Download or read book Understanding Consumer Decision Making written by Thomas J. Reynolds and published by Psychology Press. This book was released on 2001-05 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume will help business and academic researchers understand the means-end approach to understanding consumers. This is a qualitative marketing research method to gain customer insight into decision making.
Download or read book How Consumers Make Consumption Choice written by Johnny Ch Lok and published by Independently Published. This book was released on 2019-01-23 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt: ChapterTwoBehavioral economy explains how and why consumer choiceCan apply behavioral economy method to explain how and why customer individual will decide every decisional choice? It is one fun psychological and mocro economic question to research every consumer individual behavior. Why does he/she choose to buy the product or consume the service? Does he/she compare the economic benefit or opportunity cost before he/she choose to buy the product or consume the service? What factors persuade or attract the consumer to make the final consumption decision. All these questions which seem product manufacturers or product sellers or service providers can attempt to apply behavioral economy theory to predict consumer behaviors more easily in order to avoid the loss chance to choose to buy their products or consume their service more easily in every consumer individual choice decision making process.Traditional economy can be predominted by psychology, but it can also include elements of philosophy, sociology nd even mathematics or econometrics. When any product manufacturers or sellers or service providers expect to predict consumer market how will change to influence consumer individual consumption effort. Analysis is necessary, it is made possible a better understanding of the human brain and of the fundmentals on which it builds decision-making. However, they also need to make any hypotheses of consumption environment to attempt to find what factors will influence future individual customer behavioral changes to make decision making whether how any why he/she chooses to buy the product or consume the service. So, the research methodology was concentrate on quality method more than quantity method when any product manufacturer or service provider expects to predict future consumer behavioral how and why changes more easily. The research processing includes data collected from the global business similar product seller market. The data can concern: How and why the environmental factors had influenced many consumers make emotional reponses of individuals in economical decision making to choose the purchase any similar brand product consumers' shopping experiences will help the present product manufacturers to predict whether how and why what factors will influence the similar product consumers to choose to buy its products in future consumption environment more easily.It is any product manufacturers or sellers or service providers whose final aim to achieve any behavioral economic research concerns consumer behavioral researchs. According to standard economic model consumers are making decisions in the comprehensive economic or consumption environment, they know their preferences, their choices are always rational more than not rational. So, rational mind will influence their consumption choice behaviors to make the most reasonable consumption decision when they feel or believe their choice to buy the product or consume the service which is the most reasonable . They will compare different brands of products values to evaluate whether which brands can bring the largest economic benefit to avoid the loss to use after they choose to buy the product to use.
Download or read book Why Do Consumers Make Consumption written by Johnny Ch LOK and published by Independently Published. This book was released on 2020-03-26 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: The consumer and consumer purchasing behavior are an important area of interest of many scientific disciplines. The process of economic decision making as well as consumption choices are connected with wider human activities. The terms of both consumer individual attitudes and group social behavior will influence group social behavior will influence consumer individual final consumption decision in every consumption choice process. Thus, behavioral economy method can predict consumer behavioral changing, it can apply these sciences to research, includes sociology, psychology, anthropology, operational research, decision theory etc. different literature research aspects. I assume that businessmen can apply behavioral economy method to predict market changing behaviors successfully if they own behavioral economy knowledge.In this part, I shall concentrate on explain how the perception of the economic man's behavior ( including consumer choice) is applied to predict market behaviors. After explaining the concept of consumer as an economic man, the nature and complexity of consumer behavior are discussed to below different industries' marketing behavioral changing every case studies in US or UK countries.Why is consumer as an economic man? IN behavioral economy view point, the concept of answer is one of the fundamental concepts in economics because the consumer is the case market participant along with the producer. In general, lecturers define the consumer in various ways, but in behavioral economy view point, consumers mean economy man. Because who will compare cost and benefit to any product or service to decide to choose to buy the product or consume the service. Consumers are as "economic man", who will make own subjective preferences ( tastes), habits and traditions and existing objective constraints ( i.e. disposal income) market prices of products and services in order to satisfy whose needs to a maximum degree and in the most rational way.Thus, economic man means consumers need to make psychological mind to decide whether who either prefer to buy this product or another product or prefer to consume this service or another service more suitable.
