Download or read book Household Lifetime Strategies Under a Self Contagious Market written by Guo Liu and published by . This book was released on 2020 with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this paper, we consider the optimal strategies in asset allocation, consumption, and life insurance for a household with an exogenous stochastic income under a self-contagious market which is modeled by bivariate self-exciting Hawkes jump processes. By using the Hawkes process, jump intensities of the risky asset depend on the history path of that asset. In addition to the financial risk, the household is also subject to an uncertain lifetime and a fixed retirement date. A lump-sum payment will be paid as a heritage, if the wage earner dies before the retirement date. Under the dynamic programming principle, explicit solutions of the optimal controls are obtained when asset prices follow special jump distributions. For more general cases, we apply the Feynman-Kac formula and develop an iterative numerical scheme to derive the optimal strategies. We also prove the existence and uniqueness of the solution to the fixed point equation and the convergence of an iterative numerical algorithm. Numerical examples are presented to show the effect of jump intensities on the optimal controls.
Download or read book The Contagious Commandments written by Paul Kemp-Robertson and published by Penguin UK. This book was released on 2018-11-01 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to yourself? And how can brands produce these kinds of ideas intentionally rather than by chance? Contagious, the globally renowned intelligence resource for the marketing industry, is dedicated to identifying and interrogating the world's most exceptional creative trends. And in The Contagious Commandments, Paul Kemp-Robertson and Chris Barth condense this valuable research into ten strategic takeaways for your own marketing revolution. Taking inspiration from disruptive campaigns from the likes of Patagonia, Nike, Safaricom, BrewDog, LEGO, Kenco, and dozens more, The Contagious Commandments explores how companies fuse creativity, technology and behavioural psychology to achieve truly original marketing ideas that have a positive impact on society and profits - and how your brand can too.
Download or read book The Hero Trap written by Thomas Kolster and published by Routledge. This book was released on 2020-05-28 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most companies today are firmly on the social and environmental issues ‘bandwagon’, like bees around a honey pot, from plastic in oceans through to diversity. As a result, people are increasingly distrustful of these efforts which they view as cheap marketing stunts meant to wow people into buying more. "Try to fly like a superman, and you will come down like a tin of soup." Market economists have long told us that we’re driven only by money and status, but the inherent human truth that cuts across age, culture and gender uncovers a stronger force: we wish to be in charge of our own lives and our own happiness. Through extensive growth and affinity research, world-renowned purpose-pioneer, Thomas Kolster, uncovers a simple answer that is key to driving marketing growth in the 21st century: if you put people in control of the marketing mix, from products to promotion, they can grow and in turn grow your organisation. This book explains the meteoric rise of a company like AirBnB, how a 20-something Swede, Maria de la Croix, built a global coffee empire like Wheelys in just a few years, and how a group of friends hanging out in a bar in Melbourne created one of the largest global non-profits fighting for men’s health, Movember – and how you can empower people to do the same. Today’s power no longer rests in the hands of the privileged few, but in the talented many. It is time for you to unleash that power, in numbers. Drawing on top-line marketing case studies and in-depth interviews, Kolster demonstrates how people are truly motivated to act when they’re in charge of their own life and happiness. ‘Who can you help me become?’ is the one essential question you need to be asking and acting on to chart a new course for your organisation, changing behaviours at scale and unlocking sustainable growth that benefits all.
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Download or read book Contagious Optimism written by David Mezzapelle and published by Cleis Press. This book was released on 2013-06-11 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: David Mezzapelle was inspired to write this uplifting book based on his life's experiences and his own contagious optimism. He has influenced many people with his outlook and this book offers optimism to others around the globe. Contagious Optimism includes stories and parables of amazing life turnarounds from real people world-wide. A compendium of encouragement, Contagious Optimism also includes advice and guidance from business leaders, visionaries and professionals. Nowadays, many people have lost confidence in themselves and the world around them due to personal hardship along with economic and political uncertainty worldwide. Contagious Optimism shows readers that it’s possible to FIND the silver lining in every cloud. Developed by the team that brought you Random Acts of Kindness, this book is like Chicken Soup for the Soul meets Pay It Forward, on steroids! Contagious Optimism is pure inspiration that will lift hearts, open minds, and create a movement of pass-it-on hope and happiness. Featured stories and endorsements from "contagious optimists" such as: Michael Beckwith - Founder of the single largest interfaith church in America: LA's Agape. Nancy Ferrari - The "Oprah of AM Radio" Daniel Tully - Chairman Emeritus of Merrill Lynch and one of the top executives to ever grace Wall Street.
