually reinvents itself. May this chronicle be both a source of knowledge and a tribute to the brilliance that advertising injects into our collective consciousness.

Download or read book Advertising Methods Research and Practices written by Noprita Herari and published by Sayak Pal. This book was released on 2024-05-25 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt: Millions of people are exposed to thousands of brands daily through different means, and we may categorise some as advertisements. William M. O’Barr calls it “conditioning of the consumers.” Advertisements can be analysed from different perspectives. For instance, Philip Nelson, in his study “Advertising as Information,” analyses advertisements based on the capacity of advertisements to direct the information toward the consumers, helping them separate one brand from another. Demetrios Vakratsas and Tim Ambler, in their study “How Advertising Works: What Do We Really Know?” discussed factors like “consumer’s belief and attitudes” and “behavioral effects” leading to purchasing behavior and brand choice. Research and advertising are intertwined, and it helps to explore the horizon of advertising that helps to improve the advertising industry. The book “Advertising: Methods, Research and Practices” offers a collection of concepts and perspectives like brand identity, buying habits, online advertising, digital gaming, political advertising, contemporary Indian advertising, new age advertising, the impact of advertising on food habits and consumption preferences, AI intervention in advertising, unethical advertising practices, chocolate advertising, marketing of toys, Digital marketing and advertising. The chapters also include metaphorical language in advertising, advertising appeals, e-sport marketing, sustainable advertising, celebrity and advertising, subliminal advertising, MSME and advertising, women in advertising, public service advertising, advertisement for positive behavior change, advertisements on menstrual health and hygiene and many more. Collectively, the chapters would help in understanding the different perspectives of advertising as practice as well as the dimensions of research requirements.

Download or read book Nawabs Nudes Noodles written by Ambi Parameswaran and published by Pan Macmillan. This book was released on 2016-05-16 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is as much the story of Indian advertising as it is about India. Ad veteran Ambi Parameswaran looks at how advertising has evolved, reflecting the country's culture, politics and economy in the last fifty years. From sartorial taste and food habits to marriage and old age, music and language to celebrities and censorship, Ambi examines over a hundred ads to study how the Indian consumer has changed in the past five decades and how advertising and society have shaped each other. Combining anecdote and analyses to give us a slice of modern history, Ambi evaluates the relationship between affluence, aspiration and desire in India. Exploring trends and impacts, he covers the ads that captured the imagination of the entire country. From 'Only Vimal' and 'Jai Jawan Jai Kisan' to 'Jo biwi se kare pyaar' and the controversial Tuffs shoes campaign, the book is a memorable journey through brands, consumers and the world of advertising.

Download or read book Backpacker written by and published by . This book was released on 2007-09 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Backpacker brings the outdoors straight to the reader's doorstep, inspiring and enabling them to go more places and enjoy nature more often. The authority on active adventure, Backpacker is the world's first GPS-enabled magazine, and the only magazine whose editors personally test the hiking trails, camping gear, and survival tips they publish. Backpacker's Editors' Choice Awards, an industry honor recognizing design, feature and product innovation, has become the gold standard against which all other outdoor-industry awards are measured.