Download or read book How Behavioral Time Method Explains and Predicts written by Johnny Ch LOK and published by . This book was released on 2019-05-17 with total page 511 pages. Available in PDF, EPUB and Kindle. Book excerpt: What are the impacts of reduced branding on consumer choice and time limiting pressure to influence consumer behavior? When one consumer needs to choose products to buy one in a time limiting pressure consumption environment, when branding on packaging is reduced, e.g. the brand of product has 10 different style of packages to let consumer choice, but it reduces to only 5 different style of packages to let consumer choice. How does it influence the consumer decision making when the consumer has little time to allow to choose these 5 different style of packages ? For example, when the consumer expects to spend only 10 minutes to choose any one style of package to buy drom this brand product. Currently, this brand of produxt has reduced different style of packages number from 10 to 5. Do you feel that the consumer will feel easy to do decision making to choose to buy the most attractive style of package product from this brand's 5 different style of packages choices? Is 10 minutes consumption choice time enough to let the consumer to make final purchase decision from these brand's 5 different style of packages choice? Will the time limiting pressure be reduced , due to this brand's 10 style packages are reduced to 5 style packages to let the consumer to choose within the 10 minutes expected limiting consumption choice time. It is one interesting psychological consumption behavior to research whether the brand's reducing different style of packages number factor will influence the consumer to do the decision making in the short time in the time limiting pressure environment. For toothpaste, shapmo products example, if the brand of these products' style packages choice is reduced to 5 style packages from 10 style packages choice. When one consumer finds the brand of toothpaste or shampo has only 5 style packages on the shelves in supermarket. If the consumer has moderate or considerate amount time to let him/her to choose these both kinds product any one style of packages to buy. The 5 style packages to these both inds of products will be impossible to satisfy the consumer's choice need because he/she haas much time to stay in supermarket to choose. Otherwise, if the consumer has little time to allow to stay in the supermarket , e.g. ony 10 minutes. Then, he/she expects to spend only 10 minutes consumption choice time to do buying decision making within 10 minutes. These both kinds of the brand's products, its styl of packages choice number is reduced to 5, it is possible to satisfy the consumer's choice need to buy this brand of product either toothpaste or shampoo and both of thee brand of products to be chose to buy in the supermarket. So , the reducing style of package number to let consumer choice will be seem to let the conumer to do buying decision making in the limiting time pressure consumption environment.In fact , package is such a visual to influence consumer decision making in the short time or personal limiting time choice process. If the product has more attractive package design, the it can bring more attention effort to influence the consumer to choose to buy the product in the short time information transfers to influence the consumer decision making to choose to buy more easily , when he/she is active in communication process. So, package, communicating with consumer in the selling place , has become an essential factor to influence the choice of consumer.Scientific researches have proved that package decisions can attract consumer attention, transfer the desirable information abou tthe product, position , the product in consumer conscious, differentiate and identify of among similar kinds of products. In that way elements of package influence consumer decision making process and can determine the choice of consumer and the package itself can become more competitive advantage.
Download or read book Consumer Behavior and Marketing Action written by Henry Assael and published by South Western Educational Publishing. This book was released on 1995 with total page 824 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text takes a strategic approach to consumer behavior; that is, once you know how consumers behave and react, what do you do about it? New to this edition is a much needed balance between the strategic approach and consumer rights and social implications.