Download or read book Narrative Economics written by Robert J. Shiller and published by Princeton University Press. This book was released on 2020-09-01 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Nobel Prize–winning economist and New York Times bestselling author Robert Shiller, a groundbreaking account of how stories help drive economic events—and why financial panics can spread like epidemic viruses Stories people tell—about financial confidence or panic, housing booms, or Bitcoin—can go viral and powerfully affect economies, but such narratives have traditionally been ignored in economics and finance because they seem anecdotal and unscientific. In this groundbreaking book, Robert Shiller explains why we ignore these stories at our peril—and how we can begin to take them seriously. Using a rich array of examples and data, Shiller argues that studying popular stories that influence individual and collective economic behavior—what he calls "narrative economics"—may vastly improve our ability to predict, prepare for, and lessen the damage of financial crises and other major economic events. The result is nothing less than a new way to think about the economy, economic change, and economics. In a new preface, Shiller reflects on some of the challenges facing narrative economics, discusses the connection between disease epidemics and economic epidemics, and suggests why epidemiology may hold lessons for fighting economic contagions.
Download or read book Applied Social Marketing and Quality of Life written by M. Mercedes Galan-Ladero and published by Springer Nature. This book was released on 2021-12-02 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses how various social marketing campaigns have taken up and had an impact on important aspects of quality of life across the world. The chapters bring up case studies from different regions, showing how successful social marketing campaigns have been instrumental in addressing public health challenges, discrimination and exclusion, violence, and inequity; and in changing public perceptions in different countries and through public and nonprofit organizations, but also through businesses. Thus, this book approaches social marketing from a quality-of-life (QOL) marketing philosophy, taking an international perspective. It includes 26 case studies discussing how social marketing campaigns were developed and implemented in specific cases related to disease prevention and risk behavior, safe and healthy lifestyles, and inclusion and interpersonal relationships. It also covers social marketing campaigns related to COVID-19 in various countries. The book is both comprehensive and provides in-depth understanding of every case, and is useful for research, policy making, development communication and social marketing. Graduate students, researchers, practitioners, and social marketers alike will find this book interesting.
Download or read book Hooked written by Nir Eyal and published by Penguin. This book was released on 2014-11-04 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revised and Updated, Featuring a New Case Study How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
Download or read book Disease Control Priorities Third Edition Volume 6 written by King K. Holmes and published by World Bank Publications. This book was released on 2017-11-06 with total page 1027 pages. Available in PDF, EPUB and Kindle. Book excerpt: Infectious diseases are the leading cause of death globally, particularly among children and young adults. The spread of new pathogens and the threat of antimicrobial resistance pose particular challenges in combating these diseases. Major Infectious Diseases identifies feasible, cost-effective packages of interventions and strategies across delivery platforms to prevent and treat HIV/AIDS, other sexually transmitted infections, tuberculosis, malaria, adult febrile illness, viral hepatitis, and neglected tropical diseases. The volume emphasizes the need to effectively address emerging antimicrobial resistance, strengthen health systems, and increase access to care. The attainable goals are to reduce incidence, develop innovative approaches, and optimize existing tools in resource-constrained settings.
Download or read book The Sociology of Economic Life written by Mark Granovetter and published by Routledge. This book was released on 2018-04-17 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book incorporates classic and contemporary readings in economic sociology and related disciplines to provide students with a broad understanding of the many dimensions of economic life. It discusses Max Weber's key concepts in economics and sociology.
Download or read book Contagion Capitalism written by Sean Creaven and published by Taylor & Francis. This book was released on 2023-12-15 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contagion Capitalism situates the COVID-19 pandemic within the systems of global political economy and their attendant cultural modes and theorizes that these systems act as facilitators and drivers of global pandemic risk. Contagion Capitalism therefore critiques the institutionalized corporate-capitalist control of the economy, the state, and science, and the grave consequences this has on global public health policy, the ecological crisis of sustainability, and zoonotic pandemic events such as COVID-19. In doing so, this book addresses the failings of what may be termed as “state science” or “establishment science” in managing the pandemic, as personified especially by those elements of the scientific elite placed in the service of the neoliberal state. This book also explores the limitations of corporate pharmacological technoscience in safeguarding public health, arguing that “Big Pharma” offers only partial remedies for problems of human illness and well-being, poses its own dangers to public health, and obfuscates the social bases of public ill-health and of pandemic risk. Contagion Capitalism further argues that COVID-19 will not be the last or even the most dangerous such epidemiological event. This is because the social production and global dissemination of zoonotic diseases is integral to contemporary capitalism, by virtue of its instrumental mode of science, its central dynamic of production for the sake of accumulation, and the consumer mode this sustains as its own condition of existence. These are the drivers of what may be termed as zoonotic accelerationism. Contagion Capitalism will appeal to scholars in the humanities and social sciences with interests in neoliberal ideology and global political economy, and their impact upon social, political and cultural life.
