Download or read book Hot Copy written by Ruby Barrett and published by Carina Press. This book was released on 2021-04-13 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: “An intoxicating blend of wholesome sweetness and tear-off-your-clothes steam…Ruby Barrett’s writing leaves me breathless.” —Rosie Danan, author of The Roommate "Sexy, smart, and fiercely feminist." —Helen Hoang, author of The Kiss Quotient and The Bride Test A meet-cute gone wrong is the start of a surprising courtship in this fresh, modern take on the workplace romance from debut author Ruby Barrett Corrine Blunt knows what people think of her—she’s an icy, unapproachable executive. It’s the price she’s had to pay to get to the top. But there’s knowing you have a reputation in the office, and there’s hearing your new intern laugh when someone calls you “Blunt the C*nt” in the elevator on his first day. She’d hoped to finally find an ally in Wesley Chambers, but she’s not about to let him off the hook for joining the office boys’ club. Taking refuge in the professional boundaries between them, she relegates Wes to assistant work—which would do the trick, if he weren’t so eager to prove he’s a decent human being. Wes is sincerely apologetic, insisting it was a misunderstanding, and to her surprise, Corrine believes him. Being forced to work together was one thing, but long hours at the office with what turns out to be a kind, thoughtful man soon has their business relationship turning personal, and things get complicated—fast. Could this be something more serious than either of them dared to hope for? Or is their relationship just playing into the harmful power dynamics Corrine’s had to endure her entire career? Book 1: Hot Copy Book 2: The Romance Recipe
Download or read book How to Write Copy That Sells written by Ray Edwards and published by Morgan James Publishing. This book was released on 2016-02-16 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for: email marketing websites social media direct mail traditional media ads, and more “Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!” —Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing
Download or read book Copy Copy Copy written by Mark Earls and published by John Wiley & Sons. This book was released on 2015-05-26 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE #1 HACK FOR SMARTER MARKETING We all want new answers and new solutions for the very real and pressing challenges that our organizations face. New things to point to and talk about, new ways of working and new ways of thinking that might just be better than the old ways. But rather than this endless search for a brilliant and novel solution, why don't you just copy something that’s worked before? Mark Earls, leading expert in marketing and consumer behaviour, quashes the stigma around copying, and shows that it can help us to rethink how we go about solving problems. By understanding what other people are doing and the choices they make, we can develop strategies to solve the challenges that we face inside and outside the organization. Based on extensive research and proven examples, Copy, Copy, Copy provides over 50 strategies that you can use right away to copy, borrow or steal as the basis for better ideas – faster. If it’s good enough for Elvis, Newton, Shakespeare, The British Olympic Cycling Team and Great Ormond Street Hospital, isn’t it good enough for you? ‘This delightful book argues convincingly that transferring ideas usually produces greater value than cooking them up from scratch. And then shows you how.’ — Rory Sutherland, Vice Chairman, Ogilvy London and the Spectator Magazine’s Wikiman ‘Yet another entertaining handbook from the acclaimed Herdmeister for anyone involved in marketing, behavioural change and understanding why we all make the choices we make. Earls convincingly disrupts convention about what is innovation – though "praxis". This is jammed with great case studies and 52 actionable strategies.’ — Stephen Maher, Chairman, The Marketing Society and CEO, MBA ‘Yet again this leading British business thinker has got us to see the world we inhabit today in fresh and mind-altering ways. A book which marries theory and practice better than the vast majority out there. Most of all his message of copying one’s way to greatness is entertaining, counter-intuitive and fun.’ — David Abraham, CEO Channel 4 PLC
Download or read book Cash Copy written by and published by Jeffrey Lant. This book was released on 2015-03-05 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cash Copy - This isn't just a book. It's a cash machine that will put money in your pocket every time you use it for the rest of your life. Welcome to CASH COPY How To Offer Your Products and Services So Your Prospects Buy Them...NOW! The money-making blockbuster by America's master wordsmith. DR. JEFFREY LANT EVERY of this unparalleled unique resource will produce money... and has been doing so for tens of thousands already. CASH COPY is the real deal, and you will bless the day you got it and USED IT. Written with a single objective in mind to provide you with information that gets your prospects to respond to your marketing communications, that is to motivate them to respond to brochures, cover letters, annual reports, media kits, flyers, ads, catalogs, free client newsletter...and anything else you use to present your products and services. Don't copy writers. Become a copy writer. Get Cash Copy NOW!