Download or read book The Paradox of Choice written by Barry Schwartz and published by Harper Collins. This book was released on 2009-10-13 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisions—both big and small—have become increasingly complex due to the overwhelming abundance of choice with which we are presented. As Americans, we assume that more choice means better options and greater satisfaction. But beware of excessive choice: choice overload can make you question the decisions you make before you even make them, it can set you up for unrealistically high expectations, and it can make you blame yourself for any and all failures. In the long run, this can lead to decision-making paralysis, anxiety, and perpetual stress. And, in a culture that tells us that there is no excuse for falling short of perfection when your options are limitless, too much choice can lead to clinical depression. In The Paradox of Choice, Barry Schwartz explains at what point choice—the hallmark of individual freedom and self-determination that we so cherish—becomes detrimental to our psychological and emotional well-being. In accessible, engaging, and anecdotal prose, Schwartz shows how the dramatic explosion in choice—from the mundane to the profound challenges of balancing career, family, and individual needs—has paradoxically become a problem instead of a solution. Schwartz also shows how our obsession with choice encourages us to seek that which makes us feel worse. By synthesizing current research in the social sciences, Schwartz makes the counter intuitive case that eliminating choices can greatly reduce the stress, anxiety, and busyness of our lives. He offers eleven practical steps on how to limit choices to a manageable number, have the discipline to focus on those that are important and ignore the rest, and ultimately derive greater satisfaction from the choices you have to make.
Download or read book The Business of Choice written by Matthew Willcox and published by Pearson Education. This book was released on 2015-02-20 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the 2016 Berry - AMA Book Prize for Best Book in Marketing from the American Marketing Association! Named Marketing Book of the Year for 2016 by Marketing & Sales Books! Reshape Consumer Behavior by Making Your Brand the Instinctive, Intuitive, Easy Choice • Discover powerful new ways to simplify and guide consumer decisions • Gain actionable insights into social influence, how people plan, and how they interpret the past • Leverage surprising advances in neuroscience, evolutionary biology, and the behavioral and social sciences Whatever your marketing or behavioral objective, you’ll be far more successful if you know how humans choose. Human intuitions and cognitive mechanisms have evolved over millions of years, but only now are marketers beginning to understand their impact on people’s decisions. The Business of Choice helps you apply new scientific insights to make your brand or target behavior the easiest, most instinctive choice. Matthew Willcox integrates the latest research advances with his own extensive enterprise marketing experience at FCB’s Institute of Decision Making. Willcox explains why we humans often seem so irrational, how marketers can leverage the same evolutionary factors that helped humans prosper as a species, how to make decisions simpler for your consumers, and how to make them feel good about their choices, so they keep coming back for more!
Download or read book The Business of Choice written by Matthew Wilcox and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Learning Consumer Psychological Time How Influences written by Johnny Ch Lok and published by Independently Published. This book was released on 2020-10 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: What are the impacts of reduced branding on consumer choice and time limiting pressure to influence consumer behavior? When one consumer needs to choose products to buy one in a time limiting pressure consumption environment, when branding on packaging is reduced, e.g. the brand of product has 10 different style of packages to let consumer choice, but it reduces to only 5 different style of packages to let consumer choice. How does it influence the consumer decision making when the consumer has little time to allow to choose these 5 different style of packages ? For example, when the consumer expects to spend only 10 minutes to choose any one style of package to buy this brand product. Currently, this brand of product has reduced different style of packages number from 10 to 5. Do you feel that the consumer will feel easy to do decision making to choose to buy the most attractive style of package product from this brand's 5 different style of packages choices? Is 10 minutes consumption choice time enough to let the consumer to make final purchase decision from these brand's 5 different style of packages choice? Will the time limiting pressure be reduced, due to this brand's 10 style packages are reduced to 5 style packages to let the consumer to choose within the 10 minutes expected limiting consumption choice time. It is one interesting psychological consumption behavior to research whether the brand's reducing different style of packages number factor will influence the consumer to do the decision making in the short time in the time limiting pressure environment. For toothpaste, shapmoo products example, if the brand of these products' style packages choice is reduced to 5 style packages from 10 style packages choice. When one consumer finds the brand of toothpaste or shampoo has only 5 style packages on the shelves in supermarket. If the consumer has moderate or considerate amount time to let him/her to choose these both kinds product any one style of packages to buy. The 5 style packages to these both of products will be impossible to satisfy the consumer's choice need because he/she has much time to stay in supermarket to choose. Otherwise, if the consumer has little time to allow to stay in the supermarket, e.g. only 10 minutes. Then, he/she expects to spend only 10 minutes consumption choice time to do buying decision making within 10 minutes. These both kinds of the brand's products, its style of packages choice number is reduced to 5, it is possible to satisfy the consumer's choice need to buy this brand of product either toothpaste or shampoo and both of thee brand of products to be chose to buy in the supermarket. So, the reducing style of package number to let consumer choice will be seem to let the consumer to do buying decision making in the limiting time pressure consumption environment.