Download or read book What You Need to Know about Infectious Disease written by Madeline Drexler and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Communities in Action written by National Academies of Sciences, Engineering, and Medicine and published by National Academies Press. This book was released on 2017-04-27 with total page 583 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the United States, some populations suffer from far greater disparities in health than others. Those disparities are caused not only by fundamental differences in health status across segments of the population, but also because of inequities in factors that impact health status, so-called determinants of health. Only part of an individual's health status depends on his or her behavior and choice; community-wide problems like poverty, unemployment, poor education, inadequate housing, poor public transportation, interpersonal violence, and decaying neighborhoods also contribute to health inequities, as well as the historic and ongoing interplay of structures, policies, and norms that shape lives. When these factors are not optimal in a community, it does not mean they are intractable: such inequities can be mitigated by social policies that can shape health in powerful ways. Communities in Action: Pathways to Health Equity seeks to delineate the causes of and the solutions to health inequities in the United States. This report focuses on what communities can do to promote health equity, what actions are needed by the many and varied stakeholders that are part of communities or support them, as well as the root causes and structural barriers that need to be overcome.
Download or read book Truth written by and published by . This book was released on 1881 with total page 924 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Becoming a Contagious Christian written by Bill Hybels and published by Zondervan. This book was released on 1994 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Not a book of theory or speculation, here is a proven action plan to impacting the spiritual lives of friends, family members, co-workers, and others. Powerful stories and teachings help readers to gain hope that their friends' lives can change, get free from the misconceptions of evangelism, discover a natural approach to communicating their faith, and more.
Download or read book Contagious Culture Show Up Set the Tone and Intentionally Create an Organization that Thrives written by Anese Cavanaugh and published by McGraw Hill Professional. This book was released on 2015-11-13 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: GET INSPIRED. GET EXCITED. GET RESULTS. A proven approach to corporate culture that’s positively contagious You are about to enter a new era of leadership. With more competiton, more connectedness, and more opportunities than ever before, this exciting new era demands a workplace culture that is collaborative, productive, energized, and contagious. A culture that encourages extraordinary growth and innovation. A culture that starts with you—showing up, setting the tone, and lighting the fire... This book is about answering that call and setting yourself up for success. It’s about improving your leadership presence and your impact, not just on others but yourself. It’s about creating the space you need to share your vision, state your intention, and jump-start your team. It’s about working yourself over—from the inside out—so you can become the strong, effective, inspiring leader you know you can be. This is Contagious Culture, a game-changing guide to transforming corporate culture from within, developed by the award-winning creator of The IEP Method to strengthen your “Intentional Energetic Presence.” This is more than a leadership book—this is your future calling. Award-winning organizational advisor Anese Cavanaugh reveals the secrets of IEP—Intentional Energetic Presence—for transforming your workplace and your life. The key to any company’s success lies in its culture. This game-changing guide shows you how to shape and revitalize this culture—by setting the tone, engaging the team, and creating a dynamic working environment that encourages growth, productivity, and innovation. It all starts with you... Using the book’s unique IEP Method, you can: Be the kind of leader people want to follow—not have to follow Craft your intention—and make a real impact Unleash your energy—and watch it spread like wildfire Unlock greater collaboration in your teams—and greater leadership in your people Show up for Others—by setting yourself up for success Bring out the best in everyone—including yourself Create a contagious work culture that people want to catch! With these proven step-by-step techniques, you can take control of the culture you work in and build a healthier, more functional environment—from the inside out. You’ll find helpful transformative tools and exercises for improving collaborations, opening communications, and implementing changes. You’ll discover the best methods for handling the toughest challenges, whether it’s hiring and firing, strategizing and organizing, busyness or burnout. Best of all, you’ll learn how to enhance your “Intentional Energetic Presence” (IEP) so you’ll always be fully present, purposeful, and prepared to share your vision with infectious energy and enthusiasm. Contagious Culture is so much more than a leadership guide. It’s a complete cultural mind-shift that’s not only exciting for you and your team—it’s absolutely, positively contagious.
Download or read book ISpy written by Mark Andrejevic and published by . This book was released on 2007 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: A chilling account of the tradeoff we are willing to make between interactive media technologies and the power of others to watch over--and control--us. This brave new world of electronic marketing and consumption actually lulls consumers into blissful ignorance of how that usage can be--and is being--monitored.