Download or read book How To Write Better Copy written by Steve Harrison and published by Pan Macmillan. This book was released on 2016-09-08 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you're an agency writer in need of inspiration, a one-woman-band drumming up work from new clients, an established business trying to get more from that mysterious thing called 'content', or you simply want to persuade your colleagues to adopt your point of view, How To Write better Copy by Steve Harrison will help you write better copy. It starts with the thinking before the writing, and how to create the all-important Brief. Then it takes you step-by-step from how to write a headline to how to get the response you want from your reader. With examples at every stage, and explanations based on both the author's twenty-five years' experience and recent scientific research, this book will help hone your skills - whether you're writing websites or press ads, e-zines or direct mail, brochures or blogs, posters or landing pages, emails or white papers.
Download or read book The Nerviest Girl in the World written by Melissa Wiley and published by Knopf Books for Young Readers. This book was released on 2020-08-18 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: A feisty girl from a family of ranchers lands a job as a daredevil stunt girl in the early days of silent film in this adventurous and funny cross between Wild Hearts Can't Be Broken and Ramona. Pearl lives on a ranch where her chores include collecting eggs and feeding ornery ostriches. She has three older brothers, who don't coddle her at all. And she knows a thing or two about horses, too. One day, Pearl's brothers get cushy jobs doing stunts for this new form of entertainment called "moving pictures." They're the Daredevil Donnelly Brothers, a Death-Defying Cowboy Trio. Before she knows it, Pearl has stumbled into being a stunt girl herself--and dreams of becoming a star. The only problem is, her mother has no idea what she's up to. And let's just say she wouldn't be too happy to find out that Pearl's been jumping out of burning buildings in her spare time. Filled with action, humor, and heart--not to mention those pesky ostriches--The Nerviest Girl in the World introduces a spunky heroine whose adventures will have kids on the edge of their seats and whose sense of humor will have them laughing until the very last line.
Download or read book Hot Flash Holidays written by Nancy Thayer and published by Ballantine Books. This book was released on 2007-12-18 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The intrepid women of The Hot Flash Club are back for the holidays, soothing jingled nerves and stressed shoppers in their exclusive spa and celebrating the joys of the season. In her witty and delightfully wisecracking prose, Nancy Thayer tells a heartwarming tale packed with fun, secrets, romance–and an ample dose of good cheer. When the Hot Flash friends gather at the spa to trim the Christmas tree, they share steaming mugs of hot chocolate, a few laughs, and a vow to make this holiday one to remember. And it is–but not in the cheerful, ho-ho-ho way they expected. Instead, Christmas brings family conflicts, household accidents, plane delays–and that’s just the beginning. After a hazardous holiday season, the women make resolutions that they intend to keep . . . in a perfect world. But life–and their friends and relatives–cause complications. Shirley lends financial support to her boyfriend’s schemes, which infuriates Alice, whose own son commits an act she’s not sure she can accept. Marilyn travels to Scotland and falls in love, but her octogenarian mother needs her at home. And when Polly and Faye find themselves pitted against each other by a younger woman, an they overcome this clash to make a new, entrepreneurial dream come true? Then real disaster strikes, bringing new challenges and surprising revelations. Just as every month of the year throws new problems at us all, so too does the end of the year give us the chance to reunite and put these problems into their proper perspective. And when the Hot Flash Five get together for the holidays, we should expect nothing less than the unexpected.
Download or read book How to Write Great Copy written by Dominic Gettins and published by Kogan Page Publishers. This book was released on 2006-04-03 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: In our visually dominated age, there is an even greater reason for copy to be beautifully and sharply written, to have impact and immediacy. Dominic Gettins spent many years writing copy and training others to do so. In this slim elegantly written guide, he clearly demonstrates his ability to get his message across and shows readers how to do the same. He articulates the uncodified knowledge copywriters and art directors use when writing ads for readers to apply to any communications they have to produce.The techniques and principles can be applied to any form of promotional writing, in national press, newsletters, press releases, direct mail shots, posters, TV, radio, and even internal reports and memos. He presents these in the form of 8 essential rules: 1.Know your target market; 2.Do research; 3.Answer the brief; 4.Be relevant; 5.Be objective; 6.Keep it simple; 7.Know your medium; 8.Be ambitious.