Download or read book Choice Matters written by Gordon Moore and published by Oxford University Press. This book was released on 2018 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: The direct-to-consumer business model has transformed how people seek out goods and services from music to mortgages. So what happens now that the revolution has come for healthcare? While consumers have begun to insist on healthcare that is as convenient and personalized as nearly every other good or service they purchase, most healthcare provider organizations, physicians, and insurance companies remain woefully unprepared to meet this demand. Choice Matters is the healthcare sector's guide to understanding and delivering the brand of consumer-centered care that is an imperative for the Zocdoc age. Drawing on the authors' diverse backgrounds in medicine, business, and public policy, this practically-oriented resource offers an on-the-ground introduction for clinicians and managers to better understand: Â- The differences between healthcare and other consumer-driven markets Â- What factors are most important for consumers in seeking care providers Â- How consumers make decisions about healthcare Â- The system-wide effects of increased consumer choice in healthcare Â- The important distinction between patients and consumers By celebrating the possibilities inherent to consumer-centered healthcare, Choice Matters offers a refreshing, empirically informed take on how healthcare in the United States can flourish, not wither, in the new economy.
Download or read book Conscious and Unconscious Consumer Choice of Food Products written by Florian Schleicher and published by GRIN Verlag. This book was released on 2013-12-09 with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2013 in the subject Psychology - Work, Business, Organisation, grade: 2,3, Technical University of Munich, language: English, abstract: When going for grocery shopping, some consumers make up their minds about what to buy and write down shopping lists. Others just go into the supermarket and do not really think beforehand about the things they need. Although in both situations, individuals engage in different ways of decision making on the purchase of groceries, when coming home and putting things into the shelve, they positively or negatively assess the things they bought. Whereas in some situations one gets a positive feeling because e.g. s/he purchased all the products on the shopping list. In another situation, a consumer might end up being bored because s/he just bought the groceries which are perceived as useful, and did not listen to his/her inner voice calling for more than just the fulfillment of utilitarian needs. Generally, consumers can consciously do their purchases and decide for products after thinking on it, or can consider a product’s attributes and let their intuition decide. In the interest of the consumer, the question emerges how the consumer decides at best. Does a consumer receive greater satisfaction from consciously elaborating about the products s/he is facing, or is it better not to think consciously when facing product choices? This question is differently assessed by different models on decision making. Whereas some authors (Ajzen, 2011; Bandura, 1986, 1997; Deci & Ryan, 1985; Payne et al., 1993) emphasize consciousness in decision making, there is also a large number of proponents of unconscious thought (Dijksterhuis, 2004, Dijksterhuis et al., 2005, 2006a, 2006b, 2006c, Levine, 1996, Bargh, 2002, and Wilson et al., 1993). Dijksterhuis and Nordgren (2006b, p.96) argue for the superiority of unconscious decision making by mentioning that “...conscious thought is constrained by the low capacity of consciousness”, which results in sub-optimal choices. With regard to food products, this general superiority of unconscious thought is highly questionable. On the one hand, consumers constrain themselves in taking into account only specific products which respect certain criteria, as e.g. with diabetics and food products with less sugar content. On the other hand, food products are also bought because consumers want to confirm their conscience by purchasing e.g. fair-trade products which among other things are associated with a fair payment of farmers.
