Download or read book Asian Brand Strategy Revised and Updated written by M. Roll and published by Springer. This book was released on 2016-02-11 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.
Download or read book How Asian Brands Soar 3 written by Myung-Soo Lee and published by . This book was released on 2018-03-31 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: How many of the following names or companies have you heard about? Huawei, DJI, CJ, Innisfree, Chow Tai Fook Jewellery, China Mengniu Dairy, Haier, Filip+Inna, and PT XL Axiata? Some names might sound familiar to you, but others may not. Interestingly, there is one common quality shared by these names; they all soared with wings like eagles while many others struggled or failed under the recent fast-changing, turbulent environment. They have achieved a quantum leap in terms of brand value by transforming their humble origins or crises into great opportunities and explosive successes. These Asian companies and brands have marveled global audiences and caused them to look on in awe and surprise. Like many other people, you might be curious how such Asian companies and brands, which were not appreciated this much five to ten years ago, became incredibly successful in such a short period of time. You may want to learn how they made such great successes so fast, and then apply it into your career and business to control your destiny in the age of the fourth industrial revolution. This book highlights the success stories of the top Asian cases that were chosen as Top 10 winners among a great number of competitive group contestants in a recent competition, the World Asian Case Competition (WACC) 2017. The top selected cases, combined together, feature how Asian companies and leaders overcame difficulties and crises, and soared in a short span of time. The top cases turned out to be a collection of fascinating stories about the recent surge of Asian products and cultures on the stage of the world market. These top 10 cases highlight Asian leaders' passions and breakthrough strategies as they turned their small starts or mediocre conditions into explosive successes even during crises and within a short period of time. The new success stories of Asian brands will reveal invaluable treasures particularly to those who seek a turning point for their businesses or careers. We believe that the stories will give you helpful insights and lessons on how you can prepare your own businesses or careers to soar like eagles.
Download or read book The Korean Economy written by You-il Lee and published by Routledge. This book was released on 2019-05-01 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Korean Economy: From Growth to Maturity takes an in-depth, amalgamated look at the evolution of Korea’s globalization drive from the early 2000s (Kim Dae-jung regime, 1998–2003) to the present period (Park Geun-hye, 2013–2017). The book discusses the role of foreign companies on the sustainability of Korea’s economic growth, the relationship between the chaebol and the MNCs, the evolution of Korea's nation brand, and the role of the state in Korea’s new economic trajectory (globalization) since the 2000s. With data collected from fieldwork, the book provides both empirical and qualitative insights (economic, socio-cultural and political economic analysis) into the Korean political economy and would be a very useful reference to other emerging economies experiencing similar globalization paths.
Download or read book Walk Run Soar written by Dorina Gilmore Young and published by Baker Books. This book was released on 2020-09-29 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a runner, you want to accomplish your physical goals. But deep down, you long for your training to be a more meaningful experience, engaging your body, mind, soul, and spirit. Walk, Run, Soar is a 52-week devotional and training journal designed for runners who hope to experience God's presence, purpose, and glory in a deeper way as they run. Dorina Gilmore Young, and her triathlete husband, Shawn, will get you moving with a new motivation: improving your spiritual health. Along with weekly devotions to inspire you, Walk, Run, Soar includes · practical running/training tips · training schedules from a running and triathlon coach · advice on how to fuel your body well · reflection questions and action steps · space to journal and record your running progress Whether you are new to running or a longtime runner, Walk, Run, Soar will motivate you to hit your fitness goals while strengthening your faith.
Download or read book Business Periodicals Index written by and published by . This book was released on 2009 with total page 1920 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book National Geographic Book of Animal Poetry written by Emily Dickinson and published by National Geographic Books. This book was released on 2012 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: Full-color photographs accompany two hundred poems about animals.
Download or read book Asian Competitors Marketing For Competitiveness In The Age Of Digital Consumers written by Philip Kotler and published by World Scientific. This book was released on 2019-03-15 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's dynamic and uncertain environment has contributed to the changing nature of markets. In order for companies to keep up, they will need to embark on new wave marketing to ride the wave of opportunities provided by the changes in the environment, such as the digital revolution.This is critical all over the world, but none more so than in Asia. Asia is not only the world's biggest market, but also the fastest growing. It is therefore essential for marketers to understand the dynamics of Asian companies and what they have to offer to the wider world. This book analyzes competitive companies from 18 Asian countries that have successfully practiced new wave marketing and in so doing, provide invaluable lessons that others may find useful. Comprehensive case studies are used not only to describe how some of Asia's best companies compete, but also to analyze the concepts of new wave marketing their actions are based on. This book is unique in its depth and breadth of cases, from companies in the ASEAN region to North-east Asia, including Mongolia and SAARC.The authors of this book, Professor Philip Kotler, arguably the Father of Modern Marketing, Hermawan Kartajaya from Indonesia, and Hooi Den Huan from Singapore, are all experts in their field and have previously produced other bestsellers. This book, with its focus on real life examples of competitive Asian companies in the age of digitalization, complements the principles and theoretical frameworks of new wave marketing that are detailed in its sister book, . Together, these books provide a comprehensive picture of the changing Asian marketing landscape.