Download or read book How to Draw People written by Tom Richardson and published by Tom Richardson. This book was released on 2010-07 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt: With 80 Plates Originally Published between 1828 and 1855 In the nineteenth century students who did not have access to plaster casts and teachers who wished for a course of instruction turned to copy books for drawing lessons. They were popular and many authors produced versions either for use in schools or for learning at home. This book combines examples from seven different books. The selections focus on those sections of the books devoted to drawing the human figure. The books include: Buchanan's Initiatory Drawing Lessons The Illustrated Drawing Book The Young Artists Assistant in the Art of Drawing A Guide to Figure Drawing Oxford Drawing Book Drawing Lessons for Family and School Systematische Zeichen Schule"
Download or read book How to obtain positive and negative pictures on collodionized glass and copy the latter upon paper etc written by John Brent HOCKIN and published by . This book was released on 1853 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Divinity Falling written by Nour Zikra and published by . This book was released on 2019-10 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: The devil tasks Addy, a wild 22-year-old woman, the mission of selling human souls to amass more demons for his army. If Addy doesn't do as he wishes, he kills her brother whom he holds hostage. Meanwhile, Adriel, the half-naked young man Addy reluctantly rescued on the road, claims he is a fallen angel and keeps pestering her about morals.
Download or read book How to Win Friends and Influence People written by Dale Carnegie and published by Sristhi Publishers & Distributors. This book was released on 2020-10-12 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you feel stuck in life, not knowing how to make it more successful? Do you wish to become more popular? Are you craving to earn more? Do you wish to expand your horizon, earn new clients and win people over with your ideas? How to Win Friends and Influence People is a well-researched and comprehensive guide that will help you through these everyday problems and make success look easier. You can learn to expand your social circle, polish your skill set, find ways to put forward your thoughts more clearly, and build mental strength to counter all hurdles that you may come across on the path to success. Having helped millions of readers from the world over achieve their goals, the clearly listed techniques and principles will be the answers to all your questions.
Download or read book Salt Fat Acid Heat written by Samin Nosrat and published by Simon and Schuster. This book was released on 2017-04-25 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now a Netflix series New York Times Bestseller and Winner of the 2018 James Beard Award for Best General Cookbook and multiple IACP Cookbook Awards Named one of the Best Books of 2017 by: NPR, BuzzFeed, The Atlantic, The Washington Post, Chicago Tribune, Rachel Ray Every Day, San Francisco Chronicle, Vice Munchies, Elle.com, Glamour, Eater, Newsday, Minneapolis Star Tribune, The Seattle Times, Tampa Bay Times, Tasting Table, Modern Farmer, Publishers Weekly, and more. A visionary new master class in cooking that distills decades of professional experience into just four simple elements, from the woman declared "America's next great cooking teacher" by Alice Waters. In the tradition of The Joy of Cooking and How to Cook Everything comes Salt, Fat, Acid, Heat, an ambitious new approach to cooking by a major new culinary voice. Chef and writer Samin Nosrat has taught everyone from professional chefs to middle school kids to author Michael Pollan to cook using her revolutionary, yet simple, philosophy. Master the use of just four elements--Salt, which enhances flavor; Fat, which delivers flavor and generates texture; Acid, which balances flavor; and Heat, which ultimately determines the texture of food--and anything you cook will be delicious. By explaining the hows and whys of good cooking, Salt, Fat, Acid, Heat will teach and inspire a new generation of cooks how to confidently make better decisions in the kitchen and cook delicious meals with any ingredients, anywhere, at any time. Echoing Samin's own journey from culinary novice to award-winning chef, Salt, Fat Acid, Heat immediately bridges the gap between home and professional kitchens. With charming narrative, illustrated walkthroughs, and a lighthearted approach to kitchen science, Samin demystifies the four elements of good cooking for everyone. Refer to the canon of 100 essential recipes--and dozens of variations--to put the lessons into practice and make bright, balanced vinaigrettes, perfectly caramelized roast vegetables, tender braised meats, and light, flaky pastry doughs. Featuring 150 illustrations and infographics that reveal an atlas to the world of flavor by renowned illustrator Wendy MacNaughton, Salt, Fat, Acid, Heat will be your compass in the kitchen. Destined to be a classic, it just might be the last cookbook you'll ever need. With a foreword by Michael Pollan.