Download or read book Inspiring Green Consumer Choices written by Michael E. Smith and published by Kogan Page Publishers. This book was released on 2021-09-03 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: While many consumers profess a desire to help end climate change by engaging in more sustainable behaviors, consumer behavior experts note the "say-do" gap between expressed intention and behavior. How do we explain this? What, if anything, can consumers be encouraged to do to close this gap and purchase sustainable products and services? Inspiring Green Consumer Choices explains the factors that underlie the discrepancy between consumers' expressed preferences and their incongruous behavior in the marketplace. Drawing from advances in neuroscience, behavioral economics and experimental psychology, the author reveals how marketplace behavior is not always rational. Instead it is frequently the product of mental shortcuts, triggered by situational cues and colored by implicit emotional responses. In making purchasing decisions, routine consumer behavior is governed less by intention than by mental habits and unconscious response biases. These tendencies are difficult (but not impossible) to change. Inspiring Green Consumer Choices outlines how techniques such as psychological framing, design of choice architectures and pricing strategy can be used to disrupt habits and promote sustainable behavior. The author also addresses the role that legislative policy and changing social norms can play in accelerating and sustaining behavior change. Illustrated with case studies and filled with best practices, Inspiring Green Consumer Choices helps marketers understand how consumers make purchase decisions in order to shift consumption choices towards a more sustainable future.
Download or read book Consumer Time Pressure Psychological Factor How Influences Consumption Choice written by Johnny Ch Lok and published by . This book was released on 2019-06-19 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: When one consumer has a large number of options, he/she will feel time pressure to cause whose accurate and reasonable evaluation. Then, the personal time limiting pressure factor will bring these questions: How does the time limiting pressure influence the consumer evaluation? Will the consumer personal limiting time pressure bring advantages and / or disadvantages in whom consumption decision making? How to help the consumer to solve short time decision problem when he/she encounters extreme time pressure an dchoice overload?I shall assume every consumer is general one economic man. He/she feels time is important, he /she does not want to spend much time to choose one brand of product to buy among a number of brands of products choices. I also assume that any consumers decision making satisfaction, which is based on search until they found a sufficiently good item, or run not of time. So, it seems that which the consumer needs to buy one kind of product, but the product has a lot number of different brands to let the consumer to choose. The consumer ought need to spend much time to make choice decision making. However, consumer is one economic man, he/she ought not to search all different brands to decide whether which brand of product can bring the much economic value or utility value to choose to buy. So, in general, consumers will only choose sample brands of products to decide to buy the satisfied brand of product. For example, when the consumer needs to buy one television. The television has 20 brands of similar televisions to let he to choose. He will not spend much time to search these similar 20 televisions information. He will only gather sample 10 to 15 or less different brands of televisions to compare what their strengths and weaknesses, unique characteristics. Then, he will make decision to choose to buy the best television from these sample televisions. Hence, in general, consumers will feel time pressure when they feel need to spend much time to choose a lot different brands of similar products. Because they feel time is not enough to let they can do other important matters when they need to spend much time to do search information behavior when they need to buy any products ususally. Hence, it is general consumers psychology that they will feel real choice under time pressure and choice overload, when they have too much a lot of similar brands of products to let them have opportunity to choose to make decision making to buy only one brand of product.However, when a brand of product is familiar and given its simplicity and familiarity to general consumers' acknowledgement. It will have perference advantage to attract or influence consumers' attention or consideration. So, when the market has similar different brands of products are available to let consumers to choose. The largest choice set is not large enough to create overload to influence the brand's sale when consumers need to spend much time to choose these different brands similar products to buy. Because when the brand's any products are familiar and given its simplicity and familiarity to general consumers' knowledgement. Then, it can build utility confidence to influence general consumers, it will be preference sample brand of product to do buying making option. Hence, the brand's familiarity factor will influence general consumers' preference buying decision making option. So, any product manufacturers need to concern how to build its brand familiarity to let many consumers to acknowledge in order to raise its competitive effort. Raising brand's familiarity may be a good method to solve consumer individual choice under time pressure overload, because when the brand of product is preference sample brand to any consumers. It's sale opportunity will also be raised.
