Download or read book Hot Topics in Advertising Law 2018 written by and published by . This book was released on 2018 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Download or read book Hot Topics in Advertising Law 2017 written by Practising Law Institute and published by . This book was released on 2017-06-28 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Hot Topics in Advertising Law 2024 written by and published by . This book was released on 2024 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Hot Topics in Advertising Law 2020 written by and published by . This book was released on 2020 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Hot Topics in Advertising Law 2021 written by and published by . This book was released on 2021 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Hot Topics in Advertising Law 2022 written by and published by . This book was released on 2022 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Hot Topics in Advertising Law 2019 written by and published by . This book was released on 2019 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Law Advertising written by Dean K. Fueroghne and published by Rowman & Littlefield. This book was released on 2017-03-01 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this lively, entertaining, and informative book, Dean K. Fueroghne guides readers through the complex laws governing the creation of advertising, illuminating a heavily regulated arena at the intersection of free enterprise and consumer protection. Is it acceptable to use images of real people, famous or not? Can Nike talk about Adidas in its promotional campaign? When can money be shown? What constitutes puffery, or deceptive truth, or bait-and-switch advertising? What are the specific rules pertaining to professional businesses, political advertising, or the marketing of alcohol or tobacco? What is the difference between copyright and trademark? Fueroghne answers these questions and more as he covers the complex laws relevant to advertising in all its guises. In addition to discussing specific cases, he explains the reasoning behind the court’s decisions and how it affects the business of advertising. Students of strategic communication as well as advertising professionals—from agency account executives and copywriters to art directors and freelance designers—will learn to anticipate when proposed advertising may cause legal problems and how to avoid costly mistakes. Advertising lawyers will also appreciate the book as a handy reference that gathers in one place the many disparate laws affecting marketing and promotion in the United States today.
Download or read book Advertising and Marketing Law in Canada written by Brenda L. Pritchard and published by . This book was released on 2012 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Law Advertising written by Dean Keith Fueroghne and published by . This book was released on 1995 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an entertaining and informative style, it explains legal reasoning in areas such as: trademarks, copyright regulation, product liability, comparative advertising, contracts, contests, sweepstakes, guarantees and more.
Download or read book Hot Topics in Advertising Law 2016 written by and published by . This book was released on 2016 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising Marketing Law written by and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Hot Topics in Advertising Law 2015 written by and published by . This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Law Advertising Current Legal Issues for Agencies Advertisers and Attorneys written by Dean Fueroghne and published by . This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Law & Advertising (2007 Edition) is an essential tool for anyone involved in advertising or marketing. In today's consumer-oriented market, advertising professionals need (more than ever) to understand the laws that influence their work. It covers the reasoning behind the laws and regulations that affect advertisers, agencies and attorneys.
Download or read book Hot Topics in Advertising Law 2016 written by and published by . This book was released on 2016 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Advertising Law Guide written by Lee Wilson and published by . This book was released on 2000 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: This reference offers coverage of the day-to-day legal issues faced by anyone working in the advertising field. Veteran intellectual property lawyer Lee Wilson seeks to make the law accessible for the lay reader, offering details on copyright considerations, trademarks, libel, privacy and publicity issues, advertising on the Internet, guidelines for marketing to children and the elderly, and complying with FTC regulations. Also included are checklists to help advertisers assess the legality of their designs, plus several form agreements.