Download or read book Yes We Will Asian Americans Who Shaped This Country written by Kelly Yang and published by Penguin. This book was released on 2022-05-03 with total page 35 pages. Available in PDF, EPUB and Kindle. Book excerpt: From #1 NYT bestselling author Kelly Yang comes a gorgeously illustrated picture book about Asian American changemakers doing everything they dreamed of and inspiring all of us to reach for new heights! From creating beautiful music like Yo-Yo Ma to flying to outer space like Franklin Chang-Díaz; from standing up to injustice like Fred Korematsu to becoming the first Asian American, Black and female vice president of the United States like Kamala Harris, this book illuminates the power of Asian Americans all over the country, in all sorts of fields. Each spread is illustrated by a different renowned Asian American or Asian artist. Alongside the poetic main text, Yes We Will includes one-line biographies of the person or historical moment featured on the page, with extended biographies at the end. Readers of different ages and needs can use the book in different ways, from classroom discussions to bedtime readalouds and more. Yes We Will answers the question, can we accomplish whatever we dream? With love, courage, determination, and lots of imagination, we can—and we will! Featured changemakers: Franklin Chang-Díaz Lia Cirio Tammy Duckworth Jenny Han Kamala Harris H.E.R. Fred Korematsu Padma Lakshmi Sunisa Lee Jeremy Li Yo-Yo Ma Amanda Nguyen Sandra Oh I. M. Pei Mamie Tape Peter Tsai Philip Vera Cruz Vera Wang
Download or read book The Year of the Dog written by Grace Lin and published by Little, Brown Books for Young Readers. This book was released on 2008-01-01 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: This funny and profound debut novel by prolific illustrator Lin tells the story of young Pacy who, as she celebrates the Chinese New Year with her family, discovers this is the year she is supposed to "find herself." Illustrations.
Download or read book Asian Business written by and published by . This book was released on 2001 with total page 920 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Atlanta written by and published by . This book was released on 2004-12 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Atlanta magazine’s editorial mission is to engage our community through provocative writing, authoritative reporting, and superlative design that illuminate the people, the issues, the trends, and the events that define our city. The magazine informs, challenges, and entertains our readers each month while helping them make intelligent choices, not only about what they do and where they go, but what they think about matters of importance to the community and the region. Atlanta magazine’s editorial mission is to engage our community through provocative writing, authoritative reporting, and superlative design that illuminate the people, the issues, the trends, and the events that define our city. The magazine informs, challenges, and entertains our readers each month while helping them make intelligent choices, not only about what they do and where they go, but what they think about matters of importance to the community and the region.
Download or read book Twain s Brand written by Judith Yaross Lee and published by Univ. Press of Mississippi. This book was released on 2012-12 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: A study of what made Mark Twain a pioneer of American comedy today
Download or read book The Kiss Quotient written by Helen Hoang and published by Penguin. This book was released on 2018-06-05 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of The Bride Test comes a romance novel hailed as one of The Washington Post’s 50 Notable Works of Fiction in 2018 and one of Amazon’s Top 100 Books of 2018! “This is such a fun read and it's also quite original and sexy and sensitive.”—Roxane Gay, New York Times bestselling author “Hoang's writing bursts from the page.”—Buzzfeed A heartwarming and refreshing debut novel that proves one thing: there's not enough data in the world to predict what will make your heart tick. Stella Lane thinks math is the only thing that unites the universe. She comes up with algorithms to predict customer purchases—a job that has given her more money than she knows what to do with, and way less experience in the dating department than the average thirty-year-old. It doesn't help that Stella has Asperger's and French kissing reminds her of a shark getting its teeth cleaned by pilot fish. Her conclusion: she needs lots of practice—with a professional. Which is why she hires escort Michael Phan. The Vietnamese and Swedish stunner can't afford to turn down Stella's offer, and agrees to help her check off all the boxes on her lesson plan—from foreplay to more-than-missionary position... Before long, Stella not only learns to appreciate his kisses, but crave all of the other things he's making her feel. Their no-nonsense partnership starts making a strange kind of sense. And the pattern that emerges will convince Stella that love is the best kind of logic...
Download or read book Place Branding written by R. Govers and published by Springer. This book was released on 2016-01-18 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice.
Download or read book The Wall Street Journal written by and published by . This book was released on 2006 with total page 1312 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Girl from the Well written by Rin Chupeco and published by Sourcebooks, Inc.. This book was released on 2014-08-05 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: "[A] Stephen Kinglike horror story...A chilling, bloody ghost story that resonates."— Kirkus From the highly acclaimed author of the Bone Witch trilogy comes a chilling story of a Japanese ghost looking for vengeance and the boy who has no choice but to trust her, lauded as a "a fantastically creepy story sure to keep readers up at night" (RT Book Reviews) I am where dead children go. Okiku is a lonely soul. She has wandered the world for centuries, freeing the spirits of the murdered-dead. Once a victim herself, she now takes the lives of killers with the vengeance they're due. But releasing innocent ghosts from their ethereal tethers does not bring Okiku peace. Still she drifts on. Such is her existence, until she meets Tark. Evil writhes beneath the moody teen's skin, trapped by a series of intricate tattoos. While his neighbors fear him, Okiku knows the boy is not a monster. Tark needs to be freed from the malevolence that clings to him. There's just one problem: if the demon dies, so does its host. Suspenseful and creepy, The Girl from the Well is perfect for readers looking for Spooky books for young adults Japanese horror novels Ghost stories for teens East Asian folklore Praise for The Girl from the Well "There's a superior creep factor that is pervasive in every lyrical word of Chupeco's debut, and it's perfect for teens who enjoy traditional horror movies...the story is solidly scary and well worth the read." — Booklist "Chupeco makes a powerful debut with this unsettling ghost story...told in a marvelously disjointed fashion from Okiku's numbers-obsessed point of view, this story unfolds with creepy imagery and an intimate appreciation for Japanese horror, myth, and legend." — Publishers Weekly STARRED review "It hit all the right horror notes with me, and I absolutely recommend it to fans looking for a good scare. " — The Book Smugglers