Download or read book Seafood Choices written by Institute of Medicine and published by National Academies Press. This book was released on 2007-03-09 with total page 736 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fragmented information that consumers receive about the nutritional value and health risks associated with fish and shellfish can result in confusion or misperceptions about these food sources. Consumers are therefore confronted with a dilemma: they are told that seafood is good for them and should be consumed in large amounts, while at the same time the federal government and most states have issued advisories urging caution in the consumption of certain species or seafood from specific waters. Seafood Choices carefully explores the decision-making process for selecting seafood by assessing the evidence on availability of specific nutrients (compared to other food sources) to obtain the greatest nutritional benefits. The book prioritizes the potential for adverse health effects from both naturally occurring and introduced toxicants in seafood; assesses evidence on the availability of specific nutrients in seafood compared to other food sources; determines the impact of modifying food choices to reduce intake of toxicants on nutrient intake and nutritional status within the U.S. population; develops a decision path for U.S. consumers to weigh their seafood choices to obtain nutritional benefits balanced against exposure risks; and identifies data gaps and recommendations for future research. The information provided in this book will benefit food technologists, food manufacturers, nutritionists, and those involved in health professions making nutritional recommendations.
Download or read book Can Time Be Main Factor Influence written by Johnny LOK and published by Independently Published. This book was released on 2019-04-18 with total page 49 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chapter ThreeHow the time consumption pressurefactor influences irrational consumptiondecision makingWhen one consumer has a large number of options, he/she will feel time pressure to cause whose accurate and reasonable evaluation. hen, the personal time limiting pressure factor will bring these questions: How does the time limiting pressure influence the consumer evaluation? Will the consumer personal limiting time pressure bring advantages and / or disadvantages in whom consumption decision making? How to help the consumer to solve short time decision problem when he/she encounters extreme time pressure an dchoice overload?I shall assume every consumer is general one economic man. He/she feels time is important, he /she does not want to spend much time to choose one brand of product to buy among a number of brands of products choices. I also assume that any consumers decision making satisfaction, which is based on search until they found a sufficiently good item, or run not of time. So, it seems that which the consumer needs to buy one kind of product, but the product has a lot number of different brands to let the consumer to choose. The consumer ought need to spend much time to make choice decision making. However, consumer is one economic man, he/she ought not to search all different brands to decide whether which brand of product can bring the much economic value or utility value to choose to buy. So, in general, consumers will only choose sample brands of products to decide to buy the satisfied brand of product. For example, when the consumer needs to buy one television. The television has 20 brands of similar televisions to let he to choose. He will not spend much time to search these similar 20 televisions information. He will only gather sample 10 to 15 or less different brands of televisions to compare what their strengths and weaknesses, unique characteristics. Then, he will make decision to choose to buy the best television from these sample televisions. Hence, in general, consumers will feel time pressure when they feel need to spend much time to choose a lot different brands of similar products. Because they feel time is not enough to let they can do other important matters when they need to spend much time to do search information behavior when they need to buy any products ususally. Hence, it is general consumers psychology that they will feel real choice under time pressure and choice overload, when they have too much a lot of similar brands of products to let them have opportunity to choose to make decision making to buy only one brand of product.