Download or read book Taxmann s Demystifying ESG Combining a theoretical understanding with practical applications to address each aspect of ESG essential for the Indian business landscape written by Dr. Garima Dadhich and published by Taxmann Publications Private Limited. This book was released on 2024-02-03 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book addresses the criticality of the Environmental-Social-Governance (ESG) framework in the contemporary business world, especially in the Indian context. It aims to provide a conceptual understanding of ESG, extensively detailing each component (Environmental, Social, Governance). The book is a practical guide for stakeholders like Sustainability & ESG Professionals, Students, Non-Financial Audit & Assurance Professionals, Board Members, Investors, Consumers, and Employees. The Present Publication is the 2024 Edition, authored by Prof. Garima Dadhich and Dr. Ravi Raj Atrey, with the following noteworthy features: • [ESG as a Crucial Concept] The book emphasizes ESG as a vital and increasingly popular concept, highlighting its importance for the sustainability and competitiveness of businesses • [Relevance to Indian Context] It addresses the unique challenges and dilemmas faced in the adoption, integration, practice, and reporting of ESG within the Indian landscape • [Comprehensive Coverage] The book offers a conceptual understanding of fundamental ESG aspects and delves deep into each ESG component • [Practical Guidance] Readers are provided with a step-by-step guide to initiating and implementing ESG practices in a company • [Innovative Concepts] This book features unique contributions like the 'New Theory of Responsibility', advocating for responsible capitalism and a new age of responsibility • [Originality Approaches] It introduces original approaches for businesses to integrate ESG and benefit from positive practices genuinely • [Solar System Model of ESG] This book presents an innovative 'Solar System Model of ESG', exclusively developed by the authors • [Focus on Indian ESG Dynamics] This book analyses essential elements of ESG, specifically tailored to the Indian context The detailed contents of the book are as follows: • [ESG – Definitions, Theories, & Models] – This chapter discusses the established definitions of ESG, tailoring them to the Indian context. It analyses the global and Indian evolution of ESG, presenting existing theories alongside a novel theory of responsibility. Various ESG models, including a new 'solar system model', are introduced for comprehensive understanding • [ESG in India] – Focusing on the Indian landscape, this chapter discusses the evolution of ESG in India, detailing the tools for integration, practice, measurement, rating, and reporting. It defines key concepts such as NGRBC and BRSR, explores the regulatory environment, and examines significant trends and issues in Indian ESG • [Beginning with ESG Journey in an Organization] – This practical chapter outlines steps for initiating an ESG journey within an organization. It covers baseline assessment, benchmarking, policy development, target setting, performance monitoring, auditing, and reporting. Additionally, it links ESG to branding, investing, profitability, and risk mitigation and aligns it with global goals like the SDGs • [Environmental Dimensions of ESG] – This chapter addresses India's environmental risks, responsible investing, and regulatory frameworks. Key concepts such as Climate Change, Carbon Accounting, Business and Biodiversity Conservation, and others are explored. It also introduces tools like EIA, CRZ, and Eco-labelling • [Social Dimensions of ESG] – This chapter discusses the social aspects of ESG, including risks, diversity and inclusion, human rights, community relations, and CSR. It also provides information on social impact certifications and auditing tools • [Governance Dimensions of ESG] – Redefining corporate purpose in the context of responsibility, this chapter revisits corporate performance, leadership, shareholder rights and duties, corporate governance in Indian law, and effective board management. It also discusses transparency, financial disclosure, and risk management, offering insights into global best practices • [ESG Trends, Challenges and Way Forward] – This concluding chapter offers insights into the current state of ESG in India, including key targets, challenges, and achievements. It discusses the benefits of adopting ESG practices, the role of government institutions, and perspectives on sustainable value addition and sustainability champions

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Download or read book Advances in Communication Research to Reduce Childhood Obesity written by Jerome D. Williams and published by Springer Science & Business Media. This book was released on 2013-02-12 with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rates of childhood obesity are alarmingly high and increasing each year. Studies have shown that obese children are more likely to become obese adults and are likely to suffer with numerous health consequences like coronary heart disease, high blood pressure, and Type II diabetes, among others. Studies also indicate that television viewing and exposure to advertising for food products influences children's attitudes toward, food preferences and food purchase requests for foods with low nutritional value. It is important to better understand the role of media in childhood obesity and to learn how media may be used to address this issue in a positive way. This book focuses on communication and media research that can have an impact on reducing childhood obesity. Emphasis is placed on topics related to how the media communicate health-related messages about food, nutrition and diet that influence childhood obesity. Particular emphasis is on the new media, given the fact that media now have more central roles in socializing today’s children and youth than ever before. Advertising and marketing messages reach young consumers through a variety of vehicles – broadcast and cable television, radio, magazines, computers through the Internet, music, cell phones – and in many different venues – homes, schools, child-care settings, grocery stores, shopping malls, theaters, sporting events, and even airports. In addition, given the disparity in obesity rates between children of color and the general population, special attention is given to research on media targeting these populations.