Download or read book How to Be a Redhead written by Adrienne Vendetti and published by Page Street Publishing. This book was released on 2016-04-12 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Essential Guide to Becoming Your Most Radiant, Redheaded You If you have red hair, you know it’s more than just a color—it’s a way of life that comes with its own challenges, like unique makeup needs, fashion questions and hair dilemmas. How to be a Redhead has the answers to all your redhead beauty questions, with specialized advice and tips for hair care, skincare, makeup, health and fashion. With this book, redheads get: - The best products, tools and tips to keep your hair stunning and your complexion clear - Easy step-by-step hairstyle tutorials - Tips for nourishing your sensitive skin throughout the year - Effortlessly cool day-to-night makeup looks - How to achieve the perfect red lip - Redhead fashion dos and don’ts - How to look and feel your best Written by redheads, sisters and starters of the Red Hair Revolution, Adrienne & Stephanie Vendetti, How to be a Redhead is packed full of all the inspiration and advice a redhead could ever want. With this must-have book, you’ll learn to rock your red head with confidence, grace and glowing beauty.
Download or read book Homotopy Type Theory Univalent Foundations of Mathematics written by and published by Univalent Foundations. This book was released on with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Copywriting Made Simple written by Tom Albrighton and published by ABC Business Communications Ltd. This book was released on 2020-06-06 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Copywriting is writing with purpose. It’s about using words to reach people and change what they think, feel and do. This easy-to-read guide will teach you all the essentials of copywriting, from understanding products, readers and benefits to closing the sale. It’s packed with real-life examples that will show you exactly how the ideas and techniques will work in the real world. And with dozens of useful illustrations and diagrams, Copywriting Made Simple shows you the ideas that other books just talk about. Plus there's a whole chapter of handy tips on writing ads, websites, broadcast media, direct mail, social media and print. Copywriting Made Simple is the perfect introduction to copywriting today. No wonder it hit the #1 spot in Marketing & Sales at Amazon UK, Canada and Australia, and is featured on the BA Advertising course at the University for the Creative Arts. What you’ll learn… Understand the product and its benefits • Pinpoint how the product helps people. • Turn features into benefits and seek out USPs. • Identify tangible and intangible benefits. Get to know your reader • Uncover your reader’s inner fears and desires. • Use empathy to get inside the reader’s feelings. • Decide how your copy will change how they think, feel or act. • Capture your aims in the brief. Engage the reader in your message • Talk to the reader and make your copy more like a conversation. • Use the same words that the reader uses. • Bring the product to life with rich, sensory language. • Make your copy active, positive and specific. Craft compelling copy • Learn eight proven formulas for enticing headlines. • Choose a rock-solid structure. • Create powerful calls to action. Use 20 proven strategies for creative copy • Show the product in a new light. • Use humour, wordplay, metaphors and contrasts. • Turn weakness into strength. Make persuasion and psychology work for you • Learn the six proven principles of persuasion. • Overcome the reader’s objections. • Exploit cognitive biases to nudge the reader into action. What industry experts say… 'Where was this book when I started copywriting? A must for every newbie copywriter (and a few old copy dogs too).' Kate Toon, Co-host of the Hot Copy Podcast 'Impressively thorough without ever losing its rhythm. Deserves to be mentioned in the same breath as the copywriting classics.' Ryan Wallman, author of Delusions of Brandeur ‘Tom’s put a lifetime of learning into this book.’ Dave Trott, Creative legend, agency founder and author of Creative Mischief, One and One Make Three and Predatory Thinking ‘From insights gleaned from NLP and psychology to real-world examples of great, effective copy - this is educational, entertaining and energetic. Prepare to dig deep, enjoy and see your results skyrocket!’ Katherine Wildman, Host, The Writing Desk ‘Tom has written the best all-round introduction to copywriting available today.’ Leif Kendall, Director of ProCopywriters, copywriter and author of Brilliant Freelancer ‘I didn’t think you could teach copywriting. Turns out, @tomcopy can. What a terrific book.’ Doug Kessler, Creative Director & Co-founder of Velocity
Download or read book How to Read Copy written by Adrian Cronauer and published by . This book was released on 1990 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: A professional's guide to delivering voice-overs and broadcast commercials by Good Morning Vietnam's disc-jockey. Cronauer focuses on: using your voice to its best advantage; words to stress and not to stress; the common mistakes that amateurs make -- and how to avoid them.