Download or read book How Environment Influences Consumer Behavior written by John Lok and published by . This book was released on 2023-09-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, it divides two parts. First part explains how environment factor influences consumer behavioral change and second part explains how consumer time pressure factor influences their consumption behavioral change. In first part, it brings these questions: Can environment factors influence consumer behavior changes? How and why environment factors can influence consumer behavior changes suddenly? When the consumer is influenced to change his/her original consumption attitude or consumption choice desire, after the consumer can change his/her consumption desire later. Does how much serious of environment factors influence consumer behavior changes? Does it influence their consumption desire to change in any sudden time or identified time or in any consumption suitation ot identified consumption situation? In second part, it brings these questions? Does environment factor depend other factors to influence consumer behavior changes? e.g. time pressure feeling factor to the consumer, when one shirt shop has one large discount period, every shirt can be sold less 30% to 50% within this month. Then, it seems that one discount shirt purchase time pressure feeling to let shirt buyers make any kinds of shirt purchase decision immediately when he/she stays in this shirt ship within this month. Also, it seems that this month's crowd environment in this shirt shop, this shirt shop's crowd environment can influence that they feel or believe all different kinds of this shop's shirts worth can let them to choose to buy to compare other shirt shops within this month. So, it seems that time pressure and environment factors both can influence consumers to make consumption choice behavior immediately. My readers can have more memory to learn how and why environment factors can influence consumers behaviors after you read this book.
Download or read book The Relationship Shopping Time and Consumer Behavior written by Johnny Ch LOK and published by . This book was released on 2020-07-03 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: ⦁How and why time limiting pressure influences consumer choiceCan consumer buying decisions be influenced by time limiting pressure. For these three situations, they will influence consumer hoe makes different buying decision, e.g. in the little time available, but the consumer needs to do more effort needed to choose to buy which kind of product among variety kinds of product choice or in a moderate amount of time available, or a considerable amount of time available. In this first situation, the consumer can not real attempt to find any weaknesses or unique characteristics of the products, because it has no enough time to allow whom to choose. So, his/her product evaluation won't be th most accurate to satisfy his/her needs because little time can only allow him/her to find some weaknesses of the products. Otherwise, in the final situation, because the consumer has a considerable amout of time to allow him/her to attempt to find the weaknesses and/or strengths characteristics of the products choice. So, he/she ought do the more reasonable or accurate evaluation of these products to choose the most effective economic beneficial product to buy. Thus, it seems that time limiting pressure factor can influence the consumer to make more rational or more reasonable economic beneficial consumption decision making to buy the product or consume the service. Thus, a consumer buying decision will require these situations to do buying decisions, they may include either little time and conscious effort or a moderate amount of time and effort or a considerable amount time and effort. The products may include cheap products/services , e.g. fruit, DVD, university courses, computers, facial services, surgeries, sport shoes, reference books, soft drinks, magazines as well as expensive products/services, e.g. cars, houses, luxury goods, e.g. jewellery, female hand bags, holiday travelling entertainment. So, any expensive or cheap products or services, the consumer will need to spend either little or moderate or considerable amount time to do gathering information about the different kinds of products or services in order to find which brand of product or service can bring more economic benefit when he/she chooses to use the product or consume the service. He/she will compare his/her preference sample brands limiting number of products or services choices to decide to buy the brand of product or consume the brand service easily. However in the consumer's consuming decision making process, he/she will need to spend either little or moderate or a considerable amount of time to do the evaluation and choice consumption behavior. It means that time limiting pressure factor will influence the consumer how to make consumption choice consequently.What are the impacts of reduced branding on consumer choice and time limiting pressure to influence consumer behavior? When one consumer needs to choose products to buy one in a time limiting pressure consumption environment, when branding on packaging is reduced, e.g. the brand of product has 10 different style of packages to let consumer choice, but it reduces to only 5 different style of packages to let consumer choice. How does it influence the consumer decision making when the consumer has little time to allow to choose these 5 different style of packages ? For example, when the consumer expects to spend only 10 minutes to choose any one style of package to buy drom this brand product. Currently, this brand of product has reduced different style of packages number from 10 to 5. Do you feel that the consumer will feel easy to do decision making to choose to buy the most attractive style of package product from this brand's 5 different style of packages choices? Is 10 minutes consumption choice time enough to let the consumer to make final purchase decision from these brand's 5 different style of packages choice?